How to Use 10-Second Behind-the-Scenes Ideas for Reels and TikToks as a Service Provider
Short-form videos are an amazing way for service providers to connect with their audience. Whether you’re a coach, photographer, consultant, or virtual assistant, behind-the-scenes (BTS) videos help your audience see what you do, how you do it, and why you’re the person to trust. Platforms like Pinterest, Instagram, and TikTok reward authenticity, and with 10-second videos, you can create engaging content without spending hours on production.
In this blog, you’ll learn how to turn simple, everyday tasks into engaging content and build stronger relationships with your audience. Let’s dive into practical ways to use these 10-second BTS ideas and boost your visibility.
Why Service Providers Should Use BTS Videos
Behind-the-scenes videos offer a powerful way to:
- Build trust: Give your audience a peek into your world.
- Show your personality: Let people see the person behind the brand.
- Engage your audience: Viewers love relatable, authentic moments.
- Save time: These quick clips fit perfectly into a busy schedule.
How to Use BTS Ideas for Social Media
1. Start with Simple Moments in Your Day
Identify a part of your day you can easily film—a snippet of your morning routine, a quick client follow-up, or even a desk setup. These ordinary moments can make your business feel more relatable.
Example: Film yourself sending a quick voice memo to a client. Use the caption: “When your client needs a pep talk on the go ✨”
2. Use Trending Sounds and Music for Visibility
Trending sounds on TikTok and Instagram can help your videos reach more people. Check what sounds are trending and pair them with your BTS videos.
Pro Tip: Use the trending audio at a low volume if you want your original voice or message to shine.
Example: Film yourself scheduling social media posts and pair it with a trending sound. Caption: “Prepped and scheduled! That’s one thing off my list 🎉”
3. Film Multiple Angles for Variety
Keep your videos interesting by capturing the same task from different angles—above, side view, or behind. No fancy equipment needed—your phone will do!
Example: Record two clips: One of you typing on your laptop and another of you jotting down notes. Use quick transitions to switch between them.
4. Share the Realities of Your Work-from-Home Life
Your audience will love seeing the real side of your business—messy moments, interruptions, and all.
Example: Film yourself working from the couch with a pet by your side. Caption: “Client calls + cat cuddles = the ultimate multitasking 🎧🐾”
5. Use Text Overlays to Tell the Story
Add text on your videos to give them more context or add humor. This is especially important since many viewers watch videos without sound.
Example: Capture a quick clip of your desk covered in papers, with text overlay: “This is what the final stages of a launch look like 🚀”
100 BTS Video Ideas
Does not being able to think of ideas keep you from creating short-form videos (SFV) which are the best way to get seen on any social platform? No worries! I've curated 100 BTS Video Ideas Guide for Service Providers that you can download for free! Enjoy!
6. Batch Your Content to Save Time
Dedicate an hour to film several BTS moments at once. This way, you’ll have multiple videos ready to post throughout the week.
Example: Record clips of your morning coffee, client work, and closing your laptop at the end of the day. Use them across different days with varied captions.
7. Create “Day in the Life” Montages
A “Day in the Life” video is a great way to give an overview of your business routine. Film small snippets throughout the day and edit them together into a quick montage.
Example:
- Clip 1: Morning coffee
- Clip 2: Checking emails
- Clip 3: Hosting a Zoom meeting
- Clip 4: Wrapping up for the day
Use the caption: “A typical day as a virtual assistant ☕💻”
8. Incorporate Calls-to-Action (CTAs)
Use your videos to encourage engagement—whether it’s commenting, sharing, or checking out your services.
Example: Record yourself organizing your workspace and end the video with text: “Need help getting organized? DM me to learn more about my services 📥”
9. Repurpose Your Videos Across Platforms
Extend the life of your content by sharing it on multiple platforms. A quick TikTok can also work as a Pinterest Video pin, Instagram Reel, YouTub short, or LinkedIn post.
Example: A reel showing you prepping for a client meeting could also become a LinkedIn post about client success stories.
10. Use Fun Filters and Effects
Play around with platform-specific filters or transitions. These small touches can keep your videos visually interesting.
Example: Use a filter while you package client gifts or prep for a virtual workshop. Add some animated stickers to highlight your services.
10-Second Content Ideas by Theme for Service Providers
- Morning Routine: Making coffee, journaling, lighting a candle
- Workday Tasks: Typing, scheduling social posts, reviewing feedback
- Client Interactions: Sending voice memos, Zoom meetings, prepping client gifts
- Mental Breaks: Stretching, walking outside, playing with a pet
- Prepping Services: Organizing files, creating Canva graphics, meeting at a coffee shop with a client.
Final Thoughts: Keep It Real and Consistent
Behind-the-scenes videos are a powerful way for service providers to connect authentically with their audience. You don’t need a perfectly polished video—just your phone and a willingness to share snippets of your daily life. Whether you’re working with clients, juggling tasks, or sipping coffee between meetings, these 10-second videos can help build trust, boost engagement, and grow your brand.
Now it’s your turn—start capturing moments, share them with the world, and watch your audience engage!
Need help editing your BTS videos? Check out ourSFV Editing service to save time and make your short-form videos shine!
Don’t Forget to Pin It!
Here is more information that may be helpful!
Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)
Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.
Remember That Big Pinterest Update? Tailwind’s Got Your Back
Remember That Big Pinterest Update? Tailwind's Got Your Back Let's be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren't ads Organic Pins. That means pins can be graphics, videos, or a...
My Favorite Business Tools for Running and Growing Your Business
My Favorite Business Tools for Marketing (and running) Your Business Ready to level up your marketing game and reclaim your time? I'm all about finding the right tools to help you work smarter, not harder. Because let's be honest, time is money, and who doesn't want...
