The Power of Pinterest Funnels for Service-Based Business Owners

Content Creation, Marketing, Pinterest

The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media

The Power of Pinterest Funnels for Service-Based Business Owners

Ever given your all to Pinterest and felt like the results weren’t stacking up? Or perhaps you’ve conquered Instagram and are ready for the next frontier with an epic Pinterest marketing strategy? Welcome to the power of Pinterest funnels tailored for service-based businesses.

Understanding the Pinterest Funnel

Imagine your Pinterest funnel as a crafted journey – a roadmap guiding someone from casually discovering your content to becoming a loyal client. It’s more than a concept; it’s the magic that turns curious browsers into devoted clients.

Stage 1: Discovery

At the top of the funnel lies the Discovery Stage. Picture potential clients stumbling upon your content on Pinterest – the initial spark, the first encounter in the vast sea of inspiration.

Stage 2: Awareness

Moving down, we enter the Awareness Stage. Now they know you exist, and it’s time to create brand awareness. Inject your unique vibe, your positive and cheerleader-like energy, leaving a lasting impression beyond being just another pin on their feed.

Stage 3: Consideration

Deeper into the funnel, the Consideration Stage is reached. Here, potential clients aren’t just aware; they’re considering what you offer. Your content transitions from inspirational to valuable, making them think, “Could this be the solution to my challenges?”

Stage 4: Conversion

Finally, at the bottom, the Conversion Stage awaits. This is the sweet spot where potential clients transform into actual clients. Your carefully crafted Pinterest journey has primed them to take action, book your services, and become part of your business journey.

Optimizing Each Funnel Stage

Understanding the stages is crucial, but the real magic happens in optimizing each step. Here’s your quick guide:

Discovery: Grab Attention

Create eye-catching pins and compelling content that stops them mid-scroll. Use vibrant visuals and headlines that scream, “You need to see this!”

Awareness: Showcase Your Vibe

Inject your positivity and cheerleader vibe into your pins. Let them know there’s a real person behind the content – someone they’d love to work with.

Consideration: Provide Value

Share content that goes beyond inspiration. Offer valuable insights, tips, and solutions related to your services. Show them you understand their challenges.

Conversion: Call to Action

When they’re primed and ready, make the transition easy. Include clear calls to action in your pins, directing them to your website or a booking page. Make the conversion process seamless.

The Pinterest Funnel in Action

To illustrate, imagine a potential client stumbling upon your pin about “Effortless Marketing on Pinterest.” They explore your content, becoming aware of your positive and supportive brand vibe. Delving deeper, they find valuable tips on optimizing their marketing strategy. Finally, convinced of your expertise, they convert by booking your services for business growth.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

Let's Chat!

Crafting Content for Chilly Day Seekers

Your Pinterest audience, unlike your familiar Instagram crew, is actively seeking inspiration. Craft content for them like preparing for a chilly day – building brand trust, creating super fans, and guiding them to your website.

Promoting Your Pinterest Magic

How do you get eyes on your fantastic content? Time for some Pinterest promotion magic:

  • Set up and Optimize: Your Pinterest Business account.
  • Sprinkle Keywords: In your pin titles and descriptions.
  • Add Compelling Calls to Action: In your pin graphics and descriptions.
  • Consistently Share: New pins for your content.

Congratulations, Your Content Led Them Here!

And congrats, your Pinterest-worthy content has led your ideal client to your blog post. Now, seize the moment! Capture that lead with strategic opportunities for readers to join your list. Make it crystal clear how they can access more valuable info from you.

Don’t Forget to Nurture: The Email Subscribers

Oh, and don’t forget to nurture those email subscribers! They’ve given you their address, so let’s keep the conversation going. Set up a welcome sequence that delivers value and keeps them engaged. And, hey, I even use Flodesk for my email marketing – use code SARAHB for 50% off your first year!

Consistency Is Key

Consistency is key, Jen. Stick to the promised communication frequency, and over time, your email subscribers will become your biggest fans. Ready to turn Pinterest users into devoted clients? Let’s make your Pinterest funnel a powerhouse for your service-based success!

