Pinterest Trends Weekly: Welcoming Winter
What’s trending now on Pintertest? Welcoming winter! From cozy home essentials to layers of wardrobe warmth, searches inspired by chilly winter weather are trending on Pinterest this week!
Key trends
- 12x increase in “cozy earthy living room”
- 3x increase in “map of the world”
- 100% increase in “hot apple cider recipe”
- 100% increase in “carhartt jacket outfit”
- 95% increase in “hot cocoa bar” among gen z
- 50% increase in “chunky scarf”
Where Do These Trends Come From?
Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.
You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.
Leveraging Pinterest Trends
Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business.
Growing Trend: Cozy Living
People are embracing comfort at home with:
- Oversized Blankets: 50% increase
- Earthy Living Room Decor: 12x increase
- Tiny House Cabins: 60% increase
- Home Coffee Stations: 45% increase
- Beaded Curtains: 25% increase
Cold Comforts: Food & Drink
Comfort foods are in high demand as the weather cools down:
- Hot Apple Cider Recipe: 100% increase
- Bone Broth Soup Recipes: 100% increase
- Chili Toppings: 65% increase
- Turkey Soup: 50% increase
- Baked Mac and Cheese Recipe: 40% increase
Travel Trends
Winter travel plans are inspiring new search spikes:
- Map of the World: 3x increase
- Winter Bucket List: 60% increase
- Island Vacation Outfits: 35% increase
- NYC at Night: 25% increase
- Aspen, Colorado: 25% increase
Men’s Winter Fashion
Comfort meets style with these trending looks:
- Carhartt Jacket Outfit: 100% increase
- Sweat Suit Outfits: 65% increase
- Beanie Outfit for Men: 50% increase
- Velvet Suit Designs: 45% increase
- Flannel Outfits for Men: 35% increase
Gen Z Spotlight: Staying Warm
Gen Z is all about staying cozy while being on-the-go:
- Cold Game Day Outfits: 150% increase
- Hot Cocoa Bar: 95% increase
- Fur Boots: 45% increase
- Snowboarding Outfits: 45% increase
- Candle Warmers: 35% increase
Pinterest Predicts: Make It Big
Chunky and oversized pieces are making a comeback this season:
- Petal Bun Locks: 60% increase
- Chunky Scarves: 50% increase
- Oversized Sweater & Skirt Outfits: 40% increase
- Fluffy Boot Outfits: 30% increase
- Chunky Blankets: 30% increase
Featured Pinterest Board
Want some cozy treat ideas? Check out Pinterest’s Cozy Treats board for delicious, easy-to-make winter desserts.
Don’t Forget to Pin It!
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