Pinterest Trends: Spring is In The Air!

What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

  • 2x increase in “spring break clothes”
  • 4x increase in “rainy day hair”
  • 60% increase in “spring cleaning”
  • 2x increase in “spring fling dresses”
  • 95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

 

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

  • 2x increase in “spring break clothes”
  • 90% increase in “spring break aesthetic”
  • 45% increase in “beach essentials”
  • 30% increase in “men vacation outfits”
  • 25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty 

(in the last three weeks compared to the previous three weeks):

  • 4x increase in “rainy day hair”
  • 2.5x increase in “spring hair color trends”
  • 135% increase in “healthy skin tips”
  • 90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

  • 60% increase in “spring cleaning”
  • 45% increase in “diy shower cleaner”
  • 25% increase in “laundry room renovation”
  • 25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

  • 2x increase in “spring fling dresses”
  • 140% increase in “spring jacket”
  • 50% increase in “rain boots”
  • 35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 135% increase in “strawberry smoothie”
  • 130% increase in “kale chips”
  • 125% increase in “bacon wrapped asparagus”
  • 120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 155% increase in “potato leek soup”
  • 130% increase in “portabella mushroom recipes”
  • 120% increase in “pickled beets”
  • 120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 170% increase in “grapefruit recipes”
  • 160% increase in “salmon sushi bake”
  • 135% increase in “leek recipes”
  • 125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 150% increase in “lemon pound cake with glaze”
  • 135% increase in “creamed spinach”
  • 120% increase in “beet juice recipe”
  • 120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

  • 95% increase in “bloom bar”
  • 40% increase in “colorful bouquet”
  • 35% increase in “pastel color palette”
  • 30% increase in “floral dress”
  • 25% increase in “love in bloom bridal shower theme”
Pinterest Board on Bedroom Inspo

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March 

  • St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
  • College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
  • Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

  • Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
  • Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
  • Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest  Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

Top 10 Videos of 2023: Your Video Guide to Pinterest + Marketing

My Top 10 Videos of 2023 Your visual guide to business growth jen vazquez media

My Top 10 Videos of 2023

Hello, brilliant achievers! 🎬 Want to visually amplify your business growth? I’ve handpicked the Top 5 Videos of 2023 that every female service provider should watch. These videos are packed with actionable advice, cutting-edge strategies, and a dash of fun to keep you engaged and empowered. Let’s hit play and step into a world of visual learning!

Video #1

 

In this video, I’m sharing Tailwind’s Ghostwriter Review and Tutorial. It saved me 4 Hours of work and continues to do so.

If you are you struggling to come up with engaging content that resonates with your audience or you are challenged by the hours it takes to create content, this video will help!

Try Tailwind out with the forever free plan —http://tailwind.sjv.io/jenvazquez

Video # 2

 

In this video I’m sharing GA4 + Pinterest Analytics Made Easy.  Learn how To Find Your Website Traffic Stats from Pinterest.

I struggled so much to find this information and I finally figured it out and thought I’d make a video for you.  Well my audience loved it as it’s the 2nd most popular video on my account.

Being able to find this information and track growth helps you to know what content on your blog is resonating and to create more content like that!

 

Video #3

PLEASE NOTE THIS IS FROM 2020. It’s pretty outdated but still has some good information for creating pins in Canva.

In this video, discussed how I created a bunch of Pinterest Pins in Canva for one blog post.

A couple of tips:

  • You don’t want to pin the same URL more than every 7 days or so – even with new images.
  • I don’t use handwriting type font for the main keywords to ensure that Pinterest can read it and also people visiting Pinterest on their cell phones.

Video #4

In this video I share about affiliate links.  You may also want to see the newest video I created on this subject.

 

Bonus Video

Are you ready to harness the immense potential of Pinterest and transform your pins into profit-generating tools? Welcome to a comprehensive guide that will delve deep into the world of monetizing Pinterest through organic affiliate marketing.

We’ll equip you with strategic insights and actionable tips, empowering you to leverage Pinterest’s unique features to maximize your affiliate conversions. From pinpointing your ideal audience to optimizing every aspect of your pins for maximum engagement, this guide will provide you with the knowledge and tools necessary to transform your Pinterest presence into a lucrative affiliate marketing platform.

Get prepared to unlock the full power of Pinterest and elevate your affiliate marketing game to new heights.

 

Video #5

In this video, we’ll be discussing How to Claim your Website for Pinterest in a SIMPLE WAY!

Many people initially face challenges with this task, but once they complete it, they often share that it was easier than they initially thought.

