2024 Wedding Trends: What’s In, What’s Out!

Content Creation, Marketing, Pinterest, Pinterest Trends

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

2024 Wedding Trends: What’s In And What’s Out!

Hey there, it’s your wedding cheerleader, Jen Vazquez, the wedding photographer and marketing expert. I’m thrilled to dish out the details on the sizzling 2024 wedding trends. Our incredible 2024 couples can’t contain their excitement about these trends, and I’ve scoured Pinterest to bring you the freshest updates from the wedding world.

Keep in mind that your wedding should be an authentic reflection of your dreams, and these trends are here to inspire, not to dictate your choices.

TRENDS THAT ARE HERE TO STAY

1. Photo Moments

Those picture-perfect moments are still in the spotlight. Think candid snapshots like pouring champagne towers or posing with vintage cars. We’re talking about fun and memorable photo opportunities, including sparkler exits. Get ready for even more of these in 2024!

2. Intimate Gatherings

Small, intimate weddings and elopements are still all the rage. Couples are opting for smaller guest lists to create celebrations filled with meaningful interactions and stylish decor. It’s all about quality over quantity, and we absolutely adore it!

3. Outdoor Celebrations

The allure of outdoor weddings remains as strong as ever. Whether it’s a serene beach setting or a rustic barn nestled in nature, couples are captivated by the romance of outdoor venues.

4. Unplugged Ceremonies 

More couples are choosing unplugged ceremonies, asking their guests to put away their devices. It ensures everyone is fully present, creating a deeper connection and a more intimate atmosphere.

5. Small or No Wedding Party

Say farewell to giant wedding parties. Couples are keeping it simple with a maid of honor and best man, or even no wedding party at all. The focus is on the couple and their love story.

6. Local + Sustainable Choices

Sustainability is in! Consider locally sourced florals and rented decor. Don’t buy things that’ll end up in the trash; think about renting or reusing. Eco-friendly weddings are a rising trend.

7. Disposable and Polaroid Cameras

Disposable cameras are making a comeback, offering a fun way to capture candid moments. Polaroid cameras are also popular, providing instant, in-the-moment photos. It’s all about creating memorable snapshots.

8. Cakes and Desserts

Desserts are taking center stage! Mini cupcakes, pies, candies, baked cookies, rolled ice cream, churros, and more are becoming wedding staples. Couples are getting creative with their dessert offerings.

NEW TRENDS TO WATCH OUT FOR in 2024

1. Seated Bridal Parties

Couples are shaking up tradition by having seated bridal parties. Bridesmaids and groomsmen get to sit comfortably after walking down the aisle, ensuring all eyes are on the couple.

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2. Wow Moments

It’s all about creating unforgettable experiences. Couples are wowing their guests with dramatic displays, surprise dances, artistic installations, and epic food presentations. Think statement decor, entertainment, and food that leaves a lasting impression.

3. Highly Curated Menu

Food takes the spotlight! Couples are focusing on unique, meaningful menus, including vegan options or dishes inspired by their travels. Custom bar menus and late-night snacks are also in the mix.

6. Themed Dress Codes

Themed dress codes are on the rise. While they might create some guest attire challenges, they make for gorgeous photos and enhance the overall aesthetic.

4. Mini Bouquets

Taking a cue from Sofia Richie’s wedding, dainty bridal bouquets are regaining their popularity, bringing a touch of delicate elegance to the wedding ensemble. Smaller bouquets are not just chic but also kind to your budget, making them a charming addition to your wedding party’s attire.

5. Smaller and Shorter Ceremonies

Modern couples are keeping their ceremonies short and sweet, with a focus on keeping guests engaged and happy. Some even opt for a smaller private ceremony before the main event.

7. Audio Guest Book

The audio guest book is a fun alternative for guests to leave special messages. Add some adorable decor to your welcome table for an extra touch.

8. Wedding Day Content Creators

Hired content creators are becoming a trend, offering real-time social media content so you can enjoy your special day without worrying about capturing it all yourself.

TRENDS WE’RE SAYING GOODBYE TO 2024

1. Uniform Bridesmaid Dresses

Matching bridesmaid dresses are giving way to individual styles that flatter personalities and body types. Let your bridesmaids shine in their own unique way.

2. Overly Staged Photos

Couples are moving away from overly staged photos, opting for candid moments that capture the genuine emotions of the day.

