Optimize Your Pinterest Strategy: Seasonal Content Tips for Female Service Providers

The third quarter is here—can you believe it? July has sneaked up on us, and now is the perfect time to refocus on those goals you set at the beginning of the year. For all you female service providers, leveraging seasonal content on Pinterest is a fantastic way to drive traffic and engagement. Whether you’re a photographer, business coach, or consultant, these tips will help you maximize your Pinterest impact.

Trending

Pinterest Best Practices 2020

Why Seasonal Content Matters

Boosts Engagement
Seasonal content resonates deeply with your audience. People are always searching for ideas that match the current time of the year, and when they find your pins, they’re more likely to engage and share.

Creates Emotional Bonds
Holiday and seasonal content often bring out feelings of nostalgia and joy. This helps you create deeper connections with your audience.

Stays Relevant
Posting timely content keeps you in the spotlight. Users look for inspiration as specific events approach, so being timely with your content makes you more discoverable.

Upcoming Seasonal Opportunities

Back to School (August-September)

Whether it’s school supplies, organization tips, or family routines, back-to-school content really shines around this time. Pro tip: Pin this content in July or August to get ahead.

• Quick Recipes for Busy Moms: Share easy meal ideas for mothers balancing work and family.
• Self-Care Routines for Coaches: Offer tips on maintaining wellness during busy seasons.
• Organization Tips for Entrepreneurs: Provide strategies for keeping workspaces and schedules in order.

Fall & Halloween (October)

Autumn recipes, DIY decorations, and Halloween costumes are huge in October. Pin this content in August or sooner to maximize visibility.

• Fall Family Photo Sessions: Perfect time for photographers to showcase autumn sessions.
• Craft and Decoration Ideas for Event Planners: People love DIY this season.
• Halloween Marketing Tips for Coaches: Share creative ways to incorporate Halloween into marketing strategies.

Thanksgiving (November)

Family gatherings, home decor, and recipes are searched heavily during this time. Aim to pin in August or September.

• Family Traditions for Life Coaches: Content related to family games and gratitude practices.
• Home Decor Tips for Interior Designers: Easy and elegant Thanksgiving setups.
• Thanksgiving Recipes for Health Coaches: Share nutritious recipes for the holiday feast.

Engagement Season (Thanksgiving to Valentine’s Day)

A big chunk of engagements happen during this time. Wedding vendors and business coaches, this is your moment to shine!

• Engagement Tips for Wedding Planners: Share tips on picking wedding dates, venues, and hotels.
• Mini Sessions for Photographers: Great for capturing those precious engagement moments.
• Business Planning for Coaches: Help clients plan for the new year with engagement season insights.

Winter & Holidays (December)

Christmas, Hanukkah, and New Year’s Eve content dominates December. Pin this in August to be ready.

• Gift Guides for Consultants: Curate lists of gifts for business professionals.
• Party Ideas for Event Planners: Share tips for pulling off a fabulous New Year’s bash.
• hHoliday Marketing Tips for Business Coaches: Strategies to boost holiday sales and engagement.

Planning Your Seasonal Content

Make a Plan
Think of your content as a seasonal roadmap. Identify key dates and plan your themes around them.

Get Ahead
Prepare your content three months in advance and start pinning two to three months before the actual season. For example, if you’re targeting Halloween, start pinning in August.

Use Pinterest Trends
Pinterest Trends is a fantastic tool to see what’s hot for the upcoming season. Tailor your content to align with these trends.

Create Visuals That Pop
Pinterest is all about eye-catching visuals. Use seasonal colors and motifs, and make sure your keywords are prominent in your pins.

Keywords are Key
Sprinkle relevant keywords throughout your pins. Think about what your audience is searching for and use those exact terms. This will increase your discoverability.

Post Early and Often
Capture those early planners by posting your seasonal content two to three months in advance. You can then refresh the content with a new graphic closer to the date for more engagement.

Seasonal Content Ideas for Photographers

August: Back to School

• First Day of School Photos: Share tips on capturing these must-have moments.
• Mini Sessions: Offer back-to-school portrait packages and showcase previous work.

October: Fall & Halloween

• Fall Family Sessions: Highlight and promote your fall photo sessions.
• Halloween Ideas: Costume photography tips and pumpkin patch pictures.
• Seasonal Props: Incorporate seasonal props into your sessions for added charm.

November: Thanksgiving

• Family Photo Sessions: Great for holiday cards.
• Tips for Gathering Shots: Show how to capture those Thanksgiving moments.
• Outdoor Sessions: Take advantage of the fall foliage for beautiful outdoor photos.

December: Winter Holidays

• Mini Sessions: Promote holiday-themed photo sessions.
• Festive Ideas: Share tips for Christmas card photos.
• Winter Wonderland: Offer sessions in picturesque winter settings.

January: New Year’s

• Resolution Photos: Share the best ways to capture New Year’s resolutions.
• Brand Photography: Time to plan marketing content for businesses.
• Event Coverage: Promote your services for New Year’s Eve events and parties.

Business Coaches

August: Back to School

• Productivity Tips: Share strategies to stay productive during busy seasons.
• Self-Care Routines: Tips on maintaining wellness during the school year rush.

October: Fall & Halloween

• Seasonal Marketing Strategies: Creative ways to incorporate fall themes into marketing.
• Client Engagement Tips: Ideas to keep clients engaged during the holiday season.

November: Thanksgiving

• Gratitude Practices: Share tips on incorporating gratitude into daily routines.
• Business Planning: Help clients prepare for the upcoming year with strategic planning sessions.

December: Winter Holidays

• Holiday Marketing Strategies: Boost sales and engagement with holiday-themed promotions.
• Year-End Reviews: Guide clients through reflecting on their achievements and setting goals for the new year.

January: New Year’s

• New Year’s Resolutions: Tips for setting and achieving business goals.
• Marketing Plans: Develop comprehensive marketing plans for the new year.

Additional Tips for Service Providers

Create a Content Calendar

Map out your seasonal content for the entire year. This helps you stay organized and ensures you’re always ahead of the curve.

Collaborate with Influencers

Partner with influencers in your niche to amplify your seasonal content. They can help you reach a broader audience and add credibility to your brand.

Use Rich Pins

Rich Pins provide more context about an idea because they show extra information directly on the Pin. This is especially useful for articles, products, and recipes.

Leverage User-Generated Content

Encourage your audience to share their own seasonal content and feature it on your Pinterest boards. This not only provides fresh content but also fosters a sense of community.

Analyze and Adjust

Use Pinterest Analytics to track the performance of your pins. Identify what’s working and adjust your strategy accordingly. Look for trends in engagement and optimize your content to meet your audience’s preferences.

Ready to Maximize Your Pinterest Impact?

Seizing the power of seasonal content on Pinterest can drive engagement and grow your business. I’ve been pinning for my own business since 2009, and I can tell you, the strategy pays off.

If you’re ready to elevate your Pinterest game, consider joining my Pinterest Strategy Club! You’ll get live coaching, mini-courses, and more to master your Pinterest marketing.

And if you’d rather be hands-off, we can fully manage your Pinterest account, crafting strategies that work for you so you can focus on other aspects of your business.

Let’s make your seasonal content shine and keep your audience coming back for more!