Pinterest Trends Weekly: Happy Days Ahead

Content Creation, Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Trends Weekly_ Happy Days Ahead by Jen Vazquez Media

Pinterest Trends Weekly: Happy Days Ahead

I’m back with the latest Pinterest trends, and this week, it’s all about spreading pure happiness. From fun outfit inspirations to quick home refreshes that’ll bring style and color to your days, Pinterest is buzzing with positivity. Let’s dive into these exciting trends!

Key Trends This Week

BEFORE I jump into the trend details for this week

I’ve got something super exciting to share with you today!  If you’ve been struggling to get traction with your marketing or wondering how to make Pinterest work for you instead of against you, then you won’t want to miss this.

I’m hosting a FREE masterclass where I’m diving deep into the Pinterest Trends you need to know for the upcoming year! Let’s crush your Pinterest goals!

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Trending Now: Spark Happiness

People are searching for little ways to spark happiness, from picking up new hobbies to creating menus that bring smiles. Here’s what’s trending:

  • 9x increase in dopamine menus: Uplifting meal ideas are trending.
  • 22x increase in fridge scaping: Organize your fridge beautifully.
  • 8x increase in coffee bouquets: Yes, coffee can look stunning!
  • 8x increase in fruitful fashion: Bright and fruity fashion trends.
  • 2x increase in crochet fall items: Cozy crochet projects for fall.

Take It Up a Notch: Seasonal Trends

Pinterest users are looking to take the classic up a notch with seasonal flavors, stylish hairdos, and even temporary decor.

Parenting Trends:

  • 8x increase in hairstyles for kindergartners
  • 8x increase in grandparents day gifts
  • 5x increase in September crafts for kids
  • 45% increase in smart parenting search

Food and Beverage Trends:

  • 31x increase in lentil soup recipes
  • 6x increase in pumpkin cream cold foam
  • 4x increase in fall margarita recipes
  • 3x increase in football-themed food

Home Trends:

  • 13x increase in bookshelf ideas
  • 9x increase in renter hacks
  • 8x increase in rental-friendly upgrades
  • 3x increase in 70s home decor: Vintage vibes are back!

Oh So Cozy: Gen Z and Millennial Trends

Across Gen Z and millennial generations, there’s a cozy theme. Gen Z is looking for warm nooks and outfits, while millennials are hunting for gift baskets and care packages.

Gen Z Trends:

2x increase in bedroom inspo cozy
130% increase in fall party ideas
35% increase in cozy reading nooks
25% increase in layering outfits

Millennial Trends:

2x increase in party planning
2x increase in cozy patio ideas
155% increase in fall gift basket ideas
135% increase in college care packages

Moment Spotlight: Homecoming

The big game and the big dance are finally here, and Pinterest searches are spiking around nail, hair, and outfit inspiration for everyone.

  • 5x increase in homecoming nails
  • 4x increase in homecoming court dresses
  • 3x increase in hairstyles for homecoming
  • 2.5x increase in homecoming outfits for guys
  • 2x increase in homecoming makeup
  • 175% increase in modest homecoming dresses
Fall Routine Reset Pinterest Board by Jen Vazquez Media

Featured Pinterest Board: Fall Routine Reset

Set the perfect tone for your evening with plush pillows, soothing scents, and comfy bedding. These tips will make any evening feel special, helping you drift off into a perfect night’s rest. Check out the Cozy Night at Home board and all the homecoming essentials on the Featured Board.

Hope to see you at our masterclass!  Until next time, keep pinning and stay positive! 🌟

 

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When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Content Creation, Marketing, Podcast

When and How to Hire an Online Business Manager (OBM) with Christi Johnson Marketing Strategy Academy Podcast #216

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Today, we’re diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you’ve ever wondered whether you need an Online Business Manager (OBM) and how they could drastically improve your business, you’re in for a treat. So, grab your coffee, sit back, and let’s get into it!

Why Consider an Online Business Manager?

Are you struggling to keep your marketing efforts aligned with your business goals? Maybe it’s time to consider hiring an online business manager! You might be thinking, “How do I know when it’s the right time, and where do I start?” Well, you’re not alone, and guess what? Christi Johnson has all the answers.

Who is Christi Johnson?

Christi is an integrator, an online business manager, and a consultant for creative and neurodivergent entrepreneurs. She’s the CEO of a branding and backend business agency, working alongside four of her family members. With 15 years of small business experience, she’s got the know-how to help you scale your service-based business with ease. Oh, and she’s also a fellow podcast host, so she understands the ins and outs of consistent content creation.

