Weekly Pinterest Trends: In-House Delights

Welcome back to the Marketing Strategy Academy Podcast blog! This week, we’re diving into the latest trends that Pinterest has predicted around our theme “In-House Delights.” Whether you’re looking to spruce up your home or just keep up with the latest online buzz, we’ve got some exciting insights to cover.

Key Trends of the Week

This week, several key trends have shown significant surges in interest:

• Dog Pool – A five times increase in searches
• Maximalist Interior Design – A 2.5 times increase
• Facial Skincare Routine – An 80 percent increase
• Pizza Pot Pie – A three times increase
• Coffee Bar Station– A 60 percent increase

Let’s dive deeper into what’s behind these trends and how you can leverage them.

Trending

Pinterest Predicts Weekly August 5, 2022

What’s Behind The Trends

Pinterest is a place to look forward, with 522 million people using the platform to find tomorrow’s ideas today. By observing its current trends, we can glean valuable information and insights that are likely to trend elsewhere shortly. 

Pinterest predicts highlighted and actionable search trends from its wide user base each week, cutting across various categories, regions, and demographic groups. I’ll be sharing all the weekly trends with you, both here on my blog and my podcast.

Pawsome Spaces

Pet parents rejoice! This week, Pinterest users have been actively searching for ways to enhance their furry friends’ spaces:

• Dog Pool – Five times increase in searches
• Dog Room Design – 175 percent increase
• Indoor Bunny House – 60 percent increase
• DIY Cat Shelves – 55 percent increase
• Dog Mudroom Ideas – 35 percent increase

Elevating the Everyday

People are on the lookout for easy ways to add some pizzazz to their daily routines, ranging from home decor to fitness and luxurious touches

Home Is Where The Heart Is

• Apothecary Decor – Three times increase
• Maximalist Interior Design – 2.5 percent increase
• Home Gym Inspiration – Two times increase
• Modern Luxury Bathroom – 135 percent increase

Delicious Food Trends

Foodies are riding the wave of interesting food combinations and unique culinary delights:

• Cherry Blossom Cake – Five times increase
• Creamy Tuscan Shrimp – Three times increase
• French Food – 180 percent increase
• Pumpkin Cream Cheese Muffins – 175 percent increase

Beauty Trends

Pinterest users are showing a keen interest in beauty trends that add glamour and style:

• Italy Inspired Nails – Nine times increase
• Celestial Nails – 2.5 times increase
• Glam Waves – 170 percent increase
• Facial Skincare Routine – 80 percent increase

Melty Mashups in the Kitchen

Food combinations that wow the senses are trending, paving the way for some of Pinterest’s favorite 2024 trend predictions:

• Taco Pasta Recipes – Five times increase
• Pizza Pot Pie – Three times increase
• Ramen Lasagna – Three times increase
• Loaded Baked Potato Soup – 55 percent increase
• Pizza Pasta Bake – 30 percent increase

Coffee Break

Coffee trends continue to dominate Pinterest as users seek inspiration for both recipes and kitchen decor:

• Dalgona Coffee – 75 percent increase
• Coffee Bar Station – 60 percent increase
• Mobile Bar Cart – 48 percent increase
• Built-in Bar Nook – 45 percent increase
• Chalkboard Signs – 45 percent increase
• Homemade Coffee Syrup – 45 percent increase

Featured Board: Aesthetic Decor

No space? No problem! This week’s featured Pinterest board is “Aesthetic Decor.” These four ideas prove you can go big on your favorite decor aesthetic, even in a tiny space. 

Want More Help?

I hope you found these insights as exciting as I did! If you’re interested in learning how to implement these Pinterest trends into your marketing strategy and would consider joining a free masterclass. Leave me a DM on Instagram and let me know!

Thanks for joining me today! Be sure to check back next week for the latest Pinterest trends and insights. Have a great day!