Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy with Bonnie Conrad of Inn8ly

Unveiling the Power of UTM Codes - The Key to Supercharging Your Marketing Strategy with Bonnie Conrad Blog

Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy

Hey there! Have you ever wondered how to track the effectiveness of your marketing campaigns down to the last detail? Today, we’re diving into the world of UTM codes, powerful tracking tools that can transform your marketing strategy. Grab a coffee and get comfy, because you’re about to discover some game-changing secrets!

Welcome to Our Space!

Welcome back! If you’re new here, I’m Jen Vazquez, and I’m all about helping hyper-busy female service providers use Pinterest to book more clients, increase their income, and make a bigger impact. In this blog, I also feature experts in the marketing field to get you all the juicy details you need to know. If you’re interested in taking your marketing game to the next level, be sure to subscribe.

Today, I’m thrilled to introduce you to Bonnie Conrad from Innately. Bonnie has an inspirational journey from struggling with digital marketing to mastering it, and she’s here to share her knowledge about UTM codes.

Meet Bonnie Conrad of Inn8ly

Bonnie is a military spouse who has worked in both the public and private sectors. After leaving the corporate world, she started her own small business and faced the challenges of digital marketing head-on. Through dedication and hard work, Bonnie immersed herself in the world of digital marketing, pinpointing the key factors that distinguish valuable strategies from superficial content.

Her clients love her honest, no-frills feedback, and I know you will too. Welcome, Bonnie!

What Are UTM Codes?

Before you get scared off by the word “codes,” let me reassure you—you don’t need to be a tech wizard to use UTM codes! UTM, which stands for Urchin Tracking Module, are simple snippets of text you add to your URL to track specific elements in your marketing strategy.

Why Should You Use UTM Codes?

UTM codes can help you identify the best platforms for your content. Whether you’re using Pinterest, LinkedIn, or MailChimp, UTM codes give you precise information about where your traffic is coming from, what’s working, and what’s not. This way, you can water the flowers and prune the weeds—do more of what works and get rid of what doesn’t.

Creating UTM Codes: A Step-by-Step Guide

Using UTM codes is easier than you might think. Bonnie recommends using Google’s Campaign URL Builder, a free tool that helps you build your UTM codes. Here’s a quick rundown of the steps:

1. Source: Where is the traffic coming from? (e.g., LinkedIn post, Pinterest)
2. Medium: How did the traffic reach you? (e.g., email, banner ad)
3. Campaign: The specific marketing campaign (e.g., spring sale, blog traffic)

You can also add “term” for keywords and “content” for differentiation in A/B testing, but these are optional.

Tracking and Managing UTM Codes

To keep things organized, Bonnie suggests using a Google Sheet to track your UTM codes. This way, if you share a blog post or campaign multiple times, you won’t need to create a new code every time. For example, you can have separate UTM codes for Instagram feed posts and Instagram stories to see which generates more traffic.

Best Practices

Keep It Simple: Use clean, concise tags that are easy to understand.
Avoid Special Characters: Stick to underscores or dashes.
Be Consistent: Apply your UTM codes across all your digital marketing channels.

How UTM Codes Have Helped

Since Inn8ly started using UTM codes, they’ve seen amazing results. For instance, Bonnie shared that their average page position on Google improved drastically, thanks to targeted traffic from Pinterest. It’s all about focusing on what works and letting go of what doesn’t.

Tools and Resources

Google Sheets for tracking and Google Analytics 4 for insights are your best friends. If you’re new to these tools, there are plenty of YouTube tutorials to get you started.

Take Action Today

You don’t need to overhaul your entire marketing strategy to start seeing the benefits of UTM codes. Pick one platform or parameter and start creating codes. Trust me, once you see the data, you’ll be hooked!

Bottom Line

Marketing doesn’t have to be a guessing game. With UTM codes, you can make informed decisions that are based on hard data. So go ahead, start experimenting, and watch your marketing strategy transform!

If you found this post helpful, follow Bonnie and check out her UTM best practices checklist. It’s a fantastic resource that will guide you through the process of creating and using UTM codes effectively.

Here is more information that may be helpful!