The Difference Between an OBM and a VA

Christi explains it perfectly: An OBM helps you manage the day-to-day operations of your business. They’re your go-to for creating SOPs (Standard Operating Procedures) and ensuring your projects are on track. In contrast, a Virtual Assistant (VA) focuses more on specific tasks that you delegate to them. Think of an OBM as your strategic partner who helps you see the big picture, while a VA handles the detailed tasks within it.

Signs You’re Ready for an OBM

Wondering if you should hire an OBM? Here are a few signs highlighted by Christi:

  • Consistent Income: You need to be making steady income to afford an OBM.
  • Staying on Task: If you find it hard to stay focused or organized, an OBM can help keep you on track.
  • Delegating Tasks: Difficulty in managing your VA or other team members is a strong indicator.
  • Overwhelmed Operations: If daily operations leave you feeling swamped, an OBM can streamline things.

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Finding the Right OBM

Finding the perfect OBM isn’t just about scrolling through Instagram hashtags. Get clear on your goals and why you need an OBM. Jump on a call with potential candidates and ensure they match your vibe. Let’s be real—it’s crucial to have someone you genuinely enjoy working with, especially since you’ll be spending a lot of time together.

Enhancing Your Marketing Strategy with an OBM

An OBM doesn’t create your marketing plan, but they’re genius at implementing it. They help ensure you’re meeting your deadlines and streamline other areas of your business, giving you more time to focus on creating content. An OBM helps align your marketing strategies with your overall business operations, making everything flow seamlessly.

Setting Expectations and Overcoming Challenges

Remember, while an OBM can make your life significantly easier, they aren’t miracle workers. Keep realistic expectations about what they can accomplish. Set clear roles and ensure everyone on your team knows their responsibilities. Communication is key to avoiding overlaps and misunderstandings.

The Top Three Things That Have Helped Christi Grow Her Business

  • Relationship Building: Networking and genuine engagement on platforms like Instagram.
  • Growth Mindset: Embracing failure and continuous learning.
  • Hiring a Coach: Having guidance to set and achieve financial goals.

Christi also emphasizes the importance of choosing the right coach—someone who understands your unique situation.

Services Christi Offers

Feeling like you could use Christi’s expertise? She offers website design, branding, copywriting, branding photos, and a comprehensive course called the Dream Biz Kickstart to help you launch your business in just eight weeks! Plus, her OBM services are perfect for ongoing support, whether you’re launching a new offer or need operational help.

Bottom Line

So, there you have it! If you found some ideas and tips that you can implement in your business, we would love for you to leave a review and tell everyone how amazing Christi is. Go out there and do something good for your business, like snagging Christi’s gift and taking action!

Where to Find Chrisi + Her Gift

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Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

Content Creation, Marketing, Podcast

Conversion Copywriting Tips Boost Your Business with Persuasive Copy MSA blo

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

Hey there, fabulous entrepreneurs! Are you ready to unlock the secrets to writing copy that doesn’t just grab attention but also converts leads into loyal customers? Yep, me too! Today, we’re diving into the world of conversion copywriting with the incredible Suzanne Reilley. So, grab your favorite cup of drink, get comfy, and let’s get started!

If this is your first time here, I’m Jen Vazquez. I support hyper-busy female service providers to use Pinterest to book more clients and increase their income and impact. I host expert interviews on all things marketing—anything that helps you grow your business. So, if marketing is your jam, make sure to subscribe to this blog or our YouTube channel for weekly tips and insights.

Meet the Expert: Suzanne Reilley

I’m thrilled to introduce Suzanne Reilley, a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators. Suzanne is passionate about helping others, and she has worked with hundreds of repeat clients. Her expertise has been featured in major publications like The Washington Post and Voyage LA. Truly, she’s a powerhouse in the field!

A Journey from Personal Trainer to Copywriting Strategist

Suzanne’s journey into the world of copywriting is both inspiring and relatable. She started as a personal trainer, with no clue she’d have to find her own clients. She quickly discovered that marketing and sales didn’t have to be aggressive or manipulative. Instead, they could be about connecting with people and genuinely helping them—a philosophy she carries into her copywriting work today.

Like a lot of us, Suzanne initially felt marketing had to be about pushing hard and making the big sell. But through trial and error and learning the ropes of digital marketing, she found her unique, kinder way to persuasive writing.

What is Conversion Copywriting?

Now, you might be wondering, what exactly is conversion copywriting? Simply put, it’s a specialized form of copywriting focused on converting readers into customers. While all copywriting aims to engage and tell a story, conversion copywriting is all about leading your audience to take specific actions—whether that’s booking a consultation, signing up for a membership, or something else you desire.

