How to use Lead Magnets and Pinterest to grow your list
As most of you know, Pinterest is one of the most underutilized and FREE but insanely effective marketing platforms you can use for your business.
Here are the steps to take:
Create a Lead Magnet (Quiz, Checklist, or Guide are best)
Create several pins (using different images) that link to that blog post
Pin those pins to Pinterest on multiple boards that make sense
people who want the FREE thing, sign up for your email list
Make sure that you have 3-4 welcome emails auto-send (one each day)
And in the last email, you give them an offer (course, membership, product, service)
After two weeks, see which Pin has the most clicks (meaning that people wanted to sign up). Use that one as the template and create more pins (change colors (think branding). Pin those. After two weeks, you’ll have the top three pins due to insights.
Take those tops three pins and use SmartLoop (in Tailwind) to pin them consistently.
Different studies have shown that our attention span with the invention of cell phones and social media has gone down. That’s no surprise, but this means that it would be best to keep your “freebie” or “lead magnet” short, sweet and to the point. BUT — they must learn something valuable to start that know, like and trust with your business.
People typically need to hear from you multiple times (more than you think) before they purchase.
If you need help with Pinterest, shoot me an email HERE.
Want to Learn Pinterest?
My Pinterest Academy helps you create a system to make Pinterest easier. We have Pinning Sessions where we all pin together, ensuring you are getting your pinning done and allowing you to ask me anything. With monthly mastermind lessons and a price of only $27/month – it’s a no brainer. Click below to find out more!
Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!
That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!
Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.
INCLUDES:
Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.
Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss:
Profile and website optimization
SEO/keyword planning
Content marketing tactic
Tailwind (how to get it set up or make it more effective)
Pinterest Analytics or Tailwind Insights
Tailwind Smartloop
If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!
BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.
If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!
Today I’ll be covering some tips on how to use Pinterest as a wedding vendor. If you’re in the wedding industry, Pinterest needs to be where you focus your energy and marketing efforts.
Some Stats to encourage you:
40 MILLION people use Pinterest to plan their wedding every year (stats from Sproutsocial).
Just type in Weddings at the top of Pinterest and you’ll see there are 32.1m followers!!.
Of all social platforms, Pinterest lasts the longest, therefore you get the biggest bang for your buck!
Now that you know that Pinterest is worth your time, here are some tips to ensure that the algorithm loves you and serves you up to as many ideal clients as possible.
Use a Business Profile
This seems obvious, but so many wedding professionals don’t even think about this. You are in business, therefore, you should be a business on Pinterest. You will have the added benefit of being able to get fantastic analytics for free.
It also enables you to confirm your domain, which will lead potential brides back to your website.
Make sure that one of your boards is named your business. People will sometimes search for a business and having a board will make you more findable. Plus it is one board that should have ONLY your pins on it, not other people’s pins.
Use keywords in naming your images
Every single image should have three key naming areas:
Alt Text
Title
Description
This gives you the ability to use multiple keywords in the three areas. It will be a rich pin and also confirm to Pinterest’s algorithm that your blog is about what you say it’s about.:
Create Content for your Ideal Bride
A lot of wedding vendors find it hard to write blogs. Here are three ideas. 1. Blog about every single wedding/engagement. 2. Blog about questions you get asked most often from brides. A side benefit is that you can refer brides to that post. 3. Blog about yourself. Let brides get to know you, be authentic.
Include a Pin on every blog (I typically put mine at the end of the blog post).
Make Sure They Can Contact You
Whichever blog post you have linked up to the pin, make it easy for them to contact you. Have multiple ways. Don’t just have a form, also include an email address and all of the social media sites you are on. Often times, brides to be want to see you on multiple platforms.
Have Multiple Blogs on the Page You Send Them To
It takes a lot for someone to click and leave Pinterest. So ensure that you have not only GREAT content but also three other blog posts you have so they feel are encouraged to stay on your site. The longer they are on your site, the better chance they will contact you.
Keep it Simple, Be Consistent
Being consistent is the key to having the algorithm serve up your content. If you don’t blog, start — even if it’s a few times a month. (FYI that’s how most of my brides find me). Then create “fresh pins” for that one post. Ideally, you want to post a minimum of 5 times a day.
I hope this message finds you and your family doing well. If like me, you’re craving a little more human interaction and if you’re using these unusual times to shore up your marketing for the future, I have a special invitation for you.
My friends over at Tailwind are hosting a Pinterest GetTOGETHER twice a week, starting Thursday, March 26th and continuing on Tuesdays and Thursdays for as long as we need them.
