​Pinterest Spring Cleaning: The Ultimate Checklist for a Fresh Start

Just like your wardrobe needs a seasonal refresh, your Pinterest account deserves the same spring cleaning treatment. Let’s ditch those dusty old pins and make room for fresh, engaging content!

Hi, I’m Jen Vazquez, a Pinterest marketing expert for busy service providers. I offer done-for-you and done-with-you Pinterest solutions designed to drive consistent traffic to your website and attract your dream clients. Would you like to learn how I can free up your time while growing your business?

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Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Spring has sprung, and it’s not just your closet that needs a refresh! Your Pinterest account could probably use a little sprucing up too. A well-maintained Pinterest is a powerful tool for getting eyes on your brand, so let’s roll up our sleeves and get to work.

Step 1: Goals, Funnels, and Strategy (The Big Picture)

• Review and Refine: Take a good look at your Pinterest goals. Are they still aligned with your business objectives?
• Funnel Time: Dust off those sales and marketing funnels. Do they guide leads smoothly from Pinterest to your website?
• Customer Journey Check: Walk in your customer’s shoes. Is their experience from Pinterest to purchase seamless?
• Launch Lookout: Got any exciting product launches or events coming up? Make sure your Pinterest strategy reflects those.

Step 2: Keyword Cleaning and Trendspotting

• Keyword Cleanup: Time to tidy up that keyword list! Get rid of outdated terms and target fresh, relevant ones.
• Trend Forecast: What’s hot for summer and fall in your niche? Get ahead of the curve with some trend research.
• Spruce Up Old Content: Breathe new life into old blog posts by adding relevant keywords.
• Boards Need Love Too: Give your board names and descriptions a makeover, optimizing them with juicy keywords.

Step 3: Profile Polish

• Settings Check: Make sure your profile settings are up-to-date and working for you.
• Picture Perfect: Freshen up your profile and cover photos. Do they reflect your current brand?
• Bio Boost: Tweak your bio to make it compelling and keyword-rich.
• Secret Boards: Time to hide those outdated or irrelevant boards.

Step 4: Content and Design Refresh

• Top Performers: Analyze your best-performing pins. What makes them so pinnable?
• Schedule Savvy: Adjust your content creation calendar to prioritize Pinterest-friendly formats.
• Template Tweak: Update those pin design templates for a cohesive look.
• Brand Boost: Update any brand, product, or business photos to keep your pins looking their best.

Step 5: Pinning and Scheduling Smarts

• Tailwind Tune-Up: Review your Tailwind settings and subscription. Optimize for best results.
• Pinning Plan: Does your pinning strategy need a revamp? Time for some fresh thinking.
• Community Cleanup: Boost your reach by ditching unhelpful Tailwind communities and finding new, active ones.

Step 6: Analytics Deep Dive

• Data Delights: Dive into your Pinterest analytics for the past 12 months. What insights can you find?
• Seasonal Smarts: Note any trends in your business that coincide with seasonality.
• Pin Power: What are your top pins? Analyze why they’re crushing it.
• Board Brilliance: Which boards are bringing in the most traffic?
• Metrics Matter: Are there any new metrics you want to start tracking?

Bottom Line

Think of your Pinterest spring cleaning as an investment in your business. A refreshed, optimized, and well-maintained Pinterest profile will attract more ideal clients, increase your website traffic, and help your business blossom. Get started today and see the results for yourself!

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