11 | Planning, Visioning, and Goals – Oh My! Setting Your Business Up for Success in 2025

Content Creation, Marketing, Podcast

Pinterest pin with text: Year in Review 2024 + 2025 on the Marketing Duo Podcast with hosts Cinthia Pacheco of Digital Bloom IQ and Jen Vazquez of Jen Vazquez Media

As 2025 begins, entrepreneurs everywhere are setting intentions, reflecting on the past year, and strategizing for a successful year ahead. In our latest podcast episode, we explored the importance of planning, visioning, and goal-setting to build a sustainable and thriving business.

Here are the highlights from our conversation and practical tips to help you create a roadmap for success in 2025.

Lessons from 2024: Challenges and Wins

The past year presented unique challenges for small and medium-sized businesses. From economic uncertainty to increased scrutiny over expenses, business owners tightened their budgets and refined their priorities. While it was a tougher year to win new business, many entrepreneurs found that consistency and intentionality led to unexpected growth.

One key takeaway: hard work pays off over time. The snowball effect of years of effort often becomes apparent during challenging times. Whether it’s maintaining a consistent blog, repurposing content, or refining workflows, staying committed to your strategy builds momentum.

What Worked in 2024: Consistency and Focus

1. Content Creation

Consistently publishing weekly blogs, videos, and emails was a game-changer. Regular content not only nurtures your audience but also builds authority and trust over time. Many business owners found success by revisiting old content, repurposing it, and giving it new life.

2. Email Marketing

Email continues to deliver strong results. By nurturing your audience with consistent emails and valuable content, you can drive more engagement and conversions. Cleaning up email lists and maintaining a clear, intentional strategy made a noticeable difference.

3. Simplified Workflows

Breaking down processes and focusing on efficiency saved time and energy. By streamlining content creation workflows, business owners reclaimed hours that could be reinvested into growth-oriented activities.

Looking Ahead: Vision and Goals for 2025

1. Embrace Planning and Flexibility

Planning doesn’t have to feel rigid. Instead of locking in an annual plan, consider setting high-level monthly themes and goals. This approach allows flexibility while providing a clear focus for each month. Use tools like Asana or Trello to centralize your plans and stay organized.

2. Prioritize Intentionality Over Hustle

2025 is about working smarter, not harder. Block out time for deep work, creative thinking, and rest. Schedule intentional breaks, family time, and even personal self-care activities like hair or lash appointments to create balance and clarity.

3. Commit to Selling

One of the most significant insights from last year was the realization that consistent selling drives revenue growth. Whether you’re launching a new service, offering an evergreen course, or promoting products, plan regular campaigns to keep your business top of mind.

Practical Steps for Planning in 2025

Start with Your Calendar

Begin by marking personal priorities, like vacations and family commitments. Then, add key business events such as product launches, campaigns, or live events. Use a large visual calendar for brainstorming, then translate it into your preferred digital tool.

Batch Content Creation

Dedicate two days each month to content planning and creation. Whether it’s blogs, videos, or social media posts, batching ensures you stay consistent without feeling overwhelmed.

Refine Your Offerings

Look at your services and products. Is there something new you’d like to launch? Could you refine an existing offering to make it more appealing or accessible? Focus on creating value and aligning your offerings with your audience’s needs.

Simplify Workflows

Evaluate your tools and processes. Are there areas where you can improve efficiency? For example, using project management tools like Asana can keep your team aligned and reduce the chaos of juggling multiple priorities.

2025: A Year for Intentional Growth

2025 is the year to lean into clarity, purpose, and intentionality. Whether you’re building on momentum from 2024 or starting fresh with new goals, the key is to create a system that works for you. Stay consistent, embrace flexibility, and don’t be afraid to refine your strategies along the way.

How are you planning for success in 2025? Share your goals and strategies with us on Instagram at the Marketing Duo Podcast, and let’s build a thriving community of business owners who support and inspire each other.

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Pinterest pin with text: 2025 Marketing Trends for Entrepreneurs on the Marketing Duo Podcast with hosts Cinthia Pacheco of Digital Bloom IQ and Jen Vazquez of Jen Vazquez Media
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Pinterest pin with text: Top Content Creation Tips for Small Businesses in 2025 on the Marketing Duo Podcast with hosts Cinthia Pacheco of Digital Bloom IQ and Jen Vazquez of Jen Vazquez Media

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How to Transform Influencer Marketing into a Customer Acquisition Powerhouse with Yuliya Gorenko

Content Creation, Marketing, Podcast

Pinterest pin with text: How to Transform Influencer Marketing into a Customer Acquisition Powerhouse with Yuliya Gorenko on Marketing Strategy Academy Podcast with host Jen Vazquez

In today’s fast-paced digital world, influencer marketing isn’t just a trend—it’s a powerful tool for businesses to connect with their target audience and drive tangible results. But how can businesses, including those with less glamorous products, thrive with influencer marketing?