Essential Elements of Conversion Copywriting

1. Understanding Your Ideal Client:

Conversion copywriting starts with a deep understanding of your ideal client. It’s about using language and messaging that resonates with their needs, problems, and aspirations. This ensures your copy feels personalized and compelling.

2. Voice of Customer Research:

Suzanne emphasizes the importance of “Voice of Customer” research. This means listening to your audience, understanding their language, and capturing their hopes, dreams, and fears. By doing this, your copy becomes a direct response to what your audience is already thinking and feeling.

3. Structured Approach:

Conversion copy isn’t just about throwing words on a page. It’s about following a structured approach, layering your messages based on what’s most important to your audience first and then guiding them down a path.

Common Mistakes and How to Avoid Them

Hey, we all make mistakes, but here are some common pitfalls to avoid:

1. Guessing What Your Audience Wants

Avoid trying to guess at what your audience wants. Instead, engage in active listening and research. Use reviews on Amazon for related books, or comments on your social media posts to gather authentic insights.

2. Making It About You

While it’s great to share your passion, always focus on your client’s perspective. Position your message in a way that speaks to their needs first.

Quick Tips to Boost Your Conversion Rates

1. Do Your Research

Delve into the voice of customer research. Look at Amazon book reviews, social media comments, and even forums like Reddit to understand what your potential customers are talking about.

2. Engage with Stories

Weave in elements of storytelling to make your copy engaging. But remember, each line should lead to the next with a clear call to action in mind.

3. Stay Human

Always write like you’re talking to a friend. Be clear, be helpful, and avoid jargon. Simplicity often converts better than complication.

Tools and Resources

You don’t have to do it all alone. Here are some fantastic resources Suzanne recommends:

Three Game-Changers for Growing Your Business

Before we wrap up, here are three actionable pieces of advice from Suzanne that have truly helped her grow her business:

1. Mental Health and Mindset

Take care of your mental health and understand your triggers. This journey is a marathon, not a sprint. Embrace the ups and downs.

2. Continual Learning

Dive deep into learning how to craft persuasive copy. This is a valuable skill that pays off massively in business growth.

3. Practice Makes Perfect

Keep practicing. Use every opportunity to refine your skills, whether through blog posts, emails, or landing pages.

Final Thoughts

Thank you so much for sticking around and absorbing these valuable insights. Remember, effective copywriting can transform your business, helping you connect better with your audience and drive more sales. Don’t forget to check out Suzanne’s special gift just for you, and make sure to leave a review if you found these tips helpful.

Go out there, take action, and do something amazing for your business today!

Suzanne’s Gift + Connect

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Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy with Bonnie Conrad of Inn8ly

Content Creation, Marketing, Podcast

Unveiling the Power of UTM Codes - The Key to Supercharging Your Marketing Strategy with Bonnie Conrad Blog

Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy

Hey there! Have you ever wondered how to track the effectiveness of your marketing campaigns down to the last detail? Today, we’re diving into the world of UTM codes, powerful tracking tools that can transform your marketing strategy. Grab a coffee and get comfy, because you’re about to discover some game-changing secrets!

Welcome to Our Space!

Welcome back! If you’re new here, I’m Jen Vazquez, and I’m all about helping hyper-busy female service providers use Pinterest to book more clients, increase their income, and make a bigger impact. In this blog, I also feature experts in the marketing field to get you all the juicy details you need to know. If you’re interested in taking your marketing game to the next level, be sure to subscribe.

Today, I’m thrilled to introduce you to Bonnie Conrad from Innately. Bonnie has an inspirational journey from struggling with digital marketing to mastering it, and she’s here to share her knowledge about UTM codes.

Meet Bonnie Conrad of Inn8ly

Bonnie is a military spouse who has worked in both the public and private sectors. After leaving the corporate world, she started her own small business and faced the challenges of digital marketing head-on. Through dedication and hard work, Bonnie immersed herself in the world of digital marketing, pinpointing the key factors that distinguish valuable strategies from superficial content.

Her clients love her honest, no-frills feedback, and I know you will too. Welcome, Bonnie!

What Are UTM Codes?

Before you get scared off by the word “codes,” let me reassure you—you don’t need to be a tech wizard to use UTM codes! UTM, which stands for Urchin Tracking Module, are simple snippets of text you add to your URL to track specific elements in your marketing strategy.

Why Should You Use UTM Codes?

