Why It’s Crucial to Have a Personal Brand Strategy for Creating Content

Content Creation, Marketing, Pinterest

Why It's Crucial to Have a Personal Brand Strategy for Creating Content

Why It’s Crucial to Have a Personal Brand Strategy for Creating Content

Are you looking to explore the art of authentic connection, clear messaging, and building a standout personal brand to grow your business?  Let’s chat about how authenticity reigns supreme, understanding these fundamental principles is crucial for creators, entrepreneurs, and marketers alike. 

Today we’ll dive deep into the genuine storytelling, consistent branding, and purpose-driven content creation. Whether you’re a seasoned professional or just starting your journey, our goal is to equip you with the knowledge and strategies needed to make a lasting impact in your industry.

Authentic Connection with Your Audience

Let’s get real! Understanding your perspectives, stories, values, beliefs, and methods is key to creating content that truly resonates with your audience. When your audience sees the authentic you, they feel a genuine connection, building trust and loyalty like nothing else. It’s like inviting them to your digital living room!

Clear and Consistent Messaging

Clarity is queen! When you have a clear grasp of your key areas, your messaging stays consistent across all platforms. This consistency reinforces your brand identity, making it easier for your audience to remember and recognize you. Think of it as your brand’s signature style – unmistakable and uniquely yours.

Stand Out from the Crowd

You’re a rockstar in your industry! Your unique perspectives and methods set you apart. By highlighting what makes you different, you attract an audience that values your distinct approach and solutions. Shine a spotlight on your special sauce and watch your tribe grow.

Build a Strong Personal Brand

Your stories, values, and beliefs are the heartbeat of your personal brand. Sharing these elements humanizes your brand, making it relatable and memorable. People love to support and advocate for brands they feel personally connected to. So, let your personality shine through!

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Content with Purpose

When you’re aligned with your core values and beliefs, your content isn’t just engaging – it’s meaningful. Create content that reflects your brand’s mission and vision. This purposeful approach ensures your audience feels inspired and connected to your journey.

Drive Engagement and Interaction

Get the conversation started! Authentic content encourages engagement and interaction. When you share your genuine thoughts and experiences, your audience is more likely to respond, share their own stories, and participate in discussions. It’s all about creating a vibrant community where everyone feels heard.

Foster a Loyal Community

Share your beliefs and values regularly to attract like-minded individuals who share your passions. This helps in building a loyal community that supports and champions your brand. It’s like finding your tribe – a group of cheerleaders who believe in what you do and spread the word.

Empower Your Marketing Strategy

Understanding these key elements gives your marketing strategy a clear direction. You can craft campaigns that highlight your strengths, showcase your unique methods, and tell compelling stories that draw your audience in. It’s all about playing to your strengths and showing the world what you’re made of!

Enhance Brand Credibility

Consistently demonstrating your values and expertise establishes you as a credible and trustworthy authority in your industry. This enhances your brand’s reputation and encourages others to seek out your insights and services. Be the go-to guru your audience can’t wait to learn from!

Adapt and Evolve

Stay ahead of the curve! A deep understanding of your brand’s core elements allows you to adapt your content strategy as your brand evolves. You can stay true to your essence while exploring new avenues and trends in content creation. Embrace change and keep your content fresh and exciting!

Get your free Personal Brand Strategy Mad-Lip interactive tool to create your own!

Bottom Line

In a world overflowing with content, standing out requires more than just creativity—it demands authenticity, clarity, and purpose. By mastering the art of genuine connection, clear messaging, and personal branding, you can forge meaningful relationships with your audience, drive engagement, and establish yourself as a credible authority. So, embrace your uniqueness, stay true to your values, and let your authentic voice shine through in everything you create.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Content Creation, Marketing, Pinterest

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

  • Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
  • Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
  • Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
  • Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Don’t Forget To Pin It!

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Content Creation, Marketing, Pinterest, Pinterest Trends

Pink background with white writing saying Pinterest Analytics Is Your Secret Weapon for Explosive Growth

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection by serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Don’t Forget To Pin It!

Women in gold shimmery dress holding a cell phone and writing saying how to Turn Pinterest Analytics into Your Marketing BFF
Desk with beige cell phone holder, keyboard, ear budgs and writing saying Pinterest Analytics Cheat Sheet
Desk in pale pink with keyboard, glasses and cell phone with writing saying Using Pinterest Analytics to Drive Real Results
white desk with light orange coffee cup with writing saying how to Use Pinterest Analytics Like a boss

Get Ahead with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

Pinterest, Pinterest Trends

Pink background with white writing saying Pinterest Analytics Is Your Secret Weapon for Explosive Growth

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection, serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Don’t Forget To Pin It!

