Pinterest Trends: Gifting Season I’m back with this week's Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁....
The Power of Pinterest Funnels for Service-Based Business Owners
Ever given your all to Pinterest and felt like the results weren’t stacking up? Or perhaps you’ve conquered Instagram and are ready for the next frontier with an epic Pinterest marketing strategy? Welcome to the power of Pinterest funnels tailored for service-based businesses.
Understanding the Pinterest Funnel
Imagine your Pinterest funnel as a crafted journey – a roadmap guiding someone from casually discovering your content to becoming a loyal client. It’s more than a concept; it’s the magic that turns curious browsers into devoted clients.
Stage 1: Discovery
At the top of the funnel lies the Discovery Stage. Picture potential clients stumbling upon your content on Pinterest – the initial spark, the first encounter in the vast sea of inspiration.
Stage 2: Awareness
Moving down, we enter the Awareness Stage. Now they know you exist, and it’s time to create brand awareness. Inject your unique vibe, your positive and cheerleader-like energy, leaving a lasting impression beyond being just another pin on their feed.
Stage 3: Consideration
Deeper into the funnel, the Consideration Stage is reached. Here, potential clients aren’t just aware; they’re considering what you offer. Your content transitions from inspirational to valuable, making them think, “Could this be the solution to my challenges?”
Stage 4: Conversion
Finally, at the bottom, the Conversion Stage awaits. This is the sweet spot where potential clients transform into actual clients. Your carefully crafted Pinterest journey has primed them to take action, book your services, and become part of your business journey.
Optimizing Each Funnel Stage
Understanding the stages is crucial, but the real magic happens in optimizing each step. Here’s your quick guide:
Discovery: Grab Attention
Create eye-catching pins and compelling content that stops them mid-scroll. Use vibrant visuals and headlines that scream, “You need to see this!”
Awareness: Showcase Your Vibe
Inject your positivity and cheerleader vibe into your pins. Let them know there’s a real person behind the content – someone they’d love to work with.
Consideration: Provide Value
Share content that goes beyond inspiration. Offer valuable insights, tips, and solutions related to your services. Show them you understand their challenges.
Conversion: Call to Action
When they’re primed and ready, make the transition easy. Include clear calls to action in your pins, directing them to your website or a booking page. Make the conversion process seamless.
The Pinterest Funnel in Action
To illustrate, imagine a potential client stumbling upon your pin about “Effortless Marketing on Pinterest.” They explore your content, becoming aware of your positive and supportive brand vibe. Delving deeper, they find valuable tips on optimizing their marketing strategy. Finally, convinced of your expertise, they convert by booking your services for business growth.
Crafting Content for Chilly Day Seekers
Your Pinterest audience, unlike your familiar Instagram crew, is actively seeking inspiration. Craft content for them like preparing for a chilly day – building brand trust, creating super fans, and guiding them to your website.
Promoting Your Pinterest Magic
How do you get eyes on your fantastic content? Time for some Pinterest promotion magic:
- Set up and Optimize: Your Pinterest Business account.
- Sprinkle Keywords: In your pin titles and descriptions.
- Add Compelling Calls to Action: In your pin graphics and descriptions.
- Consistently Share: New pins for your content.
Congratulations, Your Content Led Them Here!
And congrats, your Pinterest-worthy content has led your ideal client to your blog post. Now, seize the moment! Capture that lead with strategic opportunities for readers to join your list. Make it crystal clear how they can access more valuable info from you.
Don’t Forget to Nurture: The Email Subscribers
Oh, and don’t forget to nurture those email subscribers! They’ve given you their address, so let’s keep the conversation going. Set up a welcome sequence that delivers value and keeps them engaged. And, hey, I even use Flodesk for my email marketing – use code SARAHB for 50% off your first year!
Consistency Is Key
Consistency is key, Jen. Stick to the promised communication frequency, and over time, your email subscribers will become your biggest fans. Ready to turn Pinterest users into devoted clients? Let’s make your Pinterest funnel a powerhouse for your service-based success!
BOOK A FREE DISCOVERY CALL!
Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?
Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.
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