How to make marketing easier and less time consuming in 2022

Content Creation, Marketing, Pinterest

The question I get most asked from clients and potential clients is…… How to make marketing easier and less time-consuming in 2022.

Today I’ll be sharing my answer with everyone.  If you have a plan and a strategy that is focused on your business goals, it makes the whole process of marketing easier!

The plan and strategy are around your process for marketing and of course consistently, which is the hardest part of marketing.  If you are consistent, you’ll see growth in terms of analytics.

The other key to making it easier and less time-consuming is REPURPOSING.

Repurposing existing content is secret!  We’ll cover a few different ideas of how to take content that already exists, as well as, creating a process for your marketing that starts with one piece of content which turns into content for all social media platforms and more.

I excited for you to walk away from this episode with a bunch of new ideas.  AND…. a mindset to follow a process that will give you more time to spend doing what you love, instead of creating content!

If you want more in-depth help with this, I’d love to personally invite you to join my friend Kim Baker Gomez and my free masterclass discussing how to use video and repurpose it EVERYWHERE!  You can sign up for free here.

Quality vs. Quantity

When you are a solopreneur, you feel like you can never create enough content.  Every time you turn around, you need something else.  The key is to understand that you always want to start with quality content.  Quality content is what your ideal client is typing into that search bar to find your content.  

Google as well as your ideal client wants quality content.  The better your content is, the more trust you are building with that person and Google’s algorithm is very good at finding quality content and sharing it far and wide.

Consistency creates trust with the google algorithm.  It sees you consistently pumping out quality content and will drive more traffic to your blog, and ultimately your business will grow.

Consistency

Consistency is something I talk about a lot.  It’s typically the one missing piece for success on social media and online. 

Algorithms love consistently and tend to produce better engagement and your stuff gets seen more.  And people love depending upon your steady stream of content.  Oftentimes if consistency falls, so does follows and engagement.

The Most Effective Pinterest Marketing Strategy for 2022 by Jen Vazquez Pinterest Strategist

Marketing System

What makes marketing easier is if you have a system or process that you replicate week after week.  When you have a system or process, it helps you be consistent and over time you get faster at doing it.

Most of my clients come to me with inconsistent marketing because they have little to no time.  Whether they are running multiple businesses, have young kids at home, or something else, my typical ideal client has no time and is looking for help.  If they don’t outsource to me, the next best thing is to create a simple system that they follow each week. 

Here’s a peek into what that looks like for most of my clients:

Start with CORE CONTENT. 

This is typically a blog, youtube video, or podcast.  (if you want a quicker way to do a blog, I’ve recommended clients talk out loud on their cell phone voice recorder or even better use Otter.ai.  You talk and it types.  You would then obviously edit so that it’s good but this way you talk to type and it comes across far more authentic and readable.

Create Graphics/Repurposing Content.  

Once the blog writing and editing are complete.  At a different time of day, you will sit down and create graphics.  Here’s a list of the main things, but you can add many more to that.

  • Header graphic
  • Facebook/LinkedIn Graphic
  • Pinterest pin graphics which can also become IG stories
  • Idea Pin which becomes a Pinterest Video, IG carousel, IG Reel, Tik Tok, IG video post

 

Store these graphics in a folder on google or dropbox with the title of the blog so you can quickly find it and use graphics throughout the year.

I have mentioned above ways to repurpose the content but the key is to create all the graphics at one time.  When you are writing/editing, it’s a different part of your brain than when you are creating a graphic.  I find I save a ton of time by doing like-minded things at the same time.  

Storing them in a folder on google or dropbox helps you to find them quickly when you are in a pinch for new content on social media!  YES, you can use them again.  Almost NO ONE sees all your content in total and will notice when you use something again.  Especially in IG stories.  For posts, wait 3 months and you should be good!

Keywords

I know it feels and sometimes is time-consuming, but it’s super helpful to ensure that your content is being seen by your ideal client and spread as far as possible.  

There are two times when research can be done. 