 

Video #6

In this video, I’ll be exploring the reasons behind utilizing Pinterest for your service-oriented business in 2023: A Beginner’s Guide to Pinterest.

 

Video #7

This is a video about What is a Pin Code and How Can You Use It Marketing Your Business.

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little-known hack provided to us by Pinterest to share your Pinterest profile and boards in the real world.

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

 

Video #8

Wanna know 6 things to focus on for Pinterest marketing going into 2024? Pinterest is the top social media referrer to my website, according to Google Analytics. And here’s an exciting fact – it surpasses even Instagram!

Pinterest has changed quite a bit in the past six months, but it’s all for the better! You no longer have to post 20-30 times a day and sharing mostly other people’s content won’t be the key to growing your business. It’s a positive shift toward a more manageable and effective approach.

 

Video #9

In this video, I’m sharing all about why your Pinterest analytics may have dropped. There are two main reasons why this may be happening and we’re covering both in this video today. Pinterest marketing is amazing so don’t let these analytic drops get you down.

Pinterest can really grow your business if you are consistent and using keywords that work well.

 

Video #10

In this video, I’m sharing Marketing Strategies Every Female Service Business Owner Needs to Know. Below are the links I mentioned in the video:

Summary

With these top 10 videos, you’re not just watching – you’re evolving and growing. Each one is a building block in your journey to digital excellence.

I’d love to invite you to subscribe to the channel.  You can follow along, learn, and transform your strategies into successes. Let’s make your business shine brighter than ever this year!

Here is more information that may be helpful!

Don’t forget to pin it!

Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media

What Is The Difference Between A Pinterest Manager And a VA Who Pins

What Is The Difference Between A Pinterest Manager And a VA Who Pins

What Is The Difference Between A Pinterest Manager And a VA Who Pins

Let’s uncover the differences between a Pinterest Manager and a Pinterest-savvy Virtual Assistant (VA). Let’s explore the unique strengths each role brings to the table, helping you make an informed decision for your Pinterest strategy.

Expertise in Pinterest Algorithm

Pinterest Manager: Beyond staying informed about algorithm changes, a Pinterest Manager anticipates trends and understands the psychology behind what captures Pinterest users’ attention. They align your content with not just the current, but the future Pinterest landscape.

Pinterest-Savvy VA: While well-versed in Pinterest basics, a VA might focus more on the day-to-day execution. Their knowledge may not extend as deeply into the strategic foresight that a Pinterest Manager provides.

Strategic Pinning and Content Creation

Pinterest Manager: Crafting a robust pinning strategy involves not only understanding your audience but also foreseeing shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to seamlessly integrate with the ever-evolving Pinterest ecosystem.

Pinterest-Savvy VA: Proficient in creating eye-catching pins and managing scheduling, a VA’s strength lies in executing the strategy laid out for them. However, the formulation of the overarching strategy might be a collaborative effort or led by a Pinterest Manager.

Analytics and Performance Tracking

Pinterest Manager: Dive deep into analytics, and you’ll find a Pinterest Manager deciphering patterns, identifying opportunities, and fine-tuning strategies based on data-driven insights. Their role extends beyond executing tasks; it’s about optimizing your Pinterest presence continually.

Pinterest-Savvy VA: VAs can handle basic analytics, providing essential data for performance evaluation. However, the level of analysis might not match that of a Pinterest Manager, who brings a strategic perspective to the numbers.

Engagement and Community Building

Pinterest Manager: Building a thriving community on Pinterest involves more than just pinning content. A Pinterest Manager actively engages with followers, understands the pulse of the Pinterest audience, and weaves your brand into the fabric of the Pinterest community.

Pinterest-Savvy VA: While VAs can assist in community management, their primary focus might be on executing tasks efficiently. The strategic aspect of community building might be more pronounced in the role of a Pinterest Manager.

Summary

In the ever-evolving realm of Pinterest marketing, the decision between a Pinterest Manager and a Pinterest-savvy VA hinges on your business goals. If you’re envisioning a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager might be your ideal collaborator. On the other hand, if you seek efficient task execution, a Pinterest-savvy VA could be your reliable support.

Remember, both roles can contribute significantly to your Pinterest success. You can use a VA to work on the work of pinning and book strategy calls with a Pinterest Manager to work on reviewing the analytics and creating a strategy with your business goals in mind every quarter.

Here’s to navigating the Pinterest landscape and propelling your business to new heights! 🌟

Here is more information that may be helpful!

Don’t forget to pin it!