Each Thursday at 2:00pm PST, we’ll Get TOGETHER and cover a quick intro to Pinterest marketing, using Tailwind and some simple tips for success. Then, we’ll spend 30 minutes Pinning, creating, and enjoying each other’s company. Give and get feedback, ask questions, share your work! Questions are welcome!
On Tuesdays starting March 31st at 10:00am PST, we’ll have a full hour of Pinning, creating, giving and receiving feedback, and sharing our work. Questions are welcome!
And, because an hour passes so quickly, there’s a pop-up Facebook group for feedback, fun, and inspiration any time!
Here’s how to get in on it:
If you haven’t already, set up a Pinterest account (video 3 minutes)
You can never see your business from a top-down view as easily as someone else can.
~Jen Vazquez, Wed Photography Coach
I know I know — but think about it……You know it’s true! Consider how when you can have an issue within your family or relationship and you call your bestie and chill in a coffee shop or the mall you feel SOOOO much better?
It’s the same thing, only for your business! The Urban Dictionary says this about a “bestie”. “A person who means the world to you. The person that when you met you just kinda connected. The person that you were always there for. The person that isn’t a love partner but they hold a special place in your heart. Someone that when they get hurt it hurts you too. Someone who no matter what happens between you two everything always ends up being alright. A person you can trust with anything.”
The same is true for a “BizBestie”. My definition?
I’ve been blessed over the years to have some amazing friends and girl bosses, so I thought I would explain how they’ve blessed me and in doing so, perhaps you’ll make sure to get some of your very own!
They motivate the hell out of you!
When you find a boss chick who is running the heck out of her business CLICK – you have a dream team waiting to happen. Other hustlers help you to hustle too. I know you’ve heard “Your network is your net worth.” a quote from Tim Sanders, former Yahoo! director. Well, he was super correct! Surround yourselves with high producing and smart women and viola – your business gets better!
They will tell you the truth
It’s amazing how much I can help others and yet it takes me forever to make some changes to my own business. Take my friend and BizBestie Susan of Babes Building Empires. She is such a blessing to me and my business. Yet, it took me 5 months of her telling me I should start a coaching business before I did. Then it took me more than a year of her telling me I should work with other wedding photographers since I’ve photographed weddings for over 10 years. I was so scared to “limit” myself only to wedding photographers. So I coached creatives and helped a lot of people. But, until I narrowed it down to wedding photographers, my marketing wasn’t speaking clearly and wholeheartedly. When I made those changes, my business and marketing became easier and more simple.
They can see steps to move your business forward
Do you remember how it feels to be in a relationship and have an argument? You go off and talk to your bestie and something she says or the way she says it clicks and you feel a solution in your heart that enables you to work through it? Well, it’s the same thing for your business. Others can sometimes see more clearly and easily than you for a path forward for your business. You are in smack dab in the middle of the relationship but she can see both sides and help by pointing out a clear path.
It’s not a one-sided friendship – you get as much as you give
When you choose the right BizBestie, you will help her and she will help you! Every time you two meet in person or via video chat or even on the phone, you help propel both businesses forward. My advice here is to have 1 or 2 things you want to talk about. Otherwise, my BizBestie and I chat away about everything under the sun and don’t actually complete much for the business. We all need that downtime, but my goal is to do both at each meeting so it’s worth the time investment – even when you are busy in your business!
Join A Group
There are many groups both in-person and online. You just need to find one that matches your vibe, personality and focuses on your specialty in business.
If you want to join a group of wedding photographers that have your back, check out my private group Wed Photography Coach!
Consider investing in a coach!
Finally, having the wrong people being your BizBestie may slow you down or take away valuable work time because there is an imbalance. Be sure that you are both getting help equally OR……. Hire a business coach! It’s always helpful to have a coach be your BizBestie. Yes, there is an investment, but they are 100% focused on you for the 1:1 time. Additionally, their experience and ability to cut through the crap and find those 1-3 steps that will immediately help your business move forward is FULLY worth the investment! Signup here for Coaching Info!
Right now I have a GIVEAWAY for a 2-hour BizBestie call. Just take these two simple steps:
This 8-week course taught in a private Facebook group where you can ask questions directly for your unique business. You’ll learn along with a handful of students how to identify your ideal bride (who you will love to work with), attract them through a simple but effective system of marketing (all my tricks over 10 years as a wedding photographer), and step by step how to book them.
BONUS:
You’ll get both the 50 Content Ideas for Wedding Photographers and How to Create an Ideal Bride Avatar (a $59.98 value free!)