Women in gold shimmery dress holding a cell phone and writing saying how to Turn Pinterest Analytics into Your Marketing BFF
Desk with beige cell phone holder, keyboard, ear budgs and writing saying Pinterest Analytics Cheat Sheet
Desk in pale pink with keyboard, glasses and cell phone with writing saying Using Pinterest Analytics to Drive Real Results
white desk with light orange coffee cup with writing saying how to Use Pinterest Analytics Like a boss

Remember That Big Pinterest Update? Tailwind’s Got Your Back

Content Creation, Marketing, Pinterest

maroon color background with white text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media

Remember That Big Pinterest Update? Tailwind’s Got Your Back

Let’s be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren’t ads Organic Pins.  That means pins can be graphics, videos, or a combination of both.

“Standard or Idea…hmm, decisions, decisions!” Well, that’s so yesterday’s news. Simplified Pins or Organic Pins (both names are used) are streamlined to make things so much easier.  There is ONE organic pin that gives us the ability to create pins however we want.

And… links are on all pins and you can add all kinds of goodies.  are here to stay, and Tailwind’s swooping in to make them work even harder for you.

Tailwind: Your Pinning Sidekick

Tailwind’s new tool is like having a Pinterest wizard on speed dial! They streamline the whole Simplified Pin process, giving your content that extra bit of magic to catch the eye of potential clients.

Even if Pinterest updates feel a bit overwhelming, Tailwind’s got you covered – they keep things fresh and easy so you can focus on showcasing your amazing services.

Get Free Pinterest and Marketing Tools!

I have a Vault of free tools to help you grow your business.  From masterclasses, to tools, and more! Check them out!

SNAG FOR FREE!

But Why Simplified Pins, Anyway?

Simplify your Pinterest game! With Simplified Pins, there’s just one amazing format to master. That means less time scratching your head and more time getting those creative juices flowing. Pinterest took all the best Pin features and rolled them into one powerhouse package – it’s a win-win for your content strategy.

Not selling products? No worries! Think of Simplified Pins as a way to showcase your expertise, share testimonials, or highlight the amazing results you get for clients. Turn those “ooh, I need that!” moments into leads and bookings.

What This Means for You, My Fabulous Pinner:

Remember when Pinterest streamlined things with Simplified Pins? Tailwind’s making the whole process even smoother with their new tool. Forget fussing over formats – now you can channel all that creative energy into awesome content. Tailwind’s got the techy stuff handled, so you can focus on designing Pins that really stand out and get your services noticed.

With Tailwind’s Simplified Pin tool, pinning becomes a breeze. Unleash your creativity, rock those ideas, and amplify your potential. Those new tools are like a secret weapon, helping you create Pins that seriously pop!

Summary

So, fire up Tailwind, unleash your inner Pinning superstar, and get ready to rock those Simplified Pins! ✨. Get your Tailwind forever free plan here!

Questions? I’m all ears! 👂 Join my private community for free education on all things Pinterest, Marketing, Repurposing, and SEO!

Sources

Here is more information that may be helpful!

Don’t Forget To Pin It!

flowers and computer with pink with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
women on her cell phone in blue jeans and notepad with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
women holding a phone at a table with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
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My Favorite Business Tools for Running and Growing Your Business

Content Creation, Marketing, Pinterest

My Favorite Business Tools for Running and Growing Your BusinessMy Favorite Business Tools for Running and Growing Your Business

My Favorite Business Tools for Marketing (and running) Your Business

Ready to level up your marketing game and reclaim your time?  I’m all about finding the right tools to help you work smarter, not harder. Because let’s be honest, time is money, and who doesn’t want more of both? Get ready to dive into my top picks for streamlining your business and boosting results.

Let’s get this efficiency party started!

Let’s be real – running a business is a wild ride, and finding your perfect marketing flow? That can feel like finding a needle in a haystack (while juggling flaming chainsaws… blindfolded).

But worry not! I’m here to help you ditch the overwhelm and conquer those marketing goals. 

And finding the PERFECT business tools for YOU? It’s kinda like finding the perfect pair of power heels. Gotta try a few on til you find the ones that make you wanna strut!

That’s why I’m spillin’ the beans on my fave tools in alpha order.   

