What Are People Searching For On Pinterest This Week: Falling In Love

What People on Pinterest are Searching For this Week by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: Falling In Love

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Falling in Love 💘. This week, searches for romantic fall weddings are trending on Pinterest.

If you are a wedding professional, this is such amazing information for you on marketing your business.  Pinterest is telling you exactly what couples are searching for on Pinterest right now!!

Key trends:

  • 20x increase in “cowboy copper hair color”
  • 2x increase in “whimsical engagement ring”
  • 180% increase in “pumpkin spice latte aesthetic”
  • 120% increase in “romantic wedding hair”
  • 35% increase in “personalized wedding gifts” among Gen Y

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

*Pinterest, Global analysis, Q1 2023.

Wedding Stuff

If you are getting married (or a wedding pro), you can check out my favorite amazon wedding products!

GROWING TREND: A unique touch

People on Pinterest are looking for unexpected wedding themes and features. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “whimsical engagement ring

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE SPOTLIGHT: Make it your own

Gen Y is searching for sultry, seasonal wedding inspiration to make their big day feel extra special. Growing searches by Gen Y in the last three weeks compared to the previous three weeks: 

What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media

PINTEREST PREDICTS TREND: Rust married

The Pinterest Predicts annual trend for all-things rust is trending as searches surge for fall’s favorite hue. This Pinterest Predicts 2023 Trend is proving true! In the last three weeks compared to the previous three weeks: 

MOMENT SPOTLIGHT: Fall Weddings

On Pinterest, people are looking for romantic styling and decor for their autumn wedding. 

Featured Pinterest Board: Wedding Inspo

Check out this board of burnt orange wedding inspiration.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love  pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love pinterest pin for jen vazquez media
What Are People Searching For On Pinterest This Week: Falling In Love pinterest pin for jen vazquez media

Supercharge Your Service Business on Pinterest: Must-Have Boards!

Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist

Must-Have Boards for Pinterest as a Service Provider!

Are you a service provider looking to boost your online presence and attract more clients? Pinterest has got your back! I know it can feel a bit overwhelming at first, but fear not, my friend. I’m here to help you navigate the exciting world of Pinterest boards. The burning question on your mind is probably, “What Pinterest boards should I have?” Well, let’s dive in and find out together!

Understanding Pinterest Boards

Picture this: Pinterest boards are like virtual treasure chests filled with ideas from all over the internet. You can save images, articles, and more from any website out there (unless the website owner puts up a “no pinning” sign, like a digital bouncer). There are three main types of Pinterest boards:

  1. Public boards: These boards are open for everyone to see. Show off your expertise and let your content shine!
  2. Secret boards: Need to keep things hush-hush? Secret boards are your go-to. Only you and your trusted contributors can access them. All your personal Pinterest pinning should be done on secret boards. You can still pin to these boards.
  3. Archived boards: For your eyes only! These boards are purely personal, perfect for gathering inspiration or saving private gems.  You can’t pin to them but they aren’t lost.

Why Pinterest Boards Matter for Service Providers

Using my proven Pinterest Marketing Method, I help hyper-busy, female service providers create one marketing workflow to book more clients and increase their income and impact… in about an hour a week

Now, here’s where the magic happens. Each time you add a pin to a board, it gets exposed to your followers and the followers of that specific board. Imagine that—targeted exposure without spending a dime! But hold your horses, we need to set up strong and relevant boards right from the start to make the most of this golden opportunity.

Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist

Step 1: Evaluate Your Service Categories

Let’s start by identifying the core categories of your service business. Think about the services you offer and the expertise you bring to the table. We’re talking broad categories here, so you can cast a wide net. For example, if you’re a social media consultant, your categories might include:

  1. Social Media Marketing
  2. Content Strategy
  3. Branding
  4. Digital Advertising
  5. Analytics

Feel free to jot down your categories on a digital spreadsheet or a good old-fashioned piece of paper.

Step 2: Crafting the Perfect Pinterest Boards

Now, let’s get creative and strategize our board setup. The key here is to maximize visibility and reach. Aim to save each pin to at least five relevant public boards. More boards mean more chances for your content to go viral!