 

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t forget to pin it!

The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media
The Power of Pinterest Funnels for Service-Based Business Owners by Jen Vazquez Media

Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle

Content Creation, Marketing

Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle

Creating a personality-packed website: Turning casual visitors into raving fans with Katelyn Dekle of Launch The Damn Thing

Are you ready to transform your online presence into a magnetic force? In this episode, we dive into the vibrant world of bold, sassy, and uniquely designed websites. We’re here to answer the question: How can a personality-packed website be the secret sauce to turning casual visitors into raving fans? I’m Jen Vazquez, your host, and today, I am thrilled to be joined by Katelyn Dekle, the CEO of Launch The Damn Thing. Katelyn is a Squarespace web designer and educator known for cranking out personality-driven designs. Her passion lies in helping people find success in the online space by sharing the tools and expertise she’s gained since she started side hustling in 2015.

Transcript (polished from our convo)

Jen Vazquez: Welcome, Katelyn!

Katelyn Dekle: Thank you so much for having me.

Jen Vazquez: I’m excited to dive into your journey and expertise. So let’s start with your transition from a toxic work environment to becoming the CEO of Launch The Damn Thing. Can you share more about that winding journey?

Katelyn Dekle: Absolutely. It was a winding journey indeed. I side-hustled for five years before taking the leap into running my own business full-time in 2020. I was tired of the toxicity, the low pay, and no benefits in my previous work environments. Despite facing challenges, I took a furlough mid-pandemic, and within six months, I was off unemployment and running my business full-time.

Jen Vazquez: That’s quite a journey. Now, you’re known for creating personality-packed websites. How do you infuse the unique essence of your clients into their web designs?

Katelyn Dekle: It’s all about asking the right questions and diving deep into who they are. I inquire about their preferences, behaviors, favorite things, and the type of clients they want to attract. By understanding them on a personal level, I can craft a design that truly represents their personality on the page.

Jen Vazquez: That’s a fantastic approach. Can you share a memorable success story where a client’s website transformation had a significant impact on their business or personal brand?

Katelyn Dekle: Certainly. One notable success was with a client named Fred’s Oral Prep, an educational training program for super yacht crew members. Despite the challenging and dry nature of the content, within 12 hours of launching their new site, they saw an influx of two new students and a remarkable month of growth. The revamped website played a crucial role in this success.

Jen Vazquez: That’s impressive. Now, let’s talk about the intersection of personality and design. How does the personality of a brand influence the design process, especially when working with bold and sassy clients?

Katelyn Dekle: The brand’s personality is a guiding force in the design process. It helps build authenticity and fosters a sense of know, like, and trust. By aligning the design with the client’s personality, we create an engaging and relatable experience for the audience, attracting the right kind of people to the brand.

Jen Vazquez: Excellent. Now, in terms of user experience, how do you ensure that a website not only looks fantastic but also provides an intuitive and enjoyable experience that drives conversions?

Katelyn Dekle: User experience is crucial. I give my clients homework to gather essential content and guide them through the process. Using custom code and design plugins, I create an engaging experience tailored to their business model. Clear organization and structuring of content ensure a seamless and enjoyable user experience.

Jen Vazquez: Your approach to user experience is comprehensive. Now, for those with a limited budget, what DIY tips can you offer to revamp their website effectively?

Katelyn Dekle: Start with clear and concise information. Chunk out your content, making it bite-sized and skimmable. Organize it with accordions, bullet points, and headings to make it easily digestible. Focus on creating a clean and organized structure that helps visitors navigate your site effortlessly.

Jen Vazquez: Great advice! Now, when it comes to the homepage, what key elements or essentials do you believe every effective, engaging website should have?

Katelyn Dekle: The homepage should act as a signpost, guiding visitors to relevant sections of your site. Create a decision flow chart to determine the ultimate goal and branch off from there. Clearly, place buttons or links above the fold to direct visitors to key pages like About, Services, or Contact. The homepage is a strategic starting point for user navigation.

