Pinterest Trends Weekly: Fashion Forward
What are people searching for on Pinterest? Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward. Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics
Key trends
- 140% increase in “emergency preparedness” 3
- 4x increase in “dark moody bedroom”
- 80% increase in “90s goth outfits” 1
- 2x increase in “dark fall nails”
- 75% increase in “vintage eclectic wedding”
- 2x increase in “80s outfit inspo” 1 among Gen Z
- 6x increase in “romantic outfit” 1 among Millennials
Growing Trends: Seasonal Shift
As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:
- 140% increase in emergency preparedness (no surprise with everything going on in the world).
- 2x increase in searches for fall soups and stews.
- 155% increase in how to wear ankle boots.
- 150% increase in rainy day meals.
- 40% increase in oversized leather jacket outfits.
If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.
Category Trend: Vintage Goth
Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:
Home Category:
- 4x increase in dark moody bedroom searches.
- 2x increase in vintage-inspired nursery decor.
- 45% increase in Victorian gothic decor.
- 45% increase in antique kitchen decor.
Fashion Category:
- 80% increase in 90s goth outfits.
- 65% increase in romantic goth outfits.
- 40% increase in Corp goth work outfits.
- 25% increase in whimsical fashion.
Beauty Category:
- 2x increase in dark fall nails.
- 35% increase in 90s grunge hair.
- 35% increase in vintage hairstyles.
- 25% increase in whimsicoth makeup.
Pinterest Predicts Trend: Eclectic Grandpa
One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:
- 75% increase in vintage electric wedding searches.
- 65% increase in grandma core bedroom decor.
- 60% increase in retro outfits.
- 80% increase in custom-fitted hats.
- 50% increase in retrofuturism fashion.
Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.
Audience Trends: Throwback Threads
Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:
Gen Z:
- 2x increase in 80s outfit inspo.
- 2x increase in soft grunge outfits.
- 40% increase in 70s fashion.
- 40% increase in 70s goth.
Millennials:
- 6x increase in romantic outfit searches.
- 4x increase in edgy office outfit searches.
- 3x increase in vintage maximalism.
- 3x increase in 90s fall outfits.
Don’t Forget to Pin It!
Here is more information that may be helpful!
How to Use Affiliate Links on Pinterest
Are you interested in using affiliate marketing on Pinterest? Are you allowed to use affiliate links on Pinterest?
And what are the best practices you should follow to make sure you’re not breaking any laws or risk your account to the shutdown because you did something that goes against Pinterest’s terms and conditions?
I’ll be talking about all that and the three ways to pin them.
Pinterest Marketing Resources
Pinterest Marketing ResourcesWe have several Pinterest Marketing Resources available for download for free tin exchange for your email. You can expect to see about an email each week.
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