Pinterest Trends Weekly: Fashion Forward

Content Creation, Marketing, Pinterest, Pinterest Trends

a collage of pictures like 80's style, whimsical, 90's and goth with words: Pinterest Trends Weekly_ Fashion Forward by Jen Vazquez Media

Pinterest Trends Weekly: Fashion Forward

What are people searching for on Pinterest?  Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward.  Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics

Key trends

Growing Trends: Seasonal Shift

As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:

  • 140% increase in emergency preparedness (no surprise with everything going on in the world).
  • 2x increase in searches for fall soups and stews.
  • 155% increase in how to wear ankle boots.
  • 150% increase in rainy day meals.
  • 40% increase in oversized leather jacket outfits.

If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.

Category Trend: Vintage Goth

Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:

Home Category:

  • 4x increase in dark moody bedroom searches.
  • 2x increase in vintage-inspired nursery decor.
  • 45% increase in Victorian gothic decor.
  • 45% increase in antique kitchen decor.

Fashion Category:

  • 80% increase in 90s goth outfits.
  • 65% increase in romantic goth outfits.
  • 40% increase in Corp goth work outfits.
  • 25% increase in whimsical fashion.

Beauty Category:

  • 2x increase in dark fall nails.
  • 35% increase in 90s grunge hair.
  • 35% increase in vintage hairstyles.
  • 25% increase in whimsicoth makeup.

Pinterest Predicts Trend: Eclectic Grandpa

One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:

  • 75% increase in vintage electric wedding searches.
  • 65% increase in grandma core bedroom decor.
  • 60% increase in retro outfits.
  • 80% increase in custom-fitted hats.
  • 50% increase in retrofuturism fashion.

Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.

Audience Trends: Throwback Threads

Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:

Gen Z:

  • 2x increase in 80s outfit inspo.
  • 2x increase in soft grunge outfits.
  • 40% increase in 70s fashion.
  • 40% increase in 70s goth.

Millennials:

  • 6x increase in romantic outfit searches.
  • 4x increase in edgy office outfit searches.
  • 3x increase in vintage maximalism.
  • 3x increase in 90s fall outfits.
darkened image with the words Dark academia decor by Pinterest

Don’t Forget to Pin It!

a laptops with a white women's hands on the keyboard at a white table with the words: Discover the rising popularity of 90s goth outfits, with an 80% increase in searches on Pinterest. From dark fall nails to vintage-inspired hairstyles, explore the latest gothic fashion and beauty trends. Get inspired by Pinterest’s growing seasonal aesthetic and elevate your fall wardrobe with these throwback looks. Perfect for those seeking moody, nostalgic style for the cooler months ahead. By Jen Vazquez Media
laptop open sitting on a table with white table cloth. Also there is a white bowl with sugar donut holes and a white mug with hot tea in it. The words: Vintage Electric Weddings_ A Pinterest Trend
Pinterest Pin with an image of an apple macbook pro sitting on a grey table with a white mug and hot tea inside.<br /> Also the words: Gothic Glam Home Decor_ Trending on Pinterest by Jen Vazquez Media
Fall fashion is all about cozy vibes and throwback threads. With searches for ankle boots up 155% and oversized leather jacket outfits up 40%, Pinterest users are embracing autumn trends. Explore this week’s trending styles, from romantic outfits to 80s fashion inspo. Whether you’re a Millennial or Gen Z, these Pinterest fashion trends will inspire your next look for the season by Jen Vazquez media
Pinterest Pin with an image of a black women looking at a laptop on a table dringing a big blue mug. Also the words: How to Leverage Pinterest Trends in Your Business

Here is more information that may be helpful!

Pinterest Trends Weekly: Rustic Romance Edition

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly Rustic Romance Edition by Jen Vazquez Media

Pinterest Trends Weekly: Rustic Romance Edition

I’m back with the latest Pinterest trends and if you’re a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let’s dive into the insights Pinterest collected around the theme: Rustic Romance Edition

Key Trends This Week

Before We Dive into This Week’s Trends!

If you’ve been wondering how you can use these trends in your marketing, watch my How To Use Pinterest Trends Masterclass from last week.  We dug deep into where to find the Pinterest Trends and how to strategize how to use them in YOUR business. 

Head over to thepinterestqueen.com/pinterest-trends to sign up and start smashing your Pinterest goals!