Jen Vazquez: Excellent tips for optimizing the homepage. Now, you’ve embraced video content on your website and blog. How does incorporating video help improve visibility and engagement?

Katelyn Dekle: Video content enhances engagement and provides an alternative to written content. I started incorporating videos based on audience requests and found that it significantly increased engagement. I film the video first, transcribe it for accessibility, and then edit the transcription to cater to both video and non-video audiences. This multi-faceted approach has led to increased visibility and even client acquisition through YouTube.

Jen Vazquez: That’s a smart strategy. Now, reflecting on your journey, what three things have helped you grow your business?

Katelyn Dekle: Firstly, finding a mentor or learning from someone one or two steps ahead has been invaluable. Secondly, taking the emotion out of situations and analyzing data objectively allows for more effective decision-making. Lastly, avoiding the “do all the things” marketing strategy and focusing on one or two key platforms has been key to sustainable growth.

Jen Vazquez: Those are insightful lessons. Finally, could you share more about the services you offer to our audience?

Katelyn Dekle: I offer one-on-one services for from-scratch Squarespace websites, as well as design days or day rates for those looking to enhance existing sites. Additionally, I provide one-to-one strategy sessions and run a Club membership where members can engage with me at different levels. The Club includes Q&A sessions and exclusive content.

Jen Vazquez: Wonderful. Now, Katelyn, you have a special gift for our audience. Could you tell us more about it?

Katelyn Dekle: Absolutely! I’m offering a two-week free trial to the Launch The Damn Thing Club, where members can experience the benefits and engage with the community. Additionally, I have a discount code for the shop, including upcoming content guides for website improvement. It’s a great opportunity to explore and enhance your online presence.

Jen Vazquez: That’s a fantastic gift! Thank you so much, Katelyn, for sharing your valuable insights and offering this generous gift to our audience. It’s been a pleasure having you on the podcast.

Katelyn Dekle: Thank you for having me. It’s been a pleasure!

Jen Vazquez: And to our listeners, if you found today’s episode helpful, don’t forget to leave a review. Your feedback is greatly appreciated. Now, go out there and transform your online presence! Until next time, take care.

Links Mentioned:

The membership both Katelyn and I belong to: Youtube Sales Accelerator with Jessica Stansberry (tell her Jen Vazquez sent ya!)

Katelyn’s Gift + Where To Find Her:

Katelyn’s Gift:  A Free trial to the Club (includes 14 days of the $50/mo ‘All-Access’ plan free, –no credit card info required) OR Join The Freeloader’s Plan for as long as you want.  Shop Discount code: HOLIDAZE20 = 20% off anything in my shop

Where to Find Katelyn:

Here is more information that may be helpful!

Don’t forget to pin it!

Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle
Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle
Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle
Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle
Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle

Lead Magnets: How Service Providers Can Grow their business not just their email list

Content Creation, Marketing, Pinterest

Learn how lead magnets can grow your business not just your email list by Jen Vazquez Media

Lead Magnets: How Service Providers Can Grow their business not just their email list

In today’s competitive business arena, the quest for clients can sometimes feel like an epic battle. But guess what? There’s a hidden superpower that can not only set you apart from the competition but also magnetize clients to your service. Meet lead magnets – the unsung heroes of your service provider journey.

In this blog, we’re about to unveil the true magic of lead magnets and how they can revolutionize your service-based business. We’ll dive into the art of crafting irresistible content offers that’ll have your potential clients asking for more. Plus, we’ll share tips to supercharge your lead capture forms for maximum conversions.

But that’s not all. We’re also going to spill the beans on how to promote your lead magnets effectively, and yes, Pinterest is part of the game plan. Get ready to discover how this platform can elevate your lead magnet game and take your business to new heights.

By the time you finish reading this blog, you’ll be armed with the knowledge to wield the incredible power of lead magnets and dominate your competition as a service provider. Get ready for a journey towards success that starts right here, right now!

Understanding the Marvel of Lead Magnets

Let’s begin by understanding why lead magnets are like gold dust for service providers. They’re not just about collecting email addresses; they’re strategic assets that can transform you into an industry authority and set you on a pedestal above the competition.

