Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

Marketing

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

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All search queries that we present have been growing over the last 12 months. To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around The holidays are here. As we’re gearing up for the jolly and joyful festivities, people on Pinterest are planning for a delightful holiday 🎄. 

Top stats

  • 3x increase in “my christmas wishlist”
  • 6x increase in “bright christmas decor”
  • 2x increase in “family christmas party ideas”
  • 135% increase in “fancy christmas party”
  • 155% increase in “holiday gift basket ideas”
  • 160% increase in “men’s winter outfits”
  • 3x increase in “happy new year”

The holidays are here

As jolly and joyful festivities draw near, people on Pinterest are planning for a delightful holiday. From that spot–on wish list to a dazzling NYE night out, Pinterest searches
for a glistening season are underway.
Making a list…

Wish lists and celebration ideas on Pinterest are in full swing as people narrow down their holiday plans.

There’s been a 3x increase in “my christmas wishlist” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “christmas list template” +2.5x
  • “christmas haul” +130%
  • “christmas planner” +60%
  • “christmas vacation ideas” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Merry and bright (and a little bit funky)

People on Pinterest are finding inventive ways to express their holiday cheer, making the season all their own.

There’s been a 165% increase in searches for “moody Christmas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “bright christmas decor” +6x
  • “disco christmas tree” +2.5x
  • “modern christmas color palette” +2.5x
  • “green xmas” +35%

“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

Family festivities

Putting a fresh spin on quality time, Pinterest searches are trending toward creative family activities this year.

There’s been a 30% increase in searches for “large family dinner ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “family christmas party ideas” +2x
  • “family pajama photo shoot” +170%
  • “family bonding activities” +45%
  • “family movies” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Wishing you a classy Christmas

From home to toe, people on Pinterest are looking for lavish ways to elevate their elegance this holiday season.
 
There’s been a 95% increase in searches for “elegant gift wrapping” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “fancy christmas party” +135%
  • “velvet christmas ornaments” +125%
  • “silk pajamas” +30%
  • “velvet dresses” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 

Gift it your all

People are stepping up their gift–giving game on Pinterest and searching for fun, thoughtful ways to show how much they care.
 
155%increase in searches for “holiday gift basket ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “wireless headphones” +55%
  • “galaxy projector” +50%
  • “heart locket necklace” +40%
  • “designer jewelry” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

A winter wear wonderland

On Pinterest, people are gearing up for the cold months ahead with a stunning–but–cozy wardrobe and home essentials.

 
There’s been a 160% increase in searches for “men’s winter outfits” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “winter snow boots” +70%
  • “winter bedding” +55%
  • “winter essentials” +50%
  • “cute winter boots” +40%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 

A pulse on upcoming holiday moments

Ready for a new year: Dress to impress and kiss this year goodbye. On Pinterest, people are welcoming the new year with a glam, new look.

  • 2.5xincrease in “new years eve outfits“
  • 3x increase in “happy new year“
  • 2x increase in “new years nails“
  • 2.5x increase in “new years eve party ideas“
  • 2x increase in “sequin pants outfit“
  • 2x increase in “new years eve dress“
Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searche s between ’10/03/2022′ and ’10/23/2022′ 
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Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
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