For each category, you’ll want a minimum of five boards. Remember, you can have up to 500 boards on your Pinterest account, but we’ll start with the essentials. Don’t go overboard all at once—pace yourself like a Pinterest pro.

Step 3: Board Naming with a Dash of Keywords

Here’s where we sprinkle some Pinterest magic dust on our boards. We want them to be relevant and search engine-friendly. To choose the perfect board titles, let’s tap into what Pinterest users are searching for.

Start by typing your first category into the Pinterest search bar. You’ll see a dropdown list of popular keywords related to your category. These suggestions are pure gold! Select the ones that best align with your content. 

Remember, you can rearrange the keywords to make them sound natural while still being search-friendly. Let your creativity run wild!

Find ideas for boards by using your blog categories or business categories. Search on Pinterest and see the drop down menu for more keywords. by Jen Vazquez Media Pinterest Manager

Step 4: Optimize Your Boards with Pinterest SEO

Time to give your boards some SEO love! Add a board description using related keywords to boost.  This means that you have to go back into the boards you create to add a description.  Use as many keywords as you can while still making it “readable” by humans to win the SEO game!

Summary

Pinterest is a powerful tool that can supercharge your service business and help you attract more clients. By strategically creating and organizing your Pinterest boards, you can showcase your expertise, increase your online visibility, and reach a wider audience.

Remember to evaluate your service categories, craft relevant boards, and optimize them with keywords on a regular basis to enhance their searchability. With a little creativity and consistent effort, you can harness the potential of Pinterest to grow your service business and stand out in a competitive market.

So, don’t wait any longer—start creating those irresistible Pinterest boards and watch your business soar to new heights!

If you don’t think you’ll have the time but want the benefit of Pinterest, consider hiring a Pinterest manager to allow you to work in your zone of genius.  Find out more or schedule a free consultation below!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist

Pinterest 101 in 2023: Why Use Pinterest for Your Service-Based Business (Part 1)

Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media

Pinterest 101 for 2023: Why Use Pinterest for Your Service-Based Business

Pinterest 101 Series

Are you wanting to jump on Pinterest for your business? Are you already on Pinterest for your business but it doesn’t seem to be working?  Are you curious about using Pinterest for your business? If any of those questions resonated with you, then keep reading!

Can you believe it? I’ve been using Pinterest for my photography biz since 2009 – back when it was invite-only in beta!  And you know what? I didn’t keep all that Pinterest goodness to myself. Oh no, I helped my wedding pro friends figure it all out, and then launched Jen Vazquez Media in 2018 so I could help even MORE people!

Since 2018, I’ve been teaching Pinterest but let’s be real – I’ve bounced around a bit with all the questions I get and news or new tools that Pinterest launches. But, fear not! I’ve decided to take all of you business owners on a journey through Pinterest 101 over the next several blogs. That’s right, you can go from blog to blog and get all the help you need to master Pinterest like a pro!

In 2022, I was honored to be selected by Pinterest to be a Pinterest Pioneer helping in the Pinterest Business Community and also working with Tailwind to educate on Pinterest. These two honors are the highlights of my business!

Last weekend, I had an epiphany.  I realized that I haven’t created a whole series for those of you who are brand new to the Pinterest world – like, starting from scratch with no Pinterest Business account OR you’ve been using Pinterest for your business but you don’t feel like it’s working.

Whether you’re a total newbie or a seasoned pro, there’s something for everyone in this series. And TBH, there’s a lot of conflicting information out there. That’s why I always say if the Pinterest advice is older than six months, it’s probably as outdated as a pair of platform shoes (although are they coming back???).

Let’s start from the very beginning, shall we? We’re going to dive into all the juicy tweaks and details that’ll take your Pinterest business account from boring to mind-blowing and from not quite there to as effective as possible to get the most reach you can to skyrocket your business leads! Trust me, you won’t want to miss out on this ride.

So buckle up, my fellow Pinners, and let’s dive in!

graph showing the lifespan of social media posts in 2023

Why Use Pinterest

Holy moly, there are countless reasons why Pinterest is a must-have tool for your business. But, let me hit you with some hard facts that will have you jumping on the Pinterest train in no time:

A bonus about Pinterest is the ultimate low-energy social media platform. There are no bullies here, just good vibes and inspiration! It’s a place where you can go to change your life and discover new ways of doing things. Talk about positive energy!