First and foremost, lead magnets provide value to your potential clients. When you offer something valuable in exchange for their contact information, you’re not just gaining leads – you’re showcasing your expertise and building trust. Whether it’s a free guide, a handy checklist, or an enlightening ebook, your lead magnet should address specific challenges your ideal clients face.

But the real magic lies in building relationships. By capturing their email addresses, you open the door to nurture these leads over time. This means staying top-of-mind and continually providing value, showcasing your expertise, and eventually turning leads into loyal clients.

What’s more, lead magnets can supercharge your marketing efforts. By tailoring your lead magnet to attract your ideal clients, you ensure that the leads you generate are not just numerous but highly qualified. This not only saves you time and resources but also turbocharges your success rate.

Crafting Remarkable Content Offers

Creating content that shines starts with understanding your audience’s needs and desires. Dive deep to uncover their pain points and challenges, and then provide them with solutions that resonate. Empathy is your secret weapon!

Consider the various formats your content offers can take. Depending on your industry and target audience, you might find that ebooks, whitepapers, case studies, or video tutorials work wonders. Experiment and find what resonates best with your audience – it’s all about making that connection.

Quality is king. Your content should be well-researched, insightful, and actionable. Offer practical tips, step-by-step guides, or industry insights that your audience can apply immediately. By providing valuable information, you’re not just an expert – you’re a trusted guide.

To truly stand out, strive for uniqueness and innovation. Find gaps in the market or topics others haven’t covered sufficiently. By addressing these gaps and offering fresh perspectives, you position yourself as a thought leader, attracting clients seeking something different.

In short, creating remarkable content offers is your ticket to outshining the competition. Understand your audience, experiment with formats, deliver high-quality, unique content, and watch your star rise.

BOOK A FREE DISCOVERY CALL!

Want help with marketing but unsure where to start?

Schedule a discovery call by clicking below and we can chat for 20 minutes to discuss how our agency can help you!

Maximizing Lead Capture Forms for Success

Now, let’s talk about optimizing your lead capture forms for maximum impact. After creating stellar content offers, it’s time to ensure your audience’s journey is seamless when they share their information.

Simplicity is key. Lengthy, complicated forms can be a turn-off. Streamline by asking for only essential information. Consider multi-step forms or progress bars to make the process manageable.

Make your forms visually appealing and user-friendly. Clear headings, labels, and a design that matches your brand create a cohesive experience. Avoid distractions that might deter users.

Craft compelling calls-to-action. Use persuasive language and highlight the benefits of signing up. Make it crystal clear what users will receive and why it’s worth their time.

Ensure mobile-friendliness. With most users on mobile devices, responsive forms are a must. Test on various devices to guarantee a seamless experience.

Don’t forget to test and analyze. A/B testing different layouts, headlines, and calls-to-action can provide valuable insights. Pay attention to conversion rates and completion times for ongoing optimization.

Promoting Your Lead Magnets

Optimized forms set the stage, but promoting your lead magnets ensures they’re in the spotlight for your ideal clients. Here are some strategies to make sure your lead magnets shine:

Leveraging social media via different formats (i.e. IG stories, reels, posts, etc.).

Harness email marketing: Utilize your email list to send targeted campaigns, encouraging subscribers to download your lead magnet. Collaborate with complementary service providers or influencers to cross-promote each other’s lead magnets.

Content marketing: Incorporate lead magnets into your content, whether it’s blog posts, guest articles, or social media. Provide value upfront and offer the lead magnet as a resource for deeper exploration.

Word-of-mouth magic: Encourage current clients to share your lead magnets, offering incentives for referrals. This amplifies your lead magnets’ reach and attracts new potential clients.

By promoting your lead magnets strategically, you’ll increase visibility and attract a wider audience. But there’s more – let’s delve into how Pinterest can help your lead magnets sparkle even brighter.

