Pinterest Predicts Weekly 9-23-22
What’s trending on Pinterest? You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved
Behind the trends
More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.
All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.
*Pinterest, Global analysis, August 2022.
Summary
Here are this week’s Pinner trends. Pinterest collected insights around the theme of Upcoming moments and travel plans ✈️
The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts.
Check out the full trends below to learn more about these insights 👇.
Top stats
- 175% increase in “fall thanksgiving decor”
- 70% increase in “october family photos outfits”
- 180% increase in “caramel apple bark”
- 45% increase in “christmas 2022 trends”
- 110% increase in “secret pal gift ideas”
- 50% increase in “travel inspo”
- 100% increase in “denver colorado aesthetic”
- 90% increase in “el salvador”
Upcoming moments’ and travel plans
The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. Many are also taking the path less traveled to mountain getaways and Central American destinations as the weather cools down at home.
Fall into it
You can see the presentation slides for Pinterest Business Community Trends here.
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