Today we’re chatting about promoting Your Business Without A Marketing Budget. If you’ve recently launched a new business, you probably don’t have all that much money set aside for things like marketing and branding.
However, most business owners say that marketing is single-handedly one of their most significant expenses year after year.
Fortunately, promoting a new business doesn’t have to cost an arm and a leg.
Below, we’re exploring a few of the best ways to promote your new business without any money set aside for marketing.
Social Media
Today, social media marketing is easily one of the best ways to promote new businesses, no matter what type of products or services you provide.
But the best part about using social media is that it’s completely free to get started with!
Platforms like Pinterest, Facebook, YouTube, and Instagram offer new business owners the possibility to connect them with billions of followers and potential customers.
Whether you choose to post about your products or services, or you choose to share interesting knowledge and information about your industry, social media is an excellent free method for promoting your new business to the world.
Additionally, as you continue to progress and grow your business, you’ll eventually be able to boost your posts using paid PPC advertisements.
With PPC ads, you’ll be able to fine-tune your target audience, which means that you can display your posts specifically to the people who are most likely to interact with your brand.
Blogging And Guest Posting
For businesses with a website, blogging is yet another excellent low-cost method for promoting your brand to the world.
Through blogging, you have the opportunity to provide your potential customers with the knowledge and information that they’re interested in.
In turn, this helps paint your business as an expert and thought-leader in your industry, which leads to increased consumer trust, and hopefully, increased sales and revenue for you.
Additionally, it’s a good idea to look for guest posting opportunities on other websites or blogs that might be relevant to your industry.
Guest posting is another great way to spread the word about your brand on other websites that likely get a significant amount of traffic. It’s also a great method for building backlinks back to your website, which should help boost your SEO rankings.
Business Cards And Word Of Mouth Marketing
Even though we live in a digital landscape these days, sharing business cards and word-of-mouth marketing is still a great way to promote your business for free.
People often prefer dealing with businesses that they know they can trust. This is why people are more likely to buy from brands they’ve heard of from friends or family.
So don’t be scared to start talking about your new business. Tell your friends and family about your business, and ask them to tell their friends and family about it in turn.
If possible, hand out business cards, attend local networking events, and simply join in as many conversations as you can that are relevant to your business and industry.
Online Reviews And Testimonials
Online reviews and customer testimonials are a couple of other great ways to promote your brand without having a marketing budget.
This might start slowly since you’re still a newer business that may not have had that many customers so far.
However, over time, as you continue serving your customers and keeping them happy, you should ask them to leave you reviews on sites like Google or Yelp.
If possible, see if you can even get some of your customers to create short testimonial videos of themselves using your products or about what they thought of your services.
Free Ways To Promote Your New Business
For established brands, marketing and branding are often two of their most significant expenses.
However, by leveraging the power of social media, blogging, word-of-mouth marketing, and online reviews, you can easily promote your business without spending a dime on marketing!
If you need help with Pinterest or help you with a whole marketing strategy, shoot me an email HERE.
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