The Power of Pinterest Funnels for Service-Based Business Owners

The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media

The Power of Pinterest Funnels for Service-Based Business Owners

Ever given your all to Pinterest and felt like the results weren’t stacking up? Or perhaps you’ve conquered Instagram and are ready for the next frontier with an epic Pinterest marketing strategy? Welcome to the power of Pinterest funnels tailored for service-based businesses.

Understanding the Pinterest Funnel

Imagine your Pinterest funnel as a crafted journey – a roadmap guiding someone from casually discovering your content to becoming a loyal client. It’s more than a concept; it’s the magic that turns curious browsers into devoted clients.

Stage 1: Discovery

At the top of the funnel lies the Discovery Stage. Picture potential clients stumbling upon your content on Pinterest – the initial spark, the first encounter in the vast sea of inspiration.

Stage 2: Awareness

Moving down, we enter the Awareness Stage. Now they know you exist, and it’s time to create brand awareness. Inject your unique vibe, your positive and cheerleader-like energy, leaving a lasting impression beyond being just another pin on their feed.

Stage 3: Consideration

Deeper into the funnel, the Consideration Stage is reached. Here, potential clients aren’t just aware; they’re considering what you offer. Your content transitions from inspirational to valuable, making them think, “Could this be the solution to my challenges?”

Stage 4: Conversion

Finally, at the bottom, the Conversion Stage awaits. This is the sweet spot where potential clients transform into actual clients. Your carefully crafted Pinterest journey has primed them to take action, book your services, and become part of your business journey.

Optimizing Each Funnel Stage

Understanding the stages is crucial, but the real magic happens in optimizing each step. Here’s your quick guide:

Discovery: Grab Attention

Create eye-catching pins and compelling content that stops them mid-scroll. Use vibrant visuals and headlines that scream, “You need to see this!”

Awareness: Showcase Your Vibe

Inject your positivity and cheerleader vibe into your pins. Let them know there’s a real person behind the content – someone they’d love to work with.

Consideration: Provide Value

Share content that goes beyond inspiration. Offer valuable insights, tips, and solutions related to your services. Show them you understand their challenges.

Conversion: Call to Action

When they’re primed and ready, make the transition easy. Include clear calls to action in your pins, directing them to your website or a booking page. Make the conversion process seamless.

The Pinterest Funnel in Action

To illustrate, imagine a potential client stumbling upon your pin about “Effortless Marketing on Pinterest.” They explore your content, becoming aware of your positive and supportive brand vibe. Delving deeper, they find valuable tips on optimizing their marketing strategy. Finally, convinced of your expertise, they convert by booking your services for business growth.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

Crafting Content for Chilly Day Seekers

Your Pinterest audience, unlike your familiar Instagram crew, is actively seeking inspiration. Craft content for them like preparing for a chilly day – building brand trust, creating super fans, and guiding them to your website.

Promoting Your Pinterest Magic

How do you get eyes on your fantastic content? Time for some Pinterest promotion magic:

  • Set up and Optimize: Your Pinterest Business account.
  • Sprinkle Keywords: In your pin titles and descriptions.
  • Add Compelling Calls to Action: In your pin graphics and descriptions.
  • Consistently Share: New pins for your content.

Congratulations, Your Content Led Them Here!

And congrats, your Pinterest-worthy content has led your ideal client to your blog post. Now, seize the moment! Capture that lead with strategic opportunities for readers to join your list. Make it crystal clear how they can access more valuable info from you.

Don’t Forget to Nurture: The Email Subscribers

Oh, and don’t forget to nurture those email subscribers! They’ve given you their address, so let’s keep the conversation going. Set up a welcome sequence that delivers value and keeps them engaged. And, hey, I even use Flodesk for my email marketing – use code SARAHB for 50% off your first year!

Consistency Is Key

Consistency is key, Jen. Stick to the promised communication frequency, and over time, your email subscribers will become your biggest fans. Ready to turn Pinterest users into devoted clients? Let’s make your Pinterest funnel a powerhouse for your service-based success!

 

Here is more information that may be helpful!