The first is when you have a topic.  You can research to find the best title for the blog, video, or podcast.  I like using ubersuggest, google keyword planner, Keywords Everywhere which is a chrome plugin that will automatically give you options when you search on google to the right side. In addition, you can also simply type your idea into google to see what appears in the drop-down menu.

The second is after you write the blog and are looking for alternative keywords to use in the blog to use different types of keywords to attract your ideal client.  Also, you can use the keywords to use on Pinterest pins, titles, descriptions.

Here’s the key to not overwhelm yourself especially if you are inclined to be a perfectionist (hmm I’m offended by what I just wrote ).  Even if you set a timer for 5 minutes and that’s it, it will be helpful to know what words are highly searched to boost your blogs (and all content) reach.

If you struggle with writing blogs or being consistent and research is that roadblock, ignore it for right now and just write a blog.  While I’m on that topic, blogs should be more than 300 words, but if that’s a roadblock, even doing a few paragraphs to get a groove on consistency will really help and then increase it over time.

How Often Should I Create Core Content?

Since there really isn’t a perfect rhythm that Google recommends. Consider what you will commit to, what feels doable, and doesn’t overwhelm you. Whatever you choose, ensure that it’s consistent!  If you can, try doing it weekly or biweekly.  But if all you can do is monthly, that’s fine, as long as you commit and do it.

PRO TIP:  Batching is the key to being consistent and making it easier.  Remember when I spoke about working on like-minded things? If you create your four pieces of core content all in one day, you’ll be working so much faster than doing it each week.  Then each week you can work on the graphics for each piece of core content.

Let me know if I missed anything or if this was helpful over on Instagram! 

​don’t forget to pin it!

HOW TO MAKE MARKETING EASIER AND LESS TIME CONSUMING IN 2022 BY JEN VAZQUEZ MARKETING STRATEGIST
HOW TO MAKE MARKETING EASIER AND LESS TIME CONSUMING IN 2022 BY JEN VAZQUEZ MARKETING STRATEGIST
HOW TO MAKE MARKETING EASIER AND LESS TIME CONSUMING IN 2022 BY JEN VAZQUEZ MARKETING STRATEGIST
HOW TO MAKE MARKETING EASIER AND LESS TIME CONSUMING IN 2022 BY JEN VAZQUEZ MARKETING STRATEGIST
HOW TO MAKE MARKETING EASIER AND LESS TIME CONSUMING IN 2022 BY JEN VAZQUEZ MARKETING STRATEGIST

Group Coaching for Pinterest

If you’d like help, I have a group coaching program called Pinterest Strategy Academy with two live sessions each week.  Also, there is a mastermind where we dive deep into one topic and workshop-style do the work, guest speakers and 10 Pin templates each month. Find out more!

Here is more information that may be helpful!

How I’m Choosing Goals + GRIT over New Year’s Resolutions (inspired by Angela Duckworth and Will Smith)

Pinterest

If you want success in your business, choose goals and GRIT instead of New Year’s Resolutions!

As we go into the new year, we’ll all hear talk about resolutions.  It’s the time honored thing that we humans do. But how effective are New Year’s resolutions?

According to Forbes, about 50% of us humans make resolutions (from losing weight to healthy living, to business goals).  Sadly by February, virtually every study tells us that approximately 80% of New Year’s resolutions will get abandoned.

Instead of New Year’s Resolutions, do this instead!

This year, instead of making a new year’s resolution, I am going to create a business goal of including GRIT into my business goals.

What is GRIT? I found that answer in discovering Dr. Angelia Duckworth, the foremost expert on the subject with an extremely popular TED talk (with 25,293,047 views) and New York Times best selling author.

When I watched the Ted Talk many years ago, it hit me so hard because it makes so much sense on why certain people success and others don’t.  

How I'm Choosing Goals and GRIT over New Year's Resolutions

Grit Explained

Dr. Duckworth explains GRIT in this way, GRIT is passion and sustained persistence applied toward long-term achievement, with no particular concern for rewards or recognition along the way. It combines resilience, ambition, and self-control in the pursuit of goals that take months, years, or even decades.

