When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Content Creation, Marketing, Podcast

When and How to Hire an Online Business Manager (OBM) with Christi Johnson Marketing Strategy Academy Podcast #216

When and How to Hire an Online Business Manager (OBM) with Christi Johnson

Today, we’re diving into a gem of a conversation with Christi Johnson from Christy Johnson Creative. If you’ve ever wondered whether you need an Online Business Manager (OBM) and how they could drastically improve your business, you’re in for a treat. So, grab your coffee, sit back, and let’s get into it!

Why Consider an Online Business Manager?

Are you struggling to keep your marketing efforts aligned with your business goals? Maybe it’s time to consider hiring an online business manager! You might be thinking, “How do I know when it’s the right time, and where do I start?” Well, you’re not alone, and guess what? Christi Johnson has all the answers.

Who is Christi Johnson?

Christi is an integrator, an online business manager, and a consultant for creative and neurodivergent entrepreneurs. She’s the CEO of a branding and backend business agency, working alongside four of her family members. With 15 years of small business experience, she’s got the know-how to help you scale your service-based business with ease. Oh, and she’s also a fellow podcast host, so she understands the ins and outs of consistent content creation.

The Difference Between an OBM and a VA

Christi explains it perfectly: An OBM helps you manage the day-to-day operations of your business. They’re your go-to for creating SOPs (Standard Operating Procedures) and ensuring your projects are on track. In contrast, a Virtual Assistant (VA) focuses more on specific tasks that you delegate to them. Think of an OBM as your strategic partner who helps you see the big picture, while a VA handles the detailed tasks within it.

Signs You’re Ready for an OBM

Wondering if you should hire an OBM? Here are a few signs highlighted by Christi:

  • Consistent Income: You need to be making steady income to afford an OBM.
  • Staying on Task: If you find it hard to stay focused or organized, an OBM can help keep you on track.
  • Delegating Tasks: Difficulty in managing your VA or other team members is a strong indicator.
  • Overwhelmed Operations: If daily operations leave you feeling swamped, an OBM can streamline things.

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Finding the Right OBM

Finding the perfect OBM isn’t just about scrolling through Instagram hashtags. Get clear on your goals and why you need an OBM. Jump on a call with potential candidates and ensure they match your vibe. Let’s be real—it’s crucial to have someone you genuinely enjoy working with, especially since you’ll be spending a lot of time together.

Enhancing Your Marketing Strategy with an OBM

An OBM doesn’t create your marketing plan, but they’re genius at implementing it. They help ensure you’re meeting your deadlines and streamline other areas of your business, giving you more time to focus on creating content. An OBM helps align your marketing strategies with your overall business operations, making everything flow seamlessly.

Setting Expectations and Overcoming Challenges

Remember, while an OBM can make your life significantly easier, they aren’t miracle workers. Keep realistic expectations about what they can accomplish. Set clear roles and ensure everyone on your team knows their responsibilities. Communication is key to avoiding overlaps and misunderstandings.

The Top Three Things That Have Helped Christi Grow Her Business

  • Relationship Building: Networking and genuine engagement on platforms like Instagram.
  • Growth Mindset: Embracing failure and continuous learning.
  • Hiring a Coach: Having guidance to set and achieve financial goals.

Christi also emphasizes the importance of choosing the right coach—someone who understands your unique situation.

Services Christi Offers

Feeling like you could use Christi’s expertise? She offers website design, branding, copywriting, branding photos, and a comprehensive course called the Dream Biz Kickstart to help you launch your business in just eight weeks! Plus, her OBM services are perfect for ongoing support, whether you’re launching a new offer or need operational help.

Bottom Line

So, there you have it! If you found some ideas and tips that you can implement in your business, we would love for you to leave a review and tell everyone how amazing Christi is. Go out there and do something good for your business, like snagging Christi’s gift and taking action!

Where to Find Chrisi + Her Gift

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Pinterest Trends Weekly: Hip Hip Hooray!

