Pinterest Trends Weekly: Fall + All

I’m baacckk with the latest trends this week on Pinterest. If you were inspired by the Autumn reset trends from last week, you’ll love what Pinners are falling for this week.

As a highly aesthetic season approaches, searches on Pinterest are trending around all-things autumn.

Forget chasing trends—let’s get ahead of them!

Pinterest isn’t just about what’s hot now; it’s where people go to discover what’s next. With over 522 million users dreaming up tomorrow’s ideas, Pinterest is your crystal ball for what’s about to trend. Each week, Pinterest Predicts Weekly serves up the freshest search trends across categories, regions, and demographics, giving you the scoop you need to stay ahead. Dive into these insights at trends.pinterest.com and start planning your next marketing move with confidence!

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Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Key Trends This Week

Here’s a quick snapshot of what’s on the rise this week

• 239x increase in “summer to fall transition nails”
• 3x increase in “cherry chrome nails”
• 2.5x increase in “suede jacket outfit”
• 135% increase in “fall movie night”
• 2.5x increase in “cozy apartment aesthetic” among Gen Z

Growing Trend: Falling up

This week on Pinterest, searches are trending up for styles and vibes that mark the transition from summer to fall. Growing search terms in the last three weeks compared to the previous three weeks:

• 39x increase in summer to fall transition nails
• 8x increase in fall transition outfits
• 3x increase in cozy apartment aesthetic
• 80% increase in Oktoberfest party
• 55% increase in spooky season
• 45% increase in comfort meals

Category-Specific Trends

Tastes and Textures are taking the driver’s seat this fall with cherry and pumpkin hues, and soft, cozy materials like suede trending on Pinterest. Here’s the breakdown by category over the last three weeks:

Beauty

• 3x increase in cherry chrome nails
• 3x increase in pumpkin spice hair
• 2.5x increase in football nails design
• 50% increase in vampy makeup
• 40% increase in leaf nails

Fashion

• 2.5x increase in suede jacket outfit
• 90% increase in skirt sweater outfit
• 70% increase in dark wash jeans outfit
• 70% increase in UGG clogs
• 35% increase in brown leather jacket

Entertainment

• 11x increase in movie premiere outfit
• 135% increase in fall movie night
• 125% increase in fall books to read
• 85% increase in Halloween movie night
• 50% increase in game day

Regional Trends

Warm-up season. From state to state, people on Pinterest are warming up for cooler weather with comfort meals, cozy fits and more.

Midwest

Comfy food. In the Midwest, people on Pinterest are embracing fall flavors with searches for apple based treats and crockpot staples.  Over-indexing searches by Pinterest users in the Midwest versus the rest of the U. S. over the last three weeks. 

• 2x increase in apple cider donut bread
• 180% increase in fall crockpot meals
• 175% increase in outdoor fall decor ideas
• 170% increase in chili mac
• 140% increase in fire cider recipe

Northeast

Fall fits in the Northeast with delicious fall meals. Searches on Pinterest are trending around autumn inspired fashion and style. Over-indexing searches by Pinterest users in the Northeast versus the rest of the U. S. over the last three weeks

• 150% increase in pumpkin chocolate chip cookies
• 150% increase in fall boots
• 140% increase in turkey chili
• 125% increase in fall capsule wardrobe
• 125% increase in fall outfits for men

West

Out West, people on Pinterest are searching for stylish hair trends and fashion inspiration for fall-themed fun in the pumpkin patch and beyond. Over-indexing searches by Pinterest users in the West versus the rest of the U. S. over the last three weeks.

• 3x increase in Blackberry Crisp
• 160% increase in dress with cowboy boots
• 140% increase in brown cinnamon hair color
• 125% increase in pumpkin patch outfits
• 125% increase in flannel outfits

Southeast

Featuring fall. People on Pinterest in the Southeast are searching for ways to dress up their fall dinner table. Over-indexing searches by Pinterest users in the Southeast versus the rest of the U. S. over the last three weeks.

• 180% increase in apple dumplings with crescent rolls
• 150% increase in elegant fall wreaths
• 145% increase in fall garden vegetables
• 140% increase in fall dining table decor
• 140% increase in fried apples

Audience Spotlight: Gen Z 🎯

Gen Z. Over the last month, Gen Z searches on Pinterest have taken a decidedly autumnal turn, featuring football game fits, and fall treats. Growing searches by Gen Z in the last three weeks compared to the previous three weeks,

• 15x increase in 90s fall outfits
• 2.5x increase in cozy apartment aesthetic
• 2x increase in fall baked goods
• 180% increase in fall game outfits for men
• 180% increase in fall game outfits for women
• 175% increase in fall cocktails

Featured Board: Fall Reset

Get ready to cozy up this season with our featured board “Fall Reset.” Whether you love a slow Sunday or a productive morning, get inspired to create a cozy new routine. 🌟

Hope to see you at our masterclass!