What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

Content Creation, Marketing, Pinterest, Pinterest Trends

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media

What Are People Searching For On Pinterest This Week: HOSTING THANKSGIVING

Content Creation, Marketing, Pinterest, Pinterest Trends

What people on Pinterest are searching for this week HOSTING THANKSGIVING by Jen Vazquez Media

Trending on Pinterest This Week: HOSTING THANKSGIVING

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Hosting Thanksgiving. Searches are up for all-things Thanksgiving as people on Pinterest plan beautiful gatherings 🦃. 

Which trend are you gonna use for your marketing? Share with us in the comments!

Key trends

  • 170% increase in “friendsgiving invitations”
  • 160% increase in “pecan pie cobbler” in the Southeast
  • 125% increase in “thanksgiving activities” in the West
  • 125% increase in “thanksgiving cocktails”
  • 100% increase in “black friday”
  • 85% increase in “mulled wine”

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.  

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries

In The Midwest: Elevating potatoes

In the Midwest, people are looking for fun twists on potato-based dishes.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 3x increase in “scalloped potatoes and ham”
  • 155% increase in “parmesan potatoes”
  • 145% increase in “garlic mashed potatoes”
  • 125% increase in “mashed sweet potatoes”

In The Northeast: Covering the Classics

In the Northeast, people are searching for beloved, classic holiday recipes. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 135% increase in “stuffing”
  • 130% increase in “turkey”
  • 125% increase in “roasted brussel sprouts”
  • 120% increase in “cranberry”

In The West: Fun Before Dinner

In the West, Pinterest searches are up for Turkey Day decor and fun.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 130% increase in “thanksgiving table decor”
  • 125% increase in “thanksgiving activities”
  • 120% increase in “thanksgiving decor”
  • 120% increase in “fall dinner party

In the Southwest: Make It Sweet

In the Southeast, people on Pinterest are looking for fun twists on pie flavors. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 170% increase in “pumpkin pound cake”
  • 160% increase in “pecan pie cobbler”
  • 155% increase in “sweet potato cheesecake”
  • 150% increase in “pecan pie brownies”

Moment spotlight: Friendsgiving

On Pinterest, people are looking for fun ways to gather with friends during the holiday season. 

Pinterest Predicts trend: Free spirits

The Pinterest Predicts annual trend for fun drinks is trending again, this time with fall flavors. In the last three weeks compared to the previous three weeks:

Holiday Trending: Get Ready To Gift!

As we approach the busy holiday season, we’re tracking search terms on the rise:

What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

Featured Board: Planning Thanksgiving

Check out this featured board for planning the best Thanksgiving ever!

US Pinterest Predicts Weekly Report from Week of October 27, 2023

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

by | Jun 9, 2024 |

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

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Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
What Are People Searching For on Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media
Pinterest Trends This Week: HOSTING THANKSGIVING by Jen Vazquez Media

What Are People Searching For On Pinterest This Week? COZY WINTER

Content Creation, Marketing, Pinterest, Pinterest Trends

What people on Pinterest are searching for this week COZY WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week?

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Cozy Winter ❄️.  It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes, home decor, and fashion — with a Moment spotlight on Día de los Muertos. 

What’s your favorite trend this week? Comment below!

Key trends

  • 22x increase in “savory pie recipes”
  • 8x increase in “vintage christmas decor ideas”
  • 145% increase in “día de los muertos nail ideas”
  • 140% increase in “cozy cabin aesthetic”
  • 95% increase in “hot cocoa station”
  • 40% increase in “romantic books” among Gen Y

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights for personal and business needs.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Savory season

Searches are up for comfort foods and recipes to warm-up wintry nights.  Growing search term in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Fun all winter long

People on Pinterest are searching for fun winter travel, decor, and fashion idea. In the last three weeks compared to the previous three weeks:

Travel

Home Decor

Fashion

AUDIENCE TREND: Gen Y activities

Gen Y is looking for ways to combat the winter blues with new hobbies and friendly gatherings. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Día de los Muertos

On Pinterest, people are looking for Day of the Dead holiday inspiration, from altar decor to makeup.

HOLIDAY TREND: Decor

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest's Featured Board Dia de Muertos by Jen Vazquez Media
Pinterest Featured Board Savory Pie Recipes by Jen Vazquez Media

FEATURED BOARDS: Planning Thanksgiving

Check out our featured boards this week for celebrating Día de Muertos and baking delicious savory pies.

