Why Getting Sick Could Be the Best Thing for Your Business

Why Getting Sick Could Be the Best Thing for Your Business

why Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Why Getting Sick Could Be the Best Thing for Your Business

Whelp — I’ve avoided the dreaded Cvid since I went to the hospital with it in February 2022.  But, it got me and my entire family.  As I’m always the glass is half full type of gal, I used the time to see how I can better run my business, and what I found was surprising!

As entrepreneurs, we often wear the badge of “hustle culture” with pride. We brag about working long hours, sacrificing sleep, and mastering the art of multitasking. But this relentless pursuit of success comes at a cost: our health. What if I told you that getting sick could actually be a good thing for your business? Before you dismiss this idea, hear me out. In this blog, I’ll explore why rest and recovery, crystallizing priorities, saying no to burnout, strengthening mindset, building a sustainable business, and embracing imperfection can all be positive outcomes of getting sick. So next time you feel under the weather, don’t despair. There’s more to gain from this experience than you might think.

The Importance of Rest and Recovery

One positive outcome of getting sick is the opportunity it provides to reevaluate and crystallize priorities in both our personal and professional lives. When we’re forced to slow down and take a break, we can reflect on what really matters and make necessary adjustments. Maybe we realize that we’ve been neglecting important relationships or that we’ve been pursuing projects that don’t align with our values. By taking the time to reassess, we can refocus our energy on what’s truly important and create a more fulfilling and purpose-driven life and business.

Crystallizing Your Priorities

When we’re in the thick of our work, it’s easy to lose sight of what we truly value. Momentary stressors can take up all our attention, leading us to forget what truly matters. Getting sick provides a jarring wake-up call, reminding us that our health, relationships, and fulfillment are crucial to our overall success. This realization can help us crystallize our priorities, both in our personal and professional lives. By taking the time to reassess, we can refocus our energy on what’s truly important, leading to a more fulfilling and purpose-driven life and business. With these priorities in mind, we can say no to constant stress and burnout, ensuring that we’re creating the life we truly want.

How Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Saying No to Burnout

In the world of business, it’s almost a badge of honor to work long hours and push yourself to the brink of exhaustion. But at what cost? Burning out not only affects your physical and mental health, but it can also harm your business in the long run. Getting sick can serve as a warning sign that we need to take better care of ourselves and prioritize our well-being. Saying no to burnout means setting boundaries, taking breaks, and making time for self-care. It might seem like a sacrifice in the short term, but in the long run, it will lead to a healthier and more sustainable approach to work. Strengthening our mindset means recognizing that success doesn’t have to come at the expense of our health and happiness. Instead, it’s about finding a balance that works for us and our business.

Strengthening Your Mindset

We often default to the belief that success requires an all-encompassing work ethic, forsaking our well-being in the process. However, a sickness might be the wake-up call we need to reevaluate our approach to work. Saying no to burnout isn’t just about taking a break, but about prioritizing our health and happiness alongside our work. It’s a fundamental shift in mindset that requires us to recognize that our physical and mental health is essential for success. Building sustainable business practices means we need to create a balance that allows us to keep going in the long run. By taking care of ourselves, we improve our ability to invest in our business, support our teams, and stay committed to our goals. Going forward, we need to find the courage to prioritize our well-being to build successful businesses that support us in every aspect of our lives.

why Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Building a Sustainable Business

We often get caught up in the hustle and bustle of running a business that we forget to take care of ourselves. But building a sustainable business means taking a step back and prioritizing our physical and mental well-being. It’s about finding that balance between work and life to ensure we can keep going in the long run. By doing so, we improve our ability to support our team and stay committed to our goals. It’s not just about taking breaks but also recognizing the importance of our health and happiness for success. So, let’s start prioritizing our well-being to build successful businesses that support us in every aspect of our lives. This shift in mindset will not only benefit us but also positively impact our business in the long term. Embracing the power of imperfection is another way to achieve this balance.