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trends: Rich Hues

Fall weddings are embracing deep jewel and earth tones like never before. Here’s what’s trending:

  • 140% increase in fall color searches
  • 50% increase in dark teal weddings
  • 40% increase in navy and burgundy weddings
  • 40% increase in earth tone weddings
  • 25% increase in October wedding color schemes

Category Trends: “I Do” Essentials

From beauty to decor, here’s what’s hot:

Jewelry

  • wedding band stack ideas are up 135%
  • timeless engagement rings by 90%
  • dainty promise rings by 60%
  • Western engagement rings by 35%

Beauty

  • Micro French manicures have surged by 2.5x
  • bridal half-up/half-down styles by 160%
  • romantic wedding hair by 50%
  • soft glam bridesmaid makeup by 50%.

Decor

  • Memory table wedding displays have skyrocketed by 3x
  • fall table runners by 60%
  • dried flower arrangements by 60%
  • backdrop decorations by 45%.

Audience Trends: To Have and To Hold

Pinterest users are on the hunt for both timeless and unique wedding ideas:

Gen Z:

  • 80% increase in civil wedding dresses
  • 40% increase in church wedding decorations
  • 40% increase in dream proposals
  • 35% increase in classic wedding aesthetics
  • 30% increase in purple vintage cakes

Millennials:

  • 110% increase in reception party dresses
  • 50% increase in heart-shaped wedding cakes
  • 45% increase in unique wedding favors
  • 40% increase in 10-year anniversary ideas
  • 30% increase in brown groomsmen suits

Pinterest Predicts Trend: Groovy Nuptials

This fall, funky vintage vibes are making waves:

  • 100% increase in hippie jewelry
  • 80% increase in disco dresses
  • 70% increase in boho bridal hair
  • 55% increase in boho fall weddings
  • 25% increase in Polaroid guest book weddings
Pinterest's Baord Wedding DIY For Your Big Day by Jen Vazquez Media

This Week’s Feature Board: Personal Touches

No matter your style—vintage charm, minimal vibes, or modern elegance—these projects will add that special flair to your ceremony. See the board here.

Upcoming Moments: Get Ahead of the Game

Now’s the perfect time to start creating content for engagement season, which kicks off around Thanksgiving! With 15 years as a wedding photographer under my belt, I can’t stress enough how important it is to prep 2-3 months in advance. From engagement session ideas to post-engagement tips, the sooner you start pinning, the better your chances are of being discovered by your ideal clients when they need you most.

Final Thoughts

Wedding pros, keep your focus on your clients’ journey from engagement to booking you. Create and pin your content now to maximize your visibility. 💍

Join my Facebook group Marketing Strategy Academy for more tips and discussions on Pinterest marketing. Can’t wait to connect with you! Have an amazing day!

Don’t Forget to Pin It!

Elevate Your Wedding Marketing with Pinterest Trends by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Pinterest Trends_ Rustic Romance Edition for Wedding Pros by Jen Vazquez Media
Rustic Romance Wedding Trends_ Pinterest Edition by Jen Vazquez Media
Top Fall Wedding Trends on Pinterest_ Rustic Romance by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Autumn Reset

Content Creation, Marketing, Pinterest, Pinterest Trends

Weekly Pinterest Trends_ Autumn Reset by Jen Vazquez media Pinterest Manager and educator

Pinterest Trends Weekly: Autumn Reset

I’m back with the latest trends from Pinterest, and this week, we’re diving into the theme of an Autumn Reset. Let’s jump right in and see what’s catching everyone’s eye!

What’s driving these trends?

Pinterest is a visionary platform where over 522 million people come each month to find inspiration and ideas. That’s more than half a billion people sharing their goals and dreams!

By keeping an eye on Pinterest trends, you can glean valuable insights into what might be trending elsewhere in the near future. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups.

How To Use Pinterest Trends Masterclass

Join me for a free masterclass, “How to Use Pinterest Trends” In this session, I’ll show you how to tap into the power of Pinterest Trends to boost your brand’s visibility and drive more traffic to your content. Whether you’re new to Pinterest or looking to refine your strategy, this masterclass will provide actionable tips and insights to help your business stand out. Plus, by attending live, you’ll have the opportunity to ask me questions directly and access an exclusive bonus.

