Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁. 

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information!  I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision.  Send me a message here.   Or send me an email.

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Key trends

• 21x increase in “brrr basket”
• 14x increase in “holiday drinks”
• 5x increase in “christmas cookie bars”
• 3x increase in “holiday dresses”
• 2x increase in “vintage pink christmas”
• 140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

• 14x increase in “holiday drinks”
• 2.5x increase in “wreaths on kitchen cabinets”
• 2x increase in “poinsettia centerpiece”
• 160% increase in “christmas table centerpieces”
• 160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

• 5x increase in “christmas cookie bars”
• 3x increase in “hot cocoa cookies”
• 3x increase in “pecan desserts”
• 2.5x increase in “homemade gingerbread house”

Around the house

• 4x increase in “ribbon tree topper”
• 3x increase in “yule decorations”
• 2x increase in “balcony christmas decor”
• 2x increase in “vintage pink christmas”

Having fun with tech

• 140% increase in “fortnite”
• 80% increase in “bose headphones”
• 75% increase in “wireless headphones”
• 65% increase in “mini printer”

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

• 2x increase in “tie blankets fleece”
• 185% increase in “crochet mittens”
• 155% increase in “macrame plant hanger”
• 135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

• 4x increase in “vintage cookbooks”
• 155% increase in “jewelry”
• 140% increase in “white sneakers”
• 135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

• 150% increase in “red eyeshadow”
• 145% increase in “flared jeans”
• 125% increase in “kitten heels”
• 120% increase in “sony headphones”

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

•  135% increase in “matching pajamas”
• 130% increase in “tennis shoes”
• 125% increase in “lip liner and gloss combo”
• 120% increase in “kendra scott necklace”

MOMENT SPOTLIGHT: Hanukkah and Kwanzaa

On Pinterest, searches are up for festive inspiration for major winter holidays. 

• 5x increase in “hanukkah nails”
• 150% increase in “hanukkah decorations”
• 2x increase in “kwanzaa”
• 150% increase in “menorah”
• 85% increase in “potato latkes”
• 185% increase in “kwanzaa decorations”

HOLIDAY TRENDING: Trending fun

As we approach the busy holiday season, we’re tracking search terms on the rise.

• 21x increase in “brrr basket”
• 4x increase in “elf on the shelf”
• 4x increase in “mantle garland”
• 3x increase in “holiday dresses”
• 3x increase in “christmas martini”
• 2x increase in “patterned tights”

FEATURED BOARD: Gifts good enough to eat

Check out our featured board this week for fun edible gift recipes!

You can read the trends straight from Pinterest right here.

Don’t forget to pin it!