Pinterest Trends Weekly: Let’s Get Together!

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Let’s Get Together!

This week on Pinterest, people are searching for food and drink ideas, decoration inspiration, and group games to play at their next soirée.

Key trends

• 130% increase in “friendsgiving invitations”
• 185% increase in “western party centerpieces”
• 3x increase in “taco cupcakes”
• 25% increase in “gift basket ideas for men”
• 75% increase in “friendsgiving aesthetic” among Gen Z
• 30% increase in “easy party food for a crowd” among Millennials
• 70% increase in “home coffee bar” 

Discover Tomorrow’s Trends with Pinterest

Pinterest is all about looking ahead. With over 522 million people using the platform to uncover future ideas, it should be your go-to source for inspiration and for what’s trending for creating content. By keeping an eye on current trends, Pinterest can provide you with valuable insights into what’s likely to catch on elsewhere soon.

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Every week, Pinterest Predicts Weekly showcases actionable search trends, tailored to users across various categories, regions, and demographics. Dive into the details on trends.pinterest.com, where you can explore insights and do content planning around the hottest search queries. 

Creative Marketing Summit

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Alright, let’s dive into today’s episode!

Event Planning & Hosting

• +130% increase in Friendsgiving invitations
• +185% increase in Western party centerpieces
• +40% increase in large group games
• +25% increase in outdoor entertaining areas
• +50% increase in cookie decorating parties

Food Trends

• 3x increase in searches for taco cupcakes (Yes, taco cupcakes!)
• +80% increase in garlic butter chicken bites
• +60% increase in mini cakes for birthdays
• +50% increase in cornbread dressing

Gifting Trends

• 5x increase in creative gift baskets
• +45% increase in gifts for teens
• +25% increase in gift basket ideas for men
• +25% increase in laser-engraved gifts

Audience Trends: Curious Celebrations

Gen Z Trends

• +80% increase in Friendsgiving dinner parties
• +75% increase in Friendsgiving aesthetic
• +55% increase in hot chocolate bars
• +30% increase in snack boards

Millennials Trends

• +115% increase in Friendsgiving tablescapes
• +40% increase in masquerade parties
• +30% increase in easy party food for a crowd
• +25% increase in favorite things parties

Pinterest Predicts: Cafe Core is On the Rise

Create coffee-shop vibes at home with Pinterest’s emerging “Cafe Core” trend. Users are leaning into vintage and handmade décor for cozy home coffee stations. Here’s what’s trending:

• +140% increase in handmade mugs
• +85% increase in vintage cafe décor
• +70% increase in home coffee bars
• +50% increase in mini coffee bars for small spaces
• +35% increase in coffee shop interior design