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The Dual Power of Blogs and Pinterest: A Must for Female Service Providers

The Dual Power of Blogs and Pinterest_ A Must for Female Service Providers by Jen Vazquez Media

The Dual Power of Blogs and Pinterest: A Must for Female Service Providers

Harnessing the dual power of blogs and Pinterest can be a game-changer for female service providers looking to elevate their brand and increase their online presence.

Blogs offer a platform to share your expertise, engage your audience, and drive traffic to your website, while Pinterest Marketing amplifies your reach with captivating visuals and a unique algorithm that prioritizes fresh content.

By integrating these two tools, you not only boost your SEO but also create a dynamic and engaging experience for your potential clients. In this guide, we’ll delve into why every female service provider should leverage both blogs and Pinterest to build a robust and thriving online business.

The Power of Blogging

The Dual Power of Blogs and Pinterest: A Must for Female Service Providers by Jen Vazquez Media - Pinterest Manager<br />

Enhancing Your Online Presence

Blogging is a cornerstone for enhancing your online presence. By consistently publishing high-quality content, you signal to search engines that your website is active and valuable. This can improve your SEO, making it easier for potential clients to find you. Effective blog posts answer common questions, provide insights, and establish your authority in your field.

Additionally, blogs offer shareable content that can be distributed across social media platforms, further extending your reach. This combination of SEO benefits and social sharing can drive significant traffic to your website. In turn, this increases your visibility and can lead to more client inquiries and conversions.

By dedicating time to blog regularly, you create a rich resource that potential clients will return to, fostering trust and establishing your brand as a go-to source of information.

Engaging Your Target Audience

Engaging your target audience through blogging is about more than just sharing information; it’s about creating a dialogue. When you write blog posts that address the specific needs, concerns, and interests of your audience, you foster a sense of connection and community. This can encourage readers to leave comments, share your posts, and return to your blog regularly.

Interactive elements like polls, questions at the end of your posts, and call-to-actions can further drive engagement. Additionally, by incorporating various content formats such as how-to guides, case studies, and personal stories, you cater to different preferences, keeping your audience interested and invested.

Engaged readers are more likely to trust your expertise and consider your services, ultimately leading to higher conversion rates. Therefore, focusing on creating engaging, relevant content is essential for building a loyal and active audience.

The Dual Power of Blogs and Pinterest: A Must for Female Service Providers by Jen Vazquez Media - Pinterest Manager<br />

Boosting SEO and Credibility

Blogging is a powerful tool for boosting both your SEO and your credibility. Regularly updated blogs provide fresh content that search engines love, helping your site rank higher in search results. This increased visibility makes it easier for potential clients to find you.

In addition to SEO benefits, blogging allows you to showcase your expertise and build authority in your field. Well-researched, informative posts demonstrate your knowledge and position you as a trusted advisor. Over time, your audience will come to see you as an expert, which can significantly enhance your credibility.

Moreover, backlinks from other reputable websites to your blog can further improve your SEO and establish your authority. Thus, by maintaining a consistent blogging schedule with high-quality content, you not only improve your search engine rankings but also build a strong, credible reputation that attracts and retains clients.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Harnessing Pinterest Marketing

Captivating Visual Content

Pinterest marketing thrives on captivating visual content. As a platform designed for discovery and inspiration, Pinterest prioritizes eye-catching images and graphics that grab users’ attention. For female service providers, this means creating visually appealing pins that resonate with your target audience.

High-quality images, infographics, and well-designed graphics can significantly increase engagement and shares. Additionally, Pinterest’s unique algorithm favors fresh content, so regularly updating your visual assets is key to maintaining visibility. By using rich pins, you can provide additional details directly on the pin, making your content even more informative and engaging.

Furthermore, incorporating keywords into your pin descriptions can improve your discoverability on the platform. Through captivating visuals paired with strategic descriptions, you can drive more traffic to your website and convert Pinterest users into loyal clients. Ultimately, compelling visual content on Pinterest not only enhances your brand’s appeal but also amplifies your online presence effectively.

Driving Traffic to Your Blog

Pinterest marketing is an exceptional tool for driving traffic to your blog. By creating pins that link directly to your blog posts, you provide a direct path for users to access your content. Each pin acts as a visual teaser that can entice users to click through to read more.

To maximize this traffic, ensure your pins are visually appealing and include compelling descriptions with relevant keywords. Grouping related pins into boards can also help organize your content and make it easier for users to find what interests them. Additionally, using rich pins can provide more context and make your pins more informative, further encouraging clicks.

