Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Content Creation, Marketing, Pinterest, Pinterest Trends

Pink background with white writing saying Pinterest Analytics Is Your Secret Weapon for Explosive Growth

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection by serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

by Jen Vazquez | Oct 18, 2024 | Content Creation, Marketing

Marketing Workflow Tips for Female Service Providers As a female service provider, I know the marketing struggle is real! Between managing clients, running a business, and trying to have a life, finding time for marketing can feel like an uphill battle. But here's the...

Pinterest Trends Weekly: Fashion Forward

by Jen Vazquez | Oct 14, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly: Fashion Forward What are people searching for on Pinterest? Well, I'm back with this week's Pinterest trends, and what’s trending is Fashion Forward. Sometimes, being trend-forward means looking to the past. This week, people on Pinterest...

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

by Jen Vazquez | Oct 13, 2024 | Content Creation, Marketing, Pinterest

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into...

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Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

Pinterest, Pinterest Trends

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

by Jen Vazquez | Oct 18, 2024 | Content Creation, Marketing

Pinterest Trends Weekly: Fashion Forward

by Jen Vazquez | Oct 14, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

by Jen Vazquez | Oct 13, 2024 | Content Creation, Marketing, Pinterest

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Pinterest Trends: Spring is In The Air!

Content Creation, Marketing, Pinterest, Pinterest Trends

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

2x increase in “spring break clothes”
4x increase in “rainy day hair”
60% increase in “spring cleaning”
2x increase in “spring fling dresses”
95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “spring break clothes”
90% increase in “spring break aesthetic”
45% increase in “beach essentials”
30% increase in “men vacation outfits”
25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty

(in the last three weeks compared to the previous three weeks):

4x increase in “rainy day hair”
2.5x increase in “spring hair color trends”
135% increase in “healthy skin tips”
90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

60% increase in “spring cleaning”
45% increase in “diy shower cleaner”
25% increase in “laundry room renovation”
25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

2x increase in “spring fling dresses”
140% increase in “spring jacket”
50% increase in “rain boots”
35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

135% increase in “strawberry smoothie”
130% increase in “kale chips”
125% increase in “bacon wrapped asparagus”
120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

155% increase in “potato leek soup”
130% increase in “portabella mushroom recipes”
120% increase in “pickled beets”
120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

170% increase in “grapefruit recipes”
160% increase in “salmon sushi bake”
135% increase in “leek recipes”
125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

150% increase in “lemon pound cake with glaze”
135% increase in “creamed spinach”
120% increase in “beet juice recipe”
120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

95% increase in “bloom bar”
40% increase in “colorful bouquet”
35% increase in “pastel color palette”
30% increase in “floral dress”
25% increase in “love in bloom bridal shower theme”

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March

St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

by Jen Vazquez | Oct 18, 2024 | Content Creation, Marketing

Pinterest Trends Weekly: Fashion Forward

by Jen Vazquez | Oct 14, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

by Jen Vazquez | Oct 13, 2024 | Content Creation, Marketing, Pinterest

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Diving into the 2024 Pinterest Predicts Report: Riding the Trend Wave

Pinterest, Pinterest Trends

Diving into the 2024 Pinterest Predicts Report

Today, we’re diving into a treasure trove of insights – the 2024 Pinterest Predicts Report. This isn’t just any report; it’s a crystal ball into the future of consumer trends, and guess what? It’s a game-changer for marketers and creatives like us! Let’s unpack the magic of this report and explore how it can turbocharge our marketing strategies.

Why Pinterest Predicts is a Marketer’s Best Friend

Pinterest is where people plan their dreams and aspirations. With over 482 million users dreaming big on this platform, the Pinterest Predicts Report is much more than a list of trends; it’s a roadmap to understanding what’s buzzing in the hearts and minds of consumers.

Key Highlights from the Report

A Spectrum of Trends:

Beauty: The report spotlights revolutionary beauty trends like “Blue Beauty,” where aquamarine shades become a staple in makeup routines. This shift could signal a broader trend towards bold, expressive color choices in beauty products.

Fashion: Trends such as “Eclectic Grandpa” and “Bow Stacking” are reshaping the fashion landscape. These styles blend nostalgia with modernity, offering fresh perspectives on personal style.

Food & Beverage: The culinary world is buzzing with innovation, as seen in trends like “Burger Quesadillas” and “Pizza Pot Pies.” These playful, creative food mashups could inspire a new wave of fusion cuisine.

Generational Insights:

The report provides an in-depth look at how different generations are driving these trends. For example, Gen Z might be spearheading the “Blue Beauty” trend, while Millennials could be behind the resurgence of “Eclectic Grandpa” fashion. These insights are crucial for targeting your content and marketing to resonate with specific age groups.

Search Term Goldmine:

Each trend in the report is accompanied by relevant search terms that have witnessed significant increases. For instance, “Fun blue nails” has seen a 260% increase, indicating a rising interest in vibrant beauty aesthetics. Leveraging these search terms in your Pinterest SEO strategy can significantly boost the visibility and relevance of your content.

