Grow Your YouTube Channel with Pinterest: 7 Actionable Tips

Do you have a YouTube channel but find it challenging to get more views and grow your audience? If so, you’re not alone. But here’s some good news – there’s a powerful yet often overlooked platform that can help you increase your YouTube views: Pinterest.  Of course, anyone who knows me knows I LOVE me some Pinterest!

In this blog, I’m gonna walk you through a step-by-step guide on how to use Pinterest effectively to drive traffic to your YouTube videos and attract new viewers.

Why Use Pinterest?

Before we dive into the how-to, let’s understand why Pinterest is such a great tool for boosting your YouTube views:

Pinterest is a Search Marketing Platform

Like YouTube, Pinterest is designed for users to discover new content and ideas. Unlike social media platforms where you primarily interact with people you already know, Pinterest’s algorithm is built to show users content relevant to their interests and searches. This means you can reach new audiences who are actively looking for content like yours. And bonus, People go to Pinterest to learn how to do stuff which is what YouTube is so great for!

Action-Oriented Users

Pinterest users are proactive. They come to the platform seeking inspiration and ideas. They are more likely to take action, like watching a video, which makes it an ideal fit for YouTube promotion.

Now, let’s get into the nitty-gritty of using Pinterest to grow your YouTube views.

1. Create a Pinterest Business Account

If you’re not already using Pinterest for your YouTube channel, start by creating a Pinterest Business Account. This account type offers analytics and other features that can be invaluable for tracking your progress.

2. Optimize Your Pinterest Profile

Ensure that your Pinterest profile is both comprehensive and visually captivating. Start by using a professional profile picture, preferably the same one you use on platforms like Instagram. Consistency in your online presence can help potential clients recognize you. Craft a succinct yet engaging bio that clearly defines your target audience and the transformation your business offers.

Utilize a Pinterest cover photo that communicates your identity and your business’s purpose within a brief 2.5-second glance. Finally, make sure your board titles are straightforward and incorporate keywords that your ideal clients would typically use to discover content relevant to your niche.

3. Pin Your YouTube Videos

Here are the details on two methods for using Pinterest to help grow your YouTube channel:

Quick Method: You can easily pin your YouTube videos directly from the platform itself. Just head to the specific video you want to promote, click on the “Share” button, and choose Pinterest from the options. This method is quick and straightforward.  

TIP: Keep in mind that when you use this method, it will post a YouTube-sized thumbnail on Pinterest. While this thumbnail doesn’t take up much space and might be easily overlooked, it’s the fastest way to pin your video. So, if you’re short on time, it’s an excellent way to kickstart sharing your videos on Pinterest. Besides, users searching for videos on Pinterest will recognize them as video content, making it easier for them to find.

Custom Pins: For improved outcomes, create unique Pinterest pins for your videos. These pins should be visually engaging and include text that encourages users to click. It’s essential to make these pins in a vertical format, as Pinterest favors this style.

TIP: If you’re looking for a quick way to achieve this, visit your YouTube Thumbnail design in Canva. If you have a Pro account, you can easily resize it to fit the dimensions of a Pinterest pin and make necessary adjustments. This shortcut can save you time and help you create eye-catching pins efficiently.

4. Craft SEO-Friendly Description To Boosting Pinterest Discoverability

When pinning your YouTube videos on Pinterest, don’t underestimate the importance of crafting SEO-friendly descriptions. This is about enhancing your content’s visibility and appealing to potential viewers. Here’s how to do it effectively.

How to Craft SEO-Friendly Descriptions:

• Keyword Research: Start by researching keywords related to your video’s topic, reflecting how potential viewers search for content like yours on Pinterest.
• Concise and Informative: Keep descriptions concise, aiming to convey the video’s essence and benefits in the first few sentences.
• Natural Integration: Integrate keywords naturally, avoiding overuse. Focus on creating an engaging and readable description.
• Call to Action (CTA): Encourage action with an enticing CTA, guiding users to click through to your YouTube channel.
• Board Relevance: Ensure your descriptions align with the Pinterest board you’re pinning to, enhancing your content’s credibility.