Grit is NOT talent. Grit isn’t luck. Grit isn’t how intensely, for the moment, you want something.

Defined by Angela Duckworth, Ph.D., GRIT is a personality trait that has been described as passion and perseverance for long-term goals even in the face of adversity.

According to Dr. Duckworth, GRIT is a common factor among high-achieving individuals. Her research suggests that grit is unrelated to IQ but closely related to the conscientiousness factor on the Big Five Personality Test

In psychology, grit is understood as a personality trait that is related to an individual’s perseverance in pursuing particular long-term goals. Individuals with high grit have a decisive drive to keep going in order to achieve the objective. 

This stubbornness related to effort is presumed to promote the overcoming of setbacks or roadblocks that are in the way of a person completing their objectives.   Grit serves as an essential prerequisite for a person to meet their goal. While today grit is often looked at by the work of Dr. Angela Duckworth, the trait has also been described by other thinkers like William James, Francis Galton, and Aristotle.

How I'm Choosing Goals and GRIT over New Year's Resolutions

Someone who shows GRIT

Who shows GRIT according to Dr. Duckworth? Will Smith does!.  

Angela Duckworth illustrated the concept of grit with a clip of actor Will Smith, in an interview in which he was essentially asked how a poor kid from Philadelphia with no connections in Hollywood had made it big. Smith, who has elsewhere credited his success to his “ridiculous, sickening work ethic,” answered this way: “The only thing that I see that is distinctively different about me is, I’m not afraid to die on a treadmill,” he said. “You might have more talent than me, you might be smarter than me, but if we get on the treadmill together, right, there’s two things: You’re getting off first, or I’m going to die.”

Book and Youtube Video

I have to say I really enjoyed listening to Will Smith’s Book ” Will” and it’s amazing! About his book “One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way,Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

Will Smith’s transformation from a West Philadelphia kid to one of the biggest rap stars of his era, and then one of the biggest movie stars in Hollywood history, is an epic tale — but it’s only half the story.  He thought, with good reason, that he had won at life: Not only was his own success unparalleled, his whole family was at the pinnacle of the entertainment world. Only they didn’t see it that way: They felt more like star performers in his circus, a seven-days-a-week job they hadn’t signed up for. It turned out Will Smith’s education wasn’t nearly over. 

This memoir is the product of a profound journey of self-knowledge, a reckoning with all that your will can get you and all that it can leave behind. Written with the help of Mark Manson, author of the multi-million-copy best seller The Subtle Art of Not Giving a F*ck, Will is the story of how one person mastered his own emotions, written in a way that can help everyone else do the same. Few of us will know the pressure of performing on the world’s biggest stages for the highest of stakes, but we can all understand that the fuel that works for one stage of our journey might have to be changed if we want to make it all the way home. The combination of genuine wisdom of universal value and a life story that is preposterously entertaining, even astonishing, puts Will the book, like its author, in a category by itself.

His Youtube Video is amazing also.  It’s about his journey to lose 20lbs and finish his book in 20 weeks.  The ups and downs as authentically shared by Will was inspiration and real!  You can watch that here.

Will by Will Smith

New Year’s Resolutions VS Goals and Grit

Let’s get back to how this connects to new year’s resolutions?  Since so many people give up resolutions, I encourage small business owners to create goals, with step by step ways to accomplish them and include grit into the mix to stay on course and persevere.  

You know the saying, ‘How do you eat an elephant’? While I find this analogy offensive because I love elephants, the point holds true. 

When you have a big goal, don’t focus on the big goal, focus on the tiny steps that get you to that big goal week after week.

How I'm Choosing Goals and GRIT over New Year's Resolutions

Do you have GRIT? 

What about you?  Since GRIT is not a natural talent but rather a focus and determination, you can!

Do you want to find out your GRIT Score from Angela Duckworth grit calculator.  In order to get the most effective results, you must be honest when asking these questions.  