Embracing the Power of Imperfection

As entrepreneurs, we often strive for perfection in everything we do. We want our product or service to be flawless, our marketing campaigns to be flawless, and our customer service to be flawless. However, striving for perfection can lead to burnout and a lack of creativity. It can also hinder our ability to adapt to changes in the market and the needs of our customers.

Embracing the power of imperfection means letting go of the need to be perfect and embracing the idea that mistakes and failures are part of the journey. It means taking risks and trying new things, even if they might not work out the first time. By doing so, we create a culture of experimentation and innovation that allows us to grow and evolve as entrepreneurs.

Of course, this doesn’t mean that we should be careless or sloppy in our work. Rather, it means recognizing that mistakes and failures are opportunities for learning and improvement. It means being open to feedback and criticism and using it to make our businesses better.

The power of imperfection also extends to our personal lives. It means recognizing that we are not perfect beings and that it’s okay to have flaws and make mistakes. By embracing our imperfections, we become more authentic and relatable to our customers and team members. It also allows us to let go of the pressure to be perfect and focus on what really matters – our physical and mental well-being.

Summary

In conclusion, embracing the power of imperfection is a key component of building a sustainable business. By letting go of the need to be perfect and embracing our flaws and mistakes, we create a culture of experimentation and innovation that allows us to grow and evolve as entrepreneurs. It also allows us to prioritize our physical and mental well-being for long-term success.

In a society that values productivity over self-care, it might seem counterintuitive to suggest that getting sick could be a good thing for your business. But by embracing the opportunity to rest, prioritize, and cultivate a sustainable mindset, you can emerge from an illness not just physically healed, but also mentally stronger and more focused. So next time you find yourself fighting off a bug, remember that it could be the best thing that ever happened to your business. As writer and activist Audre Lorde once said, “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” So take care of yourself, and watch your business thrive.

Here is more information that may be helpful!

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why Getting Sick Could Be the Best Thing for Your Business jen vazquez media
why Getting Sick Could Be the Best Thing for Your Business jen vazquez media
why Getting Sick Could Be the Best Thing for Your Business jen vazquez media
Big exciting news in the world of Pinterest!

Big exciting news in the world of Pinterest!

big pinterest news What you will see logging in to Pinterest

Big News From Pinterest!

Big exciting news in the world of Pinterest! In fact, I think it’s the biggest news since 2017 when they launch story pins. They’ve got some awesome updates that are going to make your creative journey even more playful and fun!

Picture this

Pinterest is on a mission to simplify things, and they’re bringing all their creation features together into one big stream. No more confusion about which feature goes where! They’re even throwing in some cool stuff that used to be exclusive to certain Pin formats. It’s like they’ve combined all the best ingredients into a single recipe for success!

Get this

Now, you can unleash your creativity without any restrictions. Links, post-publish editing, and flexible aspect ratios are all at your fingertips. And that’s not all! You can jazz up your Pins with expressive features like music, text overlay, and stickers. It’s like a party for your Pins!

Remember how you had to choose Idea Pins to add videos? Well, those days are over! Now, all the amazing features are integrated into one seamless flow. No need to stress about which elements do what anymore. It’s all in one place, ready for you to unleash your imagination.

But wait, there’s more! 

Pinterest has some nifty new metrics to help you track and measure your Pin performance. They’re rolling out enhanced views and watch-time stats. You’ll have a front-row seat to see how your Pins are dazzling the audience. It’s like having your own personal cheering section!

Hold onto your hats because here’s the big news

You can add links to all your images and videos on Pinterest. That means more traffic coming your way, baby! Pinterest is turning into a referral marketing powerhouse, guiding users straight to your website. And guess what? You can even make in-app purchases using Pinterest’s native product features. It’s like having a virtual shopping spree right at your fingertips!

That’s not all, my friend

Pinterest is also bringing their paid partnership tool and product tagging using affiliate links to more users. So if you’re in the business game, this is your chance to shine and make those collaborations count!

Oh, and did I mention emoji Reactions? 

That’s right! You can now sprinkle your Pins with some emoji magic. Show your audience how you feel, one smiley face at a time. It’s a whole new level of interaction and fun!

Summary

These updates are like a burst of confetti, making Pinterest even better than before. So take a moment to think about how you can make the most of these new features. Let your creativity run wild and explore all the possibilities. Get ready to rock your Pin strategy and unlock the true potential of your ideas. And don’t forget, if you need help – I’m an email away jen@jenvazquez.com  Happy Pinning!

*Pinterest News Released 5/10/2023 Read Here

Read more marketing and Pinterest info

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Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
How to Overcome Procrastination and Boost Your Productivity as a Service Provider

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

Do you ever find yourself scrolling through social media instead of completing tasks for your service provider business? No? Maybe it’s just me…. Or maybe you’re always pushing deadlines or feeling unmotivated to start a project. If this sounds familiar, you’re likely struggling with procrastination. 

Don’t worry! You’re not alone, and there are ways to overcome this productivity killer. In this blog, we’ll dive into six proven strategies that you can implement to boost your productivity and achieve your goals as a service provider. From identifying your triggers to creating a productive environment, we’ll provide you with the tools you need to conquer procrastination and succeed in your business. Let’s dive in!

Identify Your Procrastination Triggers

Let’s identify those pesky triggers that are keeping you from being your most productive self. Trust me, I’ve been known to scroll Instagram or Pinterest when I needed to be doing client work (then have to work late to get it done, we’ve all been there.

So, what are some common triggers? 

Feeling Overwhelmed

Feeling overwhelmed is a big one and so my biggest. When we have a million tasks to do, it’s easy to shut down and not do anything at all. 

Lack of motivation

Lack of motivation is another one. Sometimes we just don’t feel like doing anything, and that’s okay! 

Distractions

And let’s not forget about the ultimate time-sucker – distractions. Social media, emails, and that one random YouTube video that you just can’t resist watching… we’ve all been there!

Don’t stress – let’s work on it.  Identifying your triggers is the first step to getting past them. Once you know what’s causing your procrastination, you can take steps to avoid or mitigate those triggers.

For example, if you’re feeling overwhelmed, break those tasks down into smaller, more manageable chunks. If you’re lacking motivation, find something that inspires you or sets you on fire! And as for those pesky distractions, set some boundaries for yourself. Maybe turn off those social media notifications or put your phone on “do not disturb” mode for a little while.

Remember, identifying your triggers is just the beginning. Next, it’s time to take action and kick procrastination to the curb!

Break Tasks into Manageable Chunks

Think about it like this – you wouldn’t try to eat a whole pizza in one bite, right? That’s just crazy talk! Instead, you take it one slice at a time. The same goes for your work. Once you’ve figured out what’s been keeping you from getting things done, take a look at your project and see if you can break it down into smaller pieces.

Make a game out of it! Set specific goals for each chunk and give yourself a reward when you’ve finished. Maybe it’s a little dance break or a sweet treat. Whatever floats your boat, my friend.

By focusing on these bite-sized goals, you’ll be able to build momentum and stay in the zone. Plus, it’ll make that big project seem way less daunting. And don’t forget to track your progress and celebrate your victories!

Maybe you like to use a fancy tool like Asana or Clickup, or maybe you prefer to write things down on sticky notes. I like to take 3 tasks I must get done each day and add them to a block of time on my calendar.  I use Asana, but I get overwhelmed with seeing everything I have to do from Pinterest Management clients to teaching a Masterclass on Pinterest in my Facebook Group and a million other things.  For me, having three “must get done” each day on my calendar works for me, but you do you, boo!  Whatever helps you stay on track, go for it.

Remember, the key is to find what works best for YOU plus what you actually use consistently. So, let’s break it down and get those tasks checked off one by one!

Set Realistic Goals and Deadlines

Let’s talk about setting some goals and deadlines to get stuff done, without feeling like we’re drowning in tasks.

We all know the temptation of trying to tackle a huge project all at once, but let’s be real – that usually leads to feeling super overwhelmed and avoiding the task like the plague. Instead, let’s break that big project into bite-sized chunks that we can handle one at a time.

