Pinterest Trends Weekly: Headed for The Holidays 

What’s trending now on Pinterest? Headed for The Holidays!  This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.

Key trends

• 5x increase in “friendmas party ideas”
• 4x increase in “christmas movie list”
• 17x increase in “pecan pie cake”
• 3x increase in “thanksgiving punch non alcoholic”
• 2.5x increase in “gingerbread house”
• 4x increase in “bows on christmas tree”

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Holiday Festivities Searches

From themed parties to gifts and games, Pinterest users are in full-on celebration mode. Here’s how search terms have grown in the past three weeks:

• Friendsmas party ideas: 5x increase
• Cookie exchange: 2.5x increase
• White elephant gift ideas: 150 percent increase
• Polar Express party ideas: 145 percent increase
• Bring a board night: 445 percent increase

Prepping Ahead: Fun, Food, and Health Remedies

Holiday prep is in full swing, with users curating lists for entertainment, recipes, and wellness tips to survive the cold season. Here are the biggest spikes in searches:

Entertainment

• Christmas movie lists: 4x increase
• Thanksgiving games: 3x increase
• Christmas playlists: 3x increase
• Holiday games: 2x increase
• Christmas books: 2x increase

Food & Recipes

• Pecan pie cake: 7x increase
• Butterfinger balls: 13x increase
• Apple pie biscuits: 6x increase
• Shepherd’s pie soup: 5x increase
• Turkey cupcakes: 2.5x increase

Health

• Thanksgiving punch (non-alcoholic): 3x increase
• Healthy Thanksgiving side dishes: 100 percent increase
• Medicine ball tea: 55 percent increase
• Healthy sweet potato recipes: 45 percent increase
• Sore throat remedies for adults: 25 percent increase

Audience Spotlight: Gen X’s Taste of the Season

Gen X is embracing holiday nostalgia with elegant decor, festive treats, and timeless traditions. Their trending searches include:

• Gingerbread houses: 2.5x increase
• Luxury Christmas decor: 2x increase
• Christmas window displays: 140 percent increase
• Bailey’s drink recipes: 120 percent increase
• Holiday baking: 90 percent increase

Moment Spotlight: Christmas Tree Trends

Whether it’s before or after Thanksgiving, Christmas trees are turning homes into winter wonderlands. These tree-decorating searches are lighting up Pinterest:

• Bows on Christmas trees: 4x increase
• Blue and silver tree ideas: 4x increase
• Flocked tree decorating ideas: 3x increase
• Tree toppers: 3x increase
• All-red Christmas trees: 3x increase
• Christmas tree themes: 100 percent increase

Featured Board: Thanksgiving Recipes

Ready to serve up the perfect holiday meal? Check out Pinterest’s Thanksgiving Recipes board for inspiration on everything from savory sides to show-stopping mains. Visit my blog at jenvazquezcoach.com/blog for a direct link.

Get Inspired for the Holidays

Pinterest is your ultimate guide to tapping into the season’s hottest trends. Use these insights to connect with your audience, craft share-worthy content, and make this holiday season your most festive yet.

See you next week for more Pinterest insights!