Talent isn’t the most important thing to consider, it’s the passion you have for that subject and how dedicated you are to staying the course and ultimately how ok you are with getting up time and time again when things don’t go as planned.

I am GRITTY

I have been described as someone who has grit by business friends and family.    When I’m passionate about something, I am focused on each step that gets me to my goal and rarely let laziness or failure get in my way.  I dust off and find another way to achieve it.  

For me, failure is always one step closer to my goals.  I’ve learned to embrace failures (even while I have a tiny pity party in the moment of failure.).  This I know to be true.  Success, which I define as growth, is always around the corner of failure.

How I'm Choosing Goals and GRIT over New Year's Resolutions

Question?

How are you going to apply GRIT to your business goals this year?  I’d love to hear on this post. (IG POST)

Inspiration for this podcast

I’d like to give credit for this blog post to Chasing Life with Dr. Sanjay Gupta Podcast who featured an episode of the  podcast A Slight Change of Plans.  You can listen to that here The Science of Grit which hosted by Maya Shankar talking to psychologist Angela Duckworth about Grit. 

Feel free to share this information with the pins below:

How I'm Choosing Goals and GRIT over New Year's Resolutions
How I'm Choosing Goals and GRIT over New Year's Resolutions
How I'm Choosing Goals and GRIT over New Year's Resolutions
How I'm Choosing Goals and GRIT over New Year's Resolutions

10 Things You Need to Do When Getting Started on Pinterest

Pinterest

Today I’m sharing 10 Things You Need to Do When Getting Started on Pinterest.  If you’d rather watch a video, scroll to the bottom.

“I know I should be using it but….”, I tried Pinterest but it didn’t work for me”, “I don’t have time to ALSO work on Pinterest”

If any of those sound familiar, then this will help you out!

454 million

As of the second quarter of 2021, Pinterest had 454 million monthly active users worldwide. 

Let that sink it!

Do you really know what Pinterest is? Take a few minutes to read this post. I share 5 reasons why every business should use Pinterest.

One mistake people make is they think they create a profile and throw some pins on there, their blog will blow up or they’ll get a ton of clients.  THAT is not correct.  

Pinterest is valuable and my clients find a ton of success, but there is work that needs to be done.  However, you don’t need to spend more than about an hour a week, if you have a marketing system in place.  

If you don’t, you should check out my Pinterest VIP Strategy Intensive.  I help you get up and running and create a strategy that will work for you and your business.

Here are 10 things you need to do to get started…

1 | It’s all in the name

On Pinterest, there are two names you need to be aware of, your username and your display name. Your username is what will be used for your Pinterest page URL (www.pinterest.com/jenvazquezcoach).

Your display name is the name under your profile image.  Like most everything on Pinterest, it’s searchable so don’t just put your business name in there, include a keyword (search term).  So for me I have Jen Vazquez Marketing Coach.  

If you have a problem updating it, remember these guidelines directly from Pinterest.

2 | Use the same profile image as Instagram

Even if you are a business, people buy from people so use your image, not a logo, unless you are a team.  Then go ahead and use a logo.  

Just make sure you use the same image on your Instagram and Pinterest.  A huge percentage of people will go make sure you are a real person on Instagram so you want them to know they are on the right Instagram profile.

Tip: The dimensions of your Profile picture are 165 x 165 pixels, so photos smaller than that will look stretched.

10 Things You Need to Do When Getting Started on Pinterest by Jen Vazquez Marketing and Pinterest Strategist

3 | Create an effective Bio

Again, Pinterest is searchable in most areas and your Pinterest profile is an important one.  Both visually to any visitors (potential clients) but also for the algorithm.  

When potential clients land on your profile, you want them to know who you are, who you serve, and what you sell.  Be specific in the space allowed 

Mine:  “I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business”

4 | Claim Everything

Claim everything you can that’s in setting on Pinterest.  Your website for sure.  Instagram for sure.  And claim YouTube, shops, or whatever you have. 