But, here’s the best part: Pinterest is the easiest social media platform.  My clients spend about an hour scheduling out your pins and have your next week or two covered. And the best part? It gives the biggest bang for their time buck. Trust me, you won’t want to miss out on all the benefits that Pinterest has to offer!

More stats that will shock and encourage you to try Pinterest for your business is the Lifespan of a Pin compared to other social media platforms.  Would you rather spend hours and hours on Instagram and continually have to create content, or spend an hour a week and have pins last year?  That’s right I have several pins that are still popular from 2014!  Here are 2023 stats for social media platforms:

    • TikTok Negligible unless you “go viral”
    • Facebook 1.75 hours
    • Instagram 20 hours
    • LinkedIn 24 hours
    • YouTube 8 hours
    • Pinterest 3.8 months
    • Blogs 2 years

Pinterest Business Account vs. Personal Account

Pro Tip: Consider if you want to manage two accounts.  If you don’t, convert your personal account because you can still pin, you’ll just have all your personal pins on a secret board.

It is imperative to have a business account if you want to use Pinterest to market your business.  There are two ways to do that. One is to convert your personal account to a business account and the second way is to create a new account as a business account. 

Choosing a username (the URL link https://www.pinterest.com/jenvazquezmedia) you want to use your business name or a version of your business name.  This way, when people search for your business, they find your profile, boards, and pins.  It’s the magic key that unlocks the door to your Pinterest account.  

 

Convert your Personal Pinterest Account to a Business account:

  1. Go to https://business.pinterest.com/ and click on the “Convert to a business account” button.
  2. Enter your personal account information and click on the “Convert” button.
  3. Follow the on-screen instructions to complete the process of converting your account to a business account.

Create a business account:

  1. Go to https://business.pinterest.com/ and click on the “Create a free business account” button.
  2. Follow the on-screen instructions to complete the process of setting up your business account.

Summary

To sum it all up, Pinterest is a powerful tool for businesses with over 450 million monthly active users and less competition compared to other social media platforms. It’s a low-energy platform that provides inspiration and positivity, and it’s also incredibly easy to use, with an hour of scheduling out pins enough to cover your next week or two. Plus, pins have a much longer lifespan than other social media platforms. And, we’ve also discussed the importance of having a business account on Pinterest and how to create one.

In this Pinterest 101 series, we’ll take you through everything you need to know about using Pinterest for your business. We’ll cover topics such as optimizing your profile, crafting killer pins, mastering Pinterest SEO, and how to read the analytics. So, buckle up and get ready to take your Pinterest game to the next level!

Next up Keywords! It’s a secret power to making Pinterest work for you!

Don’t Forget to Pin It!

Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media
Pinterest 101 in 2023 - Why Use Pinterest for Your Service-Based Business part 1 by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management  by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

Pinterest is a powerful tool for driving traffic and sales to your business, but managing a successful Pinterest account requires a significant amount of time and expertise. Here are a few reasons why you may want to consider hiring a Pinterest manager:

Save time

As a business owner, you likely have a lot on your plate. Managing a Pinterest account requires creating and scheduling pins, analyzing performance, and engaging with the Pinterest community. A Pinterest manager can handle these tasks for you, freeing up your time to focus on other aspects of your business.

Improve performance

A Pinterest manager can help you create a strategic plan for your account and ensure that your pins are reaching the right audience. They can also help you analyze your performance and make data-driven decisions to improve your reach and engagement on the platform.

Pinterest Management

As a busy entrepreneur, you’re exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to hire out your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your genius zone!

Stay up-to-date

Pinterest is constantly evolving, and it can be challenging to stay on top of the latest features and best practices. A Pinterest manager can help you stay up-to-date and ensure that your account is utilizing the latest tools and techniques to maximize your success.

Expertise

Pinterest can be a complex platform to navigate, and it takes time and expertise to effectively use it for business. A Pinterest manager has the knowledge and experience to help you get the most out of the platform.

Analyzing performance

Pinterest has a wealth of data and analytics available to help you understand how your account is performing. A Pinterest manager can help you analyze this data and make data-driven decisions to improve your reach and engagement.