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What’s Trending This Week? Autumn Reset

This week, the spotlight is on ways to revamp daily and weekly rituals, set goals, and track progress. Here’s the lowdown on the latest growing search terms over the last three weeks compared to the previous three weeks:

  • Two times increase in Sunday Reset Routine
  • 90% increase in Routine Planner
  • 30% increase in Goal Board
  • 25% increase in daily habits
  • 25% increase in weekly schedule

As fall approaches

There’s also a noticeable uptick in searches for beauty, home, and food inspiration:

Beauty Trends

  • 65% increase in ways to dye your hair
  • 60% increase in fall scents
  • 40% increase in how to use a Gua Sha (A Gua Sha, in case you’re wondering, is a traditional Chinese tool used in facial massages.)
  • 35% increase in low maintenance blonde hair

Home Trends

  • 170% increase in office inspiration
  • 60% increase in household cleaning tips
  • 40% increase in outdoor learning spaces
  • 30% increase in meditation room decor

Food Trends

  • 190% increase in searches for frugal meals
  • 120% increase in college grocery lists
  • 55% increase in snack organization ideas
  • 50% increase in grab-and-go breakfast

Audience Spotlight: Millennials

Gen Y users are focusing on personal health and wellness. Here’s what they’re searching for in the past three weeks compared to the previous three weeks:

  • 65% increase in skincare essentials
  • 45% increase in monthly meal planning
  • 40% increase in inspirational books
  • 40% increase in Meatless Monday recipes
  • 25% increase in cycle syncing workouts

 

Moment Spotlight: Back to Work

With new routines comes a surge in searches related to office style, lunches, and desk organization:

  • Five times increase in fun work outfits
  • 40% increase in easy work lunches
  • 45% increase in casual work outfits
  • 45% increase in work desk organization
  • 30% increase in work outfits with sneakers
  • 25% increase in work from home setup

Editorial Activations and Upcoming Trends

Pinterest is letting people know they can sponsor editorial articles or shopping spotlights to align with key moments. I share this not to encourage creating ads but to inspire you to create content, like blog posts or Pinterest pins, that tie into these themes.

Upcoming Weeks to Watch

  • Sept 30 – Oct 6: Make it or break it with spooky mood projects and movie night vibes.
  • Oct 7 – 13: Spirit Week featuring homecoming aesthetics and Halloween costumes.
  • Oct 14 – 20: SPICE up your life with pumpkin spice and fall travel must-haves.
  • Oct 21 – 27: Snackable treats and routines that are easy to prep.
  • Oct 28 – Nov 3: Sugar rush with Halloween baking and party ideas.

There you have it, folks! I hope this helps you stay ahead of the curve with your content creation. Whether you’re a blogger, marketer, or Pinterest enthusiast, these insights can give you that creative spark you need.

Have a fantastic week and happy pinning!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Transform Your Pinterest Marketing with Autumn Trend Insights by Jen Vazquez Media Pinterest Manager and Pinterest Education
Pinterest Trends 2024_ How to Drive Traffic with Seasonal Content by Jen Vazquez Media Pinterest Manager and Pinterest Education
Maximize Engagement_ Pinterest Marketing Tips for Fall Trends by Jen Vazquez Media Pinterest Manager and Pinterest Education
How to Use Pinterest Trends to Optimize Your Autumn Content by Jen Vazquez Media Pinterest Manager and Pinterest Education
Boost Your Pinterest Marketing with the Latest Autumn Trends How to Use Pinterest Trends to Optimize Your Autumn Content by Jen Vazquez Media Pinterest Manager and Pinterest Education

Pinterest Trends Weekly: Keep It Fresh

Pinterest

4 summer photos on a pinterest pin with text Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

Pinterest Trends Weekly: Keep It Fresh

Welcome back to this week’s Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme “Keep it Fresh.” We’ll dive into all the trending topics, but first, let’s look at the key trends:

  • 20x increase in summer art projects
  • 50x increase in how to fall asleep quickly
  • 2x increase in clay ceramics
  • 63x increase in summer cleaning
  • 105% increase in art tools drawing
  • 3x increase in garden whimsy

What’s Behind the Trends?

Pinterest is where people look forward. More than half a billion users turn to Pinterest to find tomorrow’s ideas. By analyzing current trends, Pinterest can provide valuable insights into what might soon be trending elsewhere.

Pinterest Predicts Weekly

Every week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. These insights are available on Pinterest Trends, where you can discover data to market your business effectively.