UTM codes can help you identify the best platforms for your content. Whether you’re using Pinterest, LinkedIn, or MailChimp, UTM codes give you precise information about where your traffic is coming from, what’s working, and what’s not. This way, you can water the flowers and prune the weeds—do more of what works and get rid of what doesn’t.

Creating UTM Codes: A Step-by-Step Guide

Using UTM codes is easier than you might think. Bonnie recommends using Google’s Campaign URL Builder, a free tool that helps you build your UTM codes. Here’s a quick rundown of the steps:

1. Source: Where is the traffic coming from? (e.g., LinkedIn post, Pinterest)
2. Medium: How did the traffic reach you? (e.g., email, banner ad)
3. Campaign: The specific marketing campaign (e.g., spring sale, blog traffic)

You can also add “term” for keywords and “content” for differentiation in A/B testing, but these are optional.

Tracking and Managing UTM Codes

To keep things organized, Bonnie suggests using a Google Sheet to track your UTM codes. This way, if you share a blog post or campaign multiple times, you won’t need to create a new code every time. For example, you can have separate UTM codes for Instagram feed posts and Instagram stories to see which generates more traffic.

Best Practices

– Keep It Simple: Use clean, concise tags that are easy to understand.
– Avoid Special Characters: Stick to underscores or dashes.
– Be Consistent: Apply your UTM codes across all your digital marketing channels.

How UTM Codes Have Helped

Since Inn8ly started using UTM codes, they’ve seen amazing results. For instance, Bonnie shared that their average page position on Google improved drastically, thanks to targeted traffic from Pinterest. It’s all about focusing on what works and letting go of what doesn’t.

Tools and Resources

Google Sheets for tracking and Google Analytics 4 for insights are your best friends. If you’re new to these tools, there are plenty of YouTube tutorials to get you started.

Take Action Today

You don’t need to overhaul your entire marketing strategy to start seeing the benefits of UTM codes. Pick one platform or parameter and start creating codes. Trust me, once you see the data, you’ll be hooked!

Bottom Line

Marketing doesn’t have to be a guessing game. With UTM codes, you can make informed decisions that are based on hard data. So go ahead, start experimenting, and watch your marketing strategy transform!

If you found this post helpful, follow Bonnie and check out her UTM best practices checklist. It’s a fantastic resource that will guide you through the process of creating and using UTM codes effectively.

Gift + Links

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Unleashing Your Content Creation Power with Jessica Stansberry

Content Creation, Marketing, Podcast

Marketing Strategy Academy Podcast #204 An Interview with Jessica Stansberry by Jen Vazquez Media

Unleashing Your Content Creation Power with Jessica Stansberry

Hey everyone, Jen here! Today, I’m beyond excited to share some pearls of wisdom from my chat with none other than the incredible Jessica Stansberry. Jessica is like the queen bee of content creation and a master at helping businesses grow their brands, especially using YouTube. If you’re ready to turn your content into a money-making machine, read on!

Meet Jessica Stansberry

Jessica Stansberry is a powerhouse. With her YouTube channel, email list, and Instagram accounts, she helps content creators and entrepreneurs scale their businesses. She’s no-nonsense, gives you everything she’s got, and is simply amazing!

From Go-Getter to Entrepreneur

Jessica’s journey is nothing short of inspiring. From a determined 14-year-old who worked under the table to buy her cell phone to a corporate worker who couldn’t imagine staying in a job she despised after having her first child, she’s always been fiercely driven. She juggled various roles, from graphic design to web design, before finding her true calling. Her journey teaches us an invaluable lesson: if you want something, figure out how to get it.

The YouTube Journey

YouTube was a game-changer for Jessica. She shifted from making a modest income from web design to leveraging YouTube for teaching and coaching. Her subscribers soared, and her business took off. Jessica emphasizes being consistent and putting effort into titles, thumbnails, and structured content.

Using YouTube to Grow Your Business

Jessica shared critical strategies for growing your business using YouTube:

  1. Consistency Matters: Just do it and keep doing it.
  2. Quality Content: Focus on titles, thumbnails, and the actual content.
  3. 1% Improvement: Aim to get better every single time you post a video. Small improvements add up over time.

  

Crushing it with Crash

Jessica’s membership, Crash, is a treasure trove of resources for anyone looking to dive deep into content creation. With her guidance, I went from barely engaging with my YouTube channel to booking clients through my videos!

Local Impact: The Marketing Agency

Jessica also runs a local marketing agency, helping small-town businesses with social media strategies. Her agency’s secret? Being strategic about every social media post to ensure it generates leads and sales.