Home Decor Trends:

The report highlights intriguing home decor trends like “Kitschens,” where kitchens are adorned with quirky, whimsical elements. The “Western Gothic” theme combines rustic charm with gothic elegance, suggesting a move towards more eclectic, personalized home spaces.

Wellness and Wellbeing:

Trends like “Rest Stops” for slow travel and “Big Talk” for meaningful conversations highlight a societal shift towards mindfulness and deeper connections. These trends offer rich content themes for businesses in the wellness and lifestyle sectors.

Creative Marketing Summit 2024

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JOIN FREE HERE

How to Use These Insights for Your Business

Content Creation:

Align your content with these trends. Whether it’s blog posts, Pinterest boards, or Instagram stories, infuse these insights to stay ahead of the curve.

Product Development:

For product-based businesses, these trends are a goldmine. They can inspire new product lines or influence marketing campaigns for existing products.

Community Engagement:

Use these trends to engage with your community. Polls, quizzes, and discussions around these trends can boost engagement and bring your audience closer.

Ethical Marketing with Pinterest

Pinterest’s commitment to ethical marketing is a breath of fresh air. They prioritize responsible practices, ensuring we connect with our audience in a respectful, inclusive manner.

Your 2024 content calendar

A first look at the top trends and seasonal moments you’ll want to watch (and plan) for in the year ahead.

January: Thriving

Jan 1-7 Future forecast: An action plan for living out your dreams and manifestations.

Jan 8-14 Mini glow-ups: Small improvements that bring you joy day by day.

Jan 15-21 Impactful: Influence positive changes, big or small, for yourself and others.

Jan 22-28 Healthy habits: Easy ways to incorporate feel-good moments into your practice.

February: Nourished

Jan 29-Feb 4 Comfort zone: Create a space for yourself and prioritize what’s good for the soul.

February 5-11 Watch party: Gather with friends, fam and fans to catch the biggest moments.

February 12-18 Guilty pleasures: Treat yourself to the things you want most.

February 19-25 Calm: Quiet your surroundings to feel grounded and relaxed.

March: Renewal

Feb 26-March 3 Hobbies: Explore new interests and give them your full attention.

March 4-10 Power source: Fuel up on things that give you life and light.

March 11-17 Green thumb: Test your luck and skills from the kitchen to the garden.

March 18-31 New rituals + Surprise: Replace your old routines that are no longer serving you. Plus, unexpected twists and delights you can’t help but smile at.

April: Experimental

April 1-7 No regrets: Beauty change? Life decision? Just go for it because YOLO.

April 8-14 Main stage: Shine the spotlight on your favorite acts in music and beyond.

April 15-21 Wedding week: Celebrating your big day or someone else’s to the fullest.

April 22-28 Au naturel: Best the way it is—no additions needed.

May: Head start

April 29-May 5 Kind mind: A reminder to be gentle on yourself, starting from within.

May 6-12 Star treatment: Roll out the red carpet for yourself and those who deserve to be recognized.

May 13-19 Vitamin me: Your regular dose of self-care and self-love.

May 20-June 2 Happy hour + Playtime: Discover new sources of joy and inspiration. And embrace your inner child and have fun with the little things.

June: Main character

June 3-9 Icon era: A celebration of those you admire most, including yourself.

June 10-16 Al fresco: Embrace all the elements from sun to snow.

June 17-23 Shareable: Come with dishes, stories and more for all to enjoy.

June 24-30 Getaway plan: A vacation state of mind, no matter where you are or where you’re going.

July: Bucket list

July 1-7 Classics: Timeless favorites that are perfect just the way they are.

July 8-14 Free spirit: Keep an open heart and open mind to new ways and ideas.

July 15-21 Find your adventure: Getaways and experiences you’ll always remember.

July 22-28 Fandom: Cheer on your favorites loud and proud.

August: Life architect

July 29-Aug 4 Personal space: Carve out some much-needed time and space for yourself.

Aug 5-11 Study guide: A cheat sheet to schooling life.

Aug 12-18 Rush hour: Sped-up routines to get you where you need to go fast.

Aug 19-Sept 1 Nerding out + Routine check: Show love to the idols and hobbies you’ve become the biggest fan of. Then ease back into reality by slowly updating your daily rituals.

September: Level up

Sept 2-8 Hard refresh: An opportunity to hit reset and try something completely new.

Sept 9-15 Throwbacks: What’s old is made new again with updates from today.

Sept 16-22 Save the date: Special moments coming up to plan for and celebrate.

Sept 23-29 In season: Food and fashion in their absolute peak.

October: Fun house

Sept 30-Oct 6 Make or break: Get in the spooky mood with fun projects and chill(ing) movie nights.

Oct 7-13 Spirit week: Show your spirit for teams and holidays with everything you’ve got.

