Pinterest Trends Weekly: Fashion Forward

a collage of pictures like 80's style, whimsical, 90's and goth with words: Pinterest Trends Weekly_ Fashion Forward by Jen Vazquez Media

Pinterest Trends Weekly: Fashion Forward

What are people searching for on Pinterest?  Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward.  Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics

Key trends

Growing Trends: Seasonal Shift

As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:

  • 140% increase in emergency preparedness (no surprise with everything going on in the world).
  • 2x increase in searches for fall soups and stews.
  • 155% increase in how to wear ankle boots.
  • 150% increase in rainy day meals.
  • 40% increase in oversized leather jacket outfits.

If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.

Category Trend: Vintage Goth

Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:

Home Category:

  • 4x increase in dark moody bedroom searches.
  • 2x increase in vintage-inspired nursery decor.
  • 45% increase in Victorian gothic decor.
  • 45% increase in antique kitchen decor.

Fashion Category:

  • 80% increase in 90s goth outfits.
  • 65% increase in romantic goth outfits.
  • 40% increase in Corp goth work outfits.
  • 25% increase in whimsical fashion.

Beauty Category:

  • 2x increase in dark fall nails.
  • 35% increase in 90s grunge hair.
  • 35% increase in vintage hairstyles.
  • 25% increase in whimsicoth makeup.

Pinterest Predicts Trend: Eclectic Grandpa

One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:

  • 75% increase in vintage electric wedding searches.
  • 65% increase in grandma core bedroom decor.
  • 60% increase in retro outfits.
  • 80% increase in custom-fitted hats.
  • 50% increase in retrofuturism fashion.

Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.

Audience Trends: Throwback Threads

Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:

Gen Z:

  • 2x increase in 80s outfit inspo.
  • 2x increase in soft grunge outfits.
  • 40% increase in 70s fashion.
  • 40% increase in 70s goth.

Millennials:

  • 6x increase in romantic outfit searches.
  • 4x increase in edgy office outfit searches.
  • 3x increase in vintage maximalism.
  • 3x increase in 90s fall outfits.
darkened image with the words Dark academia decor by Pinterest

Don’t Forget to Pin It!

a laptops with a white women's hands on the keyboard at a white table with the words: Discover the rising popularity of 90s goth outfits, with an 80% increase in searches on Pinterest. From dark fall nails to vintage-inspired hairstyles, explore the latest gothic fashion and beauty trends. Get inspired by Pinterest’s growing seasonal aesthetic and elevate your fall wardrobe with these throwback looks. Perfect for those seeking moody, nostalgic style for the cooler months ahead. By Jen Vazquez Media
laptop open sitting on a table with white table cloth. Also there is a white bowl with sugar donut holes and a white mug with hot tea in it.  The words: Vintage Electric Weddings_ A Pinterest Trend
Pinterest Pin with an image of an apple macbook pro sitting on a grey table with a white mug and hot tea inside.<br />
 Also the words: Gothic Glam Home Decor_ Trending on Pinterest by Jen Vazquez Media
Fall fashion is all about cozy vibes and throwback threads. With searches for ankle boots up 155% and oversized leather jacket outfits up 40%, Pinterest users are embracing autumn trends. Explore this week’s trending styles, from romantic outfits to 80s fashion inspo. Whether you’re a Millennial or Gen Z, these Pinterest fashion trends will inspire your next look for the season by Jen Vazquez media
Pinterest Pin with an image of a black women looking at a laptop on a table dringing a big blue mug.  Also the words: How to Leverage Pinterest Trends in Your Business

Here is more information that may be helpful!