Summary

Overall, hiring a Pinterest manager can help you save time, improve your performance on the platform, stay up-to-date with the latest features, and benefit from their expertise.

Are you thinking that this may be just what you need to let you focus on your zone of genius, you can read information about my services or you can schedule a quick call here.

Don’t Forget to Pin It!

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management

Here is more info you might find helpful!

183 | How I Grew My Pinterest by 526% in 3 Months

183 | How I Grew My Pinterest by 526% in 3 Months

Hello and welcome! If you're a female service provider looking to master Pinterest and grow your business, you've come to the right place. I'm Jen Vasquez, your friendly marketing cheerleader, and I'm here to share the exact strategies I used to skyrocket my Pinterest...

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Today I’m gonna cover WHY you should use Pinterest for Marketing your business and how to optimize your Pinterest profile so you are effective!

Hi there! I’m Jen Vazquez and I guide hyper-busy female service providers to create one streamlined marketing workflow that increases efficiency, produces greater returns, and honors their energy through my proven Pinterest Marketing Method.

As a service provider, it’s essential to find the right marketing channels and strategies to reach your target audience and grow your business. And with its unique mix of visual content and discovery features, Pinterest is an incredible platform for marketing your business and reaching potential customers.

Whether you’re just getting started on Pinterest or you’re looking to improve your existing strategy, this blog post will explore the many reasons why Pinterest is amazing at marketing your business, and provide actionable tips and advice for how to use the platform to achieve your goals. From driving traffic and engagement to building trust and credibility, Pinterest has a lot to offer for service-based businesses.

So let’s dive in and discover why Pinterest is the perfect platform for marketing your business!

The Details

Think of Pinterest as the top of a sales funnel. As of the second quarter of 2022, Pinterest had 433 million monthly active users worldwide.

In case you were wondering if you’re going to find your target audience on Pinterest— ** Spoiler Alert** YOU ARE!!

Pinterest is an amazing place for you to get started and to grow your traffic as well as your income:

  • Half of Pinterest users make $50,000 or more a year, which means they have a high disposable income paying for your products or services.  
  • 87% of Pinterest users who are active on Pinterest every single week have bought a product because of interest, meaning they chose to purchase something because they saw it on Pinterest. 
  • 97% of searches on Pinterest are unbranded now unbranded means that they are coming from accounts that aren’t really big brands or companies. This means smaller companies and entrepreneurs can get discovered and don’t have to compete with big brands like on Instagram. Google and YouTube are harder to get discovered. 

The bottom line is this Pinterest is EASIER to get found than any other social media platform, so using me as an example, I spend about 65% of my time on Instagram but in my google analytics, the top performer of traffic to my website is Pinterest. Between 68-82% of all traffic is consistently coming from Pinterest. 

Also, consider the average lifespan of a pin is right up there with blogs. Some of my top pins are from 6+ years ago. Instagram is 24-72 hours. Enough said. So let’s jump into my 8 tips to optimize your Pinterest account:

1 | Keywords

The first step in optimizing your Pinterest profile for maximum impact is to identify and use relevant keywords. These keywords are the “secret sauce” that can help your business get found on Pinterest to serve the information up to your ideal clients. 

Consider using keywords in your profile and content.  This way, you can make it more likely that your business will be discovered by potential customers who are searching for information on topics that are relevant to your products or services. Also, by investing the time and effort to research and incorporate the right keywords into your profile and your whole Pinterest strategy, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

What are Keywords?

Keywords are the words or phrases that your ideal client uses to search for information on topics that are relevant to your business. By identifying and using the right keywords in your Pinterest profile and content, you can make it more likely that your business will be discovered by potential customers who are searching for solutions to their problems or needs. To maximize the effectiveness of your keywords, it’s important to focus on those that are popular and commonly used on Pinterest, and that are directly related to the content and solutions that you offer. By using the right keywords, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

Multiple Ways To Find Keywords

There are multiple ways to find keywords, but I’ll share two of the most popular ways.