Balancing Content Creation and Business

Jessica’s advice for balancing content creation with business is gold. Hire help where you’re the bottleneck. Even if it’s just a few hours a week, it can make a huge difference.

Looking Ahead: Embracing AI and Authenticity

Jessica sees AI tools becoming a significant player in digital marketing. But she’s equally passionate about maintaining authenticity. Share your unique story in a way that feels comfortable for you. You don’t have to share everything; just enough to be relatable and engaging.

Final Nuggets of Wisdom

Jessica attributes her success to podcasts for business insights, her active YouTube presence, and her incredible team. Whether you’re just starting out or looking to scale, these elements can give you a unique edge.

Get Started on Your Digital Product Journey!

Ready to create your digital product? Check out Jessica’s freebie. It’s designed to help you determine the best digital product for your audience and get you on the right path.

Bottom Line

From her inspiring journey to her practical tips on balancing content creation and business, Jessica Stansberry’s insights are a treasure trove for any entrepreneur. Whether you’re just starting or looking to scale, there’s something to learn from her experience. Dive into her resources, implement her tips, and watch your business grow!

Gift: + Links

Thanks for tuning in, and as always, work smarter, not harder. Until next time!

Love always, *Jen

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Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.<br />
Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.
Unleash your content creation power with Jessica Stansberry! Discover her inspiring journey, YouTube growth strategies, and tips on balancing business and content creation in this must-read blog.

Intro to Affiliate Marketing: Your Way to Steady Online Income

Marketing, Podcast

Affiliate Marketing 101 The Beginner's Blueprint for Online Earnings with Enelin Toneva

Ready to turn your online activity into a passive income stream? Affiliate marketing can unlock your earning potential while you sleep. Affiliate marketing is a complex world with niche products, programs, and commissions. Don’t worry – we’re going to break it all down for you.

This blog post is a simplified, beginner-friendly guide to understanding the exciting world of affiliate marketing.

Special Guest Interview with Affiliate Marketing Pro Enelin Toneva

This post features insights from my recent interview with affiliate marketing expert Enelin Toneva, the founder and CEO of the Vivian Agency. Enelin shares her knowledge and expertise, answering common questions and laying out affiliate marketing basics to help you get started on your journey.

What is Affiliate Marketing?

Affiliate marketing is a commission-based partnership where you promote another person or company’s products or services. You use a unique tracking link to lead potential customers to their website. When a customer makes a purchase using your link, you earn a percentage or a flat fee commission.

Why is Choosing the Right Niche Important?

Choosing the right niche is key to targeting the right audience and maximizing your success. For example, a broad lifestyle influencer is less likely to convert sales for a specific health and fitness supplement than a fitness influencer with a smaller but highly relevant follower base.

What Are Affiliate Programs – How Do You Sign Up?

Affiliate programs are partnerships between influencers/content creators and businesses looking to promote their products and services. To streamline the process, you can join affiliate networks like:

These networks allow you to browse, discover, and apply to suitable affiliate programs.

The Importance of Tracking Results

Tracking your progress and results is crucial to knowing what works and what doesn’t. The main things to track are:

  • Affiliate links: Use your links properly to ensure you get credit for every sale.
  • Promo codes: Offer special codes to your audience, giving them an incentive while helping you track results.

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Common Commission Structures Explained

Affiliate commissions can vary, so it’s important to understand the different structures you’ll likely encounter:

  • Fixed per sale: A set amount for each sale you drive.
  • Recurring subscriptions: Earn commissions for a set period for subscription-based products.
  • Percentage per sale: Receive a percentage of the total sales you generate.

Proven Strategies for Affiliate Marketing Success

Here are a few tactics experienced affiliates use for success:

  • Use multiple marketing channels: Expand your reach and boost exposure.
  • Create authentic content: Build trust by sharing genuine experiences with the product/service.
  • Build your presence: Grow an engaged audience that trusts your recommendations.

Affiliate Marketing Mistakes to Avoid

  • Forgetting to use your affiliate links
  • Promoting products without building your online presence first
  • Only promoting products you don’t believe in

Get Your Free Affiliate Marketing Guide

Enelin has generously provided her ebook: A Step-by-Step Guide to Launching Your Own Affiliate Program. This guide is specifically designed for businesses interested in creating their own affiliate programs. [Insert a link to where they can download the guide]

Affiliate marketing can open doors to new income streams. Do your research, find the right programs, promote products you believe in, and you can start growing a passive income stream today!

Enelin’s services

Here’s her information and freebie:

Let’s take action!

Don’t delay, schedule time next week to apply Enelin’s advice for affiliate marketing.  You won’t regret it!

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