NOTE:  **This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.**

AddEvent

(FREE + Paid) Click Here

AddEvent can easily share your events and calendars using our amazing.  It includes add-to-calendar buttons, beautiful embeddable widgets, RSVP, and subscriber tools.

The most used and trusted add-to-calendar button on the internet since 2012.  You can add a beautiful add-to-calendar button to your website, give your users a simple way to save your event to their calendars, increase attendance, and make it a success.

Aftershoot

(PAID!) Click Here

I know you may be thinking what – why are you sharing this??!! Well, I’ve been a professional photographer since 2009 and launched my Pinterest Marketing business in 2018.  Without Aftershoot, I would never have time to run a second business.

Culling: I’ve been using Aftershoot to cull my images for years.  I’m shocked at how accurate it is to remove any blurry or eyes closed. I do view the closed eyes in case the photos in emotional but it takes the thousands of images I shot and gives a quarter to give to my client.  You can choose more or less too!   I’ve always had a problem with culling and took hours — this works as fast as 15 minutes for 3k images! 

Editing: Right now, if you are a culling client, Aftershoot is offering free editing as it’s in beta.  My images are 90% there then I fine-tune a few things.  With indoor consistent light, I rarely have to make changes!

Asana

(FREE! + Paid) Click Here

A smarter way to work! With Asana, you can drive clarity and impact at scale by connecting work and workflows to company-wide goals. Asana powers businesses by organizing work in one connected space. More than 100,000 paying organizations and millions of teams worldwide use Asana to focus on the work that counts.

I use this for my ToDo list and also for client work.

 

BIGVu

(FREE! + Paid) Click Here

Have trouble showing up online or tripping over your words? Want to make more effective videos? Use BIGVU! It’s a teleprompter plus it’s an all-in-one tool for scripting, recording, and styling professional videos. BIGVU helps you:

  • Write scripts instantly with AI. Just say what you want, and it’s done!
  • Record easily with a teleprompter, then trim with a single tap.
  • Add subtitles, cool effects, and your logo for a polished look.
  • Share your videos seamlessly across all your social channels.

I use the paid version as I love to use this and create videos for Instagram, TikTok, YouTube shorts, and Pinterest videos succinctly!

Buzzsprout

(FREE! + Paid) Click Here

Podcast Hosting Made Easy! Easy and powerful tools, with free learning materials, and remarkable customer support.  I used to use Anchor that got bought by Spotify which is now called Spotify for Podcasters.  The week I changed to buzzsprout, my I got my highest analytics to date!!  I’m not in the top 25% of podcasts with 208 podcast downloads in the last 7 days.  This software made all the difference with being able to add tags!

Canva

(FREE! + Paid) Click Here

This simple and amazing content creation site will help you to create all kinds of images, presentations, posters, infographics, social media images, and really anything you can think of.  There is a free version or you can pay for the pro version that gives you Pro stock photos and one click resizing and more. 

I use this daily from YouTube thumbnails, Instagram graphics, facebook graphics, blog graphics, and so much more!

ChatGPT

(FREE! + Paid) Click Here

Simply put, ChatGPT by OpenAi is trained to follow instructions in a prompt and provide a detailed response.  I’ve been using it since it launched in November 2022 and in February of 2023 I started paying $20 monthly for the Pro version because it is so much faster and I never have a problem getting in.

I use it for blogs, client emails, newsletters, creating titles for blogs and YouTube videos, TikTok scripts, and Instagram reels (different).  I’m telling you this is incredible.  Here’s a video on how I use it with tips and warnings to ensure you are using it correctly.

CloudSpot.io

(FREE! + Paid) Click Here

Build a thriving photography business on a budget! For just $3, get the tools you need to streamline your workflow, impress clients, and sell your work. Start with a free trial and experience the difference yourself.

Sell your photos with ease! Set up your own customizable storefront, offer prints, products, and digital downloads, and keep 100% of your profits. Clients will love the professional galleries and simple, secure download options.

Manage your business like a pro. Create contracts, send invoices, and track important insights about your clients and sales – all in one easy-to-use platform. Spend less time on paperwork and more time behind the camera with these powerful business management tools.

ConvertKit (Known Now as Kit)

(FREE! + Paid) Click Here

I don’t use ConvertKit (Kit) anymore now that I use FG Funnels for this and so much else, but years ago when I went from Mailchimp to ConvertKit, my open rate jumped 20%!

This is free to start and I used it free for years! The analytics are great and you can A/B test email subject lines.  Check it out!

