What Are People Searching For On Pinterest This Week: Falling In Love

Content Creation, Marketing, Pinterest, Pinterest Trends

What People on Pinterest are Searching For this Week by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: Falling In Love

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Falling in Love 💘. This week, searches for romantic fall weddings are trending on Pinterest.

If you are a wedding professional, this is such amazing information for you on marketing your business. Pinterest is telling you exactly what couples are searching for on Pinterest right now!!

Key trends:

20x increase in “cowboy copper hair color”
2x increase in “whimsical engagement ring”
180% increase in “pumpkin spice latte aesthetic”
120% increase in “romantic wedding hair”
35% increase in “personalized wedding gifts” among Gen Y

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q1 2023.

Wedding Stuff

If you are getting married (or a wedding pro), you can check out my favorite amazon wedding products!

CHECK IT OUT

GROWING TREND: A unique touch

People on Pinterest are looking for unexpected wedding themes and features. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “whimsical engagement ring“

Other growing search terms in the last three weeks compared to the previous three weeks:

90% increase in “antique wedding rings“
70% increase in “celestial wedding dress“
55% increase in “fairy themed wedding”
50% increase in “nontraditional engagement rings“

AUDIENCE SPOTLIGHT: Make it your own

Gen Y is searching for sultry, seasonal wedding inspiration to make their big day feel extra special. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

60% increase in “slit wedding dress”
40% increase in “inexpensive wedding favors”
35% increase in “personalized wedding gifts“
25% increase in “men’s cake“

What Are People Searching For On Pinterest This Week: Falling In Love pinterest pin for jen vazquez media

PINTEREST PREDICTS TREND: Rust married

The Pinterest Predicts annual trend for all-things rust is trending as searches surge for fall’s favorite hue. This Pinterest Predicts 2023 Trend is proving true! In the last three weeks compared to the previous three weeks:

20x increase in “cowboy copper hair color”
3x increase in “honey copper hair”
180% increase in “pumpkin spruce latte aesthetic”
90% increase in “burnt orange nails”

MOMENT SPOTLIGHT: Fall Weddings

On Pinterest, people are looking for romantic styling and decor for their autumn wedding.

120% increase in “romantic wedding hair”
110% increase in “rehersal dinner table decorations”
90% increase in “soft glam bridal makeup”
50% increase in “black tie wedding guest dress fall”
35% increase in “mix and match bridesmaid dresses”
30% increase in “floating candles”

Pinterest Trend Burnt Orange Wedding Inspo

Featured Pinterest Board: Wedding Inspo

Check out this board of burnt orange wedding inspiration.

Here is more information that may be helpful!

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What People Are Searching For On Pinterest This Week: Fun For One

Content Creation, Marketing, Pinterest, Pinterest Trends

What Peole Are Searching For On Pinterest This Week: Fun For One

What People Are Searching For On Pinterest This Week: Fun For One

I’m back with the latest Pinterest trends!

This week Pinterest collected insights around the theme: Fun for One. The seasons are changing and people are looking for fun ways to get organized for fall. You can find these key trends and all of the trends this week on my blog post and Wednesday’s Podcast and YouTube release.

Key trends:

185% increase in “home gym inspiration” for Gen Y
140% increase in “journal prompts for mental health” for Gen Z
85% increase in “money saving techniques”
55% increase in “holistic health”
25% increase in “bulking meal prep for men”

Behind the Trends

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Category Trend: Healthy Routines

People on Pinterest are searching for ways to rise and shine with energy.

Health

In the last three weeks compared to the previous three weeks:

55% increase in “holistic health“
45% increase in “morning habits“
40% increase in “sunday reset routine“
30% increase in “5 am morning routine“

Food

In the last three weeks compared to the previous three weeks:

40% increase in “immune boosting foods“
40% increase in “breakfast prep for the week“
25% increase in “high protein high fiber meals“
25% increase in “bulking meal prep for men“

Home

In the last three weeks compared to the previous three weeks:

110% increase in “office makeover“
85% increase in “pantry remodel“
60% increase in “furniture renovation“
40% increase in “rental friendly upgrades“

Audience Trends: Healing habits

Gen Z and Gen Y are looking for self-care tips.

Gen Z

140% increase in “journal prompts for mental health“
115% increase in “healing books“
90% increase in “how to budget for beginners“
30% increase in “self care basket“

Gen Y

185% increase in “home gym inspiration“
160% increase in “friendship activities“
45% increase in “morning routine checklist“
30% increase in “nighttime skincare routine“

Pinterest Predicts Trend: Cha-ching challenge

The Pinterest Predicts annual trend has proven out! Trends are up for spending and budget tips and resources. In the last three weeks compared to the previous three weeks:

85% increase in “money saving techniques“
85% increase in “100 envelope savings challenge“
55% increase in “money saving plan“
45% increase in “budget planning“

Moment Spotlight: Labor Day

People on Pinterest are looking for fun ways to celebrate the unofficial end of summer.