Pinterest: Your Platform for Lead Magnets

Pinterest is your secret weapon for getting more eyes on your lead magnets. With its visually-driven nature and massive user base, it’s a treasure trove of opportunities.

Create eye-catching pins that showcase your lead magnets. Ensure your pin design aligns with your brand identity and is visually consistent. Your pins should provide a glimpse of what users can expect – use captivating images, bold headlines, and concise descriptions.

Optimize your pins for search with relevant keywords in descriptions and board titles. This ensures your pins show up in search results, increasing discoverability.

Pinterest is your stage to make your lead magnets shine. By creating captivating pins, using CTA’s, and optimizing for search, you’ll attract a broader audience.

Summary: Your Path to Radiant Success

In a competitive world, lead magnets are your beacon of success. They’re the tools that elevate you above the competition, drawing clients to your service. By understanding their power, crafting remarkable content offers, optimizing lead capture forms, and promoting your lead magnets, you’ll outshine the competition.

Pinterest is your ally in this journey, helping your lead magnets sparkle even brighter.

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t forget to pin it!

Learn how lead magnets can grow your business not just your email list by Jen Vazquez Media
Learn how lead magnets can grow your business not just your email list by Jen Vazquez Media
Learn how lead magnets can grow your business not just your email list by Jen Vazquez Media
Learn how lead magnets can grow your business not just your email list by Jen Vazquez Media
Learn how lead magnets can grow your business not just your email list by Jen Vazquez Media

Happy Thanksgiving From My Family To Yours

Content Creation, Marketing, Pinterest

Happy Thanksgiving. I'm Thankful for You!

Happy Thanksgiving to you Jen and my amazing community!

As we gather around the table for a cozy dinner with loved ones, I wanted to take a moment to express my heartfelt gratitude for YOU.

Whether you’re lacing up for a Turkey Trot, catching the Macy’s Day Parade, creating culinary magic in the kitchen, or watching football like my family, your energy and support have made this year truly special.

Thank you for inviting me into your business and life.

Your dedication and passion inspire me every day. I’m truly blessed to have such incredible individuals like you in my community.

Wishing you a Thanksgiving filled with joy, laughter, and the company of loved ones. Here’s to the memories we’ve created and the many more to come!

AND…. of course a SALE! The biggest one! I’m offering 50% off everything — YES EVERYTHING until Monday 11/27/23 at midnight.

Use Coupon Code ‘THANKS’

via GIPHY

Pinterest Strategy Academy
Pinterest Audits
Marketing Accelerator
Pinterest VIP Day

via GIPHY

Monthly Services

You’ll get 50% off the first month of a service when booking.

For Pinterest Management, schedule a discovery call before Tuesday of next week (for the call to be anytime in November) and

SFV Editing
Pinterest Management

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

Content Creation, Marketing, Pinterest, Pinterest Trends

11-9-23 What people on Pinterest are searching for this week THE HOLIDAYS AHEAD by Jen Vazquez Media

What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

  • 5x increase in “thanksgiving sangria”
  • 5x increase in “outdoor gingerbread house decorations”
  • 190% increase in “hanukkah decorations”
  • 185% increase in “christmas place settings”
  • 95% increase in “red velvet nails”
  • 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

Men’s fashion

In the last three weeks compared to the previous three weeks:

  • 80% increase in “puffer jacket outfit men”
  • 70% increase in “black beanie outfit”
  • 50% increase in “snow boots”
  • 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

  • 9x increase in “reindeer makeup”
  • 120% increase in “hairstyles with beanies”
  • 100% increase in “winter balayage”
  • 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media
What Are People Searching For On Pinterest This Week THE HOLIDAYS AHEAD Pinterest pins Jen Vazquez Media

Grow Your YouTube Channel with Pinterest: 7 Actionable Tips

Content Creation, Marketing, Pinterest

Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media

Grow Your YouTube Channel with Pinterest: 7 Actionable Tips

Do you have a YouTube channel but find it challenging to get more views and grow your audience? If so, you’re not alone. But here’s some good news – there’s a powerful yet often overlooked platform that can help you increase your YouTube views: Pinterest.  Of course, anyone who knows me knows I LOVE me some Pinterest!

