The Ins And Outs Of Small Business Branding Resources

The Ins And Outs Of Small Business Branding Resources

The Ins And Outs Of Small Business Branding Resources

Are you having trouble promoting your business to the world? If so, then a bit of proper branding might be what you need. 

Having a properly planned and implemented branding strategy for your small business might mean the difference between success and failure. 

If you get it right, you’ll effortlessly attract new and potential customers to your brand, and you should be able to reap the financial benefits for years to come. 

On the other hand, if you get it wrong, you may find yourself having to rebrand your business later on, which could be a pricey and easily avoidable branding blunder.

This blog post will outline several tips for getting the branding for your small business just right!

Identify Your Target Audience

Knowing your audience is crucial because you won’t know how to position your brand if you don’t. 

Many questions should be posited and answered while you’re in the process of creating your brand or rebranding your business. 

The more you understand about who your ideal customers are, the easier it will be to create marketing and branding materials, such as logos, graphics, and blog posts that will resonate with your audience.

Your Brand Mission

Your business will also need to have a mission statement and a few clearly defined values. 

What is the meaning of your brand? What exactly are you attempting to accomplish? What impact do you want your company to have on the world?

A solid mission keeps you on the right path throughout the years. 

Your mission statement defines your fundamental purpose, outlining the ‘who’ and ‘what’ of your small business.

The objective of your brand is critical in creating the foundation for your small business branding initiatives.

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Naming Your Brand 

One of the most challenging obstacles for small business entrepreneurs is deciding on a name for their company.

So, how do you choose the “perfect” brand name for your startup? And, more importantly, does it make a difference?

Some top tips for choosing a business name includes:

  • Ensure your brand name is individual – and different from your competitors.
  • Ensure it has relevance and meaning for both your customer and business.
  • Choose a timeless name. It is costly to change it.
  • And last but not least – make sure it is memorable.

In the best-case scenario, your small business’s brand name will generate interest in it. People will want to know what you do if it’s fascinating.

Logo Design 

One of the first things your target audience will associate with your brand is the design of your logo. 

The cost of professional logo design can vary significantly. 

You can usually get a cheap logo design for free or for as little as $10 to $20. 

However, it would help if you collaborated on your brand identity project with a professional design agency or designer. Professionally designed logos are often far more expensive, but they’ll usually be of much higher quality. 

If at all feasible, your brand logo should represent your brand’s objective and story. It doesn’t have to show everything you have to offer, though! But it should be easily relatable back to your business and its products or services. 

Click here to create your very own business logo for free: www.logocreator.io

Brand Guidelines 

Last but not least, you’ll need to create your company’s brand guidelines. 

Also referred to as a brand standards document, a brand guide is a comprehensive document that specifies how your brand should appear, ranging from logos and graphics to the tone of voice and the fonts you’ll use.

A brand guide is ideal for giving over to businesses that will be collaborating with yours. 

Here’s what you should include in your brand guidelines:

  • Logo and its use cases
  • If you use a distinct typeface, include fonts and typography in your brand guidelines.
  • Corporate Colours – outline your brand’s colours in RGB, CMYK and HEX code.
  • Language – if your brand has a unique written tone, ensure you include this in your brand guidelines.
  • Photography

Small Business Branding 2021

Branding and marketing often seem complicated and overwhelming. 

However, when you take the time to think ahead, learn as much as you can about your target audience, and create the right materials that will support and enhance your brand, you’ll be attracting and converting new customers in no time!

What to steal my Branding Photography Checklist?

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The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources

Want more info:

Black Friday Deals

IDENTIFY | ATTRACT | BOOK Course:

This 8-week course taught in a private Facebook group where you can ask questions directly for your unique business. You’ll learn along with a handful of students how to identify your ideal bride (who you will love to work with), attract them through a simple but effective system of marketing (all my tricks over 10 years as a wedding photographer), and step by step how to book them.

BONUS:

You’ll get both the 50 Content Ideas for Wedding Photographers and How to Create an Ideal Bride Avatar (a $59.98 value free!)

50 Content Ideas:

Creating content like blog posts and social media posts can be hard. This workbook helps you to be a content creating machine! So what’s included?

  • 8 pages of content
  • 50 Content Ideas For Wedding Photographers
  • An exercise that jogs your brain to create more ideas
  • A few pointers to get you started
  • A thorough example
  • BONUS:   5 “done for you” social media posts where you just fill in the blanks AND you can reuse them over and over including new information! 

How to Create an Ideal Bride Avatar Workbook:

This workbook helps you to be a content creating machine because it tells you WHO you are talking to! So what’s included?

  • 9 pages of content
  • Fill in the blank questions to ask
  • It’s a step by step workbook to help you identify who your ideal client is
  • Learn who you are and who your business serves
  • Learn who you’d love to work with
  • Learn what other wedding photographers are doing in your market so you can be unique

5 Tips to Creating Your Ideal Bride Avatar

5 Tips to creating an ideal client avatar by a wedding photography coach

1: Write Down Your Favorite Past Clients

Write down 3 to 10 of your absolute favorite past clients. The more clients you can study, the better! If you are just getting started in wedding photography and you don’t have very many past clients to work with or you’ve booked people you don’t enjoy working with, then write down friends, family, or acquaintances that you would love to photograph if you got the chance.