Oct 14-20 Spice: An extra kick to make things more interesting.

Oct 21-Nov 3 Snackable + Sugar rush: Fun-sized foods and routines that are easy to prep and enjoy. Plus, treats and sweets to celebrate with friends and loved ones.

November: Gratitude

Nov 4-10 Cozy: Seek warmth from the inside out, through the foods you eat and the company you keep.

Nov 11-17 Gift shop: Thoughtful presents for every person on your list.

Nov 18-24 Winning recipes: When in doubt, these ingredients will never fail you.

Nov 25-Dec 1 Thankful: A feeling of pure abundance from a full heart to a full stomach.

December: Month of magic

Dec 2-8 Decked out: From party looks to holiday decorations, more is more is more.

Dec 9-15 Homemade: The best gifts and treats come from the heart and home.

Dec 16-22 Feeling festive: Holiday spirit shifts into full gear as the countdown begins.

Dec 23-29 Memory lane: Swirls of nostalgia and new memories in the making.

Conclusion

The 2024 Pinterest Predicts Report is not just a report; it’s a beacon for us, the creative marketers, guiding us through the dynamic world of consumer preferences. By leveraging these insights, we’re not just following trends; we’re riding the wave of innovation and relevance. So, let’s harness the power of Pinterest and make our marketing strategies shine!

Submit your Content To Pinterest

Did you know you can share your best image or video Pins for a chance to be featured in Pinterest’s content? You can do that HERE.

Download Pinterest’s Report

People use Pinterest to plan for the future. This means that Pinterest has a unique insight into what’s going to be really big, really soon. Explore the breakout trends for 2024 and browse them on Pinterest—before anyone else.

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

by Jen Vazquez | Oct 18, 2024 | Content Creation, Marketing

Pinterest Trends Weekly: Fashion Forward

by Jen Vazquez | Oct 14, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

by Jen Vazquez | Oct 13, 2024 | Content Creation, Marketing, Pinterest

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Pinterest Trends: Home For The Holidays

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁.

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information! I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision. Send me a message here. Or send me an email.

Key trends

21x increase in “brrr basket”
14x increase in “holiday drinks”
5x increase in “christmas cookie bars”
3x increase in “holiday dresses”
2x increase in “vintage pink christmas”
140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

14x increase in “holiday drinks”
2.5x increase in “wreaths on kitchen cabinets”
2x increase in “poinsettia centerpiece”
160% increase in “christmas table centerpieces”
160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

5x increase in “christmas cookie bars”
3x increase in “hot cocoa cookies”
3x increase in “pecan desserts”
2.5x increase in “homemade gingerbread house”

Around the house

4x increase in “ribbon tree topper”
3x increase in “yule decorations”
2x increase in “balcony christmas decor”
2x increase in “vintage pink christmas”

Having fun with tech

140% increase in “fortnite”
80% increase in “bose headphones”
75% increase in “wireless headphones”
65% increase in “mini printer”

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

Schedule a Call

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

2x increase in “tie blankets fleece”
185% increase in “crochet mittens”
155% increase in “macrame plant hanger”
135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

4x increase in “vintage cookbooks”
155% increase in “jewelry”
140% increase in “white sneakers”
135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

150% increase in “red eyeshadow”
145% increase in “flared jeans”
125% increase in “kitten heels”
120% increase in “sony headphones”

12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

135% increase in “matching pajamas”
130% increase in “tennis shoes”
125% increase in “lip liner and gloss combo”
120% increase in “kendra scott necklace”

MOMENT SPOTLIGHT: Hanukkah and Kwanzaa

On Pinterest, searches are up for festive inspiration for major winter holidays.

5x increase in “hanukkah nails”
150% increase in “hanukkah decorations”
2x increase in “kwanzaa”
150% increase in “menorah”
85% increase in “potato latkes”
185% increase in “kwanzaa decorations”

HOLIDAY TRENDING: Trending fun

As we approach the busy holiday season, we’re tracking search terms on the rise.

21x increase in “brrr basket”
4x increase in “elf on the shelf”
4x increase in “mantle garland”
3x increase in “holiday dresses”
3x increase in “christmas martini”
2x increase in “patterned tights”

DIY EDITABLE GIFT RECIPES pinterest board by jen vazquez media

FEATURED BOARD: Gifts good enough to eat

Check out our featured board this week for fun edible gift recipes!

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

by Jen Vazquez | Oct 18, 2024 | Content Creation, Marketing

Pinterest Trends Weekly: Fashion Forward

by Jen Vazquez | Oct 14, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

by Jen Vazquez | Oct 13, 2024 | Content Creation, Marketing, Pinterest

« Older Entries

Next Entries »

Don’t forget to pin it!

Pinterest Trends: Gifting Season

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “christmas ribbon“
160% increase in “christmas stockings“
145% increase in “wrapping paper“
130% increase in “christmas gift bags“
70% increase in “gift card holder“

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos