Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools, and an actionable, can’t-miss event for creative marketers. Let’s get to it!

1. OpenAI’s Massive Funding Round: Why It Matters for Business Owners

OpenAI, the company behind ChatGPT, just raised a staggering $6.5 billion in funding, valuing the company at $157 billion. With major investments from Microsoft, NVIDIA, and SoftBank, OpenAI plans to use this funding to increase computational power and push AI research even further.

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Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

What Does This Mean for Small Business Owners?

This news is a sign that AI is here to stay – and it’s growing fast. If you’ve been hesitant about adopting AI tools in your business, now is the time to take that first step. From content creation to travel planning (yes, even packing lists!), AI can save you time and streamline your workflows.

Key Takeaway:

Don’t fear AI – embrace it. Start small, explore how tools like ChatGPT can help, and look for opportunities to integrate AI into your business processes. AI isn’t replacing businesses; it’s helping them adapt and thrive.

2. Pinterest Inclusion Fund: A Game-Changer for Underrepresented Creators

Pinterest continues to set the bar for inclusivity with its Inclusion Fund. This program supports creators from underrepresented communities – including BIPOC, LGBTQ+, and individuals with disabilities – by offering financial support, educational tools, and resources to help them grow their businesses on Pinterest.

Why It’s Important:

Pinterest is all about making the platform accessible and diverse, from tools like inclusive hair type searches to body-positive content features. If you’re eligible, don’t miss the chance to apply.

Apply for the Pinterest Inclusion Fund Here.

3. New Pinterest Features: What’s Rolling Out Now

Look at that fresh Look for Pinterest Profiles! Pinterest is slowly rolling out a new desktop design for profiles. Instead of a large cover photo that hides your pins, the layout now places your profile photo on the right and displays pins prominently below. This change allows visitors to see your pins immediately – a big win for visibility.

Pro Tip:

If you don’t see the new look yet, hang tight. Pinterest rolls out features gradually to ensure everything runs smoothly.

Collages: A Fun Way to Share Your Inspiration

Pinterest is introducing an easy-to-use collage tool that lets you create mood boards and share visual inspiration directly on the platform. Whether you’re planning your next brand shoot or designing a project, this tool makes it simple to customize and collaborate.

4. Tailwind Updates: Save Time With Smarter Pin Scheduling

Tailwind, the go-to Pinterest scheduling tool, is back with a new-and-improved pin scheduler. If you use Tailwind, you’ll love these updates:

• Easier Scheduling: All your pins are now in a central section with your schedule visible on the side.
• Time-Saving Tools: Features like interval pinning allow you to space out pins strategically without being spammy.

Tailwind continues to innovate, saving marketers hours of work each week. If you’ve been overwhelmed by Pinterest workflows, this update might be a game-changer.

Final Thoughts: Embrace Change, Get Inspired, and Take Action

From AI advancements to Pinterest tools and networking opportunities, now is the time to adapt, learn, and grow in your marketing. Whether you’re exploring AI for the first time or refreshing your Pinterest strategy, there’s never been a better moment to invest in your business.

Have questions about Pinterest, AI, or the Creative Marketing Summit? 

Have questions, we’d love to help! Reach out via our social media!  Hit us up at @MarketingDuoPodcast and tag Cinthia at @digitalbloomiq and Jen at @jenvazquezmedia on Instagram, and let us know your thoughts. We’d love to hear from you!