What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users

Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These communities are a great way for service providers to reach a wider audience and get more visibility for their pins.

One of the benefits of using Tailwind communities is that they provide a targeted, engaged audience for your content. When you join a community, you’ll be able to share your pins with people who have expressed an interest in your niche. This can help you to reach more potential followers and drive traffic to your website or blog.

To get the most out of Tailwind communities, it’s important to follow the community guidelines and contribute valuable content. This means sharing high-quality pins that are relevant to the community and engaging with other members by liking, commenting, and repining their content.

You get 5 Tailwind Communities with the free Tailwind plan.  You can get that free plan here.

Should You Share Other People’s Content on Pinterest?

There is a lot of information on the internet about this topic and a lot of it may be old.  Years ago you would hear advice about sharing 80 other people’s content and 20% of your own.  I’m also hearing that you should only share your content.  Those aren’t exactly right in my opinion.  I’ll share below why, but first…

Why should you consider my opinion? I have a ton of experience marketing on Pinterest.  I not only market on Pinterest for my two businesses (starting in 2010 when Pinterest was by invitation only), but my agency manages Pinterest accounts for other businesses owners as well as a large community of businesses owners that I help on Facebook and in my paid group coaching Pinterest Strategy Academy.  

In 2022, I was selected by Pinterest to be a Pinterest Pioneer in their Ambassador Program launched in February 2022.  Pioneers bring a community spirit to the Pinterest Business Community (PBC) by engaging in the forums and chats to help fellow Pinners by sharing product knowledge, tips & tricks, and best practices. 

Every business is different but in general, it is generally a good idea to share a mix of your own content and other people’s content on Pinterest. The focus is YOUR CONTENT, but sharing other peoples content in specific situations helps to build relationships with other users, increase your visibility on the platform, and provide value to your followers.

Here are a few reasons why in specific situations it’s a good idea to share other people’s content on Pinterest:

  • Build relationships: Sharing other people’s content is a great way to show your support and build relationships with other users. When you share someone else’s content, they are likely to see your repin and may return the favor by sharing your content. This can help to build a sense of community and collaboration on Pinterest.
  • Increase your visibility: Sharing other people’s content can also help to increase your visibility on Pinterest. When you repin someone else’s content, their followers will see your repin and may decide to follow you as well. This can help to expose your content to a new audience and potentially increase your reach on the platform.
  • Provide value to your followers: Finally, sharing other people’s content can be a great way to provide value to your followers. By sharing content from a variety of sources, you can offer a wider range of information and resources to your followers. This can help to keep your followers engaged and coming back for more.
Pinterest Pioneer Jen Vazquez Media

When To Share Other People’s Content

When should you share other people’s content?  There are only two reasons I share other peoples content and I do it sparingly.  It’s very small percentage of the pins on my account.

  1. If I see good content that my followers would get benefit from and I value and trust the person who created it.  An example is in my wedding + branding photography business, I will share wedding planning content from wedding planners I trust because it will add value to my wedding clients and also my Pinterest followers.  Or I’ll pin hair and makeup artist information that would be valuable to my branding clients or Pinterest followers.
  2. I also re-share pins from my Tailwind Communities that aren’t direct competitors and the information would be valuable to my Pinterest followers.  This enables me to follow the rules for my Tailwind Communities but also provide much better reach on my Pinterest account sharing value content that is already doing well.  

Tailwind Communities Do’s and Don’ts

Tailwind communities are a great way to get more reach and mileage from the content you’ve already created and get your content in front of a larger audience. However, it’s important to follow some best practices in order to get the most out of your participation in these communities. Here are some do’s and don’ts to keep in mind:

DO:

  • Follow the community guidelines: Each community will have its own set of rules for participation. Be sure to familiarize yourself with these guidelines and follow them to avoid getting kicked out or having your content removed. 
  • Share high-quality content: Tailwind communities are a great place to share your best work. Make sure you’re sharing pins that are 2:3 ratio, visually appealing, well-written, have a call to action, and relevant to the community.
  • Repin content:  When you repin other people’s pins from the community, take a second to see who has repinned your content and if it fits one of your boards, repin their pin. It’s thoughtful and that person will likely repin more of your pins.
  • Be respectful: Remember that these communities are full of real people with their own opinions and experiences. Be respectful of others and avoid being argumentative or rude.
  • Check the Weekly Highlights:  This tab in Tailwind Communities will show you the pins that are most shared and since they are proven to be popular.  
  • Check the Already Shared checkbox:  This way you aren’t resharing content you have previously shared. 

DON’T:

  • Spam the community: No one likes a spammer. Don’t share too many pins in a short period of time, and make sure you’re sharing content that is relevant to the community.
  • Self-promote excessively: It’s okay to share your own content, but make sure you’re also sharing content from other people and engaging with their pins. If all you do is self-promote, people are likely to tune you out. I see time and time again Pinterest creators that submit a ton of pins but aren’t pinning from the community.  It’s not a good look, it’s likely you’ll get kicked out, and most people won’t repin your pins.
  • Break the rules: As mentioned above, each community will have its own set of rules. Don’t break these rules or you risk getting banned from the community.
  • Repin pins that aren’t good:  Definitely don’t pin other people’s content that isn’t something you’re community will like, that’s not a good fit, or isn’t content that you agree with.

By following these do’s and don’ts, you can get the most out of your participation in Tailwind communities and build relationships with other Pinterest users.

Tailwind Communities assessing the virality of the community by Jen Vazquez Media

How to Find the Best Communities

There is an art and science to finding the best Tailwind Communities for your business.

Research

Start by navigating to the ‘Communities’ section of your Tailwind dashboard. Select ‘Find a Community’ and type in a keyword related to your business niche.

You should see a list of related Tailwind Communities pop up. You may need to go more broad or more granular with your topic, depending on the options that appear.

Virality Score

It’s important to evaluate a Community’s stats before you join. Click the ‘preview Community’ button, and you’ll be able to see its detailed stats on the left hand side of the screen. A virality score for Tailwind communities is a measure of how effectively a community’s content is being shared and spread across Pinterest. A high virality score indicates that the community’s pins are being repinned and shared by a large number of users, while a low score suggests that the content is not getting much traction.

There are a few different factors that can influence a community’s virality score. One of the most important is the quality of the content being shared. Pins that are visually appealing, well-written, and relevant to the community are more likely to be repinned and shared by other users.

Another factor that can impact a community’s virality score is the engagement level of its members. Communities with active members who are regularly liking, commenting, and repinning each other’s content are more likely to have a higher virality score.

It’s good to find out the virality by figuring out the score instead of looking at the graph and how many people are in the community. You do this by jumping into the Community and having a look at how many posts are shared in total to the group and then look at how many re-shares the posts got overall.

If you take the re-shares and divide these by the total number of posts you’ll get a virality score. Divide re-shares by # of people to get the virality score – more than 50 is good

Overall, a high virality score is a good sign that a Tailwind community is producing high-quality content that is resonating with its members and being shared widely on Pinterest.

Pinterest Strategy Academy

I have a Google spreadsheet that automatically does the calculations to find the virality score.  I use it as a way to log which communities I’ve reviewed, when I joined, and when I left, as well as reviewing communities every 6 months.  This is provided free in Pinterest Strategy Academy a group coaching membership that helps you to learn how to market your business on Pinterest that includes these types of tools to save time along with live Q+A Sessions and Pinning Sessions each week for accountability and expert help. 

Blue Flame Number BFN by Jen Vazquez Media Pinterest Manager

Blue Flame Number (BFN)

The Blue Flame Number (also known as the BFN) is a metric used by Tailwind to measure the potential reach of a pin on Pinterest. It is based on the number of repins and shares that a pin has received, as well as the engagement level of the users who have shared it.

The Blue Flame Number is represented by a blue flame icon, with the number of flames indicating the potential reach of the pin. For example, a pin with a BFN of 50 has a higher potential reach than a pin with a BFN of 1.

The Blue Flame Number is meant to give users an idea of which pins are performing well and have the potential to go viral on Pinterest. It is important to note that the BFN is just one factor to consider when evaluating the success of a pin, and it is not the only measure of a pin’s reach or engagement.

To view the Blue Flame Number for a pin, you will need to be a member of a Tailwind community. The BFN is displayed on the pin’s thumbnail in the community feed, as well as on the pin’s detail page. You can also see the BFN for your own pins by going to your “My Pins” page and sorting the pins by BFN.

When you share a pin from a Tailwind Community, I recommend you share one that has a high BFN as it’s already popular so it should be popular on your account also!  You can read how often does the Blue Flame popularity number is updated by reading this blog on Tailwind 

Pin Inspector in Tailwind by Jen Vazquez Media Pinterest Manager

Which Pins Should You Share to Communities?

