Pinterest Trends Weekly: Autumn Reset

I’m back with the latest trends from Pinterest, and this week, we’re diving into the theme of an Autumn Reset. Let’s jump right in and see what’s catching everyone’s eye!

What’s driving these trends?

Pinterest is a visionary platform where over 522 million people come each month to find inspiration and ideas. That’s more than half a billion people sharing their goals and dreams!

By keeping an eye on Pinterest trends, you can glean valuable insights into what might be trending elsewhere in the near future. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups.

Trending

Pinterest Best Practices 2020

What’s Trending This Week? Autumn Reset

This week, the spotlight is on ways to revamp daily and weekly rituals, set goals, and track progress. Here’s the lowdown on the latest growing search terms over the last three weeks compared to the previous three weeks:

• Two times increase in Sunday Reset Routine
• 90% increase in Routine Planner
• 30% increase in Goal Board
• 25% increase in daily habits
• 25% increase in weekly schedule

As fall approaches

There’s also a noticeable uptick in searches for beauty, home, and food inspiration:

Beauty Trends

• 65% increase in ways to dye your hair
• 60% increase in fall scents
• 40% increase in how to use a Gua Sha (A Gua Sha, in case you’re wondering, is a traditional Chinese tool used in facial massages.)
• 35% increase in low maintenance blonde hair

Home Trends

• 170% increase in office inspiration
• 60% increase in household cleaning tips
• 40% increase in outdoor learning spaces
• 30% increase in meditation room decor

Food Trends

• 190% increase in searches for frugal meals
• 120% increase in college grocery lists
• 55% increase in snack organization ideas
• 50% increase in grab-and-go breakfast

Audience Spotlight: Millennials

Gen Y users are focusing on personal health and wellness. Here’s what they’re searching for in the past three weeks compared to the previous three weeks:

• 65% increase in skincare essentials
• 45% increase in monthly meal planning
• 40% increase in inspirational books
• 40% increase in Meatless Monday recipes
• 25% increase in cycle syncing workouts

Moment Spotlight: Back to Work

With new routines comes a surge in searches related to office style, lunches, and desk organization:

• Five times increase in fun work outfits
• 40% increase in easy work lunches
• 45% increase in casual work outfits
• 45% increase in work desk organization
• 30% increase in work outfits with sneakers
• 25% increase in work from home setup

Editorial Activations and Upcoming Trends

Pinterest is letting people know they can sponsor editorial articles or shopping spotlights to align with key moments. I share this not to encourage creating ads but to inspire you to create content, like blog posts or Pinterest pins, that tie into these themes.

Upcoming Weeks to Watch

• Sept 30 – Oct 6: Make it or break it with spooky mood projects and movie night vibes.
• Oct 7 – 13: Spirit Week featuring homecoming aesthetics and Halloween costumes.
• Oct 14 – 20: SPICE up your life with pumpkin spice and fall travel must-haves.
• Oct 21 – 27: Snackable treats and routines that are easy to prep.
• Oct 28 – Nov 3: Sugar rush with Halloween baking and party ideas.

There you have it, folks! I hope this helps you stay ahead of the curve with your content creation. Whether you’re a blogger, marketer, or Pinterest enthusiast, these insights can give you that creative spark you need.

Have a fantastic week and happy pinning!