Full on fall

Fall truly is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some are cooking up fall recipes and getting prepped to gather again, while others are looking to upgrade their wardrobes with cozy additions. And with Halloween right around the corner, they’re looking for everything from Halloween hosting ideas to scary costume inspo.

 Shift into the season

People on Pinterest are getting into the seasonal spirit with fall fashion ideas, festive entertainment and of course, pumpkin spice everything

2x increase in searches for “fall simmer pot” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

• “fall movies” +145%
• “pumpkin spice aesthetic” +140%
• “fall moodboard aesthetic” +130%
• “autumn playlist” +90%

Fall fits

From outfit ideas to accessories, people on Pinterest are upgrading their wardrobe for the new season ahead

175% increase in searches for “boston clog outfits” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

• “outfit ideas with flared jeans” +165%
• “fall handbags” +115%
• “striped sweater outfit” +95%
• “chunky heel boots” +65%

Festive foods

Pinterest users are gearing up for their hosting engagements with their favorite fall recipes.

3x increase in searches for “fall party food ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

• “pumpkin pie crisp” +190%
• “parmesan crusted potatoes” +175%
• “get together food ideas” +55%
• “wine night appetizers” +30%

Pumpkin prep

People on Pinterest are getting ready for the spooking season with Halloween -inspired crafts and accessories.

2x increase in searches for “halloween phone theme” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

• “crochet candy corn” +175%
• “pumpkin pillows” +175%
• “ghost earrings” +80%
• “trick or treating aesthetic” +40%

Halloween party vibes

Pinterest users are getting a jumpstart on Halloween festivities, searching for festive tablescapes and scary movie night ideas.

2.5x increase in searches for “outdoor halloween party ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

• “birthday party halloween” +120%
• “halloween movie night” +110%
• “pastel halloween party” +85%
• “halloween tablescapes” +35%

Spooky aesthetic

On Pinterest, people are getting a jumpstart on Halloween costume ideas.

170% increase in searches for “horror couple costumes” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

• vampire halloween costume outfits” +170%
• “girl witch costume kids” +140%
• “family horror halloween costumes” +45%
• “scary baby halloween costumes” +35%

You can see the Pinterest Business Community Trends for 9/16/22 here.