3. Wedding Hashtags

The era of wedding hashtags is fading out as couples explore creative ways to document their special day.

Summary

Remember, your wedding should reflect your unique style and love story. So, embrace the trends that resonate with you and make your day truly special!

Here is more information that may be helpful!

Don’t forget to pin it!

2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media
2024 Wedding Trends: What's In And What's Out! by Jen Vazquez media

Wedding Pros: 8 Marketing Hacks To Do Today To Thrive In Engagement Season

Content Creation, Marketing, Pinterest

8 Ways to Thrive in Engagement Season as a Wedding Pro by Jen Vazquez media

Wedding Pros: 8 Marketing Hacks To Do Today To Thrive In Engagement Season

Hey there, fellow wedding pros! Even though I’m a Pinterest expert, I’m also a wedding photographer.  Engagement season is upon us, and it’s time to shine and make the most of this joyous time when couples are saying “I do” to forever love. I’m sharing 8 marketing tips to help you not only survive but thrive during this bustling season. Doing all this work now will lay the groundwork for leads in the future.

1. Update Your Pinterest Profile

Optimize your Pinterest profile to showcase your expertise. Create boards that highlight your work, such as “Stunning Engagement Photo Ideas”, “Dreamy Wedding Venues in XYZ city or area” or “Wedding Planning Tips/Advice”.  Pin your best content and share tips and advice that resonate with engaged couples.  Also, put text over the gorgeous images so that it explains why they should click through to your content.

2. Refresh Old Educational Blogs

Take a look at your old educational blogs. Are there any outdated information or images that need a refresh? Keep your blog content current and relevant. Update your past posts with new insights, recent success stories, and trending wedding ideas.

3. Write New Educational Blogs

This is the ideal moment to create fresh educational content centered on the initial stages of wedding planning. Cover topics like ‘Selecting the Ideal Wedding Date,’ ‘Choosing the Perfect Venue,’ and ‘Picking Your Wedding Photographer and Planner,’ are tailored with area-specific keywords to resonate with your ideal local couples.

BOOK A FREE DISCOVERY CALL!

Ready to take your marketing to the next level?

Jen Vazquez Media would love to help! Whether it’s DIY, Done With You, or Don’t For You, we have multiple services to help with marketing, Pinterest, workflow, and Content Creation + repurposing.  Let’s chat!

4. Share Reviews + Photos

Share reviews and photos from couples you’ve worked with across all platforms! These stories help potential clients connect with your work personally. Showcase how you brought their visions to life. Be sure to tag the couples, venues, and fellow wedding pros in your blogs, social media, and Pinterest posts. When they engage with it, your work spreads even further.

5. Offer Engaging Content on Social Media

Utilize your social media channels to create engaging content. Share tips, fun facts, and behind-the-scenes glimpses of your work. The more engaging and interactive you are, the more couples will be drawn to your brand.  Also don’t forget to tag couples and wedding vendors and include location tags.

6. Collaborate with Wedding Vendors

Reach out to wedding vendors who align with your brand values and how you work.  Collaborations can help you tap into their audience and gain more visibility during engagement season.  Focus on building real relationships and not just marketing to them.  Truly focus on how you can help them and what goes around will come around.

7. Connect with Past Clients

Reach out to past clients through email, informing them that you’re open for bookings and offering discounted portrait sessions (maternity, family, etc.). Encourage them to share this with their engaged friends. An effective strategy I’ve used is to annually post a photo from their wedding, extend anniversary wishes, and tag the couple and vendors, rekindling connections for potential referrals.

8. Be a Responsive and Supportive Expert

As always, be responsive and supportive when dealing with inquiries. Show that you are not just an expert but a caring professional, ready to support couples as they embark on their wedding planning journey.

Summary

Embrace engagement season with these eight actionable strategies to thrive as a wedding pro. From optimizing your Pinterest profile to connecting with past clients and everything in between, these tips are your secret recipe for success. 

Now is the perfect time to shine, making the most of the joyous moments when couples say ‘I do’ to forever love. By following these insights, you’ll not only survive but thrive during this bustling season, building meaningful connections and creating magical moments for your clients.

With these tips, you can make this engagement season truly magical and productive!

Here is more information that may be helpful!

Don’t forget to pin it!