Descript

(Free+Paid) Click Here

There’s a new way to make videos and podcasts. A good way. Descript is a simple, powerful, and fun way to edit. One tool for your full workflow. Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.

Instead of a timeline type of editing, when you have a video it pulls in a script.  Delete a word and the video is edited.  It is insanely cool and makes it so easy to be consistent with creating video content to market your business..

Listen to my podcast about it here and I’m sharing a video soon!

Dropbox

(PAID!) Click Here

Simplify file sharing and streamline your workflow with Dropbox!

  • Deliver a seamless client experience: Easily share large videos, photos, PDFs, and documents without any frustrating size limits or clunky downloads.
  • Budget-friendly storage: Forget about expensive storage plans. Dropbox offers an affordable solution that won’t break the bank.
  • Work from anywhere: Access and send your files from your computer, phone, or tablet – stay productive on the go.
  • Collaborate effortlessly: Create shared folders where clients can directly upload the photos, videos, or documents you need

Say goodbye to complicated file transfers. Try Dropbox and discover the difference!  I use Dropbox for gathering photos, docs, and videos for my annual summit Creative Marketing Summit and Marketing Strategy Academy Podcast for guests

Pinterest Driving You Nuts? It Doesn't Have To!

Imagine easily driving traffic and booking more clients with Pinterest. Our Pinterest Strategy Club takes the guesswork out of this powerful platform. Think of it like your Pinterest shortcut!

What you get inside:

  • LIVE coaching, pinning sessions, and masterminds: No more outdated YouTube videos! Get real-time help tailored to you.
  • Time-saving templates & tools: Gorgeous pins in minutes, plus insider resources to streamline your strategy.
  • A supportive community: Connect with like-minded entrepreneurs and get the motivation you need.

Ditch the Pinterest struggle. This club is for you if:

  • You’re tired of feeling lost and frustrated with Pinterest.
  • You crave a simple, effective approach that fits your workflow.
  • You want more leads without breaking the bank on ads.

Ready to turn Pinterest into your client-booking machine?

👉 Join the Pinterest Strategy Club today!

JOIN THE COMMUNITY

Élevae Visuals

(PAID!) Click Here 

Tired of generic stock photos that don’t reflect your brand? Élevae Visuals (formerly Social Squares) is the solution! Their exclusive library of 8,000+ images is designed specifically for female entrepreneurs, giving you the perfect visuals for social media, websites, and more.

Forget the expense of custom photoshoots! With Élevae, you’ll find bright, on-brand images in all the colors you need. Plus, they don’t just offer photos – you’ll get expert marketing tips, captions, and access to a supportive community of like-minded businesswomen.

As a professional photographer, I ONLY use Élevae for my stock photo needs beyond my own photography. Elevate your brand and book more clients with Élevae Visuals.

evmux

(Free) Click Here

Evmux has a ton of great features including multistreaming, ISO video recording, multiple guests and a dedicated green room for speakers. Whether you want live stream software for Facebook Live, YouTube Live, LinkedIn Live or Twitch – Evmux has you covered.

There’s even a workaround so you can go live on TikTok too (although I haven’t used it yet).  Create professional recorded and LIVE content all from your browser!  This is what I used for Creative Marketing Summit with recorded content and live streaming at the same time.

Fathom

(FREE+Paid) Click Here

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Get setup in minutes.

I’ve tried many notetakers (you’ll see Otter in this list) but I love Fathom as I just set it and forget it as a Zoom user.  I hook it up via the apps in my Zoom and it automatically records the video (great backup) and gives a summary but also lists the questions asked during the call.  One click and I can share it with those that were on the call.  This is a no-brainer.

FG Funnels

(PAID!) Click Here

This software changed my business! (And my bottom line.)

Every year, I invest in my business. It’s a year-end tradition. In 2022, I discovered FG Funnels, and honestly, it might be the best decision I’ve ever made.

Imagine this: a single platform that builds gorgeous sales pages, automates your email campaigns, AND sets up your lead magnets, courses, or memberships – all without breaking the bank!

FG Funnels streamlined my entire process. Forget juggling multiple tools for email, scheduling, and courses! It does it all, saving me time and serious money.

Want to hear the best part? FG Funnels has incredible features, but the price tag is what sold me. Intrigued? I bet you are! Check it out and send me an email if you want more information.

Google Gemini

(FREE) Click Here

Google Gemini is a cutting-edge AI language model that’s changing how we work and create. It can generate different creative text formats, translate languages, provide comprehensive summaries, assist with coding, and much more. 

Unlike ChatGPT, Gemini boasts multimodality, seamlessly understanding and processing various input types like text, images, and video. This, along with its access to real-time information through Google Search, makes Gemini even more versatile and informative. 

Whether you need help brainstorming, writing content, or streamlining research, Gemini is a powerful tool designed to boost your productivity and unlock your creativity. 

I literally use this EVERY SINGLE DAY!

Google Workspace

(PAID!) Click Here

Imagine ditching that generic email address and upgrading to one that reflects my business. That’s just the start with Google Workspace! I get all the tools I need to streamline how I work – my own custom email, shared calendars, video meetings, secure cloud storage, and of course, the familiar Docs, Sheets, spreadsheets, and Slides for easy collaboration. 

It’s like having my own digital office assistant! Want to see if it’s right for you? Check it out to elevate your business.

Instacart

(PAID!) Click Here

Okay, I’ll admit – I used to loathe grocery shopping. Now, thanks to Instacart, I’m a total convert! It’s the ultimate time-saving tool. Think about it: someone else does the shopping while I tackle other stuff on my to-do list. I can either pick up my groceries or have them delivered right to my door. Hours of my life back every week? Yes, please! 

If you’re always feeling crunched for time, Instacart might just become your favorite life hack, too.

LastPass

(FREE! + Paid)  Click Here

Remember how frustrating it is when you need a password and can’t find it? LastPass totally saved me from that headache! It’s my password lifesaver, and I use it for all my clients.

The best part? I can securely share passwords with my family, so nobody’s locked out of any of our apps like Hulu, Amazon…you name it.

Pin Inspector 

(FREE!) Click Here

Okay, fellow Pinterest marketers, I’ve stumbled on a game-changer! Pin Inspector is like having my own Pinterest detective agency. It helps me uncover what’s secretly working like crazy on the platform – hot trends, top-performing pins, even those sneaky ads that are crushing it. And hey, who doesn’t love a discount? Use code PIN20 at checkout for $20 off.

Disclaimer: Since it’s not a Pinterest ‘approved’ third party platform, I would not connect my Pinterest to the app.  You can still do so much with it! 

Slack

(FREE+Paid) Click Here

Honestly, work life used to feel like a never-ending juggling act – emails, meetings, random updates…it was chaos. Then I discovered Slack. Boom! Everything is streamlined: conversations, project updates, all my favorite tools in one spot.

It’s like an AI assistant for my entire workday, and my productivity has skyrocketed. Plus, being part of the Salesforce family means it’s only getting better!

Stripe

(PAID!) Click Here

As my online business started taking off, payments were a total nightmare. Then I found Stripe. It’s like the backbone of my digital sales – customers can pay seamlessly, I get my money quickly, and the whole system just works.

Whether you’re just launching your online store or running a full-fledged e-commerce empire, Stripe makes the money side of things a breeze.

Tailwind

(FREE!) Click Here

Okay, fellow marketers, let’s talk about social media sanity! I’ve been a Tailwind user since 2018, and even after testing all the competition, nothing comes close. It’s my secret weapon for Pinterest, Instagram, and Facebook. Scheduling? Done. Optimal posting times? Tailwind’s got my back. Plus, their Communities feature is fantastic for growth.

But here’s the game-changer: Tailwind Create and Ghostwriter. Think killer graphics and engaging captions in a flash. Honestly, I’ve scaled back using Canva and ChatGPT because Tailwind does it so well for social media! Full disclosure: I work with Tailwind on education, but I’d shout their praises from the rooftops even if I didn’t!

Voxer

(FREE!) Click Here

Okay, if you’re constantly juggling communication, Voxer is about to change your life. Think of it as the ultimate walkie-talkie for your smartphone! I’m ditching endless text threads and using it for everything. Quick chats with my VA? Check. Speedy client updates? Done. Connecting with my Masterminds, memberships, and coaching? Yep!

And who wouldn’t want to talk versus type things out anyway? It’s crazy efficient and way more personal than just texting.

Summary

Give one or more of these tools a whirl and see which ones light your fire! 🔥

Remember – the right tools + my proven methods = a streamlined marketing machine that fuels your success (and lets you get back to that zone of genius)!

Let me know if you want to explore how I can help you bring your business growth vision to life!

Here is more information that may be helpful!

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My Favorite Business Tools for Running and Growing Your Business
My Favorite Business Tools for Running and Growing Your Business
My Favorite Business Tools for Running and Growing Your Business
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