By focusing on one task at a time, we can make progress without feeling like we’re trying to juggle a million things at once. And let’s be real, who has that many hands?

It’s important to set realistic goals that align with our overall objectives. If our goals are too hard or unrealistic, it can lead to frustration and wanting to give up entirely. But when we achieve a goal, it’s a reminder of how much progress we’ve made and motivates us to keep going!

Deadlines can be our best friend or worst enemy, but let’s make them our ally. They keep us accountable and give us a little kick in the pants to get things done. Just make sure those deadlines are realistic and give us enough time to complete the task without feeling like we’re drowning in stress.

So, let’s set those goals and deadlines, stay motivated, and crush those tasks one by one. And in the next section, we’ll talk about how finding an accountability partner can make productivity even more fun.

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

Find an Accountability Partner

Want to know a secret to stay on track with your goals? It’s finding an accountability partner! Think of it like having a workout buddy who helps keep you motivated and on track.

This accountability partner is someone you trust and agree to share your progress with. They’re the person who will give you a friendly nudge when you need it and hold you responsible for meeting your deadlines.

Finding an accountability partner can be as easy as reaching out to a friend, colleague, or someone in your industry who you respect and admire. You can schedule regular check-ins or meetings to discuss your progress and give each other support and encouragement. It’s like having your very own cheerleader to help you stay focused and motivated!

But let’s not forget about the importance of taking regular breaks and practicing self-care. It’s like giving yourself a little hug! Taking time to relax, recharge, and do activities that bring you joy and help reduce stress is crucial for maintaining your focus and energy.

So, let’s find that accountability partner and take some much-needed breaks! In the next section, we’ll dive into why self-care is so important and how it can help take your productivity to the next level. Get ready to feel amazing and crush those goals!

Take Regular Breaks and Practice Self-Care

Hey there, sunshine! Are you feeling a little burnt out from all that hard work? It’s time to take a break and get outside in that glorious sun! As service providers, we can get so caught up in our work that we forget to take a breather every now and then.

But don’t worry, taking regular breaks and practicing self-care is crucial for maintaining our productivity and mental well-being. And what better way to do that than to soak up some vitamin D and enjoy the great outdoors?

When we take breaks, we allow our brains to recharge and come up with some awesome ideas for when we get back to work. Plus, practicing self-care helps us reduce stress and avoid burnout – which is a major buzzkill for any service provider.

So, let’s get outside and do something fun! It can be as simple as taking a leisurely stroll, reading a good book, or even meditating. Whatever floats your boat, just make sure it’s something that makes you happy and helps you relax.

By prioritizing self-care and taking breaks, we can better manage our workload and avoid feeling overwhelmed. And in the next section, we’ll dive into how creating a productive environment can take your productivity to the next level. So, let’s go get some fresh air and come back ready to tackle whatever comes our way!

Finally, make sure your workspace is well-lit. If possible, position your desk near a window to take advantage of natural light. If that’s not an option, invest in a good lamp or overhead light to ensure that you can see everything clearly.

Create a Productive Environment

One of the keys to boosting productivity as a service provider is creating a productive environment. When your workspace is cluttered or disorganized, it can be challenging to focus on the task at hand. Here are some tips for creating a space that fosters productivity:

First, eliminate distractions. Put away your phone or turn it off if you can. Close unnecessary tabs on your computer, and turn off notifications that don’t require your immediate attention. By reducing the number of distractions in your workspace, you can better focus on the work that needs to be done.

Next, make sure your workspace is comfortable. Invest in a good chair and adjust your desk to the right height for your body. If you find that you’re uncomfortable, you’ll be more likely to get up and take breaks, which can disrupt your flow and make it harder to get work done.

Another way to create a productive environment is to decorate your workspace in a way that inspires you. Hang up pictures or artwork that you find motivating, or bring in plants that make you happy. By surrounding yourself with things that make you feel good, you’ll be more likely to stay focused and productive.

