Pinterest Predicts Weekly 9-23-22

Pinterest Predicts Weekly 9-23-22

Pinterest Predicts Weekly by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly 9-23-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Upcoming moments and travel plans ✈️ 

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. 

Check out the full trends below to learn more about these insights 👇.

Top stats

  • 175% increase in “fall thanksgiving decor”
  • 70% increase in “october family photos outfits”
  • 180% increase in “caramel apple bark”
  • 45% increase in “christmas 2022 trends”
  • 110% increase in “secret pal gift ideas”
  • 50% increase in “travel inspo”
  • 100% increase in “denver colorado aesthetic”
  • 90% increase in “el salvador”

Upcoming moments’ and travel plans

The last quarter of the year is full of holiday moments and people on Pinterest are ready to celebrate. They’re already seeking out Christmas trends and putting together gift baskets while planning for seasonal events from Oktoberfest to apple orchard jaunts. Many are also taking the path less traveled to mountain getaways and Central American destinations as the weather cools down at home.

Fall into it

On Pinterest, people are getting excited about autumnal celebrations, from Dia de los Muertos to homecoming football games.
 
There’s been a 2x increase in searches for “día de los muertos” from Sep 2021 – Aug 2022 and in the last three weeks compared to the previous three weeks:
"Fall thanksgiving Decor" +175%
 
 
"october family photos outfits” +70%
 
“caramel apple bark” +180%
 
“christmas 2022 trends” +45%
 
“secret pal gift ideas” +110%
 
“travel inspo” +50%
 
“travel inspo” +50%

You can see the presentation slides for Pinterest Business Community Trends here.

“denver colorado aesthetic” +100%
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Pinterest Predicts Weekly August 5, 2022

Pinterest Predicts Weekly August 5, 2022

This is taken from Pinterest Community.  You can find this week’s here.

Pinterest Predicts Weekly

weekly pinterest trends

This week, the pinner trends collected insights around the theme of Walking Down the Aisle”.  Wedding season isn’t what it used to be.  It’s no longer restricted to June – bright colors are being adopted and personal touches abound.  Sunset hues, sparkles galore, and shades of blue have replaced all-white everything.  You can read directly from the Pinterest Community here.

Top stats

  • 180% increase in “honeymoon destinations”

  • 175% increase in “diamond heels”

  • 160% increase in “blue wedding cake”

  • 140% increase in “luxury wedding cake”

  • 90% increase in “green wedding invitations”

  • 85% increase in “tiny wedding ideas”

  • 70% increase in “orange wedding dress”

Pinterest Trends Weekly

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. 

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

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Walking down the aisle

Blue wedding cakes? Green invites? Orange dresses?  White weddings can wait, as people on Pinterest are taking a less than conventional approach to tying the knot.

That even extends to the wedding season, itself, which has been thoroughly uncoupled from June.  Some are boldly saying “I do,” with rhinestones and designer gowns, while others are personalizing their nuptials, including forest themes, gothic touches and putting pets in the ceremony

Have it your way

On Pinterest, people are taking a more creative approach exchanging vows, with an emphasis on tiny weddings, backyard celebrations, personal style and pet participation.

Thre has been an 85% increase in searches for “tiny wedding ideas” from July 21, 2021-August 2022.

In the last three weeks compared to the previous three weeks:
  • “gothic wedding” +75%
  • “creative save the date ideas” +55%
  • “backyard weddings” +30%
  • “wedding pets” +30%

All that glitters

Pinterest users are taking a shine to sparkly heels, gowns, and jewelry for walking down the aisle.

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By the end of the week, if you do the work, you’ll have pins on Pinterest driving people to your lead magnet!

30% increase in searches for “rhinestone wedding dress from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:
  • “diamond heels” +175%
  • “elegant wedding shoes brides” +2x
  • “floral wedding gown” +35%
  • “wedding necklace” +35%

Going all out

Some are taking an upscale route, with an uptick in searches for luxury, fancy, and designer wedding dresses, cakes and venues.

 

11x increase in searches for “luxury wedding venues August 2021 – July 2022.

In the last three weeks compared to the previous three weeks:
  • “luxury wedding cake” +140%
  • “fancy wedding cakes” +115%
  • “designer wedding dresses” +45%
  • “luxury wedding decor” +45%

Riding into the sunset

On Pinterest, people are inspired by fiery sunset palettes and tropical motifs for their big day.

 

40% increase in searches for “sunset color palette wedding from August 2021 – July 2022.

In the last three weeks compared to the previous three weeks:
  • “orange wedding dress” +70%
  • “red engagement ring” +55%
  • “beach wedding table centerpieces” +40%
  • “island wedding dress” +35%

Nature lovers

From green invitations (both colorwise and ecofriendly) to rustic bachelorettes parties, people are planning forestandnaturethemed weddings.

50% increase in searches for “small forest wedding from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:
  • “green wedding invitations” +90%
  • “outdoor engagement photos” +45%
  • “camp themed bachelorette party” +40%
  • “rustic outdoor wedding” +35%

Something borrowed, something blue

Pinterest users are taking the old adage to heart and integrating all shades of blue into their wedding dresses and cakes.

 

2x increase in searches for “royal blue wedding dress from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:

  • “blue wedding cake” +160%
  • “baby blue wedding dress” +90%
  • “light blue wedding cake” +90%
  • “dark blue wedding dress” +75%

The honeymoon period

Weddings aren’t complete without a honeymoon and people are searching for destinations while embracing the whole getaway aesthetic

110% increase in searches for “honeymoon aesthetic” from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:

 
  • “honeymoon destinations” +180%
  • “hawaii honeymoon” +105%
  • “maldives honeymoon” +95%
  • “italy honeymoon” +60%