The first way to find keywords that will be relevant to your audience and content on Pinterest, you can use the search bar on the platform. Start by typing in a few keywords or phrases that are related to your business and its products or services. As you type, pay attention to the drop-down menu that appears, as this will show you the most popular and commonly used keywords on Pinterest that are related to your search. Write down any keywords or keyword phrases that are relevant to your audience and content, as these can be used in your Pinterest profile and content to help improve its visibility and relevance on the platform. By investing the time and effort to research and incorporate the right keywords into your Pinterest strategy, you can help attract more traffic and potential customers to your business.

The second way to find relevant keywords is to use the Pinterest Trends Tool. This tool allows you to see how your keywords are currently trending on the platform, and if there are any other relevant trending keywords that you can use to improve the visibility and relevance of your business.

The Pinterest Trends Tool has recently been updated, and now offers a range of filters that you can use to customize your search and see the most relevant keywords for your business and its audience. By using the Pinterest Trends Tool, you can gain valuable insights into the keywords that are currently popular on the platform, and incorporate them into your Pinterest strategy to help attract more traffic and potential customers to your business.

 

2 | Business Account

If you want to use Pinterest to market your business, it is essential to have a business account on the platform. There are two ways to create a business account on Pinterest: you can convert your existing personal account, or you can create a new business account from scratch. 

To convert your personal account, follow these steps: 

  1. log in to your personal account
  2. click on the three dots in the top right corner and select “Settings,” 
  3. click on the “Account” tab, 
  4. scroll down to the “Account Type” section and select “Business,” 
  5. follow the on-screen instructions to complete the process. 

To create a new business account, follow these steps: 

  1. visit the Pinterest website
  2. click on the “Sign Up” button in the top right corner
  3. select “Business” from the options
  4. enter your business information
  5. follow the on-screen instructions to complete the process. 

By creating a business account on Pinterest, you can gain access to a range of tools and features that are specifically designed to help businesses grow and succeed on the platform.

JEN TIP: Choose a username that reflects your business name or brand.  It will become part of the url for your Pinterest account. This will help users find and recognize your account when they’re searching for related content on Pinterest.

FREE Optimize Your Pinterest Challenge

Learn how to optimize your Pinterest profile and learn an easy strategy and workflow to market your business with Pinterest in about an hour a week!

3 | Profile Image

To help your business stand out on Pinterest and attract more traffic and potential customers, it’s important to include an engaging and high-quality image on your profile. 

If you are a solo entrepreneur or small business with fewer than four people, it’s recommended to use an image of yourself on your profile, as this can help create a personal connection with your audience and build trust and credibility. 

If you are a larger company with multiple employees, you may consider using a logo on your profile, but in most cases, it’s still recommended to use an image of yourself or your team to create a more personal and human connection with your audience. 

By choosing the right image for your profile, you can help improve the visibility and relevance of your business on Pinterest, and potentially attract more traffic and potential customers to your profile and content.

You can upload or change your profile image in the settings area. 

JEN TIP:  Use the same image that you have on other social media accounts like Instagram and TikTok.  You will have more success on Pinterest booking clients if your profile image matches.  It is typically part of the client journey that they will check you out on Instagram to confirm you’re a “real person” and/or look at your content to get a better feel for who you are.

Where to find settings byJen Vazquez Media Pinterest Marketing Strategist

4 | Name

When setting up your business account on Pinterest, it’s important to choose a name that is optimized for searchability and visibility. This is the name that will appear on your profile, and it’s not the same as your username, which is part of the URL of your profile page. 

To optimize your name, you should use a combination of keywords that reflect what your business does, and also include your name or first name. This way, if someone searches for your name or your business name on Pinterest, they will be able to find your profile and learn more about your products or services. 

By choosing a well-optimized name, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and potential customers to your profile.

JEN TIP:  Pinterest reads all these areas to understand who you are and to learn who to push your content out to.  Be Specific and consider keywords EVERYWHERE.

Create a Name in the Settings area Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

5 | Pinterest Profile Description

Go to the “Settings” and under “public profile” you’ll find the “About” section.  This is known as your Pinterest profile description. In that area, include a brief description of your business. Be specific so that you attract your ideal client.  

This is where you will describe who you help and how you help them. Consider what transformation you provide for your clients. This will give visitors to your account a clear understanding of what you do and how you can help them.  

