Three ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

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3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Here are the best ways to do keyword research on Pinterest!

Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

How often do you need to do keyword research on Pinterest?

If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

So here are the three ways to do keyword research on Pinterest and the last one is my New Favorite!

Manual Research

The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

You can also do the alphabet soup method for additional recommendations. For example, if you are a wedding photographer and write about wedding photography, type ‘wedding photography a’ to see what auto-completes, then type ‘wedding photography b’ and continue through the whole alphabet. The downside to this method is that super time-consuming as you are doing things manually.

Pinterest Trends Tool

The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

Combine this tool with the manual type of research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

Pin Inspector

The Pin Inspector software is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse, and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter, and wait for the magic to reveal all the words you could possibly want and need. Pin Inspector also has a trends tool based on the Pinterest Trends Tool.

Pin Inspector has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.

Conclusion

There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to do your research on Pinterest not google or use the Pin Inspector software. How pinners search for things can be entirely different than how people search Google.

I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

Just a Note: This link contains an affiliate link (down in the P.S. ). If you use it to make a purchase, I’ll receive a commission at no additional cost to you. Thank you for supporting my business! 

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

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3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

7 Places to Use Keywords on Pinterest

7 places to use keywords on Pinterest by Jen Vazquez Pinterest marketing expert

Keywords are the key to successfully marketing your business on Pinterest.  Today I’m sharing all of the places you can and should be using keywords on Pinterest.

As a gift, I’m sharing my free Masterclass because I’m sharing all my secrets on how to research keywords for YOUR business.

You’ll need to use your Pinterest keywords on:

Your profile name

Choose the main keywords that describe your content or your business the best.

Your profile description

Choose multiple keywords to describe what you do. Make sure to write sentences, keyword stuffing is never a good option.

Your board title 

Use main keywords or two or three keywords to name your boards. Do not use cute board names! Board names are searchable. It means that the keywords help people find your boards. It is also one of the places Pinterest uses to determine what your content is about.

Your board descriptions

You can use some long-tail keywords in your descriptions to let people know (and Pinterest) what they can find on the board. Use the descriptions, as Pinterest also uses them to retrieve information about your content.

Your Pin titles

Pin titles are important for Pinterest to categorize your content so use keywords related to your blog there.

Your Pin descriptions

Same as pin titles, Pinterest uses descriptions to understand what your pin is about. That’s why you want to make sure you’re using relevant keywords there.

Your Pin overlay

Pinterest can analyze your image. Adding a keyword on your Pin overlay will increase the confidence level of your pin when it comes to that keyword for Pinterest.

All About Keywords for Pinterest Marketing

I am going to show you how to easily find your unique keywords to use on Pinterest to attract your ideal clients.  Sign up for the FREE Masterclass below!

If you need help with Pinterest, shoot me an email HERE.

Go Ahead and Pin It:

7 places to use keywords on Pinterest by Jen Vazquez Pinterest Strategist
7 places to use keywords on Pinterest by Jen Vazquez Pinterest Strategist
7 places to use keywords on Pinterest by Jen Vazquez Pinterest marketing expert
7 places to use keywords on Pinterest by Jen Vazquez Pinterest marketing expert

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...