2:  Mark next to their name

Write down symbols next to each client based on the criteria below. You can write down as many of these symbols that apply:

  • (💲) = Stands for the fact that they booked you at your rates, no questions asked.
  • (💜) = Did you enjoy working with them? Or did you love their inspiration, colors, wedding style? Were they fun?
  • (✔) = Did they refer you? Have they referred you to friends or family whether that person book you or not?

3: Analyze your list: Look at your list, and identify the clients that have two or more symbols next to their name. These are the people that are truly ideal for you as you enjoy working with them, are inspired by working with them, and/or don’t have to haggle over your rates (i.e. they thought you worth it).

4: Dig Deep: Their Likes, Interests, and Hobbies

Ask these questions of your list to understand who your ideal bride is.  Keep in mind that you can utilize IG or FB to figure out some of the answers.

  1. What do they like to do with their free time? What is their favorite date night?
  2. What do they post on social media the most?
  3. What is their personal style? What kind of clothes do they typically wear? If you know the brand, write it down.
  4. What are they generally interested in? What are their favorite foods/meals/restaurants? Are they into beer, wine, champagne, tequila? What are their hobbies?  Favorite sports? Coffee/Tea? Do they love adventures like hiking or traveling? Are they into cars or boats or motorcycles? Do they have pets? What types of things do they post the most about?
  5. What do they do for a living? Are they lawyers? Doctors? Teachers? Artists? Etc. What college did they go to?  Their degree or high school graduate?
  6. Where did they grow up? Are they close to their families? Did they live in mom and dad’s home until they got married or did they live with their spouse before they were married?
  7. Are they religious?

Once you’ve written these down:

Circle any common traits that occur between your favorite couples. Star the traits that you like the most about them.

Underline traits that you also happen to enjoy.

5: Boil down the information to find their Values

This is hard to do, but after working with them and “stalking” their social media, you can start to draw conclusions as to their values.  When you can dig down and figure out values, it goes a long way to really understanding who your ideal bride is and what makes her tick. This helps you to know how to speak to your ideal bride on social media.

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Creating an Ideal Client Like a Boss!

Creating an Ideal Client Like a Boss!

Creating an ideal client can be daunting, but it doesn’t have to be. Click the button below to get your workbook to start talking and marketing to your ideal client below.

In a few steps (although they aren’t simple), you can arrive at YOUR ideal client. Click the ideal client workbook button below to download the workbook.

Now that you’ve learned how to create an ideal client like a boss, when are you writing your next blog? Did you say today? Go for it!!

Please let me know how I can help you by joining my Private Facebook Group

How to create an ideal client or avatar​

How to create an ideal client or avatar​

This is one of the first things you should do whe you decide you are going to sell a product or service!

Creating an Ideal Client or Avatar (we’ll call it a IC) is important for three reason:

  1. You can’t start posting on Social Media or your website until you know who you are speaking to.
  2. You need to know who you’re speaking to to know what causes them pain.  Then you can sell them the product or service that solves that pain.
  3. The IC will guide you on everything you do, including pricing.  For example, you can’t charge that single mom as much as you can the CEO of a Fortune 500 company.  I mean you can, but you may hear crickets.

So spend a few hours considering things such as:

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location
  • Where they shop
  • What they wear

You can write up a nice little story about your IC.

Give then a name, know their lifestyle and describe them exactly.

But if you stop there and start selling to that person, you may not do well because you are missing a huge piece of the puzzle—and losing out on the best clients because of it.

If you sell a service, consider also Personality Mismatch

Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part if you sell a service: personality.

If you’re snarky, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. Sure, she might need your help, but she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance to fit her style.  You don’t want to be miserable doing your job, even if you are paid.

Better to pass mom on to a coach who is a better fit for her personality wise.

Make sure that what you offer is what they want

This one can be difficult to calculate from the start, but once you recognize it (or the lack of it) it’s worth paying attention to.

Often times, people are intrigued with your product or service OR they tried something else, but now want to try yours.  The problem with this is they may not be satisfied as

Niche down a bit more

People want so badly to sell something to anyone, that they intentionally keep a broad scope.   An example is a person selling travel – consider niching down to travel for the adventurer or travel to Europe or travel for the reluctant flyer.  It doesn’t mean you’ll miss out as typically, people not in your niche will still buy from you, but it sets you apart as an expert and thus there is an instant trust built.  Also, if someone is in that niche (i.e a person who loves adventure), you can truly do deep and provide so much targeted help for those people.

The secret is to create a niche that you enjoy.  If you love adventure, as an example, you’ll love creating blogs or PDF’s that help those kinds of people, because you’re speaking to yourself.

FREE GUIDE:  In an effort to help you, I’ve created a worksheet that you can download for free.  Click the button below.

 

I’d love you to join my private facebook group! where you’ll hang out with like minded people.  I also do live videos and answer questions and provide support.  JOIN US!


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