This helps not only for you to see all the analytics from each channel, but also let’s Pinterest know that you are everywhere and insinuates trust.

5 | Create 10 boards with 30 pins (+ include these two for sure)

A good foundation to start is 10-15 boards with 20-30 pins on each board. When considering what boards to create, start with these two effective ones. 

First, your business name should be a board.  Every pin you create will get pinned to this board but only your content.

Second, you should have a board named Free Resources (or something similar).  This will go a long way to attract attention when a potential client sees your profile.  You’ll pin every blog, lead magnet, or free course or masterclass.  

For the other 8 boards, consider your content pillar in your business and also include some that are in and around your business. As an example, I’m a marketing and Pinterest coach but I also share about Canva.

10 Things You Need to Do When Getting Started on Pinterest by Jen Vazquez

6 | Keywords are Key

First, what are keywords?  It’s super simple — its words that your ideal client is clicking in a browser window. 

Don’t use keywords that will attract your competitors and don’t use industry type acronyms or industry specific.  For instance: Photographers use E-sessions but most engaged couples will type engagement session and typically the location they live in, which leads me to another tip.

If you are location based, USE all the words that your community members would search.  For instance: I live in San Jose, also known as Silicon Valley, Bay Area, SFBay Area, San Francisco Bay Area, Northern California, etc.

Make sure to do the research!  Search on Pinterest and google to see what pops up.  

TIP: There is a helpful chrome browser plugin called Keywords Everywhere.

7 | Use What Pinterest’s Gives Us

Install the pin it button to your browser.  This way you can pin directly from any website. The “pin it” button not only makes it easy for you to curate content, but it will also link that content directly to the website it’s sourced from.

Download the Pinterest app: If you’re an iPhone or Android user, the Pinterest app lets you manage your page on-the-go, directly from your phone and gives you tools the desktop doesn’t.

Idea Pins is something all businesses should use at least monthly, but I recommend weekly by creating an idea pin for each blog post.  

With the cell phone app of Pinterest, you can tag Amazon Affiliate links or Products, if you have a catalog uploaded to Pinterest.  It also lets you prefer your pin before publishing as you can’t edit most details of an idea pin.

Pinterest has an amazing analytics tool:  You can find Pinterest’s analytics features by going to analytics.pinterest.com, or by clicking on the Analytics link at the top of your profile.  

This tool tracks the growth of your profile, who is engaging with your pins, and what people are pinning from your website. Check your analytics on a regular basis to get a sense of what pins people are most interested in.

10 Things You Need to Do When Getting Started on Pinterest by Jen Vazauez

8 | Create a Strategy

If you create a strategy where you include Pinterest in your marketing system.  

A simple way is to create a blog, create graphics (for the blog, Instagram, and Pinterest), then spend an hour each week pinning that content.

Also read the consistency tip as I’m sharing tools!

9 | Share with everyone

Now that Instagram has a link option on your stories, you can go into the Pinterest app on your phone, share a pin directly to Instagram and add the link sticker with the link to that pin.   

You can also share your profile in a story with the link.

Share in blog posts, Facebook posts, LinkedIn, in emails going out to your clients and potential clients — and even send DM’s with the info when asked about it or as a gift to potential clients.

10 Things You Need to Do When Getting Started on Pinterest by Jen Vazquez

10 |Consistency is Key!

You optimized your Pinterest, created a foundation and are telling anyone and everyone about your Pinterest profile. Now for the most important secret to Pinterest…  CONSISTENCY is key!  

A couple ways that help with that is to use Pinterest’s Scheduler.  The only drawbacks are that you can only load a certain amount of pins and only a couple weeks out.  Plus you can’t pin one pin to a number of boards.  It’s pretty manual but free.

Tailwind is my secret for my clients to only spend 30-60 minutes once a week pinning content.  

You can pin directly from your blog and to multiple boards and Tailwind will slowly release those pins on a schedule and at the time when you’re most likely to get engagement.  There are a ton more tools also — If you want a free trial click here.