JEN TIP: At the end of the paragraph, offer a free lead magnet (something that you offer for free in exchange for getting their email address.

Business Type Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

6 | Personal Information in Profile

Choose your business type (the one that best reflects you). There’s no wrong answer and you can always go back in and update this.

Choose 3 of your business account goals.  If you are exactly sure, you can choose three and after working on Pinterest for awhile go back in and make changes.

Don’t forget to add your email address because it’s an easy way for your potential client to connect with you. 

Business Goals Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

7 | Claim Your Website

After setting up your business account on Pinterest, the next critical step is to claim your website. This is an important step for several reasons. 

First, it allows you to track the effectiveness of your marketing efforts on Pinterest and second, it enables you to see analytics for your account through tools like Tailwind. 

So, claiming your website on Pinterest is a crucial step for any business looking to make the most of their presence on the platform.

You can find out information on claiming your account on Pinterest or by watching this video I made to help people claim their website.

JEN TIP: Claim your website for any course pages or url’s that you may use.

Pinterest Cover Image of Jen Vazquez Photography by Jen Vazquez Media Pinterest Marketing Expert

8 | Upload a Cover Photo

Finally, upload a cover photo by clicking the white pencil above your profile. You want to choose a photo that tells someone what you do in two seconds. 

Example 1: if you’re a wedding photographer, you should have an image of you photographing a couple on their big day. 

Example 2: If you are a podcaster use an image of you in front of your computer with a microphone and hands wide as if you are talking.

This will immediately show visitors to your account who you are and what you do, making it easy for them to understand the focus of your business.

It can be challenging for some businesses or industries to select the right cover photo, but you can ask your friends or favorite client for their opinion on which picture best represents what you do. This can help you choose a cover photo that accurately reflects your business and makes it easy for visitors to understand the focus of your account.

JEN TIP:  If you work with a brand photographer, consult with them on ways they can capture you to help you share via images what you do.  Brand photographers specialize in just that.

Summary

By now I’m sure you’re convinced that Pinterest should be part of your marketing strategy. With its unique mix of visual content and discovery features, Pinterest offers a range of benefits for service-based businesses looking to reach and engage with potential customers. Below are some additional tips and best practices for setting up and optimizing your Pinterest account to maximize its impact and drive traffic to your business. So let’s dive in and discover how to make the most of Pinterest for your business!

  • Make a board for each content bucket or pillar of your business.
  • Ensure you have a board with your business name.
  • Create a board that says FREE resources.  I have FREE Pinterest Marketing Resources. (Pin blogs and other free content like lead magnets). 
  • You can pin other people’s pins if it alines with your brand or is helpful for your client, but ultimately you want the bulk of pins to be yours.
  • You should be using text overlay on pins explaining what will be found and a call to action. You can get 80 free calls to action in my Pinterest Marketing Resources vault for free here. Text Overlay are the words you see on a pin that entices you to click.  You can sign up for my challenge that I created which shares in details what should be on your standard pins.
  • When you create a blog, create 3-5 pins with 3 different points of view (using different keywords) so the blog content gets found by a ton of different searches. 
  • You can use your brand colors for most of the pins, but create some pins with colors that would stand out in the feeds when you search for that content.  
  • Location-based businesses will find more success when you use multiple location-based keywords. City, area, town, state, etc. 
  • Pin consistently. even if it’s only once every day.  Pinning then doing nothing will not get the reach you hope for with Pinterest. 
  • Look at analytics monthly and while impressions followers and engagement is important, pin clicks and outbound clicks are a sign of what’s resonating when it comes to marketing your business. 
  • It’s a long game. You may not see a lot of progress for the first 3-8 months, but keep going as those pins will live a long time on Pinterest (some of mine are six years old and still driving traffic). 

If you need help with Pinterest, schedule a free consultation below!

 

More Pinterest Marketing Help!

183 | How I Grew My Pinterest by 526% in 3 Months

183 | How I Grew My Pinterest by 526% in 3 Months

Hello and welcome! If you're a female service provider looking to master Pinterest and grow your business, you've come to the right place. I'm Jen Vasquez, your friendly marketing cheerleader, and I'm here to share the exact strategies I used to skyrocket my Pinterest...

Don’t Forget to Save the Pin!

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist