Wedding Trends: What’s In, What’s Out!

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

Wedding Trends: What’s In And What’s Out!

Hey there, it’s your wedding cheerleader, Jen Vazquez, the wedding photographer and marketing expert. I’m thrilled to dish out the details on the sizzling 2024 wedding trends. Our incredible 2024 couples can’t contain their excitement about these trends, and I’ve scoured Pinterest to bring you the freshest updates from the wedding world.

Keep in mind that your wedding should be an authentic reflection of your dreams, and these trends are here to inspire, not to dictate your choices.

TRENDS THAT ARE HERE TO STAY

1. Photo Moments

Those picture-perfect moments are still in the spotlight. Think candid snapshots like pouring champagne towers or posing with vintage cars. We’re talking about fun and memorable photo opportunities, including sparkler exits. Get ready for even more of these in 2024!

2. Intimate Gatherings

Small, intimate weddings and elopements are still all the rage. Couples are opting for smaller guest lists to create celebrations filled with meaningful interactions and stylish decor. It’s all about quality over quantity, and we absolutely adore it!

3. Outdoor Celebrations

The allure of outdoor weddings remains as strong as ever. Whether it’s a serene beach setting or a rustic barn nestled in nature, couples are captivated by the romance of outdoor venues.

4. Unplugged Ceremonies 

More couples are choosing unplugged ceremonies, asking their guests to put away their devices. It ensures everyone is fully present, creating a deeper connection and a more intimate atmosphere.

5. Small or No Wedding Party

Say farewell to giant wedding parties. Couples are keeping it simple with a maid of honor and best man, or even no wedding party at all. The focus is on the couple and their love story.

6. Local + Sustainable Choices

Sustainability is in! Consider locally sourced florals and rented decor. Don’t buy things that’ll end up in the trash; think about renting or reusing. Eco-friendly weddings are a rising trend.

7. Disposable and Polaroid Cameras

Disposable cameras are making a comeback, offering a fun way to capture candid moments. Polaroid cameras are also popular, providing instant, in-the-moment photos. It’s all about creating memorable snapshots.

8. Cakes and Desserts

Desserts are taking center stage! Mini cupcakes, pies, candies, baked cookies, rolled ice cream, churros, and more are becoming wedding staples. Couples are getting creative with their dessert offerings.

NEW TRENDS TO WATCH OUT FOR in 2024

1. Seated Bridal Parties

Couples are shaking up tradition by having seated bridal parties. Bridesmaids and groomsmen get to sit comfortably after walking down the aisle, ensuring all eyes are on the couple.

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2. Wow Moments

It’s all about creating unforgettable experiences. Couples are wowing their guests with dramatic displays, surprise dances, artistic installations, and epic food presentations. Think statement decor, entertainment, and food that leaves a lasting impression.

3. Highly Curated Menu

Food takes the spotlight! Couples are focusing on unique, meaningful menus, including vegan options or dishes inspired by their travels. Custom bar menus and late-night snacks are also in the mix.

6. Themed Dress Codes

Themed dress codes are on the rise. While they might create some guest attire challenges, they make for gorgeous photos and enhance the overall aesthetic.

4. Mini Bouquets

Taking a cue from Sofia Richie’s wedding, dainty bridal bouquets are regaining their popularity, bringing a touch of delicate elegance to the wedding ensemble. Smaller bouquets are not just chic but also kind to your budget, making them a charming addition to your wedding party’s attire.

5. Smaller and Shorter Ceremonies

Modern couples are keeping their ceremonies short and sweet, with a focus on keeping guests engaged and happy. Some even opt for a smaller private ceremony before the main event.

7. Audio Guest Book

The audio guest book is a fun alternative for guests to leave special messages. Add some adorable decor to your welcome table for an extra touch.

8. Wedding Day Content Creators

Hired content creators are becoming a trend, offering real-time social media content so you can enjoy your special day without worrying about capturing it all yourself.

TRENDS WE’RE SAYING GOODBYE TO 2024

1. Uniform Bridesmaid Dresses

Matching bridesmaid dresses are giving way to individual styles that flatter personalities and body types. Let your bridesmaids shine in their own unique way.

2. Overly Staged Photos

Couples are moving away from overly staged photos, opting for candid moments that capture the genuine emotions of the day.

3. Wedding Hashtags

The era of wedding hashtags is fading out as couples explore creative ways to document their special day.

Summary

Remember, your wedding should reflect your unique style and love story. So, embrace the trends that resonate with you and make your day truly special!