BONUS | Make Each Pin Effective

There are a lot of things you should have on a pin from text overlay, website, call to action, and to add keywords in your title and description.  

You can find more information here.

Summary

Every business owner should use Pinterest as it’s effective and easy (once you have a plan).  Follow the steps and you’ll be off to an amazing start!

I hope these tips helped you and encouraged you to start or revive an old Pinterest Account.  

For more tips on Pinterest and other social media marketing tools like 80 calls to action to put on pins, sign up to receive our Hints & Tips newsletter.

 

The Most Effective Pinterest Marketing Strategy for 2022

Pinterest

The BEST Pinterest Marketing Strategy for 2022 (IN 6 SIMPLE STEPS)

Every expert for Pinterest may say things a little bit differently and may have different advice.  For me, this strategy does really well because it’s timeless and will work even if Pinterest changes the algorithm as so many social media platforms do.

Step One | Your Business Goals

Figure out what your business goals are. Make sure they are smart goals.  Specific: Set real numbers with real deadlines. Not more traffic – be specific.  Measurable:  Make sure your goal is trackable (and keep track of it). Achievable: Work towards a goal that is challenging, but possible.  Realistic:  Be honest with yourself, you know what you will and won’t do.  Time-bound: Give yourself a deadline and create steps to get there.

Step Two | Pinterest’s Best Practices

Always keep up-to-date with what Pinterest’s best practices are and make sure that they are apart of your strategy.  If you try to work around them, you will take the chance of getting kicked off of Pinterest for spammy content.  These can be found at https://business.pinterest.com/creative-best-practices 

Step Three | Create Actionable + Problem Solving Content

This type of content will get you the best results.  Actionable content is content people can take action on, it’s advice, tips, help, or how-to type of content.    Also any questions you get from your clients more than once, this would make a great blog and content for Pinterest.

Type Four | Scroll Stopping FOMO Graphics

 

Try different colors and readable fonts, add CTR, and use fresh images.  Make it impossible for the pin to not be clicked.  You can always search for your core content on Pinterest and see what colors are used the least so that your pin stands out. 

Step Five | Consistency + Workflow

Whether you pin 2 or 15 times a day, do it EVERY day.  Creating a workflow that is easy to follow and replicate week after week enables you to spend less time using Pinterest.  Add a system like when you create graphics for your blog post (or youtube or podcast), that is when you should create pins.  When you do the same type of work at the same time, you work quicker and more effectively.

Step Six | Research + Keywords for your Ideal Client

Ensure that you are using the correct keywords by researching what your ideal clients are typing into their keyboard to find your content.  Look at google and ask your best clients what they would type to find your type of content.

I hope that these steps will help you create an amazing strategy for Pinterest.

If you need help with Pinterest, shoot me an email HERE.

Don’t forget to Save!

The most effective Pinterest Marketing Strategy for 2022
The most effective Pinterest Marketing Strategy for 2022
The most effective Pinterest Marketing Strategy for 2022
The most effective Pinterest Marketing Strategy for 2022
The BEST Pinterest Marketing Strategy for 2022

Here is more information that may be helpful!

5 Things Every Pinterest Pin Needs

Pinterest

5 Things Every Pinterest Pin Needs

If you are using Pinterest to drive traffic to your website, YouTube channel, Lead Magnet or Podcast, then you want to make sure you include the 5 things every Pinterest Pin needs so your Pin can perform well on Pinterest.

People use Pinterest to search for new ideas and inspiration.  Unlike what most people think, Pinterest is more a search engine than a social media platform.

As of July 2021, Pinterest had 478 million monthly active users worldwide. Over 85% of pinners have said they go to Pinterest first before starting a project. 89 percent of Pinterest revenue is generated in the US, despite only 23 percent of users being located in the country.  Over 70 percent of Pinterest users are female

Every business owner should be on Pinterest as the opportunity for a small amount of work can lead to a ton of traffic!