Let’s dive into the insights shared by Yuliya Gorenko of Mishka Agency Agency on how to craft a successful influencer program that goes beyond awareness and becomes a powerful customer acquisition channel.

The Evolution of Influencer Marketing

Many believe influencer marketing is a modern phenomenon, but the concept has existed for centuries. Influencers have always shaped opinions, from local leaders to global celebrities. With the rise of social media, influencers now have a platform to reach millions worldwide. This shift has made influencer marketing a cornerstone for businesses looking to scale.

Why Businesses Should Leverage Influencer Marketing

At its core, influencer marketing capitalizes on the power of word-of-mouth recommendations. Customers trust people they relate to more than ads. Collaborating with influencers—whether they’re niche micro-influencers or global powerhouses—can give your brand credibility, visibility, and, most importantly, sales.

Key Steps to Build a Winning Influencer Program

  1. Define Your Goals: Start by identifying what you want to achieve—whether it’s awareness, lead generation, or direct sales.
  2. Select the Right Influencers: Partner with influencers whose audience aligns with your target market. Assess metrics like engagement rates, audience demographics, and previous brand collaborations.
  3. Provide Clear Guidelines: Outline the messaging and objectives while giving influencers creative freedom to connect authentically with their followers.
  4. Track Performance: Use custom URLs, coupon codes, or affiliate links to measure the success of your campaigns.

Start Small, Scale Smart: Begin with a few influencers, analyze what works, and gradually expand your program based on data-driven insights.

Overcoming Common Mistakes

  • Ignoring Audience Insights: Ensure influencers’ followers match your target market in terms of location, age, and interests.
  • Lack of Tracking: Always track campaign performance through measurable KPIs.

Overpaying Influencers: Develop a fair compensation structure based on metrics like engagement rates and ROI.

TikTok Influencer Partnerships: Challenges & Opportunities

TikTok offers unique opportunities for brands to reach highly engaged audiences. However, challenges like fluctuating video views and platform-specific algorithms require brands to approach TikTok influencer campaigns strategically. Focus on storytelling, allow creative freedom, and consider performance-based compensation models to maximize ROI.

When to Hire an Agency

If you’re just starting out, you can manage influencer marketing in-house. But if you’re scaling or need expert guidance, an agency like Mishka can streamline processes, manage relationships, and help maximize your ROI.

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Where to Find Yuliya:  

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Pinterest pin with text: Avoid These Influencer Marketing Mistakes on Marketing Strategy Academy Podcast with host Jen Vazquez
Pinterest Pin with text: Beginner’s Guide to Influencer Marketing on Marketing Strategy Academy Podcast with host Jen Vazquez
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Top 10 Mistakes to Avoid in Pinterest Affiliate Marketing

Pinterest, Podcast

Pinterest Pin with text: Top 10 Mistakes to Avoid in Pinterest Affiliate Marketing by Jen Vazquez Media

Affiliate marketing on Pinterest is a goldmine of opportunities for service providers, but only if you play your cards right. While it’s easy to get started, there are common mistakes that can sabotage your efforts before you see results. Let’s dive into the top 10 mistakes to avoid and actionable tips to help you succeed in Pinterest affiliate marketing.

1. Skipping Pinterest’s Rules

The Mistake: Jumping in without reviewing Pinterest’s policies on affiliate links can lead to account suspension.

The Fix: Read Pinterest’s Affiliate Guidelines to understand what’s allowed. Always disclose affiliate links in your pin descriptions with phrases like “This pin contains affiliate links, which means I may earn a small commission at no cost to you.” Transparency builds trust and keeps you compliant.

2. Using Low-Quality Images

The Mistake: Posting blurry or poorly designed pins that don’t catch anyone’s attention.

The Fix: Invest time in creating high-quality, vertical pins with eye-catching visuals and readable text. Use free tools like Canva to design professional-looking pins that stand out in the feed.

3. Ignoring Keyword Research

The Mistake: Not optimizing your pin descriptions, titles, or boards for search.