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly Hip Hip Hooray! by Jen Vazquez Media

Pinterest Trends Weekly: Hip Hip Hooray!

I’m back with the latest scoop on Pinterest trends, and this week’s theme is all about celebration—Hip, Hip, Hooray! Whether you’re planning a cozy get-together or an elaborate-themed party, Pinterest is your ultimate go-to place for party inspiration. Here’s what’s trending and how you can use these insights to throw your next unforgettable event.

The Buzz Around Celebrations

Lately, Pinterest has seen a surge in searches related to various types of celebrations. From intimate gatherings to grand parties, people are all about bringing extra flair to their events. In fact, there’s been a 45% increase in searches for party supplies, showing a broader enthusiasm for more elaborate celebrations.

But why is this happening? Pinterest acts like a crystal ball for future trends. With over half a billion users hunting for tomorrow’s ideas, it’s no wonder the platform can forecast what might become the next big thing. By analyzing current search patterns, Pinterest Predicts Weekly provides valuable insights to help you stay ahead of the curve.

Trending Keywords: What’s Hot Right Now?

Party Themes:

  • Love Island Bachelorette Theme – Searches for this theme have skyrocketed by 125%. Imagine the tropical vibes of Love Island combined with the excitement of a bachelorette party. Doesn’t that sound amazing?
  • Leo Birthday Cake – Astrology-themed parties are all the rage, with searches for “Leo birthday cake” doubling over the last few weeks. If you know a Leo, now might be the perfect time to bake them a cake that’s literally written in the stars.
  • Open House Gifts for Students – There’s been a sixfold increase in this category. A thoughtful gift can make a big impact as students transition to new phases of their lives.

Food and Beverages:

  • Dessert Bar Wedding – Up by 70%, dessert bars are becoming wedding favorites. They offer variety and a fun way for guests to indulge in sweets.
  • Fruit Display Ideas – A 45% increase in searches indicates that fresh, colorful fruit displays are trending. They’re both beautiful and healthy!

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Regional Trends: A Closer Look

Midwest:

Party Side Dishes and Crowd Food: These categories have doubled in searches, emphasizing a love for hearty, crowd-pleasing meals. Think casseroles, dips, and BBQ.

Northeast:

Backyard and Summer Parties: We’re seeing a significant uptick here. Summer appetizers and rustic decorations are leading the charge, perfect for alfresco dining experiences.

West:

Themed Parties: Searches for Fiesta-themed and Y2K parties have increased by 150% and 135%, respectively. These themes offer a nostalgic yet vibrant way to celebrate.

Southeast:

Back to School and Housewarming: With a 165% increase in back-to-school party searches, it’s clear that families in this region are all about celebrating life’s milestones.

Cakes for Any Occasion

The featured board this week is “Cakes for Any Occasion.” If you’re looking to impress your guests with a show-stopping cake, this is the place to find inspiration. From elegant layers to whimsical creations, you’ll surely discover something you’ll love.

Let’s keep the momentum going and ensure every celebration is one to remember. Whether it’s finding the perfect party theme or discovering that unique gift, Pinterest has got you covered. Stay inspired, stay celebratory, and most importantly, keep creating moments that matter.

I hope you found these insights helpful. Happy planning!

Pinterest Predicts Weekly is pulled from the Pinterest Business Community.

Pinterest predicts trend: Inchstones

On Pinterest, People are searching for ways to bring a little bit of magic to exciting moments. And in the last three weeks compared to the previous three weeks, there’s been:

  • 160% increase in first Halloween costumes
  • 140% increased in first day of school signs
  • 140% increase in first day of kindergarten a hundred
  • 70% increase in fairy first birthday party ideas
  • 90% increase in last first day of school senior year.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Use These Pinterest Trends to market your service-based business by Jen Vazquez Media
Leverage Pinterest Trends to Grow Your Business by Jen Vazquez Media
Trending now on Pinterest as Inspiration for your marketing by Jen Vazquez Media
Pinterest Trends Weekly: Use Them to Market Your Business
Pinterest Trends for Service-Based Businesses: Party Inspiration by Jen Vazquez Media

Optimize Your Pinterest Strategy: Seasonal Content Tips for Female Service Providers

Content Creation, Marketing, Pinterest

Optimize Your Pinterest Strategy Seasonal Content Tips for Female Service Providers by Jen Vazquez Media Pinterest Manager

Optimize Your Pinterest Strategy: Seasonal Content Tips for Female Service Providers

The third quarter is here—can you believe it? July has sneaked up on us, and now is the perfect time to refocus on those goals you set at the beginning of the year. For all you female service providers, leveraging seasonal content on Pinterest is a fantastic way to drive traffic and engagement. Whether you’re a photographer, business coach, or consultant, these tips will help you maximize your Pinterest impact.

Why Seasonal Content Matters

Boosts Engagement
Seasonal content resonates deeply with your audience. People are always searching for ideas that match the current time of the year, and when they find your pins, they’re more likely to engage and share.

Creates Emotional Bonds
Holiday and seasonal content often bring out feelings of nostalgia and joy. This helps you create deeper connections with your audience.

Stays Relevant
Posting timely content keeps you in the spotlight. Users look for inspiration as specific events approach, so being timely with your content makes you more discoverable.

Upcoming Seasonal Opportunities

Back to School (August-September)

Whether it’s school supplies, organization tips, or family routines, back-to-school content really shines around this time. Pro tip: Pin this content in July or August to get ahead.

  • Quick Recipes for Busy Moms: Share easy meal ideas for mothers balancing work and family.
  • Self-Care Routines for Coaches: Offer tips on maintaining wellness during busy seasons.
  • Organization Tips for Entrepreneurs: Provide strategies for keeping workspaces and schedules in order.

Fall & Halloween (October)

Autumn recipes, DIY decorations, and Halloween costumes are huge in October. Pin this content in August or sooner to maximize visibility.

  • Fall Family Photo Sessions: Perfect time for photographers to showcase autumn sessions.
  • Craft and Decoration Ideas for Event Planners: People love DIY this season.
  • Halloween Marketing Tips for Coaches: Share creative ways to incorporate Halloween into marketing strategies.

Thanksgiving (November)

Family gatherings, home decor, and recipes are searched heavily during this time. Aim to pin in August or September.

  • Family Traditions for Life Coaches: Content related to family games and gratitude practices.
  • Home Decor Tips for Interior Designers: Easy and elegant Thanksgiving setups.
  • Thanksgiving Recipes for Health Coaches: Share nutritious recipes for the holiday feast.

Engagement Season (Thanksgiving to Valentine’s Day)

A big chunk of engagements happen during this time. Wedding vendors and business coaches, this is your moment to shine!

  • Engagement Tips for Wedding Planners: Share tips on picking wedding dates, venues, and hotels.
  • Mini Sessions for Photographers: Great for capturing those precious engagement moments.
  • Business Planning for Coaches: Help clients plan for the new year with engagement season insights.

Winter & Holidays (December)

Christmas, Hanukkah, and New Year’s Eve content dominates December. Pin this in August to be ready.

  • Gift Guides for Consultants: Curate lists of gifts for business professionals.
  • Party Ideas for Event Planners: Share tips for pulling off a fabulous New Year’s bash.
  • hHoliday Marketing Tips for Business Coaches: Strategies to boost holiday sales and engagement.

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Planning Your Seasonal Content

Make a Plan
Think of your content as a seasonal roadmap. Identify key dates and plan your themes around them.

Get Ahead
Prepare your content three months in advance and start pinning two to three months before the actual season. For example, if you’re targeting Halloween, start pinning in August.

Use Pinterest Trends
Pinterest Trends is a fantastic tool to see what’s hot for the upcoming season. Tailor your content to align with these trends.