Growing Trends: Something New

From seasonal food and fun to changes in daily routines, searches are growing in these key areas:

Recent Growth in Search Terms

  • Summer Art Projects: 20x increase
  • Organizational Hacks: 150% increase
  • Body Care Routine: 95% increase
  • Things to Do at Night: 45% increase
  • Summer Supper Ideas: 40% increase

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Category Trends: Better Than Ever

Health

Searches related to improving sleep, refreshing personal spaces, and trying new crafts are trending:

  • How to Fall Asleep Quickly: 50% increase
  • High Potassium Food List: 35% increase
  • Electrolytes: 35% increase
  • Pre-Workout Breakfast: 25% increase
  • Healthy Morning Routine: 25% increase

DIY

  • Clay Ceramics: 2x increase
  • Altering Clothes: 110% increase
  • Sewing Projects for Beginners: 80% increase
  • Scrapbook Projects: 55% increase
  • Frozen Dog Treats Homemade: 50% increase

Home

  • Summer Cleaning: 63x increase
  • Home Bedroom Refresh: 75% increase
  • Household Cleaning Tips: 35% increase
  • Gnats Get Rid of in Kitchen: 30% increase
  • Storage Hacks: 30% increase

Audience Spotlight: Gen Z

Gen Z is searching for all kinds of inspiration, from health challenges to skincare and art routines:

  • Art Tools Drawing: 105% increase
  • Skincare Essentials: 95% increase
  • Quick Workout Routine: 90% increase
  • Drink Recipes (Non-Alcoholic): 65% increase
  • 30-Day Challenge Fitness: 55% increase

Moment Spotlight: In the Garden

As people spend more time outdoors, they’re searching for ways to add extra magic to their gardens:

  • Garden Whimsy: 3x increase
  • Garden Nook: 100% increase
  • Summer Garden Party: 95% increase
  • Homemade Salsa with Fresh Tomatoes: 70% increase
  • Fresh Basil Recipes: 55% increase
  • Garden Sitting Areas: 30% increase
Pinterest Trends for 6/28 Summer cleaning aesthetic

Feature Board: Summer Reset

Refresh your space for the season with our Feature Board, “Summer Reset.” Whether you’re organizing or deep cleaning, find plenty of inspiration here to keep your home fresh and clean. Check the link in the show notes to explore and follow along with all these trends.

Happy pinning!

Here is more information that may be helpful!

Don’t Forget to Pin It!

garden photo with words on a Pinterest Pin Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
Pretty colorful summer food on a table with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
womena in black swimsuit bottoms in bed with white better going to sleep with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
three women in workout attire doing yoga with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
a swimming pool with rainbow colors floaty with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

What Are People Searching For This Week on Pinterest in June

Content Creation, Marketing, Pinterest, Pinterest Trends

4 summer images with text: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

What Are People Searching For This Week on Pinterest 6/5/24

Hey there, Pinterest peeps! It’s Jen here, back with another round of Pinterest Predicts Weekly—or as I like to call it: What are people searching for on Pinterest? 🧐 This week’s theme is Making a Splash, so hold onto your pool noodles and let’s dive right in!

Key Trends Making Waves

Pinterest has spotted some key trends that have been making a big splash recently. Here are the highlights:

  • Pool Day Searches: A whopping 150% increase! Looks like everyone’s getting ready to cool off.
  • Cute Swimsuits Up by 90%: Time to refresh your swimwear collection!
  • Lake Cottage: Searches have risen by 45%. Summer getaway, anyone?
  • Pool Workout: Increased by 140%. Fitness by the pool? Yes, please!
  • Betta Fish Tank Ideas: Up 65%. Even your fish wants a stylish home.

Water Balloon Games: Up by 110%. Fun for everyone!

Behind the Trends

Why all the water-themed searches, you ask? Well, Pinterest is a goldmine for predicting future trends, with over 518 million users looking for tomorrow’s ideas today. By following the breadcrumbs of what’s trending on Pinterest, you can get ahead in planning your next big move or marketing campaign.

Every week, Pinterest Predicts Weekly shines a spotlight on hot search trends from users across various categories, regions, and demographics. And guess what? All the search queries lead you to [trends.pinterest.com](http://trends.pinterest.com), where you can uncover more insights and craft campaigns around popular searches.

Let’s Go Play: Summer Fun in the Sun

Whether it’s poolside or lakeside, Pinterest users are on the hunt for exciting ways to spend their summer days by the water. Here are some fun insights:

  • Pool Day: Searches increased by 150%.
  • Lake Day: Up by 100%.
  • Boat Day: Up by 70%.
  • Water Park: Up by 65%.
  • Beach Vacation: Up by 30%.