Here is more information that may be helpful!

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh Welcome back to this week's Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme "Keep it Fresh." We'll dive into all the trending topics, but first, let's look at the key trends: 20x increase in...

Don’t forget to pin it!

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

10-20-23 What people on Pinterest are searching for this week PREPPING FOR WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

Beauty: (in the last three weeks compared to the previous three weeks)

Travel: (in the last three weeks compared to the previous three weeks)

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 185% increase in “thanksgiving side dishes”
  • 115% increase in “thanksgiving appetizers”
  • 65% increase in “fall mocktail non alcoholic”
  • 50% increase in “friendsgiving aesthetic
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

FEATURED BOARD: Thanksgiving sides<br />

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Here is more information that may be helpful!

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh Welcome back to this week's Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme "Keep it Fresh." We'll dive into all the trending topics, but first, let's look at the key trends: 20x increase in...

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

Wedding Pros: 8 Marketing Hacks To Do Today To Thrive In Engagement Season

8 Ways to Thrive in Engagement Season as a Wedding Pro by Jen Vazquez media

Wedding Pros: 8 Marketing Hacks To Do Today To Thrive In Engagement Season

Hey there, fellow wedding pros! Even though I’m a Pinterest expert, I’m also a wedding photographer.  Engagement season is upon us, and it’s time to shine and make the most of this joyous time when couples are saying “I do” to forever love. I’m sharing 8 marketing tips to help you not only survive but thrive during this bustling season. Doing all this work now will lay the groundwork for leads in the future.

1. Update Your Pinterest Profile

Optimize your Pinterest profile to showcase your expertise. Create boards that highlight your work, such as “Stunning Engagement Photo Ideas”, “Dreamy Wedding Venues in XYZ city or area” or “Wedding Planning Tips/Advice”.  Pin your best content and share tips and advice that resonate with engaged couples.  Also, put text over the gorgeous images so that it explains why they should click through to your content.

2. Refresh Old Educational Blogs

Take a look at your old educational blogs. Are there any outdated information or images that need a refresh? Keep your blog content current and relevant. Update your past posts with new insights, recent success stories, and trending wedding ideas.

3. Write New Educational Blogs

This is the ideal moment to create fresh educational content centered on the initial stages of wedding planning. Cover topics like ‘Selecting the Ideal Wedding Date,’ ‘Choosing the Perfect Venue,’ and ‘Picking Your Wedding Photographer and Planner,’ are tailored with area-specific keywords to resonate with your ideal local couples.

BOOK A FREE DISCOVERY CALL!

Ready to take your marketing to the next level?

Jen Vazquez Media would love to help! Whether it’s DIY, Done With You, or Don’t For You, we have multiple services to help with marketing, Pinterest, workflow, and Content Creation + repurposing.  Let’s chat!

4. Share Reviews + Photos

Share reviews and photos from couples you’ve worked with across all platforms! These stories help potential clients connect with your work personally. Showcase how you brought their visions to life. Be sure to tag the couples, venues, and fellow wedding pros in your blogs, social media, and Pinterest posts. When they engage with it, your work spreads even further.

5. Offer Engaging Content on Social Media

Utilize your social media channels to create engaging content. Share tips, fun facts, and behind-the-scenes glimpses of your work. The more engaging and interactive you are, the more couples will be drawn to your brand.  Also don’t forget to tag couples and wedding vendors and include location tags.

6. Collaborate with Wedding Vendors

Reach out to wedding vendors who align with your brand values and how you work.  Collaborations can help you tap into their audience and gain more visibility during engagement season.  Focus on building real relationships and not just marketing to them.  Truly focus on how you can help them and what goes around will come around.

7. Connect with Past Clients

Reach out to past clients through email, informing them that you’re open for bookings and offering discounted portrait sessions (maternity, family, etc.). Encourage them to share this with their engaged friends. An effective strategy I’ve used is to annually post a photo from their wedding, extend anniversary wishes, and tag the couple and vendors, rekindling connections for potential referrals.

8. Be a Responsive and Supportive Expert

As always, be responsive and supportive when dealing with inquiries. Show that you are not just an expert but a caring professional, ready to support couples as they embark on their wedding planning journey.

Summary

Embrace engagement season with these eight actionable strategies to thrive as a wedding pro. From optimizing your Pinterest profile to connecting with past clients and everything in between, these tips are your secret recipe for success. 