 

This information came from the weekly Pinterest Report.

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week: COZY WINTER Pinterest pins Jen Vazquez Media

Wedding Trends: What’s In, What’s Out!

Content Creation, Marketing, Pinterest, Pinterest Trends

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

Wedding Trends: What’s In And What’s Out!

Hey there, it’s your wedding cheerleader, Jen Vazquez, the wedding photographer and marketing expert. I’m thrilled to dish out the details on the sizzling 2024 wedding trends. Our incredible 2024 couples can’t contain their excitement about these trends, and I’ve scoured Pinterest to bring you the freshest updates from the wedding world.

Keep in mind that your wedding should be an authentic reflection of your dreams, and these trends are here to inspire, not to dictate your choices.

TRENDS THAT ARE HERE TO STAY

1. Photo Moments

Those picture-perfect moments are still in the spotlight. Think candid snapshots like pouring champagne towers or posing with vintage cars. We’re talking about fun and memorable photo opportunities, including sparkler exits. Get ready for even more of these in 2024!

2. Intimate Gatherings

Small, intimate weddings and elopements are still all the rage. Couples are opting for smaller guest lists to create celebrations filled with meaningful interactions and stylish decor. It’s all about quality over quantity, and we absolutely adore it!

3. Outdoor Celebrations

The allure of outdoor weddings remains as strong as ever. Whether it’s a serene beach setting or a rustic barn nestled in nature, couples are captivated by the romance of outdoor venues.

4. Unplugged Ceremonies 

More couples are choosing unplugged ceremonies, asking their guests to put away their devices. It ensures everyone is fully present, creating a deeper connection and a more intimate atmosphere.

5. Small or No Wedding Party

Say farewell to giant wedding parties. Couples are keeping it simple with a maid of honor and best man, or even no wedding party at all. The focus is on the couple and their love story.

6. Local + Sustainable Choices

Sustainability is in! Consider locally sourced florals and rented decor. Don’t buy things that’ll end up in the trash; think about renting or reusing. Eco-friendly weddings are a rising trend.

7. Disposable and Polaroid Cameras

Disposable cameras are making a comeback, offering a fun way to capture candid moments. Polaroid cameras are also popular, providing instant, in-the-moment photos. It’s all about creating memorable snapshots.

8. Cakes and Desserts

Desserts are taking center stage! Mini cupcakes, pies, candies, baked cookies, rolled ice cream, churros, and more are becoming wedding staples. Couples are getting creative with their dessert offerings.

NEW TRENDS TO WATCH OUT FOR in 2024

1. Seated Bridal Parties

Couples are shaking up tradition by having seated bridal parties. Bridesmaids and groomsmen get to sit comfortably after walking down the aisle, ensuring all eyes are on the couple.

Want to use Pinterest To Grow Your Business?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! We offer free education in our private community.  Sign up now for FREE!

JOIN THE COMMUNITY

2. Wow Moments

It’s all about creating unforgettable experiences. Couples are wowing their guests with dramatic displays, surprise dances, artistic installations, and epic food presentations. Think statement decor, entertainment, and food that leaves a lasting impression.

3. Highly Curated Menu

Food takes the spotlight! Couples are focusing on unique, meaningful menus, including vegan options or dishes inspired by their travels. Custom bar menus and late-night snacks are also in the mix.

6. Themed Dress Codes

Themed dress codes are on the rise. While they might create some guest attire challenges, they make for gorgeous photos and enhance the overall aesthetic.

4. Mini Bouquets

Taking a cue from Sofia Richie’s wedding, dainty bridal bouquets are regaining their popularity, bringing a touch of delicate elegance to the wedding ensemble. Smaller bouquets are not just chic but also kind to your budget, making them a charming addition to your wedding party’s attire.

5. Smaller and Shorter Ceremonies

Modern couples are keeping their ceremonies short and sweet, with a focus on keeping guests engaged and happy. Some even opt for a smaller private ceremony before the main event.

7. Audio Guest Book

The audio guest book is a fun alternative for guests to leave special messages. Add some adorable decor to your welcome table for an extra touch.

8. Wedding Day Content Creators

Hired content creators are becoming a trend, offering real-time social media content so you can enjoy your special day without worrying about capturing it all yourself.