You have to start with optimizing your Pinterest account.  Then ensure that you have a good list of keywords that will help you to write titles and descriptions.  

Pinterest actually reads the pins so you want to ensure you use keywords that help Pinterest know who to serve up your pins to.   

But first, you want to create quality content and pins. These 5 tips will help you to make pins irresistible to click thus driving them to your content.  Keep this list handy so you use these tips each time you create a pin.

Want to Watch? Scroll to the bottom!

What Does a Pin Need?

At this point in time, these 5 things help to ensure your ideal client sees these pins.

Here is a screenshot of a pin from the desk top view that I created about how to get more clicks on Pinterest. I clearly identify where the 5 areas are that every pin needs.

A Pin layout may look different across different browsers and devices. Sometimes Pinterest only shows the Pin Title and sometimes they might show part of the description.

Regardless of what is shown, you want to make sure you Pin has the 5 things every Pin needs. Pinterest will be working behind the screens to read every aspect of your Pin so it can show it to the right people.

5 things every pinterest pin needs by Jen Vazquez Marketing and Pinterest Strategist

ONE | Image

Use FRESH images.  Fresh images are images that have never hit your Pinterest account ever.  So don’t reuse images you’ve used on Pinterest before.  Avoid free stock images if you can.  Use cell phone images that you take in good light if you don’t belong to a stock image membership (like my favorite Social Squares). 

Create a 1500×1000 image by including an image, text overlay and colors that match the image (not your brand colors).

Think about images that invoke the spirit of what you wrote about.  If you write about wedding makeup, use images of makeup or images of brides you’ve created a makeup look for.  

That way you create pins that stand out and catch the eye of your ideal client.  

Don’t forget the goal, to have Pinterest serve up your pins to your ideal client.  

TWO | Use color

Use color that matches your image.  You can use color on background, box, lines, decoration, text, CTR, and website link.  

Using colors that match your image helps to ensure you have an eye pleasing look that encourages people to click.

THREE | Include Your Website

You want include your website address (example: jenvazquezcoach.com) for each pin

This way, your website (aka your brand) is everywhere on Pinterest and it’s another way people can find you.

FOUR | Text Overlay Title

Think of your content that you are linking to this pin, what is the detail? What will people learn? How will it help them?  

Create a title that uses keywords that are about your content and will entice potential clients to click.

Adding text overlay helps to ensure that your Pin stands out from the crowd of pins. Be conscious of the style font and font size. 

Don’t use small fonts as most people go to Pinterest on their cell phone.  

Also refrain from using cursive writing as it’s hard to read and because Pinterest can read regular fonts, cursive won’t help you to get found.  If you want to use cursive, use it for non-keyword words so it doesn’t matter if it can be read or not.

You can typically use 3-6 words and make sure that they are the largest font on the pin

FIVE | Calls to Action (CTR)

You want a Call to Action or CTR on every single pin along with an arrow or with a box around it to look like a button (which insinuates a click).  

For the CTR, don’t use click here. Be creative I have a free list of 80 CTRs you can download.

Bottom Line

You need 5 things to ensure your pin is optimized to get noticed!

This is the most effective way to drive traffic to all your content whether it’s a blog, podcast, YouTube video or lead magnet.  Create content that resonates with your ideal client, create an amazing pin with these 5 tips and share on Pinterest.  

Pinterest knows good content and will share it with your ideal client. 

If you need help with Pinterest, shoot me an email HERE.

Want help with Pinterest?

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Feel free to share this information with the pins below:

5 things every pinterest pin needs by Jen Vazquez Marketing and Pinterest Strategist
5 things every pinterest pin needs by Jen Vazquez Marketing and Pinterest Strategist
5 things every pinterest pin needs by Jen Vazquez Marketing and Pinterest Strategist

Here is more information that may be helpful!

7 Tips to effective Idea Pins

Pinterest

7 tips to effective idea pins for Pinterest

Tips to effective Idea Pins

Today we are gonna chat about what Idea Pins are, why you should use them and what you should include to ensure they are effective on Pinterest.