Now is the perfect time to shine, making the most of the joyous moments when couples say ‘I do’ to forever love. By following these insights, you’ll not only survive but thrive during this bustling season, building meaningful connections and creating magical moments for your clients.

With these tips, you can make this engagement season truly magical and productive!

Here is more information that may be helpful!

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh Welcome back to this week's Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme "Keep it Fresh." We'll dive into all the trending topics, but first, let's look at the key trends: 20x increase in...

Don’t forget to pin it!

8 Ways to Thrive in Engagement Season as a Wedding Pro by Jen Vazquez media
8 Ways to Thrive in Engagement Season as a Wedding Pro by Jen Vazquez media
Get Ready for engagement Season with these 8 Tips as a Wedding Pro by Jen Vazquez media
Get Ready for engagement Season with these 8 Tips as a Wedding Pro by Jen Vazquez media
Get Ready for engagement Season with these 8 Tips as a Wedding Pro by Jen Vazquez media

What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS

What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS by Jen Vazquez Media

What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS

I’m back with the latest Pinterest trends! This week Pinterest collected insights around the theme: Seasonal Celebrations. Searches are up across Pinterest for fall-inspired parties and gatherings 🎉.

Check out all the trends not just key trends each Wednesday on the blog or podcast. Are you dressing up for Halloween? Did you Search Pinterest like others?

Key trends

  • 180% increase in “bonfire party ideas” in the Midwest
  • 160% increase in “apple cider punch”
  • 130% increase in “thanksgiving charcuterie board ideas”
  • 90% increase in “friendsgiving dinner party ideas”
  • 75% increase in “rave halloween costumes”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Hosting Duty

Searches are up for how to host fun, festive parties and dinners. Growing search term in the last three weeks compared to the previous three weeks:

160% increase in “apple cider punch

Other growing search terms in the last three weeks compared to the previous three weeks:

What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media

REGIONAL TRENDS: Celebrating All Season Long

Across regions, people on Pinterest look for ways to cozy up their homes for cooler temps.

Midwest: Fiery, Fun Parties

In the Midwest, people are searching for bonfire and game-day inspiration. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “fall party games”
  • 180% increase in “bonfire party ideas”
  • 175% increase in “chili bar party”
  • 150% increase in “oktoberfest party food”

Northeast: Loving Celebrations

In the Northeast, people are celebrating engagements and birthdays in unique ways. Over-indexing searches by Pinterest users in the Northest vs. the rest of the US over the last three weeks:

  • 175% increase in “engagement party decorations”
  • 155% increase in “crockpot party food”
  • 140% increase in “sweet 16 party ideas”
  • 120% increase in “1 year anniversary gift ideas for him”

West: Party Time

In the West, people are searching for themed party inspiration. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 145% increase in “country wedding guest outfit”
  • 140% increase in “tea party food”
  • 135% increase in “y2k party”
  • 120% increase in “party decorations

Southeast: Getting Together

In the Southeast, searches are up for fun ways to celebrate with gifts and themes.Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

 

  • 170% increase in “birthday shirts”
  • 145% increase in “hostess gift ideas”
  • 145% increase in “soul food dinner party”
  • 140% increase in “havana nights party”

PINTEREST PREDICTS TREND: All The Raves

The Pinterest Predicts annual trend around raves and parties is trending this week. In the last three weeks compared to the previous three weeks:

 

AUDIENCE SPOTLIGHT: GenZ Birthdays

Gen Z seeks fun, classic inspiration for birthday gifts and treats.  Growing searches by GenZ in the last three weeks compared to the previous three weeks:

 

HOLIDAY TRENDING: The Holiday Season is Here!

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise.

Pinterest's Trending Board is Fall Dinner Party Ideas

FEATURED BOARD: Fall Dinner Party Ideas

Check out this featured board for fall dinner party inspiration.

Check out Pinterest’s Report here. 

Here is more information that may be helpful!

Don’t forget to pin it!

What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media
What people on Pinterest are searching for this week: SEASONAL CELEBRATIONS Jen Vazquez Media

What Are People Searching For On Pinterest this week: FESTIVE FALL FUN

What Are People Searching For On Pinterest this week: FESTIVE FALL FUN

What Are People Searching For On Pinterest this week

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Festive Fall Fun.  Fall is in full swing! On Pinterest, searches are up for fall activities, decor, fashion, and food 🧡. 

What’s your favorite trend this week?