When sharing pins to Tailwind communities, it’s important to consider the interests and preferences of the community members. Here are a few tips for choosing which pins to share:

  • Share high-quality content: Make sure you’re sharing pins that are visually appealing, well-written, and relevant to the community. This will increase the chances that your pins will be repinned and shared by other members.
  • Follow the community guidelines: Each community will have its own set of guidelines for what is acceptable to share. Make sure you familiarize yourself with these guidelines and only share content that is in line with them.
  • Share a mix of your own content and other people’s content: Sharing a mix of your own content and other people’s content can help to keep things interesting and provide value to the community. Just make sure you’re not overwhelmingly self-promotional.
  • Pay attention to the community’s interests: Take the time to look at the types of content that are being shared in the community and try to share content that aligns with those interests. This will increase the chances that your pins will be well-received by the community.
  • Share Pins already published:  By sharing pins that are already doing well on your account, it will look more valuable and most likely have a blue flame which will be more attractive to the community members.
  • Share pins that aren’t doing well:  You can also try to share pins that are already published to your account but aren’t doing well.  It may be a way to get more eyeballs on those pins.
  • Share Pins from Pin Inspector in Tailwind:  This is a great way to share pins that are already successful and will be more likely to get re-shared.  Go to Insights in Tailwind and then Pin Inspector.  You can pick the ones with good analytics and select Add To Communities to the right of the pins.

Summary

In summary, Tailwind communities are a great way for Pinterest users to connect with like-minded individuals and increase the reach of their content. It is generally a good idea to share a mix of your own content and other people’s content on Pinterest, as this can help to build relationships, increase your visibility, and provide value to your followers.

When participating in Tailwind communities, it’s important to follow the community guidelines, share high-quality content, and engage with other members. To find the best communities for your content, it’s helpful to look for communities with a high virality score and a large number of active members.

Additionally, the Blue Flame Number can be a useful metric for identifying which pins have the potential to go viral on Pinterest. By considering these factors, you can maximize your reach and get the most out of your participation in Tailwind communities.

Don’t forget to pin it!

Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media
Maximizing Traffic with Tailwind Communities a guide for Pinterest users by Jen Vazquez Media

Here is more information that may be helpful!

183 | How I Grew My Pinterest by 526% in 3 Months

183 | How I Grew My Pinterest by 526% in 3 Months

Hello and welcome! If you're a female service provider looking to master Pinterest and grow your business, you've come to the right place. I'm Jen Vasquez, your friendly marketing cheerleader, and I'm here to share the exact strategies I used to skyrocket my Pinterest...

5 Reasons Why You Need to Hire a Pinterest Manager

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management  by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

Pinterest is a powerful tool for driving traffic and sales to your business, but managing a successful Pinterest account requires a significant amount of time and expertise. Here are a few reasons why you may want to consider hiring a Pinterest manager:

Save time

As a business owner, you likely have a lot on your plate. Managing a Pinterest account requires creating and scheduling pins, analyzing performance, and engaging with the Pinterest community. A Pinterest manager can handle these tasks for you, freeing up your time to focus on other aspects of your business.

Improve performance

A Pinterest manager can help you create a strategic plan for your account and ensure that your pins are reaching the right audience. They can also help you analyze your performance and make data-driven decisions to improve your reach and engagement on the platform.

Pinterest Management

As a busy entrepreneur, you’re exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to hire out your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your genius zone!

Stay up-to-date

Pinterest is constantly evolving, and it can be challenging to stay on top of the latest features and best practices. A Pinterest manager can help you stay up-to-date and ensure that your account is utilizing the latest tools and techniques to maximize your success.

Expertise

Pinterest can be a complex platform to navigate, and it takes time and expertise to effectively use it for business. A Pinterest manager has the knowledge and experience to help you get the most out of the platform.

Analyzing performance

Pinterest has a wealth of data and analytics available to help you understand how your account is performing. A Pinterest manager can help you analyze this data and make data-driven decisions to improve your reach and engagement.

Summary

Overall, hiring a Pinterest manager can help you save time, improve your performance on the platform, stay up-to-date with the latest features, and benefit from their expertise.

Are you thinking that this may be just what you need to let you focus on your zone of genius, you can read information about my services or you can schedule a quick call here.

Don’t Forget to Pin It!

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management

Here is more info you might find helpful!

183 | How I Grew My Pinterest by 526% in 3 Months

183 | How I Grew My Pinterest by 526% in 3 Months

Hello and welcome! If you're a female service provider looking to master Pinterest and grow your business, you've come to the right place. I'm Jen Vasquez, your friendly marketing cheerleader, and I'm here to share the exact strategies I used to skyrocket my Pinterest...