By creating a productive environment, you’ll be setting yourself up for success as a service provider. When your workspace is organized, comfortable, inspiring, and well-lit, you’ll be better able to focus on the work that needs to be done and get it done efficiently.

Summary

In conclusion, procrastination is a hurdle that every service provider must overcome in order to achieve their goals. By identifying your triggers, breaking tasks into manageable chunks, setting realistic goals and deadlines, finding an accountability partner, taking regular breaks, and creating a productive environment, you can beat procrastination and increase your productivity. 

Remember to be kind to yourself and celebrate your progress along the way. As Benjamin Franklin once said, “You may delay, but time will not.” So take action today and start working towards the success you deserve.

Here is more information that may be helpful!

Don’t Forget to Pin It!

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)

 

Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.  This time savings was my result, but your result may vary. I am being paid by tailwind to create this content, however, I never share anything I don’t love!! 

Scroll to the bottom to see the video of me trying Tailwind’s Ghostwriter out for the first time!

Are you struggling to come up with engaging content that resonates with your audience? Do you find it challenging to spend hours writing blog posts for your business? Well, have no fear because I have a solution for you – Tailwind’s Ghostwriter! – using Ghostwriter by Tailwind!

 

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours) Tailwind Image

What is Ghostwriter?

Hey there, friend! Let me introduce you to Ghostwriter by Tailwind – the tool that’s about to make your life a whole lot easier! This little gem uses advanced AI-based technology to generate high-quality, natural-sounding content in half the time it would normally take you to write it yourself.

And let me tell you, the team at Tailwind really knows their stuff! They’ve developed Ghostwriter with their extensive knowledge of social and email marketing best practices. By incorporating this expertise into the tool’s algorithms, Ghostwriter is able to produce copy that is not only grammatically correct but also optimized for engagement and conversions.

It’s like having a pro copywriter on staff

Oh boy, do I have a treat for you! Have you heard of Ghostwriter’s advanced AI? It’s like having a personal copywriter at your fingertips, trained specifically for creating effective marketing copy for small businesses. And get this – it produces a natural-sounding copy with perfect grammar AND even optimizes it to help you reach your business goals. How cool is that?

But wait, there’s more! Have you checked out Tailwind’s Labs page? It’s a treasure trove of over 40 specialized content creation tools that can boost your productivity like crazy. The only downside is that with so many tools, it can be a little overwhelming to find the one you need. That’s why Tailwind has added a quick search bar to the top of the page – just type in a keyword like “blog” and voila! All the relevant tools will be highlighted fast.

Now, drumroll please – my new favorite content creation tool inside Ghostwriter is called “From Idea to Article” (aka blog heaven). Just choose your topic and let Ghostwriter generate an outline and content for you – complete with action-oriented language, urgency, and social proof. In just a few clicks, you’ll have a fully fleshed-out blog post that you can customize to fit your brand voice. Trust me, it’s a game-changer.

How does Tailwind’s Ghostwriter From Idea to Article work?

Hold on to your hats, folks – using Ghostwriter is an absolute breeze! You can access it from within the Tailwind platform or through the Tailwind Chrome Extension, which puts a cute little blue ghost on the bottom right of any window. It’s like having a friendly little ghost pal to help you create killer content no matter where you are on your computer. Personally, I like to use it in a Google doc, but you can use it while on the backend of your blog too.

Once you’ve selected your idea, Ghostwriter gets to work and generates an outline and content for you – complete with action-oriented language, urgency, and social proof. That means you can go from having a simple idea to a full-fledged blog post in no time flat. And get this – you can even pick from different options and styles to make sure your content is exactly what you’re looking for.

Oh, and did I mention that it’s lightning-fast? You’ll be amazed at how quickly Ghostwriter can whip up high-quality content that’s ready to publish, provided you input your personal brand voice via words.

Don’t believe me? Check out the tutorial video below and see my own surprise at just how speedy it is.