My clients incorporate one idea pin a week which has improved their analytics from followers to clicks to saves.  Engagement is amazing with them — IF you do them right.

The other things my clients do is repurpose them to use them on all social media platforms.  

First a quick intro to anyone that doesn’t know me, I’m Jen Vazquez – a marketing strategist specializing in Pinterest. 

I help clients go from overwhelmed with trying to do all the things TO a streamlined system that is tailored to them and how they prefer to work to unleash the power of marketing and grow their business. 

Services I offer vary from DIY like my group coaching membership and my NEW VIP Day.  I also have my done for you Pinterest management where I actually do all the Pinterest work for them. 

Having experience with a multitude of companies selling many things from services to products, enables me to see it all!

7 tips to effective idea pins for Pinterest by Jen Vazquez Pinterest Strategist

What are Idea Pins?

Idea pins have been around for a couple years in beta known as story pins. On May 18, 2021, Pinterest told us they were taking them out of beta and changing the name to idea Pins. 

Pinterest told us “This new access and capability will empower anyone with a business account to create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest..”  You can read that here.

Consider Idea Pins as mini stories but unlike stories on Instagram, they have longevity.  If you have a Pinterest business account, you can use Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. 

Like other Pins, Idea Pins will stay on your boards once you’ve published them.  Once you’ve published at least one Idea Pin, the Pin will be displayed on your business profile at the top of your Created tab along with all of your Idea Pins.

Why use them?

They’re easy to consume and people tend to take action. In fact, Pinterest’s intent is for people to take action and inspire them with the Ideas presented. Pinterest designed it to have no link on the Idea Pin. Hence, people can click and go to your profile and follow you and see more info about your ideas and pins.

Most people don’t use Idea Pins because they don’t have a link but when people click on them, they automatically go to your Pinterest profile.  Then they can follow you or see more information about you.  

These types of pins help in three ways:

  • Brand Awareness
  • Increased followers
  • And most importantly, higher engagement on your Pinterest profile which signals to Pinterest your information is valuable.  

BONUS:  The boost in all those above means that all analytics on Pinterest get a boost. 

7 tips to effective idea pins for Pinterest by Jen Vazquez Pinterest Strategist

Things to make sure you include so they are effective:

 

#1 Text on Cover

Even if you create the idea pins in Canva, please don’t put any words on the front page so you can use the native text on Pinterest.  

Just like Instagram, Pinterest loves when you use the bells and whistles.

#2 Use 10 pages including cover and last page

A sweet spot I’ve found is to use 8-10 pages (you can use up to 20) this way people click on each page and that’s engagement!

#3 Repurpose them for a lot of things

  • Repurpose as a Reel on Instagram
  • Repurpose as a video for Pinterest
  • Repurpose as a carousel on Instagram
  • Repurpose as a video on Facebook
  • Repurpose as a video on Tik-Tok
  • Repurpose as a collage on Facebook
  • Repurpose on a blog post

#4 Create Idea Pins as tips, how to’s, or actionable content

You can create idea pins as inspiration but the best way to get clients is if they are teachable and educational and things your ideal client would find valuable.

#5 Include keywords EVERYWHERE

Include location bases or searchable terms your ideal client would type in that search bar.  Research the best keywords like you would a blog or your website.

#6 Use a Video on the first page

Most of my clients who use a video on the first page, find the analytics are hirer.  Just like all other social media sites, video is king!

#7  Fill out all the spots

Title, Description, tags, and use keywords in all of it.  Don’t share the point in the description so they have to click through.  You can give an overview of what the idea pin solves and how that will help your ideal client.

If you need help with Pinterest, shoot me an email HERE.

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tips to effective idea pins for pinterest
tips to effective idea pins for pinterest
tips to effective idea pins for pinterest
tips to effective idea pins for pinterest
tips to effective idea pins for pinterest

Here is more information that may be helpful!