TRENDS WE’RE SAYING GOODBYE TO 2024

1. Uniform Bridesmaid Dresses

Matching bridesmaid dresses are giving way to individual styles that flatter personalities and body types. Let your bridesmaids shine in their own unique way.

2. Overly Staged Photos

Couples are moving away from overly staged photos, opting for candid moments that capture the genuine emotions of the day.

3. Wedding Hashtags

The era of wedding hashtags is fading out as couples explore creative ways to document their special day.

Summary

Remember, your wedding should reflect your unique style and love story. So, embrace the trends that resonate with you and make your day truly special!

Here is more information that may be helpful!

Don’t forget to pin it!

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

Content Creation, Marketing, Pinterest, Pinterest Trends

10-20-23 What people on Pinterest are searching for this week PREPPING FOR WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

Beauty: (in the last three weeks compared to the previous three weeks)

Travel: (in the last three weeks compared to the previous three weeks)

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 185% increase in “thanksgiving side dishes”
  • 115% increase in “thanksgiving appetizers”
  • 65% increase in “fall mocktail non alcoholic”
  • 50% increase in “friendsgiving aesthetic
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

FEATURED BOARD: Thanksgiving sides<br />

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Here is more information that may be helpful!

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS

Content Creation, Marketing, Pinterest, Pinterest Trends

What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS by Jen Vazquez Media

What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS

I’m back with the latest Pinterest trends! This week Pinterest collected insights around the theme: Seasonal Celebrations. Searches are up across Pinterest for fall-inspired parties and gatherings 🎉.

Check out all the trends not just key trends each Wednesday on the blog or podcast. Are you dressing up for Halloween? Did you Search Pinterest like others?

Key trends

  • 180% increase in “bonfire party ideas” in the Midwest
  • 160% increase in “apple cider punch”
  • 130% increase in “thanksgiving charcuterie board ideas”
  • 90% increase in “friendsgiving dinner party ideas”
  • 75% increase in “rave halloween costumes”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Hosting Duty

Searches are up for how to host fun, festive parties and dinners. Growing search term in the last three weeks compared to the previous three weeks:

160% increase in “apple cider punch“

Other growing search terms in the last three weeks compared to the previous three weeks:

What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media

REGIONAL TRENDS: Celebrating All Season Long

Across regions, people on Pinterest look for ways to cozy up their homes for cooler temps.

Midwest: Fiery, Fun Parties

In the Midwest, people are searching for bonfire and game-day inspiration. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “fall party games”
  • 180% increase in “bonfire party ideas”
  • 175% increase in “chili bar party”
  • 150% increase in “oktoberfest party food”

Northeast: Loving Celebrations

In the Northeast, people are celebrating engagements and birthdays in unique ways. Over-indexing searches by Pinterest users in the Northest vs. the rest of the US over the last three weeks:

  • 175% increase in “engagement party decorations”
  • 155% increase in “crockpot party food”
  • 140% increase in “sweet 16 party ideas”
  • 120% increase in “1 year anniversary gift ideas for him”

West: Party Time

In the West, people are searching for themed party inspiration. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 145% increase in “country wedding guest outfit”
  • 140% increase in “tea party food”
  • 135% increase in “y2k party”
  • 120% increase in “party decorations

Southeast: Getting Together

In the Southeast, searches are up for fun ways to celebrate with gifts and themes.Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

 

  • 170% increase in “birthday shirts”
  • 145% increase in “hostess gift ideas”
  • 145% increase in “soul food dinner party”
  • 140% increase in “havana nights party”

PINTEREST PREDICTS TREND: All The Raves

The Pinterest Predicts annual trend around raves and parties is trending this week. In the last three weeks compared to the previous three weeks:

 

AUDIENCE SPOTLIGHT: GenZ Birthdays

Gen Z seeks fun, classic inspiration for birthday gifts and treats.  Growing searches by GenZ in the last three weeks compared to the previous three weeks:

 

HOLIDAY TRENDING: The Holiday Season is Here!

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise.

Pinterest's Trending Board is Fall Dinner Party Ideas

FEATURED BOARD: Fall Dinner Party Ideas

Check out this featured board for fall dinner party inspiration.

Check out Pinterest’s Report here. 

Here is more information that may be helpful!

Don’t forget to pin it!

What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media