The Fix: Treat Pinterest like a search engine. Research keywords using Pinterest’s search bar, and incorporate them naturally into your pin titles, descriptions, and board names. This helps your content get discovered by the right audience.

4. Overloading Pins with Affiliate Links

The Mistake: Flooding Pinterest with affiliate links can look spammy and turn off your audience.

The Fix: Balance your affiliate pins with helpful, non-affiliate content. Share tips, ideas, or solutions that naturally lead to your affiliate links. Aim for a mix of value-driven and promotional content.

5. Not Creating Multiple Pin Designs

The Mistake: Relying on a single pin design for each affiliate link limits your reach.

The Fix: Create 3-5 pin variations for each affiliate product using different designs, headlines, and imagery. This keeps your content fresh and increases the chances of your pins being seen by different users.

Join the Pinterest Trends Challenge

Ready to take your Pinterest strategy to the next level? The Pinterest Trends Challenge is designed to help you discover and leverage the hottest trends on Pinterest to drive traffic and generate leads. Over the course of this challenge, you’ll learn how to identify seasonal and evergreen trends, create optimized content, and strategically pin to stay ahead of the competition. Whether you’re new to Pinterest or looking to refine your strategy, this challenge will give you the tools and insights you need to turn Pinterest into your lead-generating powerhouse. Don’t miss out—join today and start transforming your Pinterest game!

Sign Up Here

6. Neglecting Analytics

The Mistake: Failing to check which pins and strategies are working means you’re flying blind.

The Fix: Regularly review Pinterest Analytics to see which pins are driving the most traffic and clicks. Double down on what works and tweak what doesn’t to optimize your strategy.

7. Not Having a Clear Niche

The Mistake: Pinning about everything and anything confuses your audience and dilutes your impact.

The Fix: Focus on a specific niche that aligns with your expertise and interests. Niching down helps you attract a more targeted audience who are more likely to trust your recommendations.

8. Forgetting to Add Call-to-Actions (CTAs)

The Mistake: Not guiding your audience on what to do next results in fewer clicks on your affiliate links.

The Fix: Add clear CTAs like “Click to learn more” or “Shop now” in your pin designs and descriptions. A little nudge goes a long way in encouraging engagement.

9. Ignoring Seasonal Trends

The Mistake: Posting irrelevant content during peak seasonal searches can hurt your visibility.

The Fix: Plan your content calendar around seasonal trends and holidays. For example, if you’re promoting fitness gear, create pins for “New Year’s fitness goals” in December.

10. Not Building Trust with Your Audience

The Mistake: Coming across as overly salesy or pushing services that don’t align with your audience’s needs.

The Fix: Only promote services or products you genuinely believe in and that align with your niche. Share personal experiences or reviews to build credibility and trust with your audience.

Final Thoughts

Affiliate marketing on Pinterest can be a game-changer for your business if done right. Avoid these common pitfalls, and focus on creating value-packed content that resonates with your audience.

Ready to up your Pinterest game? Check out my Pinterest Challenge to learn how to create a strategic and successful Pinterest plan that drives results. Let’s turn those pins into profits!

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Pinterest pin text: The Biggest Pinterest Affiliate Marketing Mistakes to Avoid by Jen Vazquez Media
Pinterest Pin text: Top 10 Pinterest Mistakes That Hurt Your Affiliate Marketing Efforts by Jen Vazquez Media

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9 | Filling Your Creative Cup – A Guide for Entrepreneurs

Content Creation, Marketing, Podcast

Pinterest Pin with words: Filling Your Creative Cup – A Guide for Entrepreneurs by Jen Vazquez of Jen Vazquez Media on Marketing Duo Podcast with co host Cinthia Pacheco of Digital Bloom IQ

As entrepreneurs and creatives, we often pour ourselves into our businesses, but how often do we refill our own cups? In this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco discuss the importance of self-care and creating space to spark creativity and prevent burnout. From personal stories to actionable advice, this episode will inspire you to prioritize your well-being while growing your business.

Why Filling Your Creative Cup is Essential

Creativity doesn’t happen on demand. Both science and personal experience show that giving your brain time to rest and recharge leads to better ideas and greater productivity. Jen shares how activities like walking, reading, and even taking baths have helped her overcome creative blocks, while Cinthia highlights how intentional breaks and mindfulness practices keep her motivated.

