Pinterest Trends Weekly: Fashion Forward
What are people searching for on Pinterest? Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward. Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics
Key trends
- 140% increase in “emergency preparedness” 3
- 4x increase in “dark moody bedroom”
- 80% increase in “90s goth outfits” 1
- 2x increase in “dark fall nails”
- 75% increase in “vintage eclectic wedding”
- 2x increase in “80s outfit inspo” 1 among Gen Z
- 6x increase in “romantic outfit” 1 among Millennials
Growing Trends: Seasonal Shift
As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:
- 140% increase in emergency preparedness (no surprise with everything going on in the world).
- 2x increase in searches for fall soups and stews.
- 155% increase in how to wear ankle boots.
- 150% increase in rainy day meals.
- 40% increase in oversized leather jacket outfits.
If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.
Category Trend: Vintage Goth
Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:
Home Category:
- 4x increase in dark moody bedroom searches.
- 2x increase in vintage-inspired nursery decor.
- 45% increase in Victorian gothic decor.
- 45% increase in antique kitchen decor.
Fashion Category:
- 80% increase in 90s goth outfits.
- 65% increase in romantic goth outfits.
- 40% increase in Corp goth work outfits.
- 25% increase in whimsical fashion.
Beauty Category:
- 2x increase in dark fall nails.
- 35% increase in 90s grunge hair.
- 35% increase in vintage hairstyles.
- 25% increase in whimsicoth makeup.
Pinterest Predicts Trend: Eclectic Grandpa
One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:
- 75% increase in vintage electric wedding searches.
- 65% increase in grandma core bedroom decor.
- 60% increase in retro outfits.
- 80% increase in custom-fitted hats.
- 50% increase in retrofuturism fashion.
Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.
Audience Trends: Throwback Threads
Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:
Gen Z:
- 2x increase in 80s outfit inspo.
- 2x increase in soft grunge outfits.
- 40% increase in 70s fashion.
- 40% increase in 70s goth.
Millennials:
- 6x increase in romantic outfit searches.
- 4x increase in edgy office outfit searches.
- 3x increase in vintage maximalism.
- 3x increase in 90s fall outfits.
Don’t Forget to Pin It!
Here is more information that may be helpful!
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