Create Visuals That Pop
Pinterest is all about eye-catching visuals. Use seasonal colors and motifs, and make sure your keywords are prominent in your pins.

Keywords are Key
Sprinkle relevant keywords throughout your pins. Think about what your audience is searching for and use those exact terms. This will increase your discoverability.

Post Early and Often
Capture those early planners by posting your seasonal content two to three months in advance. You can then refresh the content with a new graphic closer to the date for more engagement.

Seasonal Content Ideas for Photographers

August: Back to School

  • First Day of School Photos: Share tips on capturing these must-have moments.
  • Mini Sessions: Offer back-to-school portrait packages and showcase previous work.

October: Fall & Halloween

  • Fall Family Sessions: Highlight and promote your fall photo sessions.
  • Halloween Ideas: Costume photography tips and pumpkin patch pictures.
  • Seasonal Props: Incorporate seasonal props into your sessions for added charm.

November: Thanksgiving

  • Family Photo Sessions: Great for holiday cards.
  • Tips for Gathering Shots: Show how to capture those Thanksgiving moments.
  • Outdoor Sessions: Take advantage of the fall foliage for beautiful outdoor photos.

December: Winter Holidays

  • Mini Sessions: Promote holiday-themed photo sessions.
  • Festive Ideas: Share tips for Christmas card photos.
  • Winter Wonderland: Offer sessions in picturesque winter settings.

January: New Year’s

  • Resolution Photos: Share the best ways to capture New Year’s resolutions.
  • Brand Photography: Time to plan marketing content for businesses.
  • Event Coverage: Promote your services for New Year’s Eve events and parties.

Business Coaches

August: Back to School

  • Productivity Tips: Share strategies to stay productive during busy seasons.
  • Self-Care Routines: Tips on maintaining wellness during the school year rush.

October: Fall & Halloween

  • Seasonal Marketing Strategies: Creative ways to incorporate fall themes into marketing.
  • Client Engagement Tips: Ideas to keep clients engaged during the holiday season.

November: Thanksgiving

  • Gratitude Practices: Share tips on incorporating gratitude into daily routines.
  • Business Planning: Help clients prepare for the upcoming year with strategic planning sessions.

December: Winter Holidays

  • Holiday Marketing Strategies: Boost sales and engagement with holiday-themed promotions.
  • Year-End Reviews: Guide clients through reflecting on their achievements and setting goals for the new year.

January: New Year’s

  • New Year’s Resolutions: Tips for setting and achieving business goals.
  • Marketing Plans: Develop comprehensive marketing plans for the new year.

Additional Tips for Service Providers

Create a Content Calendar

Map out your seasonal content for the entire year. This helps you stay organized and ensures you’re always ahead of the curve.

Collaborate with Influencers

Partner with influencers in your niche to amplify your seasonal content. They can help you reach a broader audience and add credibility to your brand.

Use Rich Pins

Rich Pins provide more context about an idea because they show extra information directly on the Pin. This is especially useful for articles, products, and recipes.

Leverage User-Generated Content

Encourage your audience to share their own seasonal content and feature it on your Pinterest boards. This not only provides fresh content but also fosters a sense of community.

Analyze and Adjust

Use Pinterest Analytics to track the performance of your pins. Identify what’s working and adjust your strategy accordingly. Look for trends in engagement and optimize your content to meet your audience’s preferences.

Ready to Maximize Your Pinterest Impact?

Seizing the power of seasonal content on Pinterest can drive engagement and grow your business. I’ve been pinning for my own business since 2009, and I can tell you, the strategy pays off.

If you’re ready to elevate your Pinterest game, consider joining my Pinterest Strategy Club! You’ll get live coaching, mini-courses, and more to master your Pinterest marketing.

And if you’d rather be hands-off, we can fully manage your Pinterest account, crafting strategies that work for you so you can focus on other aspects of your business.