Key trends

  • 7x increase in “football sunday food appetizers
  • 4x increase in “front porch pumpkins display
  • 4x increase in “pumpkin french toast casserole
  • 3x increase in “homecoming game outfits
  • 90% increase in “casual cottagecore outfits” among Gen Z

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Autumnal activities

Searches are up for glamorous Halloween beauty and cosmetics. Growing search term in the last three weeks compared to the previous three weeks:

6x increase in “painting pumpkins ideas diy

Other growing search terms in the last three weeks compared to the previous three weeks

CATEGORY TREND: Fall favorites

From fun porch decor to football snacks and festive drinks, people on Pinterest are searching for exciting ways to celebrate a favorite season.

At home: (in the last three weeks compared to the previous three weeks)

On the field: (in the last three weeks compared to the previous three weeks)

At the table: (in the last three weeks compared to the previous three weeks)

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

AUDIENCE SPOTLIGHT: Fallcore fashion

Gen Z is searching for fall outfit ideas from vintage and cottagecore to boho-inspired. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Homecoming

Searches are up for fall’s funest weekend: the big game and the big dance.

What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media

FEATURED BOARD: Halloween makeup for every mood

For more seasonal fun, find Halloween makeup looks for every mood.

 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh

Pinterest Trends Weekly: Keep It Fresh Welcome back to this week's Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme "Keep it Fresh." We'll dive into all the trending topics, but first, let's look at the key trends: 20x increase in...

Don’t Forget to Pin It!

What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media

6 Tips For Content Creation for Service Providers

6 Tips To Content Creation for Service Providers by Jen Vazquez Media jenvazquezcoach.com

6 Tips For Content Creation for Service Providers

Are you a small business service provider looking to attract your ideal clients? You’re in the right place! In this blog post, we’ll share six powerful tips to help you craft content that not only engages your audience but also entices them to work with you. Let’s dive in!

Know Your Ideal Client Inside Out

Understanding your ideal client is the foundation of effective content creation. Dive deep into their world to uncover their pain points, goals, and challenges. Create detailed buyer personas to help you tailor your content to their specific needs. The better you know your audience, the more compelling your content will be.

Craft Client-Centric Content

Your content should revolve around addressing the issues your ideal clients face. Offer solutions, share valuable insights, and provide answers to their burning questions. Use language that speaks directly to their concerns, making them feel heard and understood.

6 Tips To Content Creation for Service Providers by Jen Vazquez Media jenvazquezcoach.com

Utilize Storytelling

Storytelling is a potent tool for engaging your audience emotionally. Share success stories, case studies, or personal anecdotes that highlight how your services have transformed the lives of other small business owners. People connect with real-life experiences and are more likely to trust and engage with your brand.

Visual Appeal is Key

As a Pinterest marketing expert, you already know the importance of visuals. Incorporate eye-catching graphics, infographics, and images that complement your written content. Visuals not only enhance the reader’s experience but also make your content more shareable on platforms like Pinterest.

Incorporate Keywords Strategically

Boost the visibility of your blog post by strategically incorporating relevant keywords. Research the terms and phrases your ideal clients might use when searching for services like yours. Integrate these keywords naturally into your content to improve your blog’s search engine ranking.

Ready to put these tips into action?

I’d love to help you create a workflow and strategy for marketing your business with my Marketing Accelerator coaching!  Find out more here.  Let’s create a plan for you to consistently create content that leaves a lasting impression on your ideal clients and drives them to work with you. Get started today, and watch your business thrive!

Add a Compelling Call to Action (CTA)

At the end of your blog post, don’t forget to include a clear and persuasive call to action. Encourage your readers to take the next step, whether it’s contacting you for a consultation, subscribing to your newsletter, or following you on Pinterest for more valuable content. Make your CTA irresistible and aligned with your readers’ needs and desires.

Summary

Creating content that resonates with small business service providers is all about understanding their needs, offering solutions, and engaging them emotionally. By following these six tips, you can create content that not only connects with your ideal clients but also motivates them to take action. Your positive and upbeat brand vibe will shine through, making your services even more appealing to those seeking your expertise.

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

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6 Tips To Content Creation for Service Providers by Jen Vazquez Media jenvazquezcoach.com
6 Tips To Content Creation for Service Providers by Jen Vazquez Media jenvazquezcoach.com
6 Tips To Content Creation for Service Providers by Jen Vazquez Media jenvazquezcoach.com
6 Tips To Content Creation for Service Providers by Jen Vazquez Media jenvazquezcoach.com