Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

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Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Don’t Forget To Pin It!

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Pinterest Best Practices 2020

PINTEREST BEST PRACTICES 

 

You should learn everything you can to make sure you are optimizing your time on Pinterest traffic possible.

PIN SIZE

Using a 2:3 ratio, pins are organized into columns, so Pinterest wants you to create vertical pins. If your pins aren’t this ratio, it’s probable that the Pinterest algorithm will show the pins less often than pins with the right ratio. 

THE SECRET TO MAKE PINTEREST MARKETING EASY:  Simplify and Streamline your process with the new Tailwind Create tool

PIN IMAGE

Pick an image that is related to your topic. Pinterest uses the image of your pin as data to show it to more people when it is most relevant. Pinterest actually looks at the photo on your pin and decides what your pin is about. So, if your image is of a wedding but you are a marketing coach – it will be confused.  You want the image to match the title of or what your blog is about.

Whenever possible, try not to use free stock photos. If you use a free stock photo that has been used too many times and for different topics, you run the risk that your pin will be shown for the wrong topic.

The best thing you can do is to take your own images or pay for images as they will be used much less often.  You can belong to a stock photo group like me or use the “pro” images on Canva.  You can do this by paying for them or paying for the Pro version. 

Using images of people You want to avoid using images of people as people go to Pinterest to be inspired and thus they want to picture themselves using the product or doing what the image is showing.  You can use images of people’s hands, desks, laptops, phones, products, flat lays, and other lifestyle photos.

To get the most out of every blog post, you should utilize multiple pins.  This gives you the best chance of getting more traffic and optimizing your blog post for Pinterest

 

Need Help with Pinterest

Want to optimize your Pinterest to drive traffic to your website?  Take my free course to learn Pinterest the right way!  ENROLL NOW!

TEXT OVERLAY

Make your text overlay count! Using keywords and less than 5 words is helpful. Use great headlines. Use fonts that are easy to read.  If you are using a cursive type font, use it only for those words that are of, the, a, and, etc.  Those aren’t important keywords.  Pinterest reads the text, so if it’s cursive, it won’t be able to read it.  Use a font size that could be read from mobile. Use hierarchy: play with different fonts, use bold or italics, use different colors.

PUT YOUR BLOG NAME/LOGO/WEBSITE ON YOUR PIN

Always make sure that your pins can be tied back to your website.  Sometimes, a pin can lose it’s link because someone includes their website or by accident, so having a blog name, logo or website helps someone who finds it to be able to put your website on there.  

Plus, it can be useful for branding recognition.

 

THE SECRET TO MAKE PINTEREST MARKETING EASY_ Simplify and Streamline your process with the new Tailwind Create tool

CREATE DIFFERENT TYPES OF PINS

When I first starting creating pins, I only used my brand colors.  What I found is not everyone will click or be urged to click on the same pin.  So, use different styles and colors to appeal to different people.   Also, having pins with all the same design could get people confused and reduce your click-through and re-pinning rates.

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If you need help with Pinterest, shoot me an email HERE.