Don’t forget to pin it!

The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media

Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2024

Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2024

Why Pinterest Marketing is a Must-Have Strategy

When it comes to marketing in the ever-evolving landscape of small business, one strategy stands out as a must-have for success in 2024: Pinterest. Yes, you read that right. Despite the emergence of new platforms and trends, Pinterest continues to prove its worth as a powerful tool for small business owners.

So, why exactly should you invest your time and resources into Pinterest marketing? In this article, we will explore the compelling reasons behind Pinterest’s enduring relevance, from targeting a receptive audience to driving traffic and increasing sales. Get ready to discover how Pinterest can take your small business to new heights in the upcoming year.

Targeting a Receptive Audience

One of the key reasons why Pinterest marketing is a must-have strategy for small businesses going into 2024 is its ability to target a receptive audience. In an era where consumers are bombarded with countless online ads and messages, reaching an audience that is truly interested in your products or services is crucial. This is where Pinterest shines.

Unlike other social media platforms, Pinterest is a visual discovery engine that empowers users to find inspiration, ideas, and products that align with their interests. Users actively search for and save content that appeals to them, creating a highly engaged and receptive audience. By leveraging Pinterest’s targeting capabilities, small businesses can connect with users who are already inclined to engage with their brand.

Pinterest offers a range of targeting options that allow businesses to reach the right audience at the right time. From demographic targeting to interest-based targeting, businesses can narrow down their reach to a specific group of users who are more likely to convert into customers. This precision in targeting ensures that your content is seen by individuals who are genuinely interested in what you have to offer, increasing the likelihood of driving meaningful engagement and, ultimately, sales.

Moreover, Pinterest’s unique format lends itself well to showcasing products and services. The platform’s emphasis on visual content enables businesses to tell their brand story through compelling images and videos. By creating visually appealing and informative Pins, small businesses can captivate their target audience and inspire them to take action.

With Pinterest’s receptive audience and focus on visual discovery, small businesses have an unparalleled opportunity to stand out from the competition and make a lasting impression. So, as you venture into 2024, consider harnessing the power of Pinterest to reach a receptive audience and elevate your small business to new heights.

With the ability to target a receptive audience covered, let’s now explore the creative visual marketing opportunities that Pinterest offers small businesses.

Creative Visual Marketing Opportunities

With Pinterest’s receptive audience and focus on visual discovery, small businesses have an unparalleled opportunity to stand out from the competition and make a lasting impression. So, as you venture into 2024, consider harnessing the power of Pinterest to reach a receptive audience and elevate your small business to new heights.

With the ability to target a receptive audience covered, let’s now explore the creative visual marketing opportunities that Pinterest offers small businesses. One of the key advantages of using Pinterest is the platform’s emphasis on visuals. This opens up endless possibilities for small businesses to showcase their products or services in unique and visually compelling ways.

Pinterest allows businesses to create visually appealing boards, where they can curate and organize pins around specific themes or topics. This gives small businesses the opportunity to not only promote their own products but also to curate content that aligns with their brand and resonates with their target audience. By presenting a visually cohesive and inspiring collection of pins, businesses can establish themselves as thought leaders and go-to sources of inspiration within their industry.

In addition to boards, small businesses can also take advantage of Pinterest’s rich Pin format. This format allows businesses to provide enhanced and interactive content to their audience. From product pins with detailed information, pricing, and direct links to purchase, to recipe pins with ingredient lists and step-by-step instructions, there are numerous ways to engage and captivate Pinterest users with creative visuals.

Moreover, Pinterest provides small businesses with an opportunity to tell compelling narratives through a series of images, videos, and text. This immersive and interactive format allows businesses to share stories, share behind-the-scenes glimpses, or even showcase customer testimonials. By leveraging organic pins in a variety of formats, small businesses can tap into the power of storytelling to connect with their audience on a deeper and more personal level.

With Pinterest’s growing emphasis on video content, small businesses can also leverage video pins to engage their audience in a more dynamic and captivating way. Whether it’s showcasing product demonstrations, sharing DIY tutorials, or providing behind-the-scenes footage, video pins offer a highly engaging visual marketing opportunity.

Pinterest Marketing Resources

Discover a treasure trove of free resources tailored to enhance your marketing efforts in the Pinterest Marketing Resources Vault. This comprehensive collection offers a plethora of invaluable tools designed to propel your marketing strategies on Pinterest. With over 10 meticulously crafted tools at your disposal, you'll gain a competitive edge and unlock the full potential of this dynamic platform. Moreover, this resource hub goes beyond just tools, as it also provides access to 6 exclusive masterclasses and challenges.

By unlocking the FREE Pinterest Marketing Resources, you'll gain immediate access to a treasure trove of templates and valuable assets that will transform your marketing endeavors.

Evergreen Pins and Algorithm Benefits

In addition to the captivating power of video pins, Pinterest provides small businesses with another valuable opportunity to reach their target audience and maximize their marketing efforts: evergreen pins and algorithm benefits. 

Evergreen pins are like the timeless classics of your Pinterest marketing strategy. These are the pins that continue to deliver value and engagement long after they were first created. Unlike timely or seasonal content that may lose relevance over time, evergreen pins remain ever-relevant and continue to attract new viewers and potential customers.

But what makes evergreen pins even more powerful is the algorithmic support they receive on Pinterest. The platform’s algorithm is designed to prioritize and surface high-quality, relevant content that resonates with users. This means that when you create evergreen pins that are engaging, informative, and visually appealing, you have a higher chance of being seen by a wider audience.

The algorithm also takes into account factors such as pinner preferences, search intent, and previous engagement to determine which pins to show to individual users. This personalized approach ensures that your evergreen pins have a better chance of reaching the right people who are more likely to be interested in your products or services.

By consistently creating and sharing evergreen pins, you can tap into the algorithm’s power and extend the lifespan of your content, reaching new audiences and generating ongoing traffic to your website or online store. This means that even if you don’t have the resources to constantly produce fresh content, your evergreen pins can continue working for you, driving engagement and potentially increasing sales.

Driving Traffic and Increasing Sales

By consistently creating and sharing evergreen pins, you can tap into the algorithm’s power and extend the lifespan of your content, reaching new audiences and generating ongoing traffic to your website or online store. This means that even if you don’t have the resources to constantly produce fresh content, your evergreen pins can continue working for you, driving engagement and potentially increasing sales.

As we explore the following section on “Driving Traffic and Increasing Sales,” it’s essential to recognize the role evergreen pins and algorithm benefits play in maintaining a steady flow of traffic to your online presence. With a well-thought-out Pinterest strategy that includes both evergreen and timely content, you can leverage the platform’s algorithm to your advantage and consistently drive meaningful results for your small business.

Pinterest is more than just a platform to showcase your products and services – it can be a powerful driver of traffic and sales for your small business. The key lies in understanding how to optimize your content and engage with your audience effectively.

Firstly, it’s crucial to create visually appealing pins that capture attention and entice users to click through to your website. High-quality images, compelling headlines, and clear calls to action can make all the difference in driving traffic. Additionally, including relevant keywords in your pin descriptions and utilizing Pinterest’s search feature can help your content get discovered by users actively looking for products or information.

Secondly, leveraging the power of social proof can be a game-changer for increasing sales. Pinterest allows users to save and showcase their favorite pins on their boards, creating a digital collection of products, inspiration, and ideas. By encouraging users to save your pins and share their experiences with your products, you can build social proof and credibility, establishing trust with potential customers.

Another effective strategy for driving traffic and increasing sales is to collaborate with influencers or industry experts. Partnering with influential Pinterest users who align with your brand can expose your products to a larger audience and lend credibility to your business. Influencers can create dedicated boards featuring your products or share your content with their followers, driving traffic to your website and potentially increasing sales.

Finally, don’t overlook the power of Pinterest’s analytics and data insights. By monitoring the performance of your pins and boards, you can gain valuable insights into what resonates with your audience and optimize your content accordingly. Understanding which pins drive the most traffic and conversions can help you refine your strategy and focus on the content that truly impacts your bottom line.

Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2004

Building Brand Awareness and Trust

As we move into the next section on “Building Brand Awareness and Trust,” it’s important to recognize that establishing a strong brand presence on Pinterest is about more than just driving traffic and increasing sales. It’s about creating a positive brand experience that builds trust and loyalty among your audience.

One of the key ways to build brand awareness on Pinterest is through consistent visual storytelling. By curating boards that reflect your brand’s values, personality, and aesthetic, you can showcase your products or services in a way that resonates with your target audience. Whether it’s through high-quality images, videos, or even inspirational quotes, each pin should contribute to the larger narrative of your brand and leave a lasting impression.

Furthermore, Pinterest offers a unique opportunity to humanize your brand and connect with your audience on a more personal level. People come to Pinterest to discover new ideas and find inspiration, so it’s important to provide content that adds value to their lives. This could include helpful tips, DIY tutorials, or lifestyle guides that align with your brand’s expertise. By positioning your brand as a trusted resource in your industry, you can foster a sense of trust and credibility among your audience.

Another way to establish trust on Pinterest is by leveraging user-generated content. Encourage your audience to create their own pins featuring your products or services, and then showcase these pins on a designated board. Not only does this create a sense of community and authenticity around your brand, but it also serves as social proof and validation for potential customers. When people see others using and enjoying your products, they are more likely to trust your brand and make a purchase.

Lastly, don’t overlook the importance of engaging with your audience on Pinterest. Respond to comments, messages, and inquiries in a timely manner, and engage with other users by liking, saving, and sharing their content. This not only helps to build relationships and foster a sense of community, but it also shows that your brand is active, attentive, and committed to providing a positive user experience. By being present and responsive on Pinterest, you can further strengthen the trust and loyalty that your audience has in your brand.

Building brand awareness and trust on Pinterest is essential for small businesses in 2024. Through consistent visual storytelling, providing valuable content, leveraging user-generated content, and engaging with your audience, you can create a positive brand experience that resonates with your target audience and sets your business up for long-term success. By establishing trust and loyalty, you can position your brand as a go-to resource in your industry and drive meaningful results for your bottom line.

Summary

In closing, Pinterest marketing is undeniably a must-have strategy for small businesses venturing into 2024. The platform’s ability to target a receptive audience, coupled with its creative visual marketing opportunities, makes it a powerful tool for driving traffic and increasing sales. 

The perks of evergreen pins and the algorithm benefits further enhance a business’s visibility and longevity on Pinterest. Moreover, by utilizing Pinterest, small businesses can build brand awareness and trust, solidifying their place in the market. 

So, don’t miss out on the countless opportunities Pinterest has to offer. Sign up for our free Pinterest challenge today and take your marketing strategy to the next level! Remember, as Peter Drucker once said, “The best way to predict the future is to create it.” Start creating your future on Pinterest now.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2004
Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2004
Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2004
Why Pinterest Marketing is a Must-Have Strategy for Small Businesses going into 2004

Pinterest 101 in 2023: Why Use Pinterest for Your Service-Based Business (Part 1)

Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media

Pinterest 101 for 2023: Why Use Pinterest for Your Service-Based Business

Pinterest 101 Series

Are you wanting to jump on Pinterest for your business? Are you already on Pinterest for your business but it doesn’t seem to be working?  Are you curious about using Pinterest for your business? If any of those questions resonated with you, then keep reading!

Can you believe it? I’ve been using Pinterest for my photography biz since 2009 – back when it was invite-only in beta!  And you know what? I didn’t keep all that Pinterest goodness to myself. Oh no, I helped my wedding pro friends figure it all out, and then launched Jen Vazquez Media in 2018 so I could help even MORE people!

Since 2018, I’ve been teaching Pinterest but let’s be real – I’ve bounced around a bit with all the questions I get and news or new tools that Pinterest launches. But, fear not! I’ve decided to take all of you business owners on a journey through Pinterest 101 over the next several blogs. That’s right, you can go from blog to blog and get all the help you need to master Pinterest like a pro!

In 2022, I was honored to be selected by Pinterest to be a Pinterest Pioneer helping in the Pinterest Business Community and also working with Tailwind to educate on Pinterest. These two honors are the highlights of my business!

Last weekend, I had an epiphany.  I realized that I haven’t created a whole series for those of you who are brand new to the Pinterest world – like, starting from scratch with no Pinterest Business account OR you’ve been using Pinterest for your business but you don’t feel like it’s working.

Whether you’re a total newbie or a seasoned pro, there’s something for everyone in this series. And TBH, there’s a lot of conflicting information out there. That’s why I always say if the Pinterest advice is older than six months, it’s probably as outdated as a pair of platform shoes (although are they coming back???).

Let’s start from the very beginning, shall we? We’re going to dive into all the juicy tweaks and details that’ll take your Pinterest business account from boring to mind-blowing and from not quite there to as effective as possible to get the most reach you can to skyrocket your business leads! Trust me, you won’t want to miss out on this ride.

So buckle up, my fellow Pinners, and let’s dive in!

graph showing the lifespan of social media posts in 2023

Why Use Pinterest

Holy moly, there are countless reasons why Pinterest is a must-have tool for your business. But, let me hit you with some hard facts that will have you jumping on the Pinterest train in no time:

A bonus about Pinterest is the ultimate low-energy social media platform. There are no bullies here, just good vibes and inspiration! It’s a place where you can go to change your life and discover new ways of doing things. Talk about positive energy!

But, here’s the best part: Pinterest is the easiest social media platform.  My clients spend about an hour scheduling out your pins and have your next week or two covered. And the best part? It gives the biggest bang for their time buck. Trust me, you won’t want to miss out on all the benefits that Pinterest has to offer!

More stats that will shock and encourage you to try Pinterest for your business is the Lifespan of a Pin compared to other social media platforms.  Would you rather spend hours and hours on Instagram and continually have to create content, or spend an hour a week and have pins last year?  That’s right I have several pins that are still popular from 2014!  Here are 2023 stats for social media platforms:

    • TikTok Negligible unless you “go viral”
    • Facebook 1.75 hours
    • Instagram 20 hours
    • LinkedIn 24 hours
    • YouTube 8 hours
    • Pinterest 3.8 months
    • Blogs 2 years

Pinterest Business Account vs. Personal Account

Pro Tip: Consider if you want to manage two accounts.  If you don’t, convert your personal account because you can still pin, you’ll just have all your personal pins on a secret board.

It is imperative to have a business account if you want to use Pinterest to market your business.  There are two ways to do that. One is to convert your personal account to a business account and the second way is to create a new account as a business account. 

Choosing a username (the URL link https://www.pinterest.com/jenvazquezmedia) you want to use your business name or a version of your business name.  This way, when people search for your business, they find your profile, boards, and pins.  It’s the magic key that unlocks the door to your Pinterest account.  

 

Convert your Personal Pinterest Account to a Business account:

  1. Go to https://business.pinterest.com/ and click on the “Convert to a business account” button.
  2. Enter your personal account information and click on the “Convert” button.
  3. Follow the on-screen instructions to complete the process of converting your account to a business account.

Create a business account:

  1. Go to https://business.pinterest.com/ and click on the “Create a free business account” button.
  2. Follow the on-screen instructions to complete the process of setting up your business account.

Summary

To sum it all up, Pinterest is a powerful tool for businesses with over 450 million monthly active users and less competition compared to other social media platforms. It’s a low-energy platform that provides inspiration and positivity, and it’s also incredibly easy to use, with an hour of scheduling out pins enough to cover your next week or two. Plus, pins have a much longer lifespan than other social media platforms. And, we’ve also discussed the importance of having a business account on Pinterest and how to create one.

In this Pinterest 101 series, we’ll take you through everything you need to know about using Pinterest for your business. We’ll cover topics such as optimizing your profile, crafting killer pins, mastering Pinterest SEO, and how to read the analytics. So, buckle up and get ready to take your Pinterest game to the next level!

Next up Keywords! It’s a secret power to making Pinterest work for you!

Don’t Forget to Pin It!

Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media