Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Trending

What to Post on Pinterest for Spring

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

• 2x increase in “christmas ribbon“
• 160% increase in “christmas stockings“
• 145% increase in “wrapping paper“
• 130% increase in “christmas gift bags“
• 70% increase in “gift card holder“

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos

• 105% increase in “raggedy ann“
• 40% increase in “weighted stuffed animal“
• 30% increase in “lego sets“
• 30% increase in “wooden toys“

All-things tech

• 35% increase in “nintendo switch games“
• 30% increase in “polaroid camera“
• 30% increase in “embroidery machine“
• 25% increase in “electric fireplace“

Jewelry

• 55% increase in “bow earrings“
• 50% increase in “italian charm bracelet“
• 30% increase in “antique rings“
• 25% increase in “gold charm bracelet“

AUDIENCE TRENDS: The Gift of Comfort

Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:

Gen Z

• 120% increase in “fluffy socks“
• 85% increase in “chunky knit blanket“
• 35% increase in “candles“
• 30% increase in “hoodies“

Gen Y

• 3x increase in “ugly sweater“
• 130% increase in “christmas pajamas“
• 40% increase in “weighted blanket“
• 30% increase in “nike sweatpants“

MOMENT SPOTLIGHT: Dress to Impress Season

On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.

• 85% increase in “fur coat“
• 45% increase in “green velvet dress“
• 40% increase in “winter heels“
• 40% increase in “red tights”
• 25% increase in “glitter dress“
• 25% increase in “all black suit men“

HOLIDAY TRENDING: Top Trending Gifts

As we approach the busy holiday season, we’re tracking search terms on the rise.

• 155% increase in “pink stanley cup“
• 135% increase in “coloring book“
• 60% increase in “silk pillowcase“
• 55% increase in “pimple patches“
• 50% increase in “carhartt beanie“
• 45% increase in “red sweater“

FEATURED BOARDS: The perfect gift ideas

Check out our featured boards this week for favorite cozy products and thoughtful gift ideas for every aesthetic.

Want to see Pinterest’s Report? Click here!

Don’t forget to pin it!