Let’s make your seasonal content shine and keep your audience coming back for more!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Maximize your pinterest impact with seasonal content by Jen Vazquez Media Pinterest Manager
Optimize Your Pinterest Strategy Seasonal Content Tips for Female Service Providers by Jen Vazquez Media Pinterest Manager
Optimize Your Pinterest Strategy Seasonal Content Tips for Female Service Providers by Jen Vazquez Media Pinterest Manager
Seasonal Pinterest Strategies for Service Providers by Jen Vazquez Media
Engage More Clients with Seasonal Pinterest Pins by Jen Vazquez Media

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

Content Creation, Marketing, Podcast

Conversion Copywriting Tips Boost Your Business with Persuasive Copy MSA blo

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

Hey there, fabulous entrepreneurs! Are you ready to unlock the secrets to writing copy that doesn’t just grab attention but also converts leads into loyal customers? Yep, me too! Today, we’re diving into the world of conversion copywriting with the incredible Suzanne Reilley. So, grab your favorite cup of drink, get comfy, and let’s get started!

If this is your first time here, I’m Jen Vazquez. I support hyper-busy female service providers to use Pinterest to book more clients and increase their income and impact. I host expert interviews on all things marketing—anything that helps you grow your business. So, if marketing is your jam, make sure to subscribe to this blog or our YouTube channel for weekly tips and insights.

Meet the Expert: Suzanne Reilley

I’m thrilled to introduce Suzanne Reilley, a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators. Suzanne is passionate about helping others, and she has worked with hundreds of repeat clients. Her expertise has been featured in major publications like The Washington Post and Voyage LA. Truly, she’s a powerhouse in the field!

A Journey from Personal Trainer to Copywriting Strategist

Suzanne’s journey into the world of copywriting is both inspiring and relatable. She started as a personal trainer, with no clue she’d have to find her own clients. She quickly discovered that marketing and sales didn’t have to be aggressive or manipulative. Instead, they could be about connecting with people and genuinely helping them—a philosophy she carries into her copywriting work today.

Like a lot of us, Suzanne initially felt marketing had to be about pushing hard and making the big sell. But through trial and error and learning the ropes of digital marketing, she found her unique, kinder way to persuasive writing.

What is Conversion Copywriting?

Now, you might be wondering, what exactly is conversion copywriting? Simply put, it’s a specialized form of copywriting focused on converting readers into customers. While all copywriting aims to engage and tell a story, conversion copywriting is all about leading your audience to take specific actions—whether that’s booking a consultation, signing up for a membership, or something else you desire.

Essential Elements of Conversion Copywriting

1. Understanding Your Ideal Client:

Conversion copywriting starts with a deep understanding of your ideal client. It’s about using language and messaging that resonates with their needs, problems, and aspirations. This ensures your copy feels personalized and compelling.

2. Voice of Customer Research:

Suzanne emphasizes the importance of “Voice of Customer” research. This means listening to your audience, understanding their language, and capturing their hopes, dreams, and fears. By doing this, your copy becomes a direct response to what your audience is already thinking and feeling.

3. Structured Approach:

Conversion copy isn’t just about throwing words on a page. It’s about following a structured approach, layering your messages based on what’s most important to your audience first and then guiding them down a path.

Common Mistakes and How to Avoid Them

Hey, we all make mistakes, but here are some common pitfalls to avoid:

1. Guessing What Your Audience Wants

Avoid trying to guess at what your audience wants. Instead, engage in active listening and research. Use reviews on Amazon for related books, or comments on your social media posts to gather authentic insights.

2. Making It About You

While it’s great to share your passion, always focus on your client’s perspective. Position your message in a way that speaks to their needs first.

Quick Tips to Boost Your Conversion Rates

1. Do Your Research

Delve into the voice of customer research. Look at Amazon book reviews, social media comments, and even forums like Reddit to understand what your potential customers are talking about.