In this blog, I’m gonna walk you through a step-by-step guide on how to use Pinterest effectively to drive traffic to your YouTube videos and attract new viewers.

Why Use Pinterest?

Before we dive into the how-to, let’s understand why Pinterest is such a great tool for boosting your YouTube views:

Pinterest is a Search Marketing Platform

Like YouTube, Pinterest is designed for users to discover new content and ideas. Unlike social media platforms where you primarily interact with people you already know, Pinterest’s algorithm is built to show users content relevant to their interests and searches. This means you can reach new audiences who are actively looking for content like yours. And bonus, People go to Pinterest to learn how to do stuff which is what YouTube is so great for!

Action-Oriented Users

Pinterest users are proactive. They come to the platform seeking inspiration and ideas. They are more likely to take action, like watching a video, which makes it an ideal fit for YouTube promotion.

Now, let’s get into the nitty-gritty of using Pinterest to grow your YouTube views.

1. Create a Pinterest Business Account

If you’re not already using Pinterest for your YouTube channel, start by creating a Pinterest Business Account. This account type offers analytics and other features that can be invaluable for tracking your progress.

2. Optimize Your Pinterest Profile

Ensure that your Pinterest profile is both comprehensive and visually captivating. Start by using a professional profile picture, preferably the same one you use on platforms like Instagram. Consistency in your online presence can help potential clients recognize you. Craft a succinct yet engaging bio that clearly defines your target audience and the transformation your business offers.

Utilize a Pinterest cover photo that communicates your identity and your business’s purpose within a brief 2.5-second glance. Finally, make sure your board titles are straightforward and incorporate keywords that your ideal clients would typically use to discover content relevant to your niche.

3. Pin Your YouTube Videos

Here are the details on two methods for using Pinterest to help grow your YouTube channel:

Quick Method: You can easily pin your YouTube videos directly from the platform itself. Just head to the specific video you want to promote, click on the “Share” button, and choose Pinterest from the options. This method is quick and straightforward.  

TIP: Keep in mind that when you use this method, it will post a YouTube-sized thumbnail on Pinterest. While this thumbnail doesn’t take up much space and might be easily overlooked, it’s the fastest way to pin your video. So, if you’re short on time, it’s an excellent way to kickstart sharing your videos on Pinterest. Besides, users searching for videos on Pinterest will recognize them as video content, making it easier for them to find.

Custom Pins: For improved outcomes, create unique Pinterest pins for your videos. These pins should be visually engaging and include text that encourages users to click. It’s essential to make these pins in a vertical format, as Pinterest favors this style.

TIP: If you’re looking for a quick way to achieve this, visit your YouTube Thumbnail design in Canva. If you have a Pro account, you can easily resize it to fit the dimensions of a Pinterest pin and make necessary adjustments. This shortcut can save you time and help you create eye-catching pins efficiently.

4. Craft SEO-Friendly Description To Boosting Pinterest Discoverability

When pinning your YouTube videos on Pinterest, don’t underestimate the importance of crafting SEO-friendly descriptions. This is about enhancing your content’s visibility and appealing to potential viewers. Here’s how to do it effectively.

How to Craft SEO-Friendly Descriptions:

  • Keyword Research: Start by researching keywords related to your video’s topic, reflecting how potential viewers search for content like yours on Pinterest.
  • Concise and Informative: Keep descriptions concise, aiming to convey the video’s essence and benefits in the first few sentences.
  • Natural Integration: Integrate keywords naturally, avoiding overuse. Focus on creating an engaging and readable description.
  • Call to Action (CTA): Encourage action with an enticing CTA, guiding users to click through to your YouTube channel.
  • Board Relevance: Ensure your descriptions align with the Pinterest board you’re pinning to, enhancing your content’s credibility.

Incorporating SEO-friendly descriptions into your Pinterest pins not only increases visibility but also connects you with an audience actively seeking content like yours. This approach drives more views and grows your online presence effectively.