Incorporating SEO-friendly descriptions into your Pinterest pins not only increases visibility but also connects you with an audience actively seeking content like yours. This approach drives more views and grows your online presence effectively.

5. Create Relevant Boards

When it comes to promoting your YouTube videos on Pinterest, creating relevant boards is a strategic move that can significantly impact your results. Here’s why this step matters and how to do it effectively.

Pinterest’s algorithm pays attention to the context in which your pins are placed. By pinning your YouTube videos to boards directly related to their content (not just a youtube board), you provide clear signals to Pinterest about the relevance of your content. This, in turn, enhances your pins’ visibility when users search for or browse content in that specific niche.

How to Create Relevant Boards:

• Niche Alignment: Start by identifying the niches or themes your YouTube videos cover. Create separate boards for each niche. For example, if your channel covers topics ranging from marketing to content creation, have distinct boards for “Content Creation Tips” and “Marketing Tips.”
• Keyword-Friendly Titles: When naming your boards, use titles that incorporate relevant keywords. These keywords should mirror what users might search for on Pinterest when seeking content in your niche. This not only helps with discoverability but also offers clarity to users.

By creating relevant boards, you not only make your Pinterest profile more organized and user-friendly but also optimize your content for better search visibility. This strategic approach aligns with Pinterest’s algorithm, increasing the chances of your pins reaching a wider audience, ultimately driving more views to your YouTube channel.

6. Be Consistent

Consistency is a foundational principle when it comes to leveraging Pinterest to promote your YouTube videos. Here’s why this ongoing commitment is crucial and how it can lead to more effective results.

Consistently pinning your YouTube videos keeps your content in front of your audience. It’s a way of staying top-of-mind with your followers. Regularly sharing fresh pins ensures that your subscribers and Pinterest users who discover your content remain engaged.

Additionally, Pinterest’s algorithm rewards consistent pinners. When you maintain a steady schedule of pinning, you signal to the platform that you’re an active and reliable pinner. This can boost your content’s visibility and reach, as Pinterest is more likely to showcase pins from accounts it recognizes as consistent contributors.

Consistency not only reinforces your presence on Pinterest but also fosters a deeper connection with your audience. By maintaining a regular pinning schedule and engaging with your followers, you can boost your content’s visibility, drive more views to your YouTube channel, and solidify your brand’s presence on both platforms.

7. Analyze Your Results

Analyzing your pin performance on Pinterest is a fundamental part of refining your strategy and achieving better results in promoting your YouTube channel. Here’s why this step is crucial and how it can guide your decisions.

By delving into Pinterest’s analytics tools, you gain valuable insights into how your pins are performing. These insights are like roadmaps that help you navigate your promotional journey. They inform you about what’s working and what might need adjustment.

Understanding which pins are driving the most views to your YouTube channel is key to optimization. It allows you to identify high-performing content and replicate its success, while also pinpointing underperforming pins that may require changes to boost their effectiveness.

How to Analyze Your Results:

• Pinterest Analytics: Dive into Pinterest Analytics, where you can access detailed information about pin engagement, click-through rates, and more. It’s a treasure trove of data that can guide your decisions.
• Track Metrics: Keep an eye on metrics like impressions, clicks, and saves for each pin. Identify which pins are driving the most clicks to your YouTube channel. This information can be a goldmine for content optimization.
• Content Audit: Periodically review the performance of your YouTube videos on Pinterest. Which videos are consistently driving views? Are there specific trends or patterns you notice in your high-performing pins? This analysis can help you fine-tune your content strategy.

Analyzing your Pinterest results isn’t a one-time task; it’s an ongoing process. By regularly assessing your pin performance and making informed adjustments, you can maximize the views to your YouTube channel and build a more effective promotional strategy. Pinterest’s insights provide you with the tools to unlock your full potential on the platform and make data-backed decisions that drive results.

SUMMARY

Pinterest is a valuable tool for boosting your YouTube views. By optimizing your Pinterest profile, creating compelling custom pins, and consistently promoting your YouTube videos, you can tap into a new audience and increase your YouTube channel’s growth. 

Don’t forget to pin it!