The Danger of Overworking

The “hustle culture” glorifies overworking, but the long-term costs—burnout, exhaustion, and even health issues—are not worth it. Cinthia recounts a story of a businesswoman who worked through a launch despite being hospitalized, showcasing how unsustainable practices are often normalized. Jen emphasizes the importance of setting boundaries, taking weekends off, and integrating downtime into her schedule.

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Tips to Refill Your Creative Cup

1. Incorporate Self-Care Rituals

  • Jen finds joy in getting her eyelashes done, calling it her “lash nap.” It’s a small but meaningful way to feel confident and refreshed.
  • Cinthia prioritizes exercise, attending classes that help her disconnect from stress and recharge her energy.

2. Embrace Mindful Activities

  • Reading fiction allows Jen to step away from work and come back inspired.
  • Cinthia recommends yoga as a way to combine movement with mindfulness.

3. Create Space for Reflection

  • Quiet car rides or walks provide opportunities for ideas to flow.
  • Jen uses silence during her weekly drives to let her thoughts settle and spark new ideas.
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4. Set Boundaries Around Work

  • Define non-negotiable rest days to focus on personal time or hobbies.
  • Recognize that long-term success depends on sustainable work habits.

The Importance of Saying No

Both hosts agree that being selective about commitments is key. By focusing on what truly matters, you can maintain a balanced life while still achieving your goals.

Bottom Line

Refilling your creative cup is not a luxury—it’s a necessity. Whether it’s reading, exercising, or simply creating quiet moments, prioritizing yourself is the key to staying inspired and motivated in your business. Share your favorite ways to recharge with us on Instagram at Marketing Duo Podcast—we’d love to hear from you!

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8 | Taking Time Off as a Solopreneur: Strategies for Balance and Burnout Prevention

Content Creation, Marketing, Pinterest Trends, Podcast

Taking Time Off as a Solopreneur_ Strategies for Balance and Burnout Prevention by Jen Vazquez Media

Taking Time Off as a Solopreneur: Why It’s Essential

In the hustle of running your own business, taking time off can feel impossible—but it’s crucial for long-term success. Burnout is real, and the myth of “work-life balance” often leaves solopreneurs stretched too thin. Instead of aiming for balance, think in terms of guardrails, cycles, and intentional time management.

As shared in a recent Marketing Duo Podcast episode, hosts Jen and Cynthia dive into how solopreneurs can reclaim their time while keeping their business thriving. 

Key Takeaways from the Podcast

1. Reframe Work-Life Balance

  • Instead of seeking perfect equilibrium, think of your life in phases or cycles. During busier times, you may lean into work, but ensure you create space to recharge.

2. Guard Your Calendar

  • Merge personal and professional calendars to avoid overbooking.
  • Block off specific days or weeks for family time, personal development, or rest.
  • Example: Schedule no meetings between December 21 and January 5 to create a buffer during the holidays.

3. Batch Work for Efficiency

  • Consolidate recurring tasks like podcast recordings or client calls into one day.
  • Limit commitments—e.g., no more than three interviews in one day.
  • Use tools like Calendly to streamline scheduling and avoid conflicts.

4. Plan Ahead Strategically

  • Use slower months (like December) to plan the upcoming quarter.
  • Update backend systems and automate tasks to reduce future workload.
  • Create a “dream week” schedule that aligns with your goals and priorities.

5. Embrace the “Fifth Week Miracle”

  • Some months have a fifth week—use this as unscheduled time for catching up, planning, or resting.

Why Time Off Fuels Productivity

Taking intentional breaks isn’t just about rest; it’s about coming back with fresh ideas and renewed energy. Whether it’s a day of reading, a local staycation, or simply unplugging from screens, time off stimulates creativity and mental clarity.

Final Thoughts: Create a Business That Supports Your Life

Your business should enhance your life, not consume it. Experiment with these strategies, adapt them to your needs, and prioritize rest as a non-negotiable. Remember, it’s your company—make it work for you.

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The Ultimate Guide to Solopreneur Time Management by Jen Vazquez Media
Solopreneur Success_ The Key to Taking Time Off by Jen Vazquez Media co-host of Marketing Duo Podcast
How to Take Time Off as a Solopreneur Without Losing Momentum by Jen Vazquez Media co-host of Marketing Duo Podcast
Effective Time Management for Solopreneurs by Jen Vazquez co-host of Marketing Duo Podcast with Cinthia Pacheco of Digital Bloom IQ
Avoid Burnout_ Solopreneur Tips for Sustainable Success by Jen Vazquez co-host of Marketing Duo Podcast with Cinthia Pacheco of Digital Bloom IQ

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