5. Create Relevant Boards

When it comes to promoting your YouTube videos on Pinterest, creating relevant boards is a strategic move that can significantly impact your results. Here’s why this step matters and how to do it effectively.

Pinterest’s algorithm pays attention to the context in which your pins are placed. By pinning your YouTube videos to boards directly related to their content (not just a youtube board), you provide clear signals to Pinterest about the relevance of your content. This, in turn, enhances your pins’ visibility when users search for or browse content in that specific niche.

How to Create Relevant Boards:

  • Niche Alignment: Start by identifying the niches or themes your YouTube videos cover. Create separate boards for each niche. For example, if your channel covers topics ranging from marketing to content creation, have distinct boards for “Content Creation Tips” and “Marketing Tips.”
  • Keyword-Friendly Titles: When naming your boards, use titles that incorporate relevant keywords. These keywords should mirror what users might search for on Pinterest when seeking content in your niche. This not only helps with discoverability but also offers clarity to users.

By creating relevant boards, you not only make your Pinterest profile more organized and user-friendly but also optimize your content for better search visibility. This strategic approach aligns with Pinterest’s algorithm, increasing the chances of your pins reaching a wider audience, ultimately driving more views to your YouTube channel.

6. Be Consistent

Consistency is a foundational principle when it comes to leveraging Pinterest to promote your YouTube videos. Here’s why this ongoing commitment is crucial and how it can lead to more effective results.

Consistently pinning your YouTube videos keeps your content in front of your audience. It’s a way of staying top-of-mind with your followers. Regularly sharing fresh pins ensures that your subscribers and Pinterest users who discover your content remain engaged.

Additionally, Pinterest’s algorithm rewards consistent pinners. When you maintain a steady schedule of pinning, you signal to the platform that you’re an active and reliable pinner. This can boost your content’s visibility and reach, as Pinterest is more likely to showcase pins from accounts it recognizes as consistent contributors.

Consistency not only reinforces your presence on Pinterest but also fosters a deeper connection with your audience. By maintaining a regular pinning schedule and engaging with your followers, you can boost your content’s visibility, drive more views to your YouTube channel, and solidify your brand’s presence on both platforms.

7. Analyze Your Results

Analyzing your pin performance on Pinterest is a fundamental part of refining your strategy and achieving better results in promoting your YouTube channel. Here’s why this step is crucial and how it can guide your decisions.

By delving into Pinterest’s analytics tools, you gain valuable insights into how your pins are performing. These insights are like roadmaps that help you navigate your promotional journey. They inform you about what’s working and what might need adjustment.

Understanding which pins are driving the most views to your YouTube channel is key to optimization. It allows you to identify high-performing content and replicate its success, while also pinpointing underperforming pins that may require changes to boost their effectiveness.

How to Analyze Your Results:

  • Pinterest Analytics: Dive into Pinterest Analytics, where you can access detailed information about pin engagement, click-through rates, and more. It’s a treasure trove of data that can guide your decisions.
  • Track Metrics: Keep an eye on metrics like impressions, clicks, and saves for each pin. Identify which pins are driving the most clicks to your YouTube channel. This information can be a goldmine for content optimization.
  • Content Audit: Periodically review the performance of your YouTube videos on Pinterest. Which videos are consistently driving views? Are there specific trends or patterns you notice in your high-performing pins? This analysis can help you fine-tune your content strategy.

Analyzing your Pinterest results isn’t a one-time task; it’s an ongoing process. By regularly assessing your pin performance and making informed adjustments, you can maximize the views to your YouTube channel and build a more effective promotional strategy. Pinterest’s insights provide you with the tools to unlock your full potential on the platform and make data-backed decisions that drive results.

SUMMARY

Pinterest is a valuable tool for boosting your YouTube views. By optimizing your Pinterest profile, creating compelling custom pins, and consistently promoting your YouTube videos, you can tap into a new audience and increase your YouTube channel’s growth. 

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t forget to pin it!

Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media
Grow Your YouTube Channel with Pinterest 7 Actionable Tips by Jen Vazquez Media