Pinterest Trends Weekly: Keep It Fresh

Welcome back to this week’s Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme “Keep it Fresh.” We’ll dive into all the trending topics, but first, let’s look at the key trends:

• 20x increase in summer art projects
• 50x increase in how to fall asleep quickly
• 2x increase in clay ceramics
• 63x increase in summer cleaning
• 105% increase in art tools drawing
• 3x increase in garden whimsy

What’s Behind the Trends?

Pinterest is where people look forward. More than half a billion users turn to Pinterest to find tomorrow’s ideas. By analyzing current trends, Pinterest can provide valuable insights into what might soon be trending elsewhere.

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Every week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. These insights are available on Pinterest Trends, where you can discover data to market your business effectively.

Growing Trends: Something New

From seasonal food and fun to changes in daily routines, searches are growing in these key areas:

Recent Growth in Search Terms

• Summer Art Projects: 20x increase
• Organizational Hacks: 150% increase
• Body Care Routine: 95% increase
• Things to Do at Night: 45% increase
• Summer Supper Ideas: 40% increase

Category Trends: Better Than Ever

Health

Searches related to improving sleep, refreshing personal spaces, and trying new crafts are trending:

• How to Fall Asleep Quickly: 50% increase
• High Potassium Food List: 35% increase
• Electrolytes: 35% increase
• Pre-Workout Breakfast: 25% increase
• Healthy Morning Routine: 25% increase

DIY

• Clay Ceramics: 2x increase
• Altering Clothes: 110% increase
• Sewing Projects for Beginners: 80% increase
• Scrapbook Projects: 55% increase
• Frozen Dog Treats Homemade: 50% increase

Home

• Summer Cleaning: 63x increase
• Home Bedroom Refresh: 75% increase
• Household Cleaning Tips: 35% increase
• Gnats Get Rid of in Kitchen: 30% increase
• Storage Hacks: 30% increase

Audience Spotlight: Gen Z

Gen Z is searching for all kinds of inspiration, from health challenges to skincare and art routines:

• Art Tools Drawing: 105% increase
• Skincare Essentials: 95% increase
• Quick Workout Routine: 90% increase
• Drink Recipes (Non-Alcoholic): 65% increase
• 30-Day Challenge Fitness: 55% increase

Moment Spotlight: In the Garden

As people spend more time outdoors, they’re searching for ways to add extra magic to their gardens:

• Garden Whimsy: 3x increase
• Garden Nook: 100% increase
• Summer Garden Party: 95% increase
• Homemade Salsa with Fresh Tomatoes: 70% increase
• Fresh Basil Recipes: 55% increase
• Garden Sitting Areas: 30% increase

Feature Board: Summer Reset

Refresh your space for the season with our Feature Board, “Summer Reset.” Whether you’re organizing or deep cleaning, find plenty of inspiration here to keep your home fresh and clean. Check the link in the show notes to explore and follow along with all these trends.

Happy pinning!