I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️. 

How are you prepping for the wintertime? Let me know in the comments!

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

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