SEO Basics – 5 Simple Tips to Boost Your Business

SEO is search engine optimization. This is the process of marking your online content visible and more attractive to search engines like Google. Google indexes websites. It also gives rankings to websites which results in how high they appear when people like you and I search for different terms. 

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Effective SEO can help boost your rankings and ensure that your business appears higher for relevant search terms. This, in turn, can help improve exposure and custom. In the below guide, we look at 5 simple things you can do to boost your business SEO without hiring an SEO specialist!

1. Research useful keywords

Before implementing anything, you must research your keywords. What keywords are your customers likely to search for? There are many tools you can use to help find keywords such as Google Keyword Planner. Use these tools to find the most effective keywords for your target audience.

2. Write META title and description tags for all web pages

The META title and description tags are HTML tags that are part of the header code of a web page. These are important tags for SEO and all your web pages should have them. The title tag is a short description of the web page, up to 55 characters ideally. 

Alternatively, the description tag is a longer description of the web page content and should be between 135-155 characters. These tags should also include your main keyword, preferably at the start of the text.

3. Add ALT tags for images

All images on your website and blog should have an ALT tag, including your logo. You can use a free tool like GraphicSprings to produce a business logo incidentally. The ALT tag is an HTML tag and stands for alternative text. 

This is the alternative text that would be displayed when using a screen reader, for blind people, for example. It also has value for SEO, however. An ALT tag should describe the image, but if possible, you could also include a keyword.

4. Include internal and external links to your content

Backlinks are an important aspect of SEO improvements. Backlinks can be both internal and external. Internal links are links within your own business – for example, other web pages. External links are links to other websites that you do not own – for example, complementary websites, or statistical sites.

In your online content, try and include both internal and external links. The links should be relevant to the content you are creating. Also, external links should ideally be from high-authority sources – i.e. websites with a great reputation.

5. Use keywords naturally in your written content 

Finally, the keywords you have researched should also appear naturally in your written content. The key here is naturally. You cannot force keywords otherwise this could be marked as spam and negatively affect your SEO rating. 

Best practice involves inserting a keyword in your initial page title, a sub-heading if possible, and several times naturally in the written paragraphs of your content. Try to only concentrate on one main keyword per page, but also add a few secondary keywords too.

These are all things that anyone can do. They don’t require extensive SEO or web development knowledge. If you want to improve your SEO, we advise implementing these 5 tips today. The first step is to understand your keywords and know what phrases and words you want to target with your SEO. 

From there, you can implement the other tips and build a basic SEO strategy that should improve your exposure on Google over time.

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