Pinterest Predicts 2025

Every year, Pinterest gives us a crystal ball into what’s about to take over our feeds, wardrobes, and shopping carts—and 2025 is shaping up to be nothing short of magical. With themes ranging from medieval opulence to nautical chic, Pinterest Predicts 2025 offers a treasure trove of inspiration. Let’s break down these trends and explore how you can embrace them, whether for personal style, marketing strategies, or product development.

1. Castlecore: A Medieval Revival

The age of knights and castles is back! Castlecore taps into a love for antiquity with chainmail-inspired jewelry, ornate details, and a touch of regal glamour.

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• What to Expect: Bold metallic accessories, brocade fabrics, and layered textures reminiscent of medieval court attire.
• How to Use It: Brands can lean into vintage-inspired marketing. Think antique-style packaging, rich jewel tones in visual content, and storytelling that transports customers back in time.

2. Cherry-Coded: The Bold Power of Red

Move over neutrals; deep cherry red is the new statement color. From lipstick to oversized sweaters, this vibrant hue demands attention.

• What to Expect: Cherry red will dominate in both fashion and beauty, from bold manicures to monochrome outfits.
• How to Use It: Retailers and creators can incorporate this shade into campaigns, whether as a feature product or an accent color in visuals. Highlight its empowering and confident vibe.

3. Goddess Complex: Mood: You know your worth in gold.

In 2025, everything will be a muse moment, from gold facials and goddess braids to sublime nail designs. Go all in on your feminine power and embrace your divine drip like never before

• What to Expect: Gold-trimmed makeup looks, flowing fabrics, and intricate braids.
• How to Use It: Perfect for beauty brands looking to create Instagram-worthy tutorials or fashion labels embracing luxurious textures. Use lighting to highlight the golden glow in marketing images.

4. Fisherman Chic: Nautical Meets Nostalgia

Imagine your grandpa’s favorite cable-knit sweater—but make it cool. Fisherman Chic gives classic nautical staples a trendy upgrade.

• What to Expect: Fisherman sandals, utilitarian raincoats, and chunky knits.
• How to Use It: For outdoor and adventure brands, this trend is a goldmine. Lean into a mix of rugged and cozy aesthetics in campaigns and product lines.

5. Seeing Double: Matchy-Matchy Moments

Coordinated outfits and accessories are no longer just for twins. Seeing Double is about couples and besties dressing in sync.

• What to Expect: Matching jerseys, complementary nail designs, and accessories like friendship bracelets.
• How to Use It: Brands targeting Gen Z and Millennials can create “twinning” collections or bundle deals that encourage customers to shop in pairs.

6. All Dolled Up: The Dollhouse Aesthetic

Barbiecore is evolving, but doll-inspired beauty and decor are here to stay. Think whimsical, playful, and unapologetically cute.

• What to Expect: Pastel accessories, rosy makeup, and home decor with dollhouse charm.
• How to Use It: Perfect for lifestyle and beauty brands. Tap into the nostalgia and joy of childhood with campaigns that evoke warmth and whimsy.

7. Aura Beauty: A Pop of Color

Say goodbye to minimalism and hello to vibrant, unapologetic makeup. Aura Beauty is about making a statement through color.

• What to Expect: Purple blush, colorful eyeliner, and full-face color experiments.
• How to Use It: Ideal for beauty influencers and brands looking to engage a younger audience. Tutorials and reels showing bold transformations will thrive on platforms like Instagram and TikTok.

8. Sea Witchery: Mystical Oceanic Vibes

Take your nautical chic and add a pinch of mysticism. Sea Witchery combines oceanic inspiration with a touch of magic.

• What to Expect: Wet-look hairstyles, shimmering sea-inspired nail art, and siren-themed makeup.
• How to Use It: This trend pairs perfectly with spa and beauty industries. Create calming, ocean-inspired campaigns with a hint of drama.

9. Moto Boho: Biker Meets Bohemian

Biker jackets meet flowing skirts in this edgy-meets-free-spirited trend. Moto Boho is for those who want a little grit with their glam.

• What to Expect: Chunky leather accessories, flowy fabrics, and tough-yet-chic boots.
• How to Use It: Great for fashion retailers. Combine bold, urban visuals with softer, more organic styling to show the duality of this trend.

Why These Trends Matter for Businesses

Pinterest trends often predict cultural shifts before they become mainstream. By aligning your content, products, and marketing strategies with these trends, you position yourself as a forward-thinking brand that “gets” its audience.

Here are a few actionable tips to capitalize on these trends:

• Stay Ahead of the Curve: Incorporate these themes into your social media content, product designs, or even packaging.
• Use Pinterest Boards Creatively: Showcase how your products or services align with trending aesthetics. Think mood boards, styling tips, or tutorials.
• Engage Creators: Collaborate with influencers who embody these styles to amplify your reach.

2025 is all about making bold, creative statements. Whether you’re inspired by the grandeur of Castlecore or the vibrancy of Cherry-Coded, there’s something here for every taste. So, get pinning and start planning for a year full of exciting possibilities!  

See the trends that I’ve curated right here!  You can also see all the 2025 Predictions by Pinterest here!