2. Engage with Stories

Weave in elements of storytelling to make your copy engaging. But remember, each line should lead to the next with a clear call to action in mind.

3. Stay Human

Always write like you’re talking to a friend. Be clear, be helpful, and avoid jargon. Simplicity often converts better than complication.

Tools and Resources

You don’t have to do it all alone. Here are some fantastic resources Suzanne recommends:

Three Game-Changers for Growing Your Business

Before we wrap up, here are three actionable pieces of advice from Suzanne that have truly helped her grow her business:

1. Mental Health and Mindset

Take care of your mental health and understand your triggers. This journey is a marathon, not a sprint. Embrace the ups and downs.

2. Continual Learning

Dive deep into learning how to craft persuasive copy. This is a valuable skill that pays off massively in business growth.

3. Practice Makes Perfect

Keep practicing. Use every opportunity to refine your skills, whether through blog posts, emails, or landing pages.

Final Thoughts

Thank you so much for sticking around and absorbing these valuable insights. Remember, effective copywriting can transform your business, helping you connect better with your audience and drive more sales. Don’t forget to check out Suzanne’s special gift just for you, and make sure to leave a review if you found these tips helpful.

Go out there, take action, and do something amazing for your business today!

Suzanne’s Gift + Connect

Here is more information that may be helpful!

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Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Content Creation, Marketing, Pinterest

yellow gold pinterest pin with words Pinterest Manager vs. VA Who Pins_ Who’s Right for Your Business_ by Jen Vazquez Media

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.

Expertise in Pinterest Algorithms

Pinterest Manager

Think of a Pinterest Manager as your go-to guru who’s always ahead of the curve. They not only stay updated on algorithm changes but also anticipate trends and understand what grabs Pinterest users’ attention. They’re like a Pinterest psychic, aligning your content with both current and future trends.

VA Who Pins

A VA knows the basics and can handle the day-to-day tasks like a pro. They’re great at execution but might not dive as deeply into the strategic foresight that a Pinterest Manager brings to the table.

Strategic Pinning and Content Creation

Pinterest Manager

Crafting a solid pinning strategy requires more than just knowing your audience—it’s about predicting shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to fit seamlessly into Pinterest’s ever-changing ecosystem.

VA Who Pins

Your VA can create eye-catching pins and manage your schedule like a champ. They’re perfect for executing a strategy but might need guidance when it comes to formulating the big picture. This is where collaboration with a Pinterest Manager can shine.

Analytics and Performance Tracking

Pinterest Manager

When it comes to analytics, a Pinterest Manager digs deep. They decipher patterns, identify opportunities, and continually optimize your strategy based on data-driven insights. It’s about more than just numbers—it’s about making those numbers work for you.

VA Who Pins

VAs can handle basic analytics and provide essential performance data. However, the level of analysis and strategic perspective might not match that of a Pinterest Manager, who can turn data into actionable strategies.

Engagement and Community Building

Pinterest Manager

Building a community on Pinterest involves more than just pinning. A Pinterest Manager actively engages with followers, understands the audience’s pulse, and weaves your brand into the Pinterest community fabric.

VA Who Pins

VAs can assist with community management and efficiently execute tasks. However, the strategic side of community building is where a Pinterest Manager truly shines.

Who’s Right for You?

Choosing between a Pinterest Manager and a VA who pins depends on your business goals. For a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager is your ideal collaborator. If you need efficient task execution, a VA who pins is your go-to support.

Your Next Steps

Pinterest VIP Day

If you have a VA handling the day-to-day, I can help create the strategy and workflow they need. Book a Pinterest VIP Day and let’s build a winning strategy together!

Pinterest Management

Want to leave it all to the experts? Hire Jen Vazquez Media for your Pinterest Management. We’ll take care of everything, ensuring your Pinterest presence is top-notch and continually optimized.

Ready to take your Pinterest game to the next level? Let’s navigate this landscape together and grow your business!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Content Creation, Marketing, Pinterest

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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