Fashion Trends:

  • Cute Swimsuits: Increased by 90%.
  • Swim Dress: Up by 55%.
  • Island Vacation Outfits: Up by 40%.
  • Crochet Swim Cover-Up: Increased by 35%.
  • Swim Trunks: Up by 30%.

Home and Decor:

  • Lake Cottage: Searches increased by 45%.
  • Lake House Decorating Ideas: Up by 45%.
  • Swim Spa Backyard Ideas: Increased by 30%.
  • Swimming Pool Backyard: Up by 30%.
  • Lake House Decor: Up by 25%.

Activities

  • Pool Workout: Up by 140%.
  • Water Balloon Games: Up by 110%.
  • Tubing on The Lake: Searches increased by 95%.
  • Beach Activities: Up by 85%.
  • Splish Splash Birthday Party: Up by 30%.

Regional Trends: Water, Water Everywhere

From coast to coast, people are dreaming up fun ways to enjoy their summer. Here’s a regional roundup:

Midwest

  • Kayak Storage: 2x increase.
  • DIY Water Fountain: Up by 150%.
  • Flowered Water Recipes: Up by 140%.
  • Pool Noodle Crafts: Increased by 135%.

Northeast

  • Semi In-ground Pool Ideas: Up by 180%.
  • Last Toast on the Coast Bachelorette: Increased by 160%.
  • Beach Bag Essentials: Up by 160%.
  • Beach Wedding Guest Dress: Up by 130%.

West

  • Surfboard: Increased by 145%.
  • Beach Birthday Party: Up by 125%.
  • Swimming Hairstyles: Up by 125%.
  • Fruit and Water Aesthetic: Increased by 125%.

Southeast

  • Beach Snack Ideas: Up by 185%.
  • Palm Beach Decor: Searches increased by 150%.
  • Ranch Water Cocktail: Up by 135%.
  • Swimming Pool Design: Increased by 120%.

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Pinterest Predicts Trend: Aquatexture

Aquariums are making quite the splash this week. Trending search terms include:

  • Betta Fish Tank Ideas: Up by 65%.
  • Minecraft Aquarium: Up by 40%.
  • Turtle Tank Ideas: Increased by 30%.
  • Aquarium Nails: Up by 25%.
  • Fish Tanks: Increased by 25%.

Featured Board: Vacation Style

Get ready for some sunshine, good vibes, and standout style in the Balearic Islands. Explore the Pinterest boards for all things summer style.

Upcoming Moments: Don’t Miss Out!

Stay ahead in your planning game with these upcoming events:

4th of July

Look out for trending keywords like “4th of July food” and anything related to the holiday.

Back to School

It’s never too early! Back-to-school haul searches will be ramping up in August.

Tips For Using These Keywords

Here’s the deal: Pinterest is basically handing you the keys to what’s trending, so you can create content that’s primed to go viral! 📈

Here’s your game plan:

  • Listen In: Catch our weekly episode to get the full list of trending topics. It’s like having a crystal ball for what’s hot!
  • Get Creative: Take these trends and brainstorm content ideas that align with them. Whether it’s a blog post, video, or pin, make sure it taps into what people are searching for.
  • Stay Relevant: By riding the wave of current trends, you’re setting yourself up for maximum reach and engagement. Pinterest is telling you exactly what’s working – use it to your advantage!
  • Visual Appeal: Make your pins stand out with eye-catching images and bold text overlays. High-quality visuals are a must!
  • Keywords: Don’t forget to include the trending search terms in your pin descriptions and titles. This helps your content get discovered more easily.
  • Consistency: Post regularly to keep your audience engaged and coming back for more. Consistency is key to staying top of mind.
  • Interactive Content: Create content that encourages interaction, like polls or questions. This boosts engagement and makes your pins more likely to be shared.

That’s a wrap for this week’s Pinterest Predicts Weekly! Tune in next week for more of the latest trends just for you. 🌟 Remember, use these search terms as keywords in your content to help you get more reach!

Here is more information that may be helpful!

Don’t Forget to Pin It!

women in black bikini standing on the edge the ocean in Italy with words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media
women's legs in a pool with coral dress on and words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media
building in italy with a boat and the words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media
women in black bikini jumping in the ocean canon ball style with words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media
poolside with a hat and cheetah bikini top with the words What Are People Searching For This Week on Pinterest by Jen Vazquez Media