Pinterest Trends Weekly: In Sport Mode

Hey there! I’m Jen, your go-to marketing bestie and cheerleader. I’m here to help you work smarter, not harder, when it comes to marketing. Every week, I’m diving into the hottest Pinterest trends so you can get ahead of the curve and reach those high-value audiences.

This week, Pinterest is all about getting into “sport mode.” Let’s jump right in!

Key Trends

Before we dive into the details, here are some of the standout trends this week and keep in mind that these are actually search terms that people have looked up on Pinterest:

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Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

• Dallas Cowboys cheerleaders: Searches are up six times!
• Chia seed water: A fourfold increase.
• Cute hiking outfits: Up by 140%.
• Body hygiene: A 60% boost.
• Flag football: 55% more popular among Gen Z.
• Pilates arm workout: Millennials love it with a 40% increase.
• Pre-made camping meals: Doubled in searches.

All these trends point to Pinterest as the ultimate resource for discovering tomorrow’s ideas. With over 518 million users, Pinterest is a treasure trove of insights that can predict what’s next in the world of trends.

Why Pinterest Trends Matter

Pinterest isn’t just a place for pretty pictures; it’s a powerful tool for forecasting future trends. Each week, Pinterest Predicts Weekly showcases actionable search trends across categories, regions, and demographic groups. This week, it’s all about activating sport mode with outdoor activities and fitness routines.

Trending Now: Sports Mode

Folks on Pinterest are getting into the zone, inspired by summer games and sports events. Here’s what’s trending in the last three weeks compared to the previous three weeks:

• Dallas Cowboys cheerleaders: Up six times.
• Simone Biles: Increased by 95%.
• Water bottles: Up by 45%.
• Soccer players: A 30% increase.
• All-star cheer: Climbing by 35%.

As a mom with formers cheerleader daughters, I’m thrilled to see all-star cheer trending!

Wellness Boosters

People are actively searching for ways to upgrade their fitness routines, fashion, and diet. Here’s what’s hot right now:

• Chia seed water: Up by four times.
• Quick and easy chicken recipes: Increased by 65%.
• High-protein meal prep ideas: Up by 30%.
• After workout foods: Climbing by 35%.

In the fashion world

• Cute hiking outfits: A massive 145% increase.
• Contemporary dance costumes: Up by 50%.
• How to style biker shorts: A 35% boost.

Health-wise

• Body hygiene: Up by 60%.
• Morning yoga routine: Increased by 60%.
• Month workout challenge: Up by 40%.

Flexible workout routines: Also up by 40%.

Audience Insights: Game On

Both Gen Z and Millennials are getting sporty but in different ways. Gen Z is searching for team sports while Millennials are all about restorative stretching and wellness.

Gen Z

• Flag football: A 55% increase.
• College football: Up by 45%.
• WNBA: Increased by 40%.
• Tennis match: Up by 30%.

Millennials

• Pilates arm workout: A 40% increase.
• Martial arts for women: Up by 35%.
• Restorative yoga: Increased by 30%.
• Track and field: Up by 30%.

Campfire Moments

There’s a growing interest in unwinding by the campfire:

• Pre-made camping meals: Doubled in popularity (a personal favorite for camping with my family!).
• Camping organization: Up by 95%.
• Camping breakfast: Increased by 30%.
• S’mores dip: A whopping 105% increase.
• SUV camping: Up by 50%.
• Camping setup ideas: Increased by 30%.

Featured Board: Run Club Aesthetic

If you’re looking for a new hobby or community, check out the Run Club Aesthetic board. It’s full of runner inspiration.

And that’s it, folks! I hope these insights help you stay ahead. See you next week for more Pinterest Trends!