Regularly updating your pins and staying active on the platform keeps your content fresh in the eyes of Pinterest’s algorithm, maintaining your visibility. This strategic use of Pinterest can lead to a steady stream of targeted traffic to your blog, increasing both your readership and potential client base.

Building a Loyal Audience

Building a loyal audience through Pinterest marketing involves consistent engagement and value-driven content. Pinterest users are often in the discovery phase, seeking ideas and solutions. By regularly pinning high-quality content that resonates with their needs, you can establish a following that trusts your expertise.

Create boards that cater to different aspects of your services, making it easy for users to follow the ones that interest them the most. Engage with your audience by responding to comments and repinning relevant content, fostering a sense of community. Additionally, using Pinterest Analytics to track what types of pins perform best allows you to refine your strategy and focus on what truly engages your audience.

Over time, this consistent, value-driven approach helps build a loyal audience that turns to you for inspiration and expertise. This loyalty not only drives more traffic to your blog but also increases the likelihood of converting these followers into clients.

The Dual Power of Blogs and Pinterest: A Must for Female Service Providers by Jen Vazquez Media - Pinterest Manager<br />

Here is more information that may be helpful!

Don’t Forget to Pin It!

The Dual Power of Blogs and Pinterest_ A Must for Female Service Providers by Jen Vazquez Media
The Dual Power of Blogs and Pinterest_ A Must for Female Service Providers by Jen Vazquez Media
The Dual Power of Blogs and Pinterest_ A Must for Female Service Providers by Jen Vazquez Media
The Dual Power of Blogs and Pinterest_ A Must for Female Service Providers by Jen Vazquez Media
The Dual Power of Blogs and Pinterest_ A Must for Female Service Providers by Jen Vazquez Media

Unleashing Your Content Creation Power with Jessica Stansberry

Marketing Strategy Academy Podcast #204 An Interview with Jessica Stansberry by Jen Vazquez Media

Unleashing Your Content Creation Power with Jessica Stansberry

Hey everyone, Jen here! Today, I’m beyond excited to share some pearls of wisdom from my chat with none other than the incredible Jessica Stansberry. Jessica is like the queen bee of content creation and a master at helping businesses grow their brands, especially using YouTube. If you’re ready to turn your content into a money-making machine, read on!

Meet Jessica Stansberry

Jessica Stansberry is a powerhouse. With her YouTube channel, email list, and Instagram accounts, she helps content creators and entrepreneurs scale their businesses. She’s no-nonsense, gives you everything she’s got, and is simply amazing!

From Go-Getter to Entrepreneur

Jessica’s journey is nothing short of inspiring. From a determined 14-year-old who worked under the table to buy her cell phone to a corporate worker who couldn’t imagine staying in a job she despised after having her first child, she’s always been fiercely driven. She juggled various roles, from graphic design to web design, before finding her true calling. Her journey teaches us an invaluable lesson: if you want something, figure out how to get it.

The YouTube Journey

YouTube was a game-changer for Jessica. She shifted from making a modest income from web design to leveraging YouTube for teaching and coaching. Her subscribers soared, and her business took off. Jessica emphasizes being consistent and putting effort into titles, thumbnails, and structured content.

Using YouTube to Grow Your Business

Jessica shared critical strategies for growing your business using YouTube:

  1. Consistency Matters: Just do it and keep doing it.
  2. Quality Content: Focus on titles, thumbnails, and the actual content.
  3. 1% Improvement: Aim to get better every single time you post a video. Small improvements add up over time.

  

Crushing it with Crash

Jessica’s membership, Crash, is a treasure trove of resources for anyone looking to dive deep into content creation. With her guidance, I went from barely engaging with my YouTube channel to booking clients through my videos!

Local Impact: The Marketing Agency

Jessica also runs a local marketing agency, helping small-town businesses with social media strategies. Her agency’s secret? Being strategic about every social media post to ensure it generates leads and sales.

Balancing Content Creation and Business

Jessica’s advice for balancing content creation with business is gold. Hire help where you’re the bottleneck. Even if it’s just a few hours a week, it can make a huge difference.

Looking Ahead: Embracing AI and Authenticity

Jessica sees AI tools becoming a significant player in digital marketing. But she’s equally passionate about maintaining authenticity. Share your unique story in a way that feels comfortable for you. You don’t have to share everything; just enough to be relatable and engaging.