8 Ways to Thrive in Engagement Season as a Wedding Pro by Jen Vazquez media
8 Ways to Thrive in Engagement Season as a Wedding Pro by Jen Vazquez media
Get Ready for engagement Season with these 8 Tips as a Wedding Pro by Jen Vazquez media
Get Ready for engagement Season with these 8 Tips as a Wedding Pro by Jen Vazquez media
Get Ready for engagement Season with these 8 Tips as a Wedding Pro by Jen Vazquez media

Email Marketing for Wedding Pros

Content Creation, Marketing

Email Marketing for Wedding Pros

Today we are going to talk about another piece of marketing besides blogs, social media and Pinterest

I know you’ve heard all about email marketing, but you may think email marketing doesn’t work for wedding pros because they are on and off the list in a year or so (sometimes even a few months these days).

While we know that email marketing strategies work to qualify and encourage sales for other businesses, why should I use it as a wedding pro?

Why Is Email Marketing An Effective Strategy For A Wedding Pro?

You’re probably using several platforms to get the word out about your business. I’m know you’re on Instagram, you’re blogging and you’re on or attempting Pinterest because you are joining our room each week., 

So why should you add it to your marketing system? 

Email Marketing Helps You Speak To Your Wedding Customers In A More Intimate Way

They’ve given you permission to show up in their email — so it lets you speak to your potential clients in a more intimate way and to them it feels like you are speaking directly to them.

Even if your content on Instagram, Pinterest and blogging speaks to your ideal clients, they know that it was written for the public to read.

Email marketing is different. A customer’s inbox is their private space and they gave you permission to enter it.  

You Can Slowly Nurture Those Wedding Leads Into bookings or raving fans

Email marketing gives you a direct line of communication with your potential clients. Email marketing lets you slowly nurture those leads into booked couples.

When you provide value info about planning wedding or whatever your speciality is, you are twice as likely to encourage them to book you.  

Email Marketing takes people quickly through the “Know/Like/Trust” journey into booked clients

The know/like/trust is SUPER important in the life cycle of marketing.  It’s mandatory to move lead along the buyer journey to securing your services for their wedding.

This is where marketing, advertising, and brand awareness comes in.

It all starts with seeing you on social media, a blog post, Pinterest, a google search, or a friend referring you.  Then they opt in for a lead magnet (or freebie) to learn more and end up on your email list where you can nurture them.

SO – how Can you Use Email Marketing As A Wedding Pro?

Because email marketing for wedding pros is a little difference as the client lifecycle is usually a lot shorter, you just need to tweak how you use email marketing as a wedding pro.

There are two levels to email marketing.  One is you can send consistent emails (Vanessa has talked about this before how they are on a cycle of engagement and getting married).

The BEST way is to include a nurture sequence after an opt-in.  You have several emails that go out and then they are on your full wedding list.

Then when they get married (you photograph their wedding) there is a “to do” to move them onto your regular client list.  This is where it comes in handy to help them as they move through their life. 

As a photographer, family photos, maternity photos, as an invitation company, maybe birthday parties and events.  For other wedding vendors, you can do events or birthdays, etc.

So now, let’s brainstorm ideas for emails that you can send to potential wedding clients?

17 Subject Lines for Emails

  1. How to choose a wedding date
  2. 5 Mistakes I See Brides Make Everyday
  3. Tips to making your bridesmaid feel the love
  4. Why you should never do this on the morning of your wedding day
  5. 7 advantages of having a wedding planner
  6. Why hire a professional XYZ instead of having a friend do it
  7. How to NOT argue with your fiance during wedding planning
  8. Don’t forget to bring these things on your wedding day
  9. 5 things to ask your wedding venue before you book
  10. Tips to wedding dress shopping
  11. 5 things bride who already got married want you to know
  12. Pros and Cons of a first look
  13. Wedding timelines that things to consider
  14. Our recent reviews don’t disappoint
  15. FAQ’s for my industry – all your questions answered (discovery calls)
  16. Engagement session locations in XYZ
  17. 10 top wedding venues in XYZ city

Hope this all helped!

 

If you need help with Pinterest, shoot me an email HERE.

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Email marketing for Wedding Pros
Email marketing for Wedding Pros
Email marketing for Wedding Pros by Jen Vazquez Marketing and Pinterest Strategist
Email marketing for Wedding Pros by Jen Vazquez Marketing and Pinterest Strategist
Email marketing for Wedding Pros by Jen Vazquez Marketing and Pinterest Strategist

Here is more information that may be helpful!