Pinterest Predicts Weekly 9-30-22

Marketing

Pinterest Predicts Weekly Pin Blog Title 9-30-22 by Jen Vazquez Media Pinterest Marketing Expert

Pinterest Predicts Weekly 9-30-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

Pinterest Predicts Weekly August 5, 2022
Trending
Pinterest Predicts Weekly August 5, 2022

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Falling for autumn 🍁 

People on Pinterest are embracing the fall season and are ready to get cozy. Pinners are prepping for the fall cozy aesthetic, chunky sweaters, rainy days, and all. Learn more about these trends in the full report below!

 

Top stats

  • 180% increase in “friday movie”
  • 175% increase in “rainy day aesthetic”
  • 165% increase in “halloween buffet food”
  • 130% increase in “tailgate finger food”
  • 80% increase in “easy party food for a crowd cheap”

Falling for autumn

Now that summer is just a memory, people are ready to embrace fall and all of its seasonal charm. They’re planning cool–weather picnics, Halloween parties, tailgating menus, and figuring out what to wear to homecoming. On the homefront, they’re looking for easy time–saving meal ideas and can’t wait to embrace the cozy fall aesthetic, chunky sweaters, rainy days, and all.
 

Group dynamics

On Pinterest, people are planning group activities again, including movie nights, fall picnics and wine tours.

There has been a 5x increase in searches for “easy concert hairstyles” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “fall picnic food ideas” +2x
  • “friday movie” +180%
  • “fall event ideas” +95%
  • “wine tour outfit” +75%

Homecoming style

Fall means homecoming, and Pinterest users are looking for beauty inspiration and outfit ideas for everyone.

 
There has been a 6x increase in searches for “hoco makeup ideas” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “simple homecoming hair” +12x
  • “guys homecoming outfit ideas” +180%
  • “vintage hoco dress” +105%
  • “homecoming games” +40%
 

Halloween hosting

As Halloween draws near, people on Pinterest are making concrete plans for parties, decor and trunk or treat events.

There has been a 165% increase in searches for “halloween buffet food” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “stranger things trunk or treat” +110%
  • “halloween house party ideas for adults” +90%
  • “halloween patio decor” +90%
  • “halloween invitation ideas” +80%

Halloween hauls

People on Pinterest will be handing out sours, gummies, and hard candy to trick or treaters this year.

 
There has been a 90% increase in searches for “sour patch kids” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “sour candy” +55%
  • “jolly rancher” +45%
  • “gummy candy” +40%
  • “gummy worms” +35% 

Taking the easy way out

From party food to midweek dinners, Pinterest users are looking for quick and easy meals to feed family and friends.

 
There has been a 2.5x increase in searches for “easy fall dinner ideas” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  •  

    “easy party food for a crowd cheap” +80%

  • “easy weeknight dinners” +50%
  • “easy kid friendly dinners” +40%
  • “easy sunday dinner ideas” +35%

Game day grub

On Pinterest, people are eager to get their slow cookers and sheet pans out to whip up nachos, sliders, and other football-friendly snacks.

 

There has been a 130% increase in searches for “tailgate finger food” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:

 
  • “chicken sliders” +105%
  • “sheet pan pizza” +30%
  • “crockpot nachos” +55%
  • “pizza bowl” +50%

Cozying up to fall

Pinterest users are ready to break out the chunky knits and fuzzy blankets to spend rainy days relaxing indoors.

There has been a 3x increase in searches for “cozy maximalism” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  • “rainy day aesthetic” +175%
  • “cozy fall” +100%
  • “cozy bedroom ideas relaxing” +70%
  • “chunky knit sweater” +30%
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Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management