And the best part? There’s a forever free plan available, so you can try out Ghostwriter for yourself without spending a dime. But I have to be real with you – I have a feeling this plan won’t be around forever. Ghostwriter is just too valuable and too darn good to stay free for long. So sign up now and take advantage of this amazing tool while you still can!

Why use Ghostwriter?

Get ready to level up your content game with Ghostwriter by Tailwind! Here are just a few reasons why Ghostwriter is a total game-changer for your business:

Save time like a boss: Writing a blog post can take hours, but with Ghostwriter, you can cut that time in half (or even more – seriously, it’s like magic!). That means you can spend more time on the other important aspects of your business, like crafting killer products or connecting with your audience.

Boost engagement and drive clicks: Ghostwriter uses action-oriented language, urgency, and social proof to create content that your audience can’t resist. That means your content will be more engaging, and you’ll see a boost in clicks, likes, and shares.

Streamline your marketing efforts like a pro: With Ghostwriter, you can create blog posts, social media captions, and more with ease. That means you can have a consistent brand voice across all your marketing channels and save time by using one tool for all your content needs.

How I used Ghostwriter

I’ve been using Tailwind’s Ghostwriter to help with Pinterest pin titles and descriptions, I’ve used it for Instagram posts but today I put Ghostwriter to the test by using Idea to Article within Ghostwriter.  I chose the subject I was going to write myself. And I typically take between 4-5 hours from beginning to end, because writing can be hard for me.

Today, I wrote the blog with Ghostwriter on the importance of calls to action in your business. I selected the title “Five Effective Calls to Action That Will Boost Your Business Results” from several options and let Ghostwriter generate the outline and content for me.

As mentioned earlier, I was blown away by how fast and efficient it was. In just a few clicks, I had a fully fleshed-out blog post that I could customize to fit my brand voice. I was also able to add keywords and phrases to make sure they appeared in the post.

Final Thoughts

If you are you tired of spending hours writing content that doesn’t quite hit the mark OR if you are not totally comfortable with writing,, have no fear because Ghostwriter by Tailwind is here to save the day! 

With its advanced AI-based technology, you can produce high-quality content in no time, and with over 40 specialized content creation tools available, you can streamline all your marketing efforts and save time.  Plus, with their newest content creation tool from Idea to article (the quickest blog writer ever), you can increase the blogs you are producing to get better visibility with google and get more eyeballs on your content.  All of that can lead to more clients!

Don’t forget, the forever free plan is available right now, you can try it out risk-free! 

So, don’t let content creation stress you out any longer. Say hello to Ghostwriter by Tailwind and level up your content game today! Give it a try and let me know how it works for you or if you have any questions in my private free marketing Facebook group!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Let’s Create Three Months of Blogs With These 5 Steps

Let’s Create Three Months of Blogs With These 5 Steps

Let’s Create Three Months of Blogs in these 5 Steps!

Welcome back, if you are familiar with my blog. If you are new here, I’m jen Vazquez a Marketing Strategist.

I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business with very little time.

1| Determine Content Pillars or Buckets For Your Blog

When it comes to blogs, the question I hear the most is: What the heck do I even blog about?  This of course means what do I blog about that people want to read.

The best way to figure this out is to consider what your business focus is and what services/products you sell.  This will center around what your expertise is and what you feel confident about teaching. You should blog about things you are an expert at (and sell services for) and what your ideal client is searching for.

What you should blog about by Jen Vazquez Marketing Strategist
There are typically 3-5 different types of content which are often called content pillars or content buckets.

As an example for my coaching business it’s Pinterest Strategy, Marketing Strategy, Repurposing Content, and Keywords

If you are a wedding photographer, your pillars or content buckets are weddings, engagements, and wedding planning.  You aren’t a wedding planner, but you can talk about the steps that couples take when first planning a wedding. In their wedding process where they typically hire a wedding photographer like picking a venue, wedding dress shopping, picking a date, etc.  

Just remember that the point of providing these free tips, advice, and resources on your blog goes to building that know, like, and trust process with a potential client. 

