![Finding Focus_ A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media](https://jenvazquezcoach.com/wp-content/uploads/2024/07/Finding-Focus_-A-Simple-Strategy-to-Build-a-Consistent-Marketing-Plan-by-Jen-Vazquez-Media.png)
Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan
Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated.
Thank you for reading this post, don't forget to subscribe!
I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!
Step One: Create Core Content
First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.
Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.
Step Two: Repurpose Your Core Content
Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:
- Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
- Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
- Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
- Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.
Step Three: Drive Traffic with Consistent Calls to Action
Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.
Step Four: Measure and Adjust
Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.
Step Five: Batch Your Work
When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.
The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.
Bottom Line
Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.
Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.
If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.
Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!
Here is more information that may be helpful!
Pinterest Trends Weekly: Savoring Summer
Pinterest Trends: Savoring Summer (September) Hey there! I'm Jen, back with another deep dive into the world of Pinterest trends. This week, Pinterest has unearthed some fascinating trends around the theme "Savoring Summer." Let's go ahead and break it down and see...
The Secret Weapon to Boost Your Blog Conversion Rates
Unlock the secret to skyrocketing your blog’s conversion rates! Learn the powerful strategies behind crafting irresistible lead magnets, compelling CTAs, and building trust that turns casual visitors into loyal customers. Transform your blog into a conversion powerhouse today!
When and How to Hire an Online Business Manager (OBM) with Christi Johnson
When and How to Hire an Online Business Manager (OBM) with Christi Johnson Today, we're diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you've ever wondered whether you need an Online Business Manager (OBM) and how they could...
Don’t Forget to Pin It!
![Finding Focus_ A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media (5) flatlay on white table with cell, wallet and drink with text: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media](https://jenvazquezcoach.com/wp-content/uploads/2024/07/Finding-Focus_-A-Simple-Strategy-to-Build-a-Consistent-Marketing-Plan-by-Jen-Vazquez-Media-5.png)
![Finding Focus_ A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media (6) white marble table with bowl of lemons with orange swirly notepad and white cell pone with words: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media](https://jenvazquezcoach.com/wp-content/uploads/2024/07/Finding-Focus_-A-Simple-Strategy-to-Build-a-Consistent-Marketing-Plan-by-Jen-Vazquez-Media-6.png)
![Finding Focus_ A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media (4) pink table with keyboard, mouse, notebook and words: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media](https://jenvazquezcoach.com/wp-content/uploads/2024/07/Finding-Focus_-A-Simple-Strategy-to-Build-a-Consistent-Marketing-Plan-by-Jen-Vazquez-Media-4.png)
![Finding Focus_ A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media (3) white table with greenery, keyboard, glasses, drink and magazine and words: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media](https://jenvazquezcoach.com/wp-content/uploads/2024/07/Finding-Focus_-A-Simple-Strategy-to-Build-a-Consistent-Marketing-Plan-by-Jen-Vazquez-Media-3.png)
![Finding Focus_ A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media (5) flatlay on white table with cell, wallet and drink with text: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media](https://jenvazquezcoach.com/wp-content/uploads/2024/07/Finding-Focus_-A-Simple-Strategy-to-Build-a-Consistent-Marketing-Plan-by-Jen-Vazquez-Media-5.png)