Final Nuggets of Wisdom

Jessica attributes her success to podcasts for business insights, her active YouTube presence, and her incredible team. Whether you’re just starting out or looking to scale, these elements can give you a unique edge.

Get Started on Your Digital Product Journey!

Ready to create your digital product? Check out Jessica’s freebie. It’s designed to help you determine the best digital product for your audience and get you on the right path.

Bottom Line

From her inspiring journey to her practical tips on balancing content creation and business, Jessica Stansberry’s insights are a treasure trove for any entrepreneur. Whether you’re just starting or looking to scale, there’s something to learn from her experience. Dive into her resources, implement her tips, and watch your business grow!

Gift: + Links

Thanks for tuning in, and as always, work smarter, not harder. Until next time!

Love always, *Jen

Here is more information that may be helpful!

Don’t Forget to Pin It!

Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.<br />
Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.
Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.

Monetize Your Pinterest: How to Use Affiliate Links to Boost Your Income

yellow background with white letters saying Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez

Monetize Your Pinterest: How to Use Affiliate Links to Boost Your Income

Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in!

Understanding Affiliate Marketing

Affiliate marketing is a win-win for both creators and brands. As an affiliate marketer, you promote products or services and earn a commission for every sale made through your unique affiliate link. Pinterest, with its visually-driven interface, is an ideal platform for showcasing products in an engaging way, making it easier to drive traffic and generate sales.

Choosing the Right Affiliate Programs

When selecting affiliate programs, look for ones that align with your niche and audience. High commission rates and reliable tracking are essential. Programs like Amazon Associates, ShareASale, and RewardStyle are popular choices among Pinterest users and is easy to sign up.  A lot of people try to sign up for programs that require a big following like LTK and Amazon Influencer program.  Just know that you have to start somewhere and once you get that following, you can apply for bigger harder to get into programs later.  With all the program, evaluate each program to find the best fit for your content.  

Creating Compelling Pins for Affiliate Links

Design is key when it comes to Pinterest. Your pins should be visually appealing and relevant to the products you’re promoting. Use high-quality images, put text over the image with keywords that your ideal client uses for searches, create catchy pin titles and descriptions and include a call to action on the text overlay as well as the description of your Pin.  Don’t forget to include in the description that this is an affiliate link (unless you are linking to a blog on your website).  

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

Affiliate Links vs. a Link to Your Blog

The best way to share affiliate links, in my opinion are to use a blog from your website.  On Pinterest you’re sharing your blog link.  In that blog, ensure you disclose there is an affiliate linke.  Put all the information on you blog about the product or service you are using an affiliate link for.  Don’t just share how amazing it is. Share about what you expected with the product or service and how it’s helped you and improved your life/job. If it’s a product, share a photo of you using the product – that will get you more trust.

Tracking and Analyzing Your Performance

Utilize tools like Pinterest Analytics and Google Analytics to track the performance of your affiliate pins. Monitor metrics such as clicks, saves, and conversions to understand what works best. Use this data to refine your strategy and improve your results.

Do Your Research

Learn from others who have successfully monetized their Pinterest accounts. Study their strategies, from pin design to affiliate program selection, and apply these insights to your approach. Real-life examples can provide valuable inspiration and guidance.

Bottom Line

Integrating affiliate links into your Pinterest strategy can be a game-changer for your income. By choosing the right programs, creating compelling content, and analyzing your performance, you can turn your pins into a profitable endeavor. 

Here is more information that may be helpful!

Don’t Forget to Pin It!

a women in white sweater holding a cup of coffee with creamer and words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
women sitting beside the pool with coral dress and cell phone with words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
cell phone on paper tabelt and apple macbook pro with works Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez
grey background with writing tablet and cell phone ontop with air buds and words, Are you looking to turn your Pinterest passion into a profitable venture? You’re in the right place! Pinterest is more than just a platform for discovering DIY pro jects and recipes; it’s a powerful tool for generating income through affiliate marketing. In this blog, we’ll dive into the ins and outs of using affiliate links on Pinterest, helping you boost your income while sharing the things you love. Let’s jump right in with Jen Vazquez

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach.  by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

  • Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
  • Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
  • Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
  • Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Don’t Forget To Pin It!

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com