2x increase in “labor day party ideas“
2x increase in “labor day crafts“
155% increase in “fall party decorations“
115% increase in “fall balloon arch“
70% increase in “labor day decorations“
25% increase in “hamburger meat recipes easy“

Self care ideas for brighter days ahead Pinterest Board

Featured board: Wellness ideas

There are 249 pins on this board of self-care ideas and growing!

Where I Got This Information

I took these stats directly from Pinterest’s weekly report located here.

Here is more information that may be helpful!

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Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

Marketing

Why I focus on Instagram, TikTok, and LinkedIn Over Pinterest

I’m sure that title made you think WHAT?!? The Pinterest Queen is leaving Pinterest? But that’s not true.

Yes, Pinterest is quite literally the single best social media in terms of driving leads and spending very little time for a huge return on your time investment. Still, just like other search engines like Google (blogs) and YouTube, Pinterest takes time to grow that traffic.

If you’re consistent, you can have pins you created 7 years ago still sending people to my website.

So why am I saying I focus my time on Instagram, TikTok, and LinkedIn over Pinterest?

The Client Journey

I know for a fact (from my years of using it and from my Pinterest Management client that I pin for) that Instagram, TikTok, and LinkedIn are part of the buyer’s journey.

People go from Pinterest and/or your blog to social media to find out more, confirm you’re a real person, and see current work, advice, and more about you as a person.

They are stalking you for a day, a week, or months to confirm that they want to work with you. Your social media will attract or repel them before they reach out and that’s good for you!

You want someone who likes you and your work as they will be an even better client. Plus, a bonus of those platforms is that it’s instant for you to see what works. Stay with me here.

Instant Understanding + Keywords

Instagram, TikTok, and LinkedIn get pretty instant views. Using keywords and hashtags will help you get discovered by new people also.

This is especially important for finding new keywords that you can implement SEO-wise on Pinterest and Google. Plus it’s an amazing way to pivot your business or test out new services.

Repurposing

I know it’s exhausting to be on so many platforms as a marketer. Still, if you have an amazing repurposing game (and I love a good repurposing game), then it’s almost as simple as posting to just one platform.

I have personally (and also by recommending to my clients) found that repurposing helps you double or even triple your leads.

You know that everyone has a favorite platform and typically they will spend most of their time on that platform. So if you are only on Instagram for instance, you’re missing out on a younger demographic on TikTok. And we know that people on LinkedIn and Pinterest have a higher annual salary from statistics, so it’s a no-brainer!

The algorithms make it harder and harder and almost impossible to see the same video on all the platforms, so you are doubling or tripling your chance to get seen without doing hardly any more work.

Yes, you’ll want to upload the video to each platform and insert a title and hashtags so that each algorithm will take those as keywords to find your ideal client, but it’s not hard at all. It just takes me 10-20 mins extra and it’s well worth the time!

Homework

So I am giving you homework that can change how you market your business.

When you create an Instagram reel, download it before you publish. Or, better yet, do as I do and record it in BigVu and download it. Then share it on Instagram, LinkedIn, TikTok, and Pinterest as an idea pin. Bonus points if you share it as a video a few days later.

Definitely let me know how it goes, by sending me a DM on any of the platforms as I’m on them all!!

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7 Places to Use Keywords on Pinterest

Marketing

Keywords are the key to successfully marketing your business on Pinterest. Today I’m sharing all of the places you can and should be using keywords on Pinterest.

As a gift, I’m sharing my free Masterclass because I’m sharing all my secrets on how to research keywords for YOUR business.

You’ll need to use your Pinterest keywords on:

Your profile name

Choose the main keywords that describe your content or your business the best.

Your profile description

Choose multiple keywords to describe what you do. Make sure to write sentences, keyword stuffing is never a good option.

Your board title

Use main keywords or two or three keywords to name your boards. Do not use cute board names! Board names are searchable. It means that the keywords help people find your boards. It is also one of the places Pinterest uses to determine what your content is about.

Your board descriptions

You can use some long-tail keywords in your descriptions to let people know (and Pinterest) what they can find on the board. Use the descriptions, as Pinterest also uses them to retrieve information about your content.

Your Pin titles

Pin titles are important for Pinterest to categorize your content so use keywords related to your blog there.

Your Pin descriptions

Same as pin titles, Pinterest uses descriptions to understand what your pin is about. That’s why you want to make sure you’re using relevant keywords there.

Your Pin overlay

Pinterest can analyze your image. Adding a keyword on your Pin overlay will increase the confidence level of your pin when it comes to that keyword for Pinterest.

All About Keywords for Pinterest Marketing

I am going to show you how to easily find your unique keywords to use on Pinterest to attract your ideal clients. Sign up for the FREE Masterclass below!

Click Here

If you need help with Pinterest, shoot me an email HERE.