2 | Brainstorm Topic Ideas For Each Category

For this brainstorming session, we are ignoring the wedding and engagement sessions that you blog.  But ensure you use the venue, city, county, etc. when writing that blog.

First, spend 20-30 minutes and just write out all the things you can think of that your ideal client is struggling with or is searching for.  Consider what your leads or current clients ask.

You can use these tools to consider what is being searched for the most:

The goal is to come up with 4 blogs for each content pillar or bucket, so you have a minimum of 12 blogs ideas.

3 | Research the titles that you have to make them better

The sweet spot for the best blog titles is to find a title that has a good search volume but low competition. 

Also, consider if you are a service-based business locally to use multiple city/location keywords.  You can use the tools I mentioned above.

4 | Create a content calendar for the next three months

Identify which blogs you’ll use for which week.  Consider what you may be launching or for wedding pros where your clients are in the wedding planning process.

You can use software (asana, notion, Monday, Trello) or spreadsheet-like I offer.  The KEY is to ensure that you plan and schedule this content so you know what to do each week.

Bonus points for those that take a few days to write out the three months of blogs.  You can also take a day each month and write four blogs.  For that type of planning, definitely try different things to see which one works best for you.

Also consider your busy season and how much help it will be to not have to write blogs during that time if you do it ahead of time.

5 | Create 5-7 social media posts from each blog

If you do this, you’ll end up with a minimum of 15-20 social media posts for the quarter that you don’t have to come up with.

For the rest, consider Introductions, lead magnet invites, educational and inspirational posts.

Get my blogging content calendar for FREE by clicking the button below.

 

If you need help with Pinterest, let me know by clicking here.

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5 steps to create three months of blogs
Let's Create Three Months of Blogs in 5 Steps
How To Create Three Months of Blogs in 5 Steps
Let's Create Three Months of Blogs in 5 Steps
Let's Create Three Months of Blogs in 5 Steps

Here is more information that may be helpful!

Blog My Simple Core Content System and How To Repurpose It!

Blog My Simple Core Content System and How To Repurpose It!

Core content is simple. It’s content that aligns with your audience’s interests while simultaneously generating demand for your product or service.

An example, I’m a wedding photographer. So my core content in that business is education or sharing my service which helps my ideal client find me on Google or social media. 

It may be a blog of a wedding I did, featuring the city and venue (keywords) so google serves it up to couples searching for wedding vendors or venues. 

It may be wedding planning advice (how to find the best photographer, you’re engaged now what, how to pick a venue for the best images, etc).

Your core content can be a blog, Youtube video, or Podcast.  Let’s use a blog as an example.  

So after you create the blog, research the title to use the best keywords, you’ll want to repurpose to YouTube or podcast, or Instagram live. 

Then here is how you’ll repurpose. 

Here are just some ways that I repurpose for you to get the gist.  Here they are:

 

  • Start with a blog about your expertise 
  • create a YouTube of slideshow images
  • create a reel of behind the scenes
  • it becomes a video on Pinterest
  • video on LinkedIn
  • video on tik tok
  • video on YouTube 
  • add a video to blog
  • create an idea pin featuring the venue 
  • turn that info another reel 
  • create a IG carousel post tagging all vendors
  • create a venue guide by adding all images for that venue
  • create a carousel on bouquets and include one of the images from this wedding
  • google my business. Add a review of the venue saying how you love photographing there and add your images
  • share any of the above from time to time on stories 
  • share stories from the past (tag all vendors)
  • write a spotlight venue blog with the images from any wedding there
  • top 10 or 20 wedding of the year blog
  • anniversary IG post

That’s just a few ideas.  If you do this for each wedding and educational blog, you’ll never have to worry about creating more content.  Creating a core piece of content each week is the best to really drive traffic. And all of that content will help to get you found.

In addition, don’t forget that each piece of core content can create around 5-7 IG posts, reels, or other social media content.

 

If you need help with Pinterest, shoot me an email HERE.

Don’t forget to pin it!

My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!

Here is more information that may be helpful!