Pinterest Trends Weekly: Welcoming Winter

What’s trending now on Pintertest? Welcoming winter! From cozy home essentials to layers of wardrobe warmth, searches inspired by chilly winter weather are trending on Pinterest this week!

Key trends

• 12x increase in “cozy earthy living room”
• 3x increase in “map of the world”
• 100% increase in “hot apple cider recipe”
• 100% increase in “carhartt jacket outfit”
• 95% increase in “hot cocoa bar” among gen z
• 50% increase in “chunky scarf”

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trend: Cozy Living

People are embracing comfort at home with:

• Oversized Blankets: 50% increase
• Earthy Living Room Decor: 12x increase
• Tiny House Cabins: 60% increase
• Home Coffee Stations: 45% increase
• Beaded Curtains: 25% increase

Cold Comforts: Food & Drink

Comfort foods are in high demand as the weather cools down:

• Hot Apple Cider Recipe: 100% increase
• Bone Broth Soup Recipes: 100% increase
• Chili Toppings: 65% increase
• Turkey Soup: 50% increase
• Baked Mac and Cheese Recipe: 40% increase

Travel Trends

Winter travel plans are inspiring new search spikes:

• Map of the World: 3x increase
• Winter Bucket List: 60% increase
• Island Vacation Outfits: 35% increase
• NYC at Night: 25% increase
• Aspen, Colorado: 25% increase

Men’s Winter Fashion

Comfort meets style with these trending looks:

• Carhartt Jacket Outfit: 100% increase
• Sweat Suit Outfits: 65% increase
• Beanie Outfit for Men: 50% increase
• Velvet Suit Designs: 45% increase
• Flannel Outfits for Men: 35% increase

Gen Z Spotlight: Staying Warm

Gen Z is all about staying cozy while being on-the-go:

• Cold Game Day Outfits: 150% increase
• Hot Cocoa Bar: 95% increase
• Fur Boots: 45% increase
• Snowboarding Outfits: 45% increase
• Candle Warmers: 35% increase

Pinterest Predicts: Make It Big

Chunky and oversized pieces are making a comeback this season:

• Petal Bun Locks: 60% increase
• Chunky Scarves: 50% increase
• Oversized Sweater & Skirt Outfits: 40% increase
• Fluffy Boot Outfits: 30% increase
• Chunky Blankets: 30% increase

Featured Pinterest Board

Want some cozy treat ideas? Check out Pinterest’